The Next Step: Content Re-Marketing in 2016

Internet Marketing is quickly evolving. Every year, there are more and more changes within the marketing industry. While some marketers choose to ignore these changes, those that adopt them early on seem to develop an edge over the competition. Those that are slow to adapt end up lagging behind.

Content remarketing is an effective way to reach out to the visitors who read the content on your site but do not move on to become leads. Internet Marketing involves a considerable amount of writing, from emails and eBooks to articles and blog posts.

However, the key is to be effective enough in this writing to capture the contact information of those that visit your page. Then, you are able to use content remarketing to your advantage. You will have a chance to reconnect with the people interested in what you are offering.

It is important to provide visitors with a quality experience when they come to your site. This means giving them something new and unique as they engage with your content. Then, the next step is to remarket your advertising to them in order to close the deal. In many cases, all you need is effective content to put your brand back in the front of their mind and send them to your site again to make a purchase.

 

Getting Started

With more than two million websites in the remarketing network, Google Display Network is one of the best in the world. This includes practically all of the sites in the world, even Gmail, YouTube and mobile apps.

One of the initial steps of content remarketing is defining your target audience. For instance, you could define an audience of people that visit your blog or specific pages of your website. This will make it possible for you to reach out to those people specifically with messages and offers that will peak their interest.

In order to define such an audient, simply go to Google AdWords and create your new remarketing list. All of the cookie settings will be taken care of for you. The only thing that you will have to worry about is specifying which visitors to include in the audience.

Creating the Best Remarketing Ads

Once you have defined your remarketing audience, you are ready to focus on creating the best ads for this campaign. Ad formats are crucial due to the way the ad auction operates. Various formats do not compete with one another for positioning. The lesson that you need to learn is to diversify your ad formats. This will maximize your chances of better ad placement positions.

Keep in mind that people are driven by their emotions when it comes to clicking on content. The same emotions that attract visitors to your content are going to drive them to click your ads. Therefore, the key to a successful content remarketing campaign is to create ads that reach visitors on an emotional level.

Steer clear of plain old boring, informational ads that do not stand apart from all the others out there. Instead, create ads and diversify your formats in order to charm to your target audience emotionally.

You are already aware that content marketing works well. For this reason, you have been working hard on your eBooks, blog posts and valuable, informative content for prospective customers.

People come across your content in their social media feeds and search results. However, they do not always complete your forms then and there to generate leads. The reason is not that your message does not interest them, so you use content remarketing to capture those visitors who leave your site without becoming customers.

Recapturing the attention of your audience attention will turn casual browsers into profitable leads. This is an effective marketing strategy and if you are not practicing it, you are essentially leaving a considerable amount of money on the table.

Richard Tipsword
MarketHive Developer

 

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Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch

Markethive has created a Multi-Million Dollar inbound social marketing platform that will rival the existing social media platforms, at no cost to you, EVER!

Many times change comes along and we don’t recognize it until its too late. Internet Marketing has changed with the advent of Millennials all searching for information specific as to what they want, no longer does SEO [Search Engine Optimization] play a major role in getting noticed on the internet. Millennials want to find information, not have it jammed down their throat.

They are seekers not persuaders!

The new trend of getting noticed on the internet is through referral basis. No longer do you have to pack your articles or website full of key words and hope the search engines notice them and give them top ranking, today you just have to make sure your message gets out to the public in a social way where people notice it, and then come to you for more information. Social Infusion Marketing is the new way to market your goods and services with people seeing what you are offering, and when the time comes that the person needs your offer they will take action.

Markethive has perfected Social Infusion Marketing with a unique social platform that allows anyone who is interested in marketing their products or company to be able to do it without paying huge sums of money to get noticed. No longer does anyone have to put up with the confusing language of the SEO guru’s who charge outrageous sums of money with little results, you can do it yourself!

The Markethive platform is Free to join and use, and is funded partially by an advertising platform that enables the entrepreneur to get a huge reach with low cost. Markethive is built for the Global entrepreneur, and gives them a level playing field in a world that is cluttered with everyone trying to get into each others pocket financially.

So if you have read this far, Markethive is rolling out a Pre-Launch offer, before it goes to Crowdfunding, to anyone who want to join up and learn how to use this platform to grow their business. The Social part is being built by adding as many people as possible and assisting them in growing their business through Social Infusion Marketing.

To join just click here and you will be directed to a sign up page where you can enter the platform and poke around. Here is the secret, when the platform goes to CrowdFunding the people responsible will share in the rewards, so don’t waste time this launch will be HUGE!

Thanks for reading,
Richard Tipsword

Thanks to Dr. Raymond Jewell for this informative article.  Dr. Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully.

 

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3 Useful Social Media Marketing Tips to Help You Create Your Best Strategy

Social Media Marketing Strategy

Many business owners realize the importance of implementing social media into their marketing strategy. Although you know how crucial it is for the success of your own business, you may still struggle with doing it the right way. If you are having a hard time with social media marketing, you can use the easy and helpful tips below to put together your own custom strategy.

