Must-Do’s for Effective
Social Media Marketing

Marketing experts give their best advice on how to grow an audience,
regardless of your budget.

 

A lot of businesses do social media marketing wrong.

They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots, and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. To help you execute a successful social media marketing campaign, I spoke with six entrepreneurs to put together a list of must-dos.

Dedicate time to learn how social media works.

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself. Charles Gumbley, Director of Flower Telecom, explains, “It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.”

Listen to your customers.

“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone,” says Ryan Koechel, VP of Marketing for ABODO. When you listen to your audience, you open the door to other opportunities as well. For instance, when my influencer marketing agency plans campaign strategies for a brand, we often audit their social media followers to identify key influencers. Learn to listen to your audience — it can provide you with valuable information.

Use automation for consistency.

There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales.

“If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. There are several pieces of automation software, like Hootsuite, that offer a free plan that can greatly increase your efficiency. If you schedule your posts in advance it gives you more time to dedicate to replying and engaging with your social media followers,” advises Daniel Moravec of StreetSaw.

Engage with and delight your audience.

“It’s one thing to fill up your social media feed with posts, but it’s another thing to actively engage with your audience and turn them into satisfied customers. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing. You can’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them,” explains Roy Surdej of Peaches Boutique.

Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.

Don’t spread yourself too thin.

It’s nearly impossible — and almost always ineffective — to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.

Jasper Hillaud, Managing Partner of elf925 stresses the importance of focusing on the social media platforms that complement your brand, explaining, “While Pinterest marketing might not be effective for some businesses, it is one that we put a lot of energy into because we see that it works first-hand. Just because it wouldn’t be a preferred social media channel for a law firm, that doesn’t mean it should be ignored. It’s important to pick where to focus your social media efforts based on what works for your specific customer base.”

Track and measure everything.

“You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign,” explains Eric Ritter, Founder & CEO of Digital Neighbor.

It doesn’t matter if you are working with a $10 daily social media budget or six figures. The objective is the same — put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.

Chuck Reynolds
Contributor

 

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What Does A Biz Dev
Person Actually Do?

Theory of Business Development
According to the Grand Unified Theory of Business Development, Biz Dev is simply about pursuing opportunities for long-term growth from customers, markets, and relationships.  Sounds simple enough, but has anyone ever set out to describe what a “Biz Dev Person” actually does?  How do they spend their day?  What should you look for when hiring someone for a Biz Dev role?While Business Development may still mean many different things to many different people, at its core I believe a Biz Dev job is focused on 3 activities:
  • Customers: Find new ones and extract more value from current ones.
  • Markets: Figure out where new customers “live” (both geographically and in terms of "buying mindset") and find a way to reach them.
  • Relationships: Build and leverage relationships founded on trust and integrity to facilitate opportunities.

“Well,” you might say.  ”That sounds pretty straightforward.” Yes, it does sound that way.  In the simplest of terms, business development may be about figuring out how to sell more to customers or finding new customers to whom to sell.  But to suggest that “that’s all there is to it” is to suggest that running a marathon just requires putting one foot in front of the other for 26.2 miles.  Of course, training for and running a marathon requires a unique approach to making sure you don’t peter out before the finish line.  Similarly, business development requires a unique combination of skills to ensure that the value you derive from an opportunity persists for the long haul:

The Biz Dev Skillsets: Strategy, Sales, and Relationship Management

  • Strategy: How should you go about pursuing an opportunity?  How do you know which path is best?  Just because an opportunity is in front of you, doesn’t mean it’s a good one.  Understanding the fundamental drivers of your business, and the business of your customers, partners, and competitors is critical to being able to make wise decisions in the pursuit of long-term value.  Being able to assess an opportunity for its potential to create long-term value, determine the paths available to you to pursue it, and understand the trade-offs and risks of one path vs. another, are core Biz Dev functions.
  • Sales: Whether you're selling a product or the idea of a partnership, almost every business development role has some element of sales.  The process of navigating through an organization, identifying decision-makers and uncovering their unmet needs, and concisely demonstrating the value of what you can offer are core sales skills needed whether you're selling a product, service, or partnership.
  • Relationship Management: From How to Win Friends and Influence People to Never Eat Alone, much ink has been spilled on the importance and value of strong, respect-based relationships.  Business development requires not only having an expansive network to help you facilitate a deal, but also a deep understanding of how to build and maintain new relationships to leverage them when needed.  Relationships with partners, customers, colleagues, and even the media, can all be crucial factors in not only getting in the door to a biz dev opportunity but keeping it open.

