The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

Encountering the most effective marketing techniques is now more difficult than ever before. The good news is that if you understand a few simple concepts, you will be able to gain a valuable edge over your competitors.

We often hear such terms as SEO, web design, social media and big data. Still, one concept which is overlooked is the difference between an article and other forms of advertising such as pay-per-click services. Why are articles still thought to be the best way of reaching your audience and what advantages are they able to provide? The answers may surprise you!

 

Evergreen Content

The first point to make is that many articles are considered to be evergreen in terms of their content. In other words, the information that they provide is much longer lasting than a specific advertising campaign (1). So, their benefits will last for longer. Some illustrations of evergreen articles can involve:

• How-to lists

• Reviews of a specific product

• Video tutorials

These can be much more effective to generate repeat revenue than a short-lived advertisement.

 

The Long-Tail Edge

Long-tail keywords are now very important within the world of digital marketing. First, they are able to cater to the discrete needs of the individual performing an online search (2).

Long-tail keywords are also those used during the end of the buying process. Finally, these phrases are also to rank higher within the SERP; providing better online exposure. It is much easier to fit these keywords within an article when compared to an advertisement that relies on brevity. Examples can be:

• Cheap hotels in New York City

• The best website design software for 2016

Long-tail keywords will also appear to be less “clumsy” within a content-laden article.

 

Addressing the Client

Articles have always had a rather personal edge when compared to an advertisement destined for hundreds or thousands of potential consumers.

These days, people are more fickle than ever before in terms of what they choose to read. If they feel that their needs are not being addressed, they are much more likely to move on and look for greener digital pastures.

Articles have the innate ability to target these desires and therefore, the product or service being offered tends to be more appealing.

 

The Presentation Itself

Most (not all) advertisements tend to work with a limited amount of space or text. Whether referring to a pop-up ad or a widget within a website, only a certain number of details will be observed. It can be hard to convey the main points of your product within these confines.

Thanks to modern coding techniques, articles are able to offer videos, infographics, flash presentations and numerous links to other sites (think of a good SlideShare presentation as an example here). This can be accomplished without appearing to overwhelm the reader.

 

Qualified Calls to Action

Many individuals who click on a link within a short advertisement are only mildly curious. So, conversion rates will be rather low. When this very same link is placed at the end of the article, the reader is much more likely to take action. He or she is likely to have read the entire piece; thus appreciating what you are offering in more detail. So, qualifying nurtured leads is much more of a reality.

Now, this is not to say that advertising is useless within the digital domain. We are rather pointing out that a well-presented article can have a massively positive impact without detracting from the appeal of what it is that you are offering.

Richard Tipsword
Markethive Developer

 

Sources:

1. http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

2. http://www.wordstream.com/long-tail-keywords

 

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Hooked: How To Make Habit-Forming Products, And When To Stop Flapping

We now know that Vietnamese developer Dong Nguyen decided to take down his hugely popular—and habit-forming—game, Flappy Bird because he had a moral pang about the game’s addictive potential. There was speculation about legal problems, or coping with the stress of overnight success, but it seems that he has done what many large tech companies have avoided—taken responsibility for the misuse of his product.

Tweeting as @dongatory a a couple of weeks ago, Dong replied to an obsessed fan, “People are overusing my app 🙁 .”  The following day, in a series of four surprising tweets, he announced, “I will take ‘Flappy Bird’ down. I cannot take this anymore.” (Emphasis mine.)

All of this is familiar territory to behavior design consultant and author Nir Eyal (who also contributes in these pages.) His new book, Hooked: How to Build Habit-Forming Products, is a step-by-step guide to do intentionally what Dong seems to have done intuitively. In its simplest terms, Hooked describes how to convert the “external triggers” that make a person engage with a product into “internal triggers” that bring that person back to it again and again.

nir-eyal-the-hook-method

Games, like Flappy Bird are perfect examples of this mechanism, but an easy way for non-gamers to grasp this phenomena is to consider the catchiness of pop songs. When your first hear a song on the radio, you are responding to the “external trigger” of its transmission over the airwaves (or internet as the case may now be.) But when you find yourself involuntarily singing that song in the shower, it has become its own “internal trigger” in your brain. It’s like a client side app where all of the data required to recreate the experience is preloaded into your browser (i.e., your brain!)

