The Hidden Risks Of Facebook Marketing
These days, the majority of businesses rely on social media marketing. After all, social media has an incredible reach. There is no reason not to take advantage of what it can offer.
However, there are risks inherent in this kind of marketing. Companies should make sure they are fully aware of what can go wrong. That way, they can avoid these issues and benefit from Facebook.
If employees have access to your company’s social media accounts, they could easily leak important company secrets there. Some people have released sensitive information because they didn’t realize it was a problem; others have accidentally leaked information they meant for their personal Facebook page. In some cases, former employees have intentionally leaked information in order to get revenge on their former employers.
To mitigate these risks, you need to be careful about who has access to your Facebook account. It is best to have one person managing all social media accounts. If they are going to be out of the office, they can schedule Facebook posts ahead of time.
When you allow all of your employees to use your social media account, you are opening yourself up to a host of risks.
2. Reputation Damage
In the past, you have probably seen people posting negative statuses or comments on the walls of various companies. If a customer has a bad experience, or is simply displeased with your recent choices, they may do the same thing to you.
Some companies get around this by having someone monitor their wall vigilantly. Whenever they see an inappropriate comment or status, that post is deleted.
Unfortunately, that method can backfire on companies. If people notice that statuses are being deleted, their anger may increase.
While you should make a habit of deleting genuinely offensive comments, you should also try to engage with customers that are upset. If you can resolve the situation with them publicly, you will be able to earn goodwill with other customers that are monitoring your page.
In theory, no one but your company should have access to your Facebook page. In practice, others get access to it all the time. It is not at all uncommon for the pages of major businesses to be hacked. Some hacking teams specifically make businesses their target.
In order to protect yourself from hackers, you should employ every security method that Facebook has. Requiring two-step verification, for example, can keep people from accessing your account if they do not also have access to your cell phone.
You may also want to utilize a program that will help you to develop and store stronger passwords. You will be able to create a password that no hacker will be able to guess.
As you can see, there are a number of risks that are associated with Facebook marketing. Luckily, every one of these risks can easily be avoided. You can use Facebook regularly without damaging your company’s reputation. Facebook is an excellent tool as long as it is used wisely.