“Wait a second,” you’re asking.  ”You forgot about partnerships?  Isn’t business development all about partnerships?”  In short, no, it's not. Partnerships are a common course to pursue a given business development opportunity, but they are but one option amongst many when evaluating the path to creating long-term value.  And though scouting, signing, and developing partnerships is an everyday task in many business development roles, the skills required for partnerships are really an amalgam of all other Biz Dev skills – a mix of sales, relationship management, and strategy.  As frequently as they arise in the day job of business development, partnerships are only one potential outcome of Biz Dev done right.

How Biz Dev Roles Change by Company Size

Do the role of business development change as a company matures from a startup to enterprise?  Yes and no.  In the early stages of any company, the role of business development is often left to the founder, CEO, or an early hire.  The role of forging partnership deals does take on an increased priority, as the decision of which potential path to pursue an opportunity often favors the sharing of resources that's incumbent in partnerships.  But the day-to-day activities of business development remains the same: at a startup or a large company alike, whoever plays the role of "biz dev guy/gal" must be constantly evaluating the best path to create long-term value, whether it an option built in-house or pursued in partnership with others.

At larger companies, the role of business development may be divided across a broader array of individuals.  Sure, teams of people with "Business Development" on their business cards may focus on the full spectrum of activities, from sourcing business development opportunities to evaluating the opportunity's potential to create long-term value and following through on the execution.  But just as often, the individual functions of the business development role may be split across an organization: a member of the sales team may source feedback from customers, who passes along an opportunity to create a new product to the Product Management team, who works with Finance to size and evaluate an opportunity and Operations to assess the resources needed to pursue it.  Perhaps none of those individuals consider themselves to be serving a "Business Development" function, but in total they are a collective BD team that seeks to create long-term value for their organization in very much the same way as an individual who plays every part.

Pure Biz Dev

In my view, a “pure” Biz Dev job will have some combination of all of the above skillsets – identifying and strategically assessing an opportunity to create long-term value and then executing on a path to pursue that value.  But whether you're playing Biz Dev as a team sport or an individual contributor, the interplay between Strategy, Sales, and Relationship Management informs the potential for a company's growth path.   Business Development is a function that is varied, complex, and exciting – although the nature of Biz Dev may be ambiguous to some,  the importance of the role should be clear to all.

Chuck Reynolds
Contributor

Bitcoin Investors Move into Altcoins

Investors move to altcoins

Bitcoin’s scaling fight has led to a record low in its percentage of cryptocurrency’s total market cap as investors hedge with top altcoins.

As its user base expands, Bitcoin’s transactions have also grown, leading to blocks, capped at 1mb, to be filled to capacity. As a result, transactions have slowed and fees have spiked. An effort to solve Bitcoin’s scaling issues has led to a civil war of sorts between the Core development team and its supporters backing the Segregated Witness (SegWit) soft fork, and the Bitcoin Unlimited miner-directed block size hard fork and its supporters.

In contrast to previous hard fork attempts (XT, Classic), Unlimited has gained speed, occasionally passing SegWit in adoption by miners. Recently, Unlimited has secured a solid lead, due in part to a major mining pool, Antpool, switching to Unlimited.

“Bitcoin Jesus” Roger Ver, who has led the opposition to the current state of Bitcoin and its hard cap of 1mb blocks, has stated that he believes that the current inability to find a resolution to the issue has cost Bitcoin billions of dollars already:

As a result of increasing uncertainty, lack of usability and conflict surrounding Bitcoin, its growth has stagnated- even receded, while other coins have seen exceptional gains. Ethereum, cryptocurrency’s number two contender, has seen a massive increase, more than doubling in market cap and price in the last 10 days alone. It currently sits at about $4 bln total and $45 per coin, with a current trading volume of over $200 mln.