Making products habit-forming, and the behavior design that makes it possible, has gone from being a nice-to-have to a need-to-have in the ultra-competitive world of apps and digital services. There are so many things screaming for users’ attention that only the things that they whisper to themselves about have a chance of sticking around for a while.

A research report back in 2011 by Localytics showed that 26% of typical users download an app and open it just once. The important corollary to this disheartening pattern is that another 26% will download an app and use it 10 or more times—often enough for it to become part of their routine. The difference between these two kinds of users—and how to convert the first kind into the second kind—is the focus of Eyal’s “Hook” method.

The Hook consists of four parts that must be combined in sequence to convert an externally motivated engagement with a product into one that is internally motivated and habitual. “Through consecutive hook cycles,” Eyal writes, “successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly without costly advertising or aggressive messaging.”

Eyal stands on the shoulders of giants in putting together what is essentially an open source framework for user psychology. This framework draws upon the work of contemporaries like BJ Fogg, Dan Ariely, Charles Duhigg and Daniel Kahneman but also the inventor of behaviorism in psychology, B.F. Skinner. Eyal got an MBA at Stanford and now teaches there, and his debt to Stanford behavior design researcher and educator BJ Fogg in particular is evident.

But there are important differences in their approach. The Fogg behavior model applies equally well to one-time and repeat actions and for actions you want to motivate as well as actions you want to avoid motivating. Eyal focuses on just one of these quadrants—those actions that you want to turn into habits. But as we shall see, Eyal uses Skinner and others to expand upon what helps us to internalize actions and repeat them.

The essence of Fogg’s approach is to consider a person’s amount of motivation to do something compared with how easy it is to do. You don’t have to be tremendously motivated to do some thing easy, like click “like” on Facebook, but if a product requires an investment of time and/or money, like having your DNA tested by 23andMe, you need a compelling reason. The easier 23andMe can make that process, by requiring less information or lowering the price, the less pressing my reasons have to be to want to follow through. Importantly, no matter how easy an action is, or how motivated a person is, no action will happen without the presence of trigger adjacent in space and time to the means of completing the action.

The first step in Eyal’s hook model is this trigger. He sees the hook as an iterative process which begins with external triggers that after a series of cycles convert into internal triggers. How this conversion occurs is at the heart of what makes this method supremely useful to growth hackers and others involved in engineering the viral aspects of products. Getting back to the example of Flappy Bird above, Eyal points out that “Negative emotions frequently serve as internal triggers.” So the repeated epic failures that a new player experiences with that game make them angry at themselves. This anger is indeed the energy that propels the player to play again.

The second part of the hook is the action itself. The easier it is do something, the more users will do it. Eyal charts the growth of user-generated content from services like Blogger, which require you to actually create original content, to Pinterest, which reduces the participatory action down to the selection of what on the web to “pin.” Guess which one grew faster? There are many dimensions to ease, well-documented by Fogg in his six “elements of simplicity,” than range from amounts of time, money and effort required to levels of mental complexity, social acceptability and habitual familiarity. This is important because increasing your user’s ability to do something is far more within your control than boosting their internal motivation. Human psychology is not a uniform surface that can be wholly controlled by turning a couple of knobs, of course. Eyal emphasizes observed patterns of behavior that can be used as heuristics to increase the likelihood of a given action. We sometimes infer value from scarcity or assume form the presence of a sale tag that something is a bargain.

The third part of Eyal’s method takes advantage of these inconsistencies in how humans evaluate situations to excite our motivational instincts. It is important that product reward the actions that it triggers, but critically, if these rewards are variable we are far more likely to get sucked in. Decades of brain research has concluded that we are more motivated by the anticipation of reward than by the reward itself. In Flappy Bird, most of the time you fail, but the possibility that you could get a high score (or any score at all!) deepens the hook. The trigger is our self-inflicted anger, but playing holds out the reward of self-mastery. Eyal cites Pinterest as an example of the variable rewards of the “hunt.” Finally, when a friend “likes” your high score update on Facebook or follows your board on Pinterest you experience social satisfaction, rewards of the “tribe.” In Eyal’s model, the hook is a series of cycles and just as the triggers go from external to internal, so too can the rewards range from self to hunt or tribe. As described above, both Flappy Bird and Pinterest successfully utilize multiple types of rewards—but always with some degree of variability.

