3 May / 2017

TCC Bitcoin

Tcc Bitcoin

               

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Chuck Reynolds
Contributor

Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.
Social media is crucial to the success of any company's digital marketing strategy.

Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.

Start using chatbots.

You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through social media. Platforms such as Chatty people make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that:

  • Doesn't require any coding knowledge.
  • Can answer customer questions.
  • Is able to take orders directly from Facebook Messenger and comments.
  • Integrates with all the major payment systems.

Create a personalized experience for your customers.

Chatbots are not only a great way to automate certain everyday tasks, and if implemented properly, your chatbot will allow you to create more personalized experiences for your customers. To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will:

  • Break the traditional views customers have of you only trying to sell to them.
  • Make your customer's experience more personal.
  • Boost your sales.
  • Create a loyal fan base.

Create an efficient content marketing strategy.

Quality is key and content is no exception. Content marketing has been a prominent form of marketing for a long time and this is not set to change anytime soon. Many brands are not linking quality content with the right posting schedule and the correct frequency of posts. High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. Aside from its ability to attract an organic audience, a good content marketing strategy can be implemented for free. Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

Create a community for your audience.

Although “followers” and the many other metrics are important, they are not the "be all and end all" to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by:

  • Asking your audience questions.
  • Gathering their opinions on certain matters.
  • Sharing newsworthy information rather than just information about your products or services.
  • Liking and sharing some of their posts rather than just the other way around.
  • Asking them to interact directly with your posts through "likes" and "shares".

Jazz up your profiles with a diverse content strategy.

People respond to good imagery, fun videos, and some interesting podcasts once and awhile. Jazz up your content by using this type of media regularly. Your social media pages will look bland if all you post and share is text, so be sure to use other types of media to catch your audience's eye. This is also a great way to add a level of personality to your brand.

Use brand advocates.

Your best promotional tool is the people who love your brand. Instead of focusing all your efforts on finding new customers, why not leverage your current ones? In addition to your current customers, you could use your own employees. To use your employees as brand advocates, you should:

  • Create social media guidelines specific to your brand.
  • Tell your advocates about social media best practices.
  • Add a leader to each section of your social media advocacy plan.
  • Track the correct data to pinpoint areas for improvement and those that are doing well.

Create profiles on the relevant channels.

Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. As a result, it is key you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.

Establish a social media budget.

Social media platforms are one of, if not the most important, forms of marketing. Allocating the right budget to your social media endeavors is crucial to your success. Not only this, leveraging that budget with the right strategy will be the most cost-effective way for you to reach your chosen target audience. Because social media is used on a much more personal level, you will also find that it is a place where you can make a much deeper connection with your customers.

Run cross-channel campaigns.

To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:

  • Tell an engaging story.
  • Link back to a specific landing page that will give your audience more information about your campaign.
  • Have a unique and memorable name coupled with relevant hashtags.

Tell a story by going live.

Yes, your content will tell the story of your brand as a whole, but why not share with your audience what's happening with your company in real time? Facebook and Instagram, among other platforms, have created their own live streaming features, something that is not yet being used to its full potential by big brands. To compete with them, start using these live features before they really catch on. Live stories are a great way to:

  • Show your audience you are more than just a money-making machine.
  • Engage and inspire your customers.
  • Create shareable and memorable content.

Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites. By following the 10 strategies outlined above, you'll not only set yourself up to compete with well-established brands but also create a social media plan that will withstand the test of time.

Chuck Reynolds
Contributor

Better Safe Than Sorry:
Simple Effective Ways to Secure
Your Cryptocoins

  

Cryptocurrency is perhaps the safest instrument to transfer

value between anonymous parties. But storing and trading cryptocurrency can be a risky affair. As a digital crypto-asset, it does not have to worry about the many usual issues vexing paper money but faces challenges unique to fintech industry.

Storage

The most popular way of storing crypto coins is a software wallet. Digital wallets are easy to use and practical but how secure are they? If your hard-earned crypto coins are stored on your PC, then your assets are only as secure as your computer itself. Basically, protecting your software wallet is no different from safeguarding any sensitive data on your PC. You should be a bit extra paranoid when surfing the net and never store your passwords in an unencrypted file on the same machine as your wallets. Ideally, you should store your passwords offline or not store them at all (brain-wallets!) and install your wallets on a device you do not use for day-to-day browsing and downloading.