Dash has seen even more impressive relative gains, multiplying its value and market cap five times over since one month ago. It has broken the three-digit barrier and appears to have settled above $100, having also broken 10 percent the price of Bitcoin per coin. As a result of this growth, Dash’s treasury, 10 percent of its block reward set aside for development and other projects, has passed $500,000 monthly, closing in on a million dollar monthly budget for the newly number three ranked coin. Monero has also picked up on the Bitcoin exodus, doubling in value over the last 10 days, maintaining a solid fourth place and passing $300 mln in market cap.

This growth and reshuffling of the cryptocurrency field has led to a slipping in Bitcoin’s dominance. Bitcoin’s share of the total cryptocurrency market cap has sunk to 70 percent, a new all-time low since the previous low of 74 percent during Ethereum’s initial boom last year. Total cryptocurrency market cap remains slightly lower than its all-time high, while combined altcoin value has grown from approximately $2.2 bln at the year’s start to over $7 bln now, nearly $4 bln of that growth over the last month alone.

The scaling debate gets ugly

In spite of this growing shift, the Bitcoin scaling conflict continues to become more heated. Ver alleges that many Unlimited nodes identify as Core in order to avoid DDoS attacks, which have plagued Bitcoin.com all last week. Unlimited supporters have documented a pattern of alleged censorship on the Bitcoin subreddit, filtering out comments in support of an alternative implementation of Bitcoin than the one stewarded by the Core developers.

Meanwhile, faced by increasing resistance from large mining pools, such as Antpool, Core member Peter Todd publicly mused about a proof-of-work algorithm change in order to reshuffle mining power as a “backup plan”:

David Ogden
Entrepreneur

 

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Roger Ver

 

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Trade Coin Club

Bitcoin prices have recently fallen from Parity with Gold, so it could be a good time buy. Now for people who purchased bitcoin when it was over 1,000pounds per coin, they are facing a loss. To be honest this is quite normal with chryptocurrencies which are more volatile compared with fiat currencies. The long term futures for the likes of of popular chryptocurrencies such as bitcoin and Etherium are good.

Rather than question and worry that you might have purchased at the wrong time and now you are facing a loss, you might want to consider a way of putting your bitcoins to work for you. Just as you can trade fiat currencies and earn money when prices rise and fall, you can do the same with chryptocurrencies.

I recently joined Trade Coin Club, which allows members to trade bitcoins and earn revenue from an automated trading systems which follows the top ten popular chryptocurrencies. You do not need to have any experience either of chryptocurrency or trading this is all taken care of on you behalf. Once you have purchased a membership, a proportion of the amount you paid is traded on the system 5 days a week and the income you gain can be withdrawn or traded in     the following week.  

The lowest membership fee will cost you 0.36 bitcoin or around 300 pounds, and to protect you from loss only part of this money is traded. I believe this is a great way to put you bitcoin to work with a minimum of risk.

David Ogden
Entrepeneur 
                           

Cryptocurrencies are on the move upward

2017 is set to be the best year to buy crytocoins and I urge to all to get involved.

Last week after SEC rejected the bitcoin ETF, the millennial generation appears to be even more interested in decentralized free market money, with bitcoin rising from a low of $1,050 on the day of the decision to now stand around $1,230, $30 above gold’s price.

The second biggest digital currency, Ethereum, has also made considerable gains, rising above $30 and securing a market cap of near $3 billion, the highest ever achieved by any digital currency except for bitcoin.

Dash has come from nowhere and now in 3rd position. The currency has risen from $10 to almost $80 in just one month, reaching a market cap of half a billion, twice that of Monero. No one can say why. There is no real news, nothing appears to have changed except for a marketing push.

As such, many are calling it a pump and dump. The currency has only around 7 million coins, with almost 2 million of them mined in the first 48 hours. That would be sufficient to run some 2,000 masternodes, or close to half of all masternodes.

These nodes attract 50% of daily coin issuance, further concentrating coin ownership while having considerable say over what project is funded. In short, playing with Dash may be no different than playing with fire.