Finally, for the habit to really take hold, the user has to invest into it. The pictures you take with Instagram constitute your investment in the platform. Not only does the threat of losing this body of work keep you from switching to other photo apps, but your social engagement with others on the platform reinforce this continuity as well. By getting us to put ourselves into a product its designers are using our own narcissism to increase our perceived value of their product. Dan Ariely of Duke University, and author of Predictably Irrational and other books, calls this the “Ikea Effect,”  where our time spent with the ubiquitous Allen wrench makes our hearts fonder of the (possibly flawed!) end result. The other aspect of this is that since we are all creatures of habit, our investment in a habit becomes a form of inertia that makes it increasingly unlikely that we will engage in the cognitive dissonance of a new solution to our need.

Hooked is a very useful book for anyone involved in designing, managing and marketing products. It does suffer a bit from a duality of purpose that sometimes stretches the tone of the writing between earnest explication of the fascinations of human behavior to an practical boosterism for how to use of the techniques behind these phenomena. Behavior design is clearly a rising discipline with great effectiveness to help engineer beneficial habits, but it also can—and is—being abused for manipulative purposes.

In the sixth chapter of the book, Eyal discusses these manipulations, but I think he skirts around the morality issues as well as the economics that make companies overlook them. The Candy Crush Saga game is a good example of how his formulation fails to capture all the moral nuance of the problem. According to his Manipulation Matrix, King, the maker of Candy Crush Saga, is an Entertainer because although their product does not (materially) improve the user’s life, the makers of the game would happily use it themselves. So, really, how bad can it be?

Consider this: Candy Crush is a very habit-forming time-waster for the majority of its users, but a soul-destroying addiction for a distinct minority (perhaps larger, however, than the 1% Eyal refers to as a rule of thumb for user addiction.) The makers of the game may be immune to the game’s addictive potential, so their use of it doesn’t necessarily constitute a guarantee of innocuousness. But here’s the economic aspect: because consumers are unwilling to pay for casual games, the makers of these games must construct manipulative habits that make players seek rewards that are most easily attained through in-app purchases. For “normal” players, these payments may just be the way that they pay to play the game instead of a flat rate up-front or a subscription, and there is nothing morally wrong with getting paid for your product (obviously!) But for “addicted” players these payments may be completely out of scale with any estimate of the value of a casual game experience. King reportedly makes almost $1 million A DAY from Candy Crush, all from in app purchases. My guess is that there is a long tail going on with a relative few players being responsible for a disproportionate share of that revenue.

Understanding these potentially conflicting motivations is important for product designers of all kinds, and I believe it is a subject of intense interest to Eyal. Habit-formation is no longer a nice-to-have but a need-to-have aspect of making a successful product. This makes the temptations of manipulation all the more dangerous. We all now need to abide by the superhero credo, that with great power comes great responsibility. Habit-hacking is indeed a superpower, time to put on the capes!

 

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The last words of Steve Jobs –
I’ve come to the pinnacle of success in business.
In the eyes of others, my life has been the symbol of success.
However, aside from work, I have little joy. Finally, my wealth is nothing more than a fact to which I am used to it.
At This moment, lying in the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was so proud, have become something insignificant in the face of imminent death.
In the dark, when I look at the green lights of the equipment for artificial respiration and feel the buzz of their mechanical sounds, I can feel the breath of the proximity of death that I’m in for.
Only now do I understand, once you accumulate enough money for the rest of your life, that we need to pursue other goals that are not related to wealth.
It must be something more important:
For example, stories of love, art, dreams of my childhood…
Stop pursuing wealth, it can only make a person into a twisted being, just like me.
God has formed us in a way that we can feel the love in the heart of each and every one of us, and not illusions built by fame or the money I made in my life, I can’t take them with me.
I can only take with me the memories that were strengthened by love.
This is the true wealth that will follow you, will accompany you, he will give you the strength and light to go ahead.
Love can travel thousands of miles and so life has no limits. Move it wherever you want to go. Strive to reach the goals that you want to achieve. It’s all in your heart and in your hands.
What is the most expensive bed in the world? The hospital bed.
If you have money, you can hire someone to drive your car, but you cannot hire someone to take your illness instead of loading it yourself.
Material things lost can be found. But there’s one thing that you can never find when you lose: Life!
Whatever the stage of life in which we are at the moment, in the end we are going to have to face the day when the curtain will fall.
Treasure the love for your family and  friends…

