The 7 Secrets of Internet Marketing

Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such Google My BusinessBing Places and  online Yellow pages. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdwordsBing Ads, however those can become costly. The most effective I recommend is Markethive  

not only has it becaome the most powereful for marketing, it is also free. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

Chris Corey CMO Markethive

Contributor Michael Fleischner

How I learned about market networks from James Currier, Nir Eyal, and the NFX Guild

I’m going to share with you how I came across a great group of Entrepreneurs called NFX Guild and the idea of Market Networks which unveiled Markethive. I must first tip my hat to this group of professionals whom I have yet to meet face to face.  This group of investors and pioneers in their chosen fields have no clue to the fact that they have changed my life forever.

I will first start with some members of the group. Mind you I have never met or even talked to any of the gentleman I am going to name in this post.

#1 on my list of members is

James Currier

Managing Partner, 
NFX Guild

James Currier published an article titled “From Social Networks To Market Networks”. Before reading his article I had never heard of James Currier or of the phrase Market Network. But James talked about how the past ten years were about social networks, however the next ten years are going to be about market networks.

He also believes that with social networks being a trillion-dollar industry in comparison market networks will dwarf them to become the very first quadrillion dollar industry. This is expected to be the single largest economic event in human history.

#2 on my list is

Nir Eyal

Author,

"Hooked: How to Build Habit-Forming Products"

Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders.

In his book Nir Eyal talks about the importance of having a technology that creates a habit for users to want to come back often enough until it becomes ingrained in their daily ritual. He goes on to write” Systems that improve with age are the sought after prizes as they retain growth and are considered monopolies, not commodities.”

Customer becomes more valuable to the company over time. He also states that if a company creates a unique product that can do this, then that company is poised to be very disruptive in the market.

So how is it that these two gentleman with respect to Market Networks and habit forming products come to have such a large impact on the life of someone they have never met?

The event happened because I have been working with Thomas Prendergast on a company called Markethive. Markethive is a full force market network with a full suite of tools for entrepreneurs to use for free.

(insert video)

It Is a fully functioning Market Network that navigates like Facebook with tools. IE:

  • a powerful blogging platform that integrates and improves the power of WordPress.
  • AAA+ rating with Iron Port. A 99.97% email deliverability to a customer’s inbox within 3-5 minutes
  • Completely customizable capture page
  • The capability of creating reach in the billions through other Markethive users subscribing to your blogs. If they subscribe one time to you it will automatically auto post to all of the social networks that they have attached to Markethive.
  • Completely integrated statistical tracking for all blog posts, profile pages, capture pages and capture page widgets.
  • All widgets have one click capture. I.e. Facebook, Twitter, Gmail, Google+ and more.
  • Sophisticated marketing management and campaign execution.
  • A Powerfully integrated systems providing streamlined functionality and control.

With access to powerful marketing tools you can execute marketing campaigns that produce real results.
 

Almost as important as the tools themselves though, is the ability to keep all of your information and activities organized.
 

The features in this area allow you to accomplish everything you need to launch and manage professional level marketing campaigns.
There are different types of campaigns for different purposes and goals.
As a result there are a range of tools at your disposal:

 

  • Manage advertising vendor records.
     
  • Create advertising co-op's with groups of members.
     
  •  Establish tiny URLs for specialized use.
     
  •  Define sophisticated website rotators to distribute leads.
     
  •  Track websites on your asset map.
     
  •  Monitor and evaluate keyword terms.
     
  • Manage and verify Backlinks to your website

If you price all these services out it would be upwards of $500.00 per month and with other systems, they do not communicate with one another. Even if I do find a SaaS that can communicate with your auto responder as well as all your website it still doesn’t communicate and organize the blog post with all the social networks which is a major problem in our industry.  So Markethive solves this issue for many bloggers and internet marketers.

Markethive intergrades all of this so that it all works together and again provides all these tools for free. This is a far better system than most all options we have found excluding the price point. When you then add in the fact it is free, Markethive creates massive industry disruption while becoming a monopoly SaaS instead of a commodity SaaS.

Believe me we have scoured the internet and have actually done a comparison of the top seven lead nurturing systems that we could find. You can see our comparison here.

 

 

 

 

Mr. Prendergast started building Markethive four years ago and at the time he had no Idea that he was creating this massive Market Network that we believe will be the 400lb gorilla of our time in the new emerging niche on the internet Market Networks. 

Chris Corey 

CMO Markethive