1. Improve Your Presence on Twitter

Twitter

You may have pushed Twitter to the side because you can only write out short tweets instead of writing lengthy messages to your followers. However, there are tons of great ways to use this popular social media site to your advantage. If you already have an account, it is time to reinvent yourself. Start by making sure you have a profile picture and background picture uploaded.

Include some short details about yourself in the bio description with a link to your site. Once you have completed the easiest tasks, it is time to start following some people who are interested in your niche. There is no reason to follow everyone you can find on Twitter because that will just waste a lot of your time. Use the search feature to look for popular niche-related hashtags that different people are using, and then follow some of those people.

You do not have to go on adding sprees when using Twitter. In fact, after adding several people you think would benefit from your business, it is time to start focusing on what to put in each post. Instead of adding links to your products in each post, you should offer lots of valuable information to keep your followers and gain even more of them.

Your posts could include interesting facts, time saving tips, good advice or even details about a contest you are throwing. People who are using social media love getting involved with contests because there is that chance of winning a great prize for following a business account and learning more about what the business offers.

2. Never Put Pinterest on the Back Burner

Pinterest

Some people start thinking solely about marketing on Twitter and Facebook, but they forget all about Pinterest. You do not want to make that mistake because then you will miss out on a lot of traffic for your website. There are tons of business owners who were able to increase their traffic and sales by using Pinterest.

It is important to plan out everything ahead of time. You can create several boards under your account. If you are selling different types of merchandise, it makes sense to have one board for shirts, one for bags, one for shoes and so forth. After creating each board, use related tags to make it easier for people to find the items you have pinned on the site.

Each pin is a photo you will need to upload. You can take some great photographs of the products you are selling before uploading them. As soon as you upload a photo, you need to add a description using SEO keywords. The content should sound natural and offer useful information to those using Pinterest so they can learn more about the product you are offering before they check out your website to see what else you can give them.

Do not forget to follow some of your favorite boards. Although it is easy to gain followers naturally on Pinterest as people start to see the different pins you have posted, those who have created their own boards may start following back and re-pinning your content.

3. Get More Shares on Facebook

FaceBook

You may already have a business page on Facebook with several followers, but you still need to work on getting more shares. Do you feel like you spend time creating good content that does not get noticed by enough people? If so, there are a few adjustments you might need to make.

If you are not adding a photo with your content, you should consider doing so. While people are scrolling down their timeline, they may stop what they are doing as soon as they see an interesting photo in front of them. After looking at the photo for a minute, they can read the post you wrote, and then decide if they want to share it. Along with using photos to get attention, make sure to keep your posts as engaging as possible by removing the fluff and getting right to the point.

Social Media Marketing Strategy

Social media marketing is crucial for many kinds of businesses. It is not something you want to take lightly. In fact, you need to use several of the different social sites, including Facebook, Twitter and Pinterest, to get traffic coming in from various sources. By implementing a few changes and using the tips above, you can create the best custom strategy possible.

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Using Social Network Platforms For Marketing Purposes Social Media Platforms

 

Social network platforms are very popular these days and that’s for a few good reasons. They are free, easy to use, and there are tons of people you know that use them already. Harness the power of these kinds of websites by learning here how to market on them.

Start An Account

If you’re going to market through social media, you’re going to need an account. These are free, and you can have one in the name of your business to use through a business profile if the site has that kind of option. Either way, make sure you treat this as a professional page where you talk to others as if you are a company and not like it’s your personal profile. Otherwise, you could offend people or make them feel like you’re not a professional and that would be no good.

After you open an account, you will want to add content to it. For instance, if there’s a place to put a description of your company then you can spend some time coming up with a good overview of what you do. When it comes time to add pictures, don’t put any on your profile that are too personal because you want them to reflect what your business is like. People probably will enjoy if you share more about your personal life, but you have to ask yourself if it’s good for business or if you should hold off on that stuff and just use it on your personal account.

When And What Should You Post?

How Often To Post To Social Media

Before you post anything on social media, you have to realize that if you do it too often you will be considered a spammer and people will not want to follow you for very long. If you don’t post enough, then people are going to forget why they are there and you may lose people because of that as well. The best thing to do is to post a couple of times a week at the least, but no more than twice a day when it comes to your marketing messages.

You can drive traffic to your main website and even make sales through it by using your social media presence. What you want to do is start working on a blog or something similar that has interesting content in it that you can easily share with your followers. Once they see that you post interesting content it will be easier to get them to share your posts with their friends. Once you get the ball rolling, you could start getting traffic from all over the place if you play your cards right.