 

Steve Jobs

 

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blogging

blogging

Newcomer’s Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

Title – which allows you to label your post

Body – this is the content of your post

Trackback – other sites can be linked back to your blog

Permanent link – every article that you write has a URL

Comments – this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves however way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn’t only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

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The Customer Centric Model

It has been my agenda for nearly 20 years to reform an industry that is for the most part built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM Network Marketing) you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model. All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001 I was introduced to this new direction in MLM by the simple statement, just buy your customers. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market a consumer (customer) based ISP, nationwide dialup Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; “alien, illogical and disturbing”.

Let me explain:

My introduction and very successful sojourn with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company. I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions. So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions. None of them ever did and in my opinion, the super majority of MLMs are run by greedy sociopathic owners, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric.

amazon.button

Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.

READ MORE:

http://delight.us/earths-most-customer-centric-company/

It is all about Customer Satisfaction.

Let me repeat that,

“IT IS ALL ABOUT CUSTOMER SATISFACTION”!

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos
https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html

1. Don’t Just Listen to Your Customers, Understand Them

Everyone has to be able to work in a call center.”

 

2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

 

3. The Empty Chair

The Most Important Person in the Room “Focusing on the customer makes a company more resilient.”

 

4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”

 

5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet,
they can each tell 6,000.”

 

6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned “with our customers, then in the long term that will work out really
“well for customers and it will work out really well for Amazon.”

 

7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

 

Over the past two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

jeff.deep.apology


 

From “MLM” aka “Network Marketing”,

to a sustainable Coop Customer based Marketing Platform!

Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just the elite few, we know as “leaders” in their respective company.

1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc.

2. The Virtual Warehouse

This may be putting cart before the horse. Inspired by Amazon’s virtual warehousing for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing and paying additional shipping, your monthly product commitment in your spare bedroom, garages or den has been the standard fro decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3. Customer and Lead co-op acquisition

This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, entering the product (pulling from existing inventory and/or purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

nopalea.800

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more lead for narcissistic leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6. API (Application Programming Interface).

Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

Basically allows the company to remotely control pricing,

merchant collection, shipping and communication via the

distributors Ebay, Amazon, etc. account

More about Amazon API:
http://support.getdropstream.com/customer/portal/articles/1233046-configuring-amazon-marketplace-for-third-party-order-fulfillment-

More about Ebay API:
https://go.developer.ebay.com/what-ebay-api

7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer. Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products. I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and rare MLM retail sites I am aware of. It sells the coffee, the coffee benefits offers one off sale and free shipping with autoship.

More about widgets here:
http://alexmarandon.com/articles/web_widget_jquery/

8. Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to standard head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by: Chris Corey SEO Wildman

 

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CLEVELAND, Aug. 11, 2016 /PRNewswire/ — The Peiffer Rosca Wolf law firm is investigating Traffic Monsoon, LLC and Charles Scoville’s alleged Ponzi scheme on behalf of investors – whom Traffic Monsoon called “members.”

The Securities and Exchange Commission (“SEC”) alleges that Traffic Monsoon, LLC, a Utah-based entity, and Charles Scoville allegedly operated an Internet-based Ponzi scheme that was falsely represented to its investors – or “members” – as an advertising company.

