7 Inbound Marketing Platforms With The Best Effective Inbound Marketing Tools
Inbound marketing is a marketing strategy that implements the laws of bringing potential customers to your business, rather than fighting for attention in the overly crowded marketplace. The strategy involves creating and sharing content with your target audience to enlighten them on products and services that your company/ business have to offer.
This means creating content, distributing it, as well as managing lead capture to attract as much traffic and potential audience as possible. Marketers therefore need/have to invest lots of his/her time, energy, and sometimes financial resources to realize profits. Trying to do this manually can be draining, which is the reason why most marketers go for inbound marketing tools to help simplify the work.
With many such marketing instruments in the industry (free and paid), finding the best solution for your business can be nerve-racking. Experts, however, recommend identifying several tools, then researching about them before deciding on the right one that meets your needs. Outlined below are some of the best inbound marketing tools that you should try to promote your business, as well as bring in more leads.
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Hubspot is one of the leading inbound marketing platforms offering an all-in-one functionality for businesses. Hubspot not only makes it much easier for any marketer to create a live blog but also allows you to create lead capture forms, take control of the social media (including social media integration), as well as monitor all marketing strategies and techniques on one interface. Another factor that makes Hubspot the first stop for many marketers is the fact that it offers SEO features in its packages. Small business owners and entrepreneurs use Hubspot as the foundation of their marketing strategies.
Pardot is a leading B2B marketing software commonly used for lead attraction, capture, and nurturing. The best thing about using Pardot is the fact that, integrating it with PPC (pay-per-click) campaigns is very easy and smooth. Many people use this tool to build lead forms and to incorporate these forms in the business’ landing pages. Most marketers use Pardot to monitor both email marketing and social media marketing for optimal conversions. This tool can also be used to automate lead flow to various sales persons or support, thus improving productivity and conversions.
Marketo is another high-value inbound marketing software that mainly focuses on B2B marketing. This tool is designed to collect as well as create detailed customer profiles, all which can be used for an email marketing campaign. Marketo can also be used to set up and disseminate content across multiple platforms with a few clicks. This means you can publish content, as well as share the same via newsletters and the social media pretty fast using this tool. Some of the best marketers in the business use marketo as it is easy to customize, and also comes with advanced reporting tools. The reporting tools can be used to monitor a lead’s behavior, which helps a salesperson determine the best product or service for the target audience.
5. Mail Chimp
Mail chimp is an email marketing tool that makes sending newsletters and emails very easy for marketers. It also allows you to personalize the emails based on the target audiences preferences and online behaviors. One of the reasons why many people use this marketing tool is the fact that it is very easy to use. One of the main benefits that come with using mail chimp is that the tool provides detailed analytics and reports on the status of email’s send. This includes whether the email was clicked, opened, or even bounced back. Marketers can also use the same tool to keep in touch with prospects hence improving conversion rates.
Hootsuite is one of the best marketing tools specially designed to help marketers manage social media accounts with ease. Marketing through the social media can be hectic as one need to create an account with as many platforms as possible, so as to get maximum exposure possible. Hootsuite, however, helps consolidate all these accounts into a single dashboard. The dashboard allows you to see activity on all the linked accounts, as well as see and respond to replies, schedule updates, and follow other users and businesses on the same as well. Although an efficient tool in this, HootSuite is free to use.
Optify is a paid inbound marketing tool mainly designed for content dissemination, lead generation, and marketing analytics. One of the factors that make Optify a key player in marketing is the fact that, it offers advanced search engine optimization tools for your company website. Aside from this, you can use the tool for social media marketing, email marketing, and to gather reports and analytics on all other marketing strategies you may have implemented.
Although inbound marketing is highly effective in marketing businesses and products online, a lot of dedication and perseverance is needed for one to sail through. Nonetheless, the returns on investment from using these automated tools are considerably much higher and advantageous as well. You too should consider using these tools to improve your company’s performance and profitability.