Marketing Strategies

Marketing Via Your Blogs: How To Develop A Successful Strategy

To be successful with just about any business today, you simply must have an online presence. Blogging is a very practical and economical means of getting yourself online and it can also help your business to become very successful, if you work at it properly. Here are a few ideas to help you develop a successful strategy when using your blogging skills for marketing purposes.

Capture Your Reader's Attention Right Away

While blogging can be an exceptional marketing medium, it's incredibly competitive. If you don't deliver a clear and enticing message immediately, your readers have (literally) millions of other sources of information to turn to. Give them a very good reason to land on your pages and give them even more reasons to stay there, by creating highly targeted, useful and engaging content. First impressions really count with blogging.

Capture Your Reader's Email Strategically

Most people don't want to be bombarded with requests for their email address as soon as they land on a page – it's annoying and often, reason enough for them to immediately exit. Give your audience a few moments to absorb the value of your blog and get drawn in; thereafter, your request for their email addresses should be tasteful, non-obtrusive and offer some serious value for the reader's time and effort.

Email Your List With Laser Focus

Because you are using your blog to market, it's important that the emails you send out are very targeted, both in terms of who you're sending them to and the message they deliver. Always alert your list to new posts, but let them know what it's about; if you have a special offer they may be interested in, be clear about it from the title to your closing. Wasting someone's time with frivolous notices may quickly see them unsubscribing from your list.

Guest Post On Relevant Blogs

Literally spread the word about your business or service by blogging on other sites that are similar to yours or somehow relate to it. If you have the opportunity to guest post on a popular blog, take advantage of it, even if it's not closely related to your niche, just be sure and tie your message together in terms of the duality of the audience. Also, invite guest bloggers to post on your own pages, provided they're going to add value to your content.

Blogging Marketing

Develop A Strong Social Media Presence

Blogging is essentially a form of social media, thus, connecting across platforms is only natural. Add links to your blog that allow your readers to share and like your posts, but take it a step further by developing your own social media presence, where you can highlight your most impressive posts. There are programs that allow for auto-posting, so when you post to the blog, a link to the content is automatically generated on your social media accounts. This makes the process far less time consuming.

Take Advantage Of Free Trials

Blogging can be a major drain on your resources, including monetarily; therefore, you'd be wise to take advantage of as many free, no strings attached offers that apply to you. For example, you should be able to "test drive" a host, SEO services and more, without ever investing a dime. Many will even allow you to enlist their products and services without a credit card number. Since you're putting so much into marketing through a blog, you want to avail yourself to the current tools and trends that will help you succeed, only without having to waste a lot of money in the process.

While blogging can be an effective means of promoting your business online, there's also a lot of work involved. Make your time and effort pay off, by approaching the process with the right strategy and the right mind-set. If you are persistent, professional and proficient, you should succeed.

Markethive

One of the best marketing platforms is MarketHive. MarketHive has the easiest to use and most powerful blogging platforms on the planet.

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive is not only a social networking site, in addition it contains a blogging platform, plus some amazingly effective web marketing tools to allow entrepreneurs to achieve success marketing their internet business, goods and services.

 Here are some of the internet marketing tools you receive once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You could be wondering just how much actually does MarketHive charge for these powerful online marketing tools, well the answer really is these tools are completely at no cost for life,no strings attached. These marketing tools would certainly cost you hundreds of bucks monthly, not at MarketHive. This is excellent news for the beginner as well as the expert internet marketer.

Information About Blogging Marketing

Blogging Marketing

In the modern age of marketing, the average marketer has more tools for their trade than ever before. Whereas once only the labels of a product and the salespeople themselves moved a product, it wasn’t long before billboards, advertising and the psychology of marketing became an increasingly important part of the modern world.

While each of these means is relatively costly for small businesses, the increasingly profitable businesses of the twentieth century made great use of these resources on both the local, national and at times even the international level. By the dawn of the twenty first century, marketing was down to a science and nearly anyone could sell nearly anything and with the right marketing techniques, could succeed at it magnificently.

The Evolution Of Marketing

Again, however, a number of these techniques were quite costly and well out of the reach of most small businesses. With the dawn of the internet, however, once expensive marketing is now cheaper and easier than ever. However, internet marketing and e-commerce are not like traditional commercial marketing methods at all. This new digital frontier calls for newer, more state of the art marketing techniques than traditional advertising would.

This is because the technology has advanced so far that now marketers can be incredibly focused on very specific markets, ranging from falconers to Elvis impersonators. And, with the increasing prevalence of newer, more advanced internet technologies, this field is only getting more and more complicated.

Blog Marketing

Among the new technologies that marketers of the twenty first century will have to embrace if they want to thrive in the new global economy is blogging. This is a fairly simple programming technology that was still unthinkable a mere twenty years ago, but is already changing the way businesses and individuals live.

Politicians, authors and a dizzying array of experts use blogs to do anything from advance a political agenda to keeping their fans updated on their upcoming works. Many creative professionals find that blogs are a fine way of advertising their services, while a number of non profit and political groups have found that the ever growing world of blogs (known as the blogosphere) is an amazing way to have their voices heard without spending a fortune on advertising.

Business blogging is a type of blogging where the blogger writes about subject matter related to their employer’s business. This can be quite varied depending on the business. A publishing house may use it to release previews of upcoming work, while a software company could easily keep their customers updated on how quickly new products are being developed.

This is quite distinct from hobby blogging (where the blogger is simply keeping the blog as an entertaining hobby) and professional blogging (where the sale of advertising and merchandise provides an income stream to the blogger). A business blog is intended solely to keep customers updated on matters pertaining to a business, whatever it may be.

Digital Content

The main benefit of business blogging is simple visibility on the expanding digital world of the internet. “Online visibility” is a simple term that actually means quite a bit. It incorporates a wide ranging of technological and marketing matters that any modern marketer worth their salt will have to learn to compete.

What it boils down to though is the ability of people on the internet to notice the business through one means or another. Whether this is hearing about a competent plumber on a crowd sourced service review site or learning about a specialty product on a dedicated forum, one way or another, online visibility is what enables customers on the internet to learn about a business and their products.

Business blogging is a very important element of online visibility, along side social media outlets, search engine optimized results and any number of other ways you can bring people to a business’ website and from there ideally purchase their products or services.

Drawing Traffic

Blogging is a very good way to link people to a business’ websites and offers a secondary option for how people can find a business via a search engine such as Google or Yahoo. A business blog offers a great deal of options for content, but is intended to get more people to notice a business in the realm of the internet.

MarketHive

 

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