Scoville, according to the complaint filed by the SEC on July 26, 2016, allegedly began operating Traffic Monsoon in October 2014 as a multi-faceted combination of Internet traffic exchange and pay-per-click program which led to the company bringing in over 162,000 investors around the world. Even though Traffic Monsoon markets itself as a highly successful company, almost all of its revenue is generated from other members, or investors, not its products or services, according to the SEC Complaint.

The SEC’s complaint also alleges that Traffic Monsoon and Scoville violated federal securities laws. In its complaint, the SEC seeks permanent injunctions, prohibiting further violations of the laws charged, disgorgement of ill-gotten gains plus prejudgment interest and civil penalties from Traffic Monsoon and Scoville.

What You May Do

The Peiffer Rosca Wolf lawyers are preparing to take action and seek compensation on behalf of those who invested in the alleged Ponzi scheme orchestrated by Traffic Monsoon and Scoville.

If you invested in Traffic Monsoon and wish to obtain additional information about our investigation or would like to discuss this matter or your rights, please visitwww.trafficmonsoonlawsuit.com and complete the contact form, or contact Alan Rosca or James Booker toll free at 888-998-0520 or by email at arosca@prwlegal.com.

The Peiffer Rosca Wolf law firm represents individual and institutional investors who have suffered financial losses as a result of investment fraud or misconduct, Ponzi schemes, unsuitable investment recommendations, or abusive practices in the financial industry.

Attorney advertising. Prior results do not guarantee a similar outcome. Please visit our website, www.securitieslitigators.com, for important disclosures, office locations, and attorney admissions. The SEC’s allegations are not proof of liability and anyone should be presumed innocent until and unless otherwise found in a court of law. Peiffer Rosca Wolf Abdullah Carr & Kane, A Professional Law Corporation (“Peiffer Rosca Wolf”).

Contacts

Peiffer Rosca Wolf
Alan Rosca or James Booker, 888-998-0520

Chris Corey SEO Wildman

 

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Don’t allow multitasking:

You can set up a conference room with Markethive for free

I’m seeing a new generation of technology emerge that can make dispersed teams more productive than collocated teams.

Forrester Research’s Henry Dewing says some enlightened users of the latest tech actually prefer to meet in their video and web-conferencing platforms over a physical conference room, and use online and virtual tools even when meeting in person.

Sharing to improve information and functionality are an integral part of a productive conversation. To make virtual teamwork work this well, you’ll likely need to move your team to a new set of behaviors, not just to a new generation of technology.

Human engagement is the first priority. Indeed, one of the “old way” to “new way” behavior changes requires the team to trust team leadership enough to give up their familiar process – calendared conference calls and manual orchestration via email of everything shared and decided – for an approach assisted by emerging technology.

The behavior gaps that keep virtual teams from reaching their goals can be closed by adopting three key practices:

• Setting ground rules for managing virtual communications

• Aligning personal and professional goals

• Strengthening relationships to enable the candor required for true collaboration.

Ground rules

Do a personal and professional check-in:

While it’s common for employees who are collocated to chat about what’s going on in their lives, sharing a recent success at work or a personal story before a meeting begins, it’s much less common among virtual teams.

They often spend their days in conference calls, where muting and multitasking are the norm before – and even during – a meeting. However, this efficiency-driven approach to team collaboration overlooks something important: Humans are intensely social beings.

They need to feel connected. Personal sharing is one of the easiest and most overlooked ways to create that connection, especially when staff members work at a distance from each other.

A personal/professional check-in at the beginning of meetings makes people feel part of a team. It’s probably the easiest way to overcome the isolation that can creep in when people don’t work together physically.

Don’t allow multitasking: Research shows that multitasking during conference calls is extremely common. In some studies, as high as 90 percent of people acknowledge they do other things during these calls, from a wide range of places, including the kitchen, the pool, and yes, the bathroom.

Regardless of when and from where you join a team meeting, I can’t emphasize enough how important it is for collaboration that everyone be mentally present and engaged during meetings, not working on another project or checking email.

As a manager, if you set that as a 90 percent of people acknowledge they do other things during conference calls. 8 expectations from the outset – and call on people often to share their thoughts – chances are good that they will.