Another popular solution is Linux operating system, which is believed to be almost impervious to hackers and viruses. You don’t even have to install Linux instead of Windows, it can be booted on your PC when necessary from a USB stick. Then there is cold storage. Cold storage takes security up a few notches and basically means keeping your altcoins in an offline wallet, effectively restricting any attempts of unauthorized access to it. Cold storage wallet is usually created on a device that is never connected to the Internet, like an old offline laptop or a USB stick. Not many people know that a cold wallet can not only be maintained offline but can even be created offline. You do not need to connect the device to the Internet to install a wallet, generate keys and send the coins. Such wallets are perhaps the safest ones.

As far as offline wallets go, hardware wallets are the most convenient and secure solution. Hardware wallets are portable devices designed specifically for storing cryptocurrency. Basically, they are USB sticks with simple and secure software and several layers of cryptographic protection. Now cold storage is great for storing your assets, but sooner or later you will need to move your coins online and that is when you face some completely different security issues.

Trading and purchasing

Emerging crypto-shopping requires us to find a suitable way of keeping assets online and easily accessible. Many users create a “hot wallet” to take care of routine day to day transactions and a “cold wallet” to store the bulk of their assets, only occasionally accessing it. This approach was also adopted by many exchange websites. Even if you do not consider yourself to be a crypto-trader, at times you will need to exchange your cryptocurrency and dealing with exchanges is almost unavoidable.

Online wallets, processing systems, and exchanges all have their security issues. Professionals believe that there are a few security measures crypto-traders should be aware of when choosing what online services to use, but also to remember that certain user end measures are absolutely necessary and usually more reliable in the long run.

Svetlana Geller, CEO, says:

“Perceived safety and objective safety are two completely different beasts. Perceived safety can be reached by numerous account protection mechanisms. But in reality, this will mostly just hinder the account owner’s user experience. I believe google authenticator with just one IP in its whitelist (the VPN you use to access the exchange) will be enough. With this sort of protection, in place, your account will only be hacked if the perpetrator has full access to your PC and smartphone, which should be hard enough for an Internet-based criminal. You can slap 10 more protections on top of that but none will be nearly as effective.”

And of course, pay attention to your email’s security. “Always use unique passwords, protect your email with multi-factor authentication and so on, you know the drill”, Geller continues. “90 percent of all hacks are conducted via accessing your email and changing email in your account or attempting to recover your password. Also mind your smartphone, especially if it's Android with google authenticator installed. Ideally, you should buy a cheap smartphone specifically to be used for your financial activities and restrict your Google authenticator for exchanges to it. These two simple tricks will almost completely safeguard your assets from hacker attacks.”

Exchanges

Whether you frequently trade on the exchange or simply store some of your assets there to diversify risks, it is paramount to choose an exchange that will not only be convenient but also reliable and secure. Exchanges, mostly being centralized entities, can get hacked. And often are. Moreover, they tend to sometimes dissolve into thin air along with the clients’ assets. Many times we have seen crypto-exchanges evaporating or crumbling in a matter of days. There were signs of course, but inexperienced users did not read them.

To name a few examples, the abrupt resignation of William Dennis Atwood, the sole director of MyCoin, should perhaps have sounded some alarms but in fact, it went largely unnoticed by the community. A month later the notorious Hong Kong exchange collapsed leaving behind many disgruntled users. The downfall of Cryptsy was perhaps even more predictable. For years this exchange experienced numerous technical issues and introduced questionable administration policies. Early in 2016, it proclaimed bankruptcy as a result of the hacker attack that robbed it of $7.5 mln. The court case that followed has shown that the owner has probably funneled exchange’s funds to his personal accounts too.

So what are the dark omens traders should be on the lookout for? Apparently, the crypto world is all about trust and reputation so industry celebrities and personalities with good karma in the community disengaging themselves from a project should be an alarming sign. Frequent technical issues and fishy policies are another obvious one. But as professionals say, there are just too many ways to spot a shady exchange so keep your eyes peeled for anything that seems out of place.

Geller explains:

“There are just too many ways to spot a sketchy exchange given some of them employ very unsophisticated schemes. For example, an exchange suddenly crashes during intensive BTC price fluctuations and when it’s back up clients’ orders are mysteriously fulfilled at a disadvantageous price.”