Dealing With Other People

Dealing With Difficult People

When you’re marketing on a social media site, be prepared to deal with difficult people. Sometimes you’ll run into the kind of person that just wants to try to anger you and so they’ll say anything offensive they can to you to try to get a rise out of you. Instead of giving into that kind of behavior, you should just ignore it and then block that person if they don’t stop. If you give in and get angry at them, they will probably share your conversation with the world and make you look bad.

You should check your profile at least once a week so you can go in and answer questions or respond to comments. Even if people are just saying they enjoy what you are doing, you can thank them. You want people to feel like you are accessible because that will make them feel more at home so they are likely to trust you enough to make an order. It’s a good idea to spend time with customers in a professional way, but remember not to start getting personal or making friends from your business account to keep yourself professional.

Plan

A social network platform can help you reach out to a lot more people with your marketing efforts than before. It’s important that you get to work on a plan quickly. That way, you can still work with this kind of website while it’s still one of the most popular ones on the Internet.

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Blog Marketing Can Lead To More Money

The Power Of Blogging

Through blog marketing, you can drive people to buy products or pay for services that you offer. You can raise money for causes and spread the word about things you are passionate about. Having a blog can do so much for you, and learning to market with it can help you to attract readers and make money.

Marketing through someone else’s blog is a good plan if you want to get more people to visit. What you can do is create a guest post that has to do with the niche of the blog you want to have advertise yours. It should be well-written and free of errors, and you may want to hire someone to do your editing if you don’t find anything wrong with what you write. While a blog doesn’t have to have big words in the posts on it, you want to make sure you at least have something up that shows you care about the quality of what you share with your audience.

Engage With Customers

Don’t just market to people and call that good. That will never work because people don’t want to just come to your blog and read commercials about products they may or may not like. Instead, you have to wrap your ads in deals and posts that give people information that is useful. For instance, if you are trying to sell a widget for a company then you should talk about 10 useful products and include a part about that one and where to get it. When people are showed more than just an ad, they tend to look further into products.

You can buy ad space on social media sites, and the good thing about this is that you can set it up to only market to people that are likely to be interested in what you’re offering. You can just target younger people, those that are employed, or any kind of demographic that you think will get some kind of a use out of your product or services. It makes little sense to have a link to your blog that contains your marketing materials sent out to people that wouldn’t click on it anyways.

SEO

Search engine optimization is something you have to think about as you make your posts. The reason is that you’re going to want to try to place in a good position in their results. You need to find a keyword or two per blog post that you can use to capture traffic from people that type that phrase into a search engine to find a website like yours. Sometimes it can be helpful to create a profile of a made up customer that fits a demographic that is likely to buy what you have to offer. Then you can work on tailoring ads to them specifically.

Blog Commenting

Dealing with comments may be something that can help you to get more traffic. You can enable them and then make sure that you screen them for spam because most of the time that’s what you’re going to get, unfortunately. One thing to remember is that anything you say online to others, even in emails, may be shared with other people in the future. So, if someone leaves a mean comment and their email address you shouldn’t write them anything about how they are wrong or create a letter that curses them out to keep your reputation intact.

You are going to have to create a blog to get started. This is usually pretty easy, you can just install something like WordPress on your website and set up your themes. Then all you need to do is sign in and post regularly, and that should be enough to get the ball rolling. Of course, your blog can also have plugins and it all really depends on what kind of message you’re trying to spread with what you create.

Markethive Join The Revolution

Now if you want to increase your blogging marketing and bring it to a whole new level you need to join Markethive, Markethive is a social network created by entrepreneurs for entrepreneurs. Markethive has a blogging system that is truly like no other on the Internet, and you want to supercharge your blog marketing and really get your content to go viral in a big way Markethive will get you there.

Markethive We Make WordPress Better

To see the awesome power of Markethive’s blogging platform watch the video below:

As you can see that Markethive is revolutionary and the best part Markethive is totally free for life. Markethive is not only a social network for entrepreneurs, and has a powerful blog platform, it also has a variety of other internet marketing tools to increase your marketing reach to the masses. Again these tools are free for life. To join Markethive click below:

Have the right kind of content ready to go for your blog on a regular basis. If you’re able to write all of your posts in one sitting and then schedule them out for the whole week that’s always a good idea. Just make sure you set them to be posted at random times so it’s not that easy to tell that you were thinking ahead when you decided to write them out. It makes people want to know more about what’s going on because they know that you’re going to update them on a regular basis.

Blog marketing is a fantastic idea to work with if you want to make people read your blog and market to them at the same time. There are many ways to do this as you were shown above. Make sure that you are spending your time carefully and doing a good job so you end up with great results.

 

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Markethive Vision Statement

Markethive is Inbound Marketing combined with a dynamic vertical social network funded by advertising. Not only makes the entire Inbound Marketing system cost free, it also allows you to leverage huge results when you build groups to facilitate the platforms via the social network.

Markethive is next generation technology from a 20 year old Inbound Marketing platform called Veretekk. Built by the same entrepreneurs, innovation is our DNA.

We invented Inbound Marketing back in 1996.

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