I’ve started calling out people who are multitasking when they should be participating and assign small, usually humorous penalties to offenders such as putting one thin tenth of a bitcoin in the virtual team party fund.

Chris Corey SEO Wildman

 

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SEO can be confusing for new site owners However Markethive can make it a whole lot easier for those who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle.

Focus on Great Content and Not Keywords

The search engine optimization business focuses too much on keywords instead of good content for readers. Google even tells you to focus on great content for readers rather than content made for bots. If you thought content was all about keywords, algorithm changes have changed that way of thinking. You don’t need to focus on keywords other than having the phrase at least somewhere in the content. Focus on content and engaging readers instead of keyword density, phrases and tricking search engines.

Sign Up for SEO Tools

Several SEO tools make it easier to monitor your site. SEO is easier using PosiRank, which manages much of the monitoring and reporting for your site. When you search for the right tools, find something that easily snaps into code using plugins or automation. You want something that gives you reports using plenty of visual aids that make analysis easier to understand.

Meta Tags

Modern search engine algorithms don’t use meta tags to rank your site, but these meta tags play a role in site marketing. The meta description tag displays in search engine result pages, which improves your click through rate (CTR). The keyword meta tag isn’t used by most search engines, but small engines might use them for signals. There are several meta tags, and some of them are used by only some third-party applications. Plugins help you manage these meta tags, and they are easy to include with each article.

Create a Calendar for Content Creation

You should write content for your site regularly. Most site owners add a blog to their site to make content management easier. Several content management systems snap into sites written in PHP or .NET. You just need to add the content. Content creation keeps search engines regularly crawling your site. When you don’t have regular content creation, search engines pick up on it and ignore your site for days. If you write content for readers several times a week, the search engines will crawl your site more frequently.

Add Responsive Design

If you’re looking to redesign your website, responsive design is a technique used to scale your site’s layout based on the size of the reader’s screen. Tablets and smartphones are taking over as the majority of web traffic on the Internet. Responsive designs make your site friendlier to these smaller devices, so users are more likely to stay on your pages instead of bouncing for a mobile-friendly design.

Register with Google Webmaster Tools

Google sends alerts to site owners regarding technical problems with the site. If your site is down, the bot can’t crawl the site or even if you receive a manual penalty, Google Webmaster Tools will send you an alert to the registered email. You can add a meta tag to the site’s code or upload an HTML file to verify your ownership. Once you’ve registered, you can review your site as it’s seen by the search engine crawlers every month. Google Webmaster Tools also tells you the number of pages indexed, any errors seen on your pages, and it can even detect hidden hacks on your site that you would have otherwise never known were there.

Create Friendly URLs

User-friendly URLs (sometimes called SEO-friendly URLs) make it easier for users to remember your pages. These URLs point to dynamic query string parameters. When you view URLs with parameters such as “?p=13,” a user-friendly URL turns it into something easier to remember such as “/my-friendly-page/.” Most site owners use the page’s title to dynamically generate a URL structure, but you can generate any number of structures to organize your pages.

These seven tips improve SEO but won’t go out of style any time soon. Once you add these techniques to your website business and design plan, you won’t need to go back and change code or settings any time soon. It takes time for SEO changes to show any improvement, but even the smallest optimization change can improve your rank and increase visibility in search engines.

Chris Corey SEO Wildman

 

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Rules of Engagement for a Virtual World part 3

Master Virtual Team Makeup for Business Advantage

Small is beautiful

In my experience working with everything from iconic multinational companies to tiny startups, the best virtual team is a small one – under 10 people. Four or five members total is ideal.

OnPoint’s research supports me, noting that 37% of low-performing virtual teams had 13 members or more. Here’s why small is better: relatively minor coordination and communication challenges grow almost exponentially as a virtual team grows.

Do the interpersonal math: Inevitably, someone (or a subgroup) feels left out of the loop. Few things erode trust faster than being left out of important communications about a project with which you are involved.

Yet even the most diligent manager would have difficulty keeping up with the communication needs of a large, geographically dispersed team. Where input from a wide range of people with expertise in different areas is needed, there’s a strong temptation to put together a virtual team that’s too large.