According to Geller, Bitcoin withdrawal issues are always a huge red flag too. Altcoins might get stuck for months due to faulty nodes so their mobility is really not a relevant factor, but bitcoin’s low mobility is definitely a bad sign.

She says:

"‘Transparency is not always a clear sign. There has been quite a few fairly transparent exchanges that disappeared with clients’ money. On the other hand, there are numerous non-transparent exchanges that are well-respected and reliable, like BTC-e."

Slow response to user tickets is another sign, which while not being absolutely certain should still raise some alarms if frequent enough.” Another tell-tale sign of a shady exchange is a seemingly uncontrolled influx of highly questionable altcoins. Some exchanges even get involved in ICOs and initial emission. And every time a new coin enters such exchange there will be pump-and-dump cycles which will most likely rip a trader off unless he belongs to an insider group. Exchanges with heaps of dead coins on their roster should be avoided unless you absolutely know what you’re doing. Finally, don’t put all your eggs in one basket. Sometimes bad things just happen out of the blue but at least you will be able to greatly decrease your risks by diversifying them.

Chuck Reynolds
Contributor

1 May / 2017

TradeCoinClub

TradeCoinClub

I have been laying low a bit lately while searching out and researching the best stuff online today, trying to fully and carefully apply whatever wisdom I’ve gained in some 13 years of working in this minefield.  And… I am SO happy to have MAJOR News for you! THIS may well be the best I have found, perhaps ever….

BITCOINS, YES –

Most knowledgeable online workers now prefer to use Bitcoins in business, for many very good reasons. Among the most knowledgeable, many have been looking for a TRADING PLATFORM for CRYPTOCURRENCIES and using Bitcoin, but there has not been anything genuine to date.  THAT HAS NOW CHANGED. 

WE CAN NOW –

–>> PASSIVELY EARN FROM FULLY AUTOMATED TRADING OF THE TOP TEN CRYPTOCURRENCIES.

–>> LEVERAGE BITCOIN AND EARN DAILY PASSIVE BITCOIN.

–>> DIVERSIFY PASSIVE BTC EARNINGS IN A POWERFUL NEW WAY.

–>> ACTIVELY EARN STILL MORE BTC BY REFERRING TO THE PLATFORM.

TCC: WHAT IT IS –

Trade Coin Club is an offshore registered company offering an automated trading platform for major cryptos.  Management is international and highly qualified. TCC trades in cryptos with licensed software that performs many millions of trades per day in ten of the major cryptocurrencies like Litecoin, Dash, BTC, etc. TCC itself works entirely with Bitcoins.

Globally in the launch and pre-launch in different regions. The company is full-function and earning and paying now.  This Site is sophisticated and well developed already and fully activated. TCC is uniquely well positioned in a high-demand global niche.  It is super-attractive for builders and leaders as well as for those who simply want to remain passive and leverage their Bitcoins into ever larger numbers.   Miners too will find it a highly attractive diversification that will likely earn a lot more strongly for them.

BENEFITS – PASSIVE:
Recent member reports indicate “trading” profits of around 20% monthly – in dynamic rising Bitcoins!  Set it and let it run.  Those returns are substantially better than “mining”.

ACTIVE:
Members who refer receive 10% on both levels one and two, and lesser amounts down to as many as 8 levels.  Plus referrers can earn 8 to 10% daily from a binary structure too.  And there are MORE referral bonuses. It’s rich, but it is also very smart.
Compounding of one’s choice of all or some earnings is available. Withdrawal of earnings is on demand.

Ride the BTC Rise: 
We are working 100% in Bitcoin, so as BTC rises we enjoy the full benefits of its rise – to who knows what heights!  This is in contrast to some online options that actually work in dollars and only use BTC for pay in’s and out’s.  In this as BTC rises your dollar based payout in BTC falls.

GUIDANCE –

It is scant on the site at the moment, as it is so early in the life of TCC, so the guidance to signing up, getting set up and earnings, etc., is currently best obtained in Youtube videos and not so much in the back office… as yet

Learn more:
TCC Details and OVERVIEW Videos and PDF –

TCC Presentation and background by boss, Joff Fortune, short, 20 min:  https://youtu.be/NiI7Joi_kag

TCC office in Belize: https://youtu.be/JHEDZ3PXx5Y

TCC PDF manual:  http://dreameagles.info/TCC/TCC_Manual_2-23-17.pdf

My personal advice is to dig in and enjoy these resources.  But do not get bogged down and too delayed in your explorations.  There can be good benefits to making your move quickly.  Be sure to have some Bitcoins, and a wallet to use for business.  I am personally using Coinbase and Blockchain as my bitcoin processors.  There are several choices.