Even LTC is up , that grey boring thing that gives us journalists nothing to talk about, except segwit, a topic beaten to death in the bitcoin context. They waiting for its activation, but it seems to have stalled at around 20% for a month or so. Nonetheless, some are betting on a pump – maybe, who knows.

There is one newcomer, shadowcash. This is a fairly old IPO-ed currency back in 2014 which stands out for climbing up the market cap.

There are also other coins in the wings such as Infinity which is preparing to launch its code in the near future and is expected to follow Ethereum to the top of the tree.

The age of Cryptocurrency, is here and now and many 3rd world citizens are leading the way and purchasing or engaged in earning bitcoins to avoid corruption and poverty in their own countries.

The great advantage of using Cryptocurrencies is that you need not earn or purchase a whole coin you can purchase earn or but and sell bits.

One way to earn bits is to complete online surveys, I do this every day at BitcoinGet earning around 1,000 bits a day which is worth about £1.50 or 90 peso. Now this does not sound much but over time your earning will grow faster than putting savings into a bank as the value of Bitcoin rises.

I have also started to put these bits to work by transferring them into Trade Coin Club, which you can join with a minimum of 0.30 BTC and uses you coins to speculate on the rise and fall of the top ten Cryptocurrencies, using an automated trading module. On my first day of trading I earn’t the equivalent of 1% interest, much better than leaving them in the bank.

David Ogden
Entrepeneur

 

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Make Money when Bitcoin Crashes

Last week the Winklevoss Twins had their Bitcoin ETF denied and panic selling ensued, it’s a good time to talk about what to do when the prices drop sharply in a short period of time. Bitcoin was at a high of almost $1300 and within hours had dropped below $1000. It appears to have slowed down around there, now having climbed back up to over $1100.

If you’re business-minded, you already see where the opportunity was here. If you had been able to get anyone to sell you bitcoins at around $1000 as it fell, you’d already have made more than $100 on each one. That’s a tidy, fast profit. Bitcoin traders love the volatility of the market.

Now of course there is a problem with this, in that you have to know when to sell and buy, and most people do not have the time for this.

The solution that many people are turning to is Trade Coin Club which has an automated trading system which not only trades in bitcoin but other popular Cryptocurrency such as Ether or Dash plus others. This creates many more opportunities to put your bitcoin to work and earn more bitcoins as the markets move up and down.

So how do you get started. The first step is to purchase some bitcoin. Then transfer them to Trade Coin Club, Minimum 0.3 Bitcoin or up to 5 Bitcoin. Once you have bitcoins in your trading wallet, you need to set your level of risk and put on a trade on Monday. Your coins will be traded until Friday and you can see the results prior to setting a new trade on the following Monday.

Trade Coin Club cost nothing to start with, however once you start making a profit you will start to incur some regular charges. You can also earn commissions for introducing other people to help offset these charges.

I have previously traded currencies but Cryptocurrency are a more volatile investment which is why Trade coin club have a built in stop loss system to protect you bitcoins and reduce possible losses.

If you have any questions, I suggest suggest you join without obligation and I will be happy to contact you and discuss the matter further

 

David Ogden
Entrepreneur

 

 

6 Mar / 2017

Earn Free Bitcoin

The use of Bitcoin is spreading throughout the world and the price has reached a level that the coins are becoming more valuable than gold. The present price can lead people to think that they cannot afford to purchase bitcoin. This is not  true however and you do nor  have to  purchase one coin, you can purchase  just part of one down to 0.00000001

I have been collecting bitcoin for the past couple of months by completing online surveys as part of a daily routine nad have been rewarded for each survey with between 100-900 bits which equates to £0.5 to 1,25 per day. this might seem like small change, however every bit counts and I now have over £100 worth of bitcoin, which will only appreciate in value.

I was skeptical in the beginning as I have filled in surveys in the past and not being paid. but this survey works and more money is added to cryptocurrency wallet every day.

I am also looking forward to joining a new investment opportunity which will allow me to trade cryptocurrency and share in profits.  The combination of both earning bitcoins with one company and then trading in Cryptocurrencies would seem to offer a good opportunity, for anyone who has time on their hands, to create some savings.

David Ogden
Entrepeneur

 

 

 

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