OnPoint found that opting instead to keep the core team small while advisory groups gave input on an as-needed basis was more likely to be successful.

This is the strategy I recommend to clients as well – one that the manufacturer I described above adopted after months of poor coordination and regular communication snafus. Don’t make the mistake of including honorary team members.

And team membership shouldn’t be voluntary or outside the normal job. It is the job. In my experience, teams with a lot of members who have no real stake in the team’s success almost invariably fail.

 

Getting the structure right

Although I believe it is often beneficial for teams to be cross-functional, OnPoint’s study found that was not the case.

When virtual teams come together from a range of functions – say, finance, operations, HR, and IT – to work on a cost-management initiative, problems resulting from a lack of accountability tend to arise.

The reason is that leaders may not have formal authority over every member of such a matrixed team, making it more difficult for them to hold others accountable. I see this a lot, especially in large firms.

Virtual team members are frequently not evaluated on their contributions to the team or on successful collaboration, but rather on their performance within the line of business they represent.

This sets up an automatic disincentive to collaborate and has the potential to derail important and innovative virtual team initiatives. That said, although OnPoint’s study notes the potential for accountability problems and recommends avoiding crossfunctional teams, it’s not an inevitable outcome.

 I’ve written earlier about the importance of a culture of accountability in any successful virtual team. The important takeaway is that leaders who are putting together cross-functional virtual teams need to ensure that clear lines of accountability and uniform performance measures are established at the outset.

 

Chris Corey SEO Wildman

Master Virtual Team Makeup for Business Advantage Part 2

Getting team

composition right is

critical to a team’s

success.

Setting up small, agile, high-performing virtual teams has enormous potential for companies to increase sales, penetrate new markets, improve business processes, and come up with the next generation of disruptive innovations.

But putting together a great team is tricky. OnPoint Consulting’s 2008 study found that more than 25 percent of teams were not performing up to par within many companies with significant investments in technology for virtual teamsi .

A KPMG study of outsourced IT found that 86 percent of companies lost more than 25 percent of IT benefits because of virtual team projects that had to be shelved or sharply downsizedii.

And a study of 120 virtual teams by Richard Hackman of Harvard found that fewer than 10% of team members could even agree on who was on each team.

Part of the problem is that teams – both the virtual and collocated types – are often thrown together without much thought or planning.

 

Booting an earnings boost

At a large, multinational manufacturing company with which Ferrazzi Greenlight recently worked, a team was formed to deal with some the company’s complex, interdependent businesses.

The goal was to optimize decision-making all along the value chain. The executive leadership realized that bringing such a team together had the potential to boost earnings by tens of millions of dollars.

But when we looked under the covers at the hastily assembled team, it was clear that not enough thought had gone into selecting the members.

The team was huge – more than 30 people – with a mixture of business, manufacturing, and commercial leaders, some of whom reported to each other.

While some members had deep knowledge of certain parts of the business vital for optimization decisions, others were included on an honorary basis.

By the time we were asked to help get the team on track, members openly acknowledged that the team was in disarray and that the optimization decisions it had made had fallen short of increased earnings projections.

As the manufacturer discovered, getting team composition right is critical to a team’s success. That’s especially true for virtual teams, which are more autonomous than collocated teams. Leaders of virtual teams must work harder to develop trust and rapport because such teams don’t always avail themselves of the benefit of frequent informal exchanges and seeing visual and body language cues – vital feedback mechanisms that help keep team members’ efforts aligned.

The manufacturing company is not alone.

I rarely see virtual teams that were formed with sufficient forethought.

In many companies, teams just seem to happen – coming together out of nowhere, grabbing any available resource, completely unplanned.

Months or even years later, senior executives have to face the unpalatable truth: the virtual team that was put together to slash costs is not only dysfunctional, it was a drain on the bottom line.

That same OnPoint Consulting survey of 48 virtual teams across a wide range of industries to understand what makes a high-performing team successful found that decisions about team composition – the size and structure of the team as well as the skills members bring to the team, including interpersonal skills – are among the most important predictors of virtual team success.

Chris Corey SEO Wildman

 

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