How to Proceed –
Let’s keep this smooth and simple and let the videos take care of the heavy lifting.  Use them to ease your way and to avoid simple errors.

Cost Notes:
Joining is free, so you can do that immediately. Minimum to participate actively is 0.30 BTC (0.25 plus a one time 0.05)  Other entry levels are at 1 BTC and the highest at 5 BTC from which one will earn the most the fastest.

Referring?  Edit this info page if you wish with your reg link.  Duplicate the process of sharing these resources if you decide to build teams, pass these instructions on.  (Note: You need to be upgraded to at least the lowest Apprentice level package to refer.)

REGISTRATION LINK -> https://office.tradecoinclub.com/register/chuck 
Be sure your sponsor is listed as: Chuck

INSTRUCTIONS VIDEOS, use these as detailed guides, follow these.

1. SIGN UP PAGE:
https://www.youtube.com/watch?v=p8dFkcWlEF4&feature=youtu.be&hd=1

2. BUY YOUR PACKAGE:
https://www.youtube.com/watch?v=LPnZaKO4mnA&t=633s

3. HOW TO ACTIVATE YOUR WEEKLY AUTOMATIC TRADE:
 https://youtu.be/sneX_yRH8Og

BECAUSE OF LEGAL DEPARTMENT RECOMMENDATIONS, WE MUST NOW SET OUR TRADES EVERY WEEK. PLEASE MAKE SURE TO LOGIN EACH WEEK BETWEEN SUNDAY 4PM PST AND MONDAY 3:59PM PST TO RESET YOUR TRADES ACTIVATION.

4. SUBMITTING DOCS CORRECTLY:

 (AT YOUR CONVENIENCE)  documents can be submitted later but before requesting withdrawals.
https://youtu.be/zVAM7jDlwOk

5.  Refer if you wish. 
Edit this email to make it your own, with care to the signup link, and share it with your favorite contacts and friends.

6.  WHY IS THE EXCHANGE RATE WALLET ONLY SHOWING HALF OF YOUR DEPOSITS?
https://youtu.be/E8D4MhTmowA

7.  HOW TO COMPOUND YOUR EARNINGS.
https://www.youtube.com/watch?v=4mHr6jcHIfw&t=370s

8.  More info:
 http://www.tradecoinclub.info

9.  ENJOY A BETTER LIFE IN A RICHER WORLD. 

Once again…

REGISTRATION LINK -> https://office.tradecoinclub.com/register/chuck
Be sure your sponsor is listed as:  chuck

P.S. keep this page for future reference and edit it to suit your needs.  Thank you. 

Chuck Reynolds
Contributor

Bitcoin Price Can Reach
$2,000 This Year,
Still, Has Advantage

  

The volatility in the price of the cryptocurrency

Bitcoin price in 2017 has exhibited very dynamic behavior. Ever since conquering the $1,000 mark at the turn of the New Year, the volatility in the price of the cryptocurrency has increased significantly as represented by the huge swings being noticed very often.

Factors affecting Bitcoin

Incidentally, external factors which include government intervention, industry competition, internal community disagreements among others have been responsible for both the rise and fall in Bitcoin price. Certain developments which were expected to affect Bitcoin negatively have turned out to become catalysts in the propagation of the cryptocurrency. Some of these factors include actions by governments, criticism by acclaimed competitors, internal community debates among others. Trading around $1,330 at the time of writing, certain predictions have surfaced which expect Bitcoin to hit the $2,000 mark in 2017.

Advantages

Matthew Thompson of Coinigy thinks that there is a 50-50 chance of Bitcoin hitting the $2,000 mark in 2017. However, in his opinion, this depends on how the community shifts around it. He notes that while it is not a lie that Bitcoin along with the cryptocurrency market, in general, is steadily growing more popular, it has been plagued with a few issues that have hampered its usability as a currency. According to Thompson, Ethereum and other cryptocurrencies/projects have slowly started to take away Bitcoin's majority market capitalization compared to the crypto market as a whole. He also notes that while Bitcoin has first mover advantage by a long shot, it has first mover disadvantage as well as it is relatively simple compared to newer projects.

Thompson also says:

“Bitcoin is suffering from a substantial amount of infighting in its community. Especially over the block size increase debate, supporters of potential solutions like Core and Unlimited are at a standstill for the time being.”

He adds: “With this conflict, Bitcoin is suffering from a lack of innovation which relates back to it losing its day-to-day usability as a legitimate currency and not just a store of a value. On top of this, whichever side does end up coming through, it is unsure as to how Bitcoin's price will be affected”.

The counteractive effect of ETF

Thompson continues by noting that Bitcoin has definitely gained more of a legitimate status as an investment. He says that traditional investment funds are starting to see it as a potential investment, and though the ETFs were rejected, the fact that they were even proposed says a lot about the space. However, he reiterates that $2,000 price for Bitcoin in 2017 is 50-50 shot on whether Bitcoin goes beyond just the volatility seen. Bitcoin has very major things happening on both the positive and negative side.

Chuck Reynolds
Contributor

Blockchain Lets This Startup Trade Gold That's Still in the Ground

  

A number of Blockchain Projects have focused on Trading Bullion

During the past year, a number of blockchain projects have focused on trading bullion, but what about gold that's still in the ground? That seemingly unlikely business model is precisely the aim of a new partnership announced last month between Orebits, a startup providing asset-digitization for precious metal reserves, and blockchain product provider Symbiont. The deal would see the creation of so-called smart certificates, or smart contract investment instruments, tied to proven gold reserves (supplies of the metal known to be in the ground, but that haven't yet been processed). Despite the physical restrictions of the gold itself, the smart certificates, known as 'orebits', can now be freely traded and exchanged as tokens on a blockchain platform provided by Symbiont. Michael Zimits, Orebits’ president, and COO, told CoinDesk that each of the certificates will be backed by five ounces of proven gold reserves.

He said:

"Orebits derive their value from the price of traded gold, providing exposure to the price movement of the precious metal without having to deal with the physical properties and logistical concerns of holding the asset in tangible form."

As for how someone might confirm the gold reserves are real, Zimits explained that the smart contracts house this information directly. "This documentation is made available on the distributed ledger as part of the smart contract and includes geological surveys and findings, geologist verification, registered chain of custody, corporate documentation and owner background verification," he said.

As such, the partnership represents the latest effort to bridge the worlds of gold and blockchain. So far this year, companies like Euroclear and long-standing institutions like the UK Royal Mint have revealed plans to launch marketplaces enabling gold exchange via the technology. In this light, Orebits is the latest entry in what is proving to be an attractive use case for blockchain, and further fits into the broader trend of enterprises seeking to leverage blockchain tech to open new revenue streams.

Chuck Reynolds
Contributor

 

Reasons Social Media Marketing
Is Still Underrated

  

The numbers on social media marketing are impressive.

More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it. So what’s the deal? Why isn’t everyone on board with the strategy?

The "fad" angle.

Believe it or not, some people still believe that social media—or its use as a marketing strategy—is still a fad just waiting to fizzle out. This is an argument I could have understood back in 2007 when social media platforms were only in use by a small percentage of the population. But now that Facebook has reached more than 1.2 billion users and is still growing, with a corporate foundation that rivals those of Apple or Google, it’s a hard argument to defend. Users have gotten used to the idea of socially interacting online, and platforms keep evolving in new ways to maintain their interest.

You get what you pay for.

Psychologically, people tend to place more value on things that cost more money. For example, in a blind taste test of identical wines whose only difference is price, people claim that the more expensive (yet compositionally identical) wine tastes better. Take this principle to social media marketing; it’s free to claim and build a business profile and to post regularly (as long as you aren’t leveraging paid advertising). Because of that, people don’t value it as much as they do paid advertising. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free (even if they never actually do it).

Unmeasurable effects.

The return on investment (ROI) of social media is hard to measure, and I’ll be the first to admit it. One of your biggest goals is attracting a large following of people who are enthusiastic about your brand, and improving both your brand’s reputation and brand awareness. These aren’t as objectively measurable as on-site conversions, but they can and do lead to greater consumer interest, which manifests as sales eventually. Trying to pin down an exact value for all these benefits is next to impossible, even for the pros, so the value of a social media campaign is almost always underreported.

Anecdotes.

People also use anecdotal evidence as a basis for their opinions about the strategy. For example, they may know of another business who used social media and didn’t see any results, so they stay away from it in the present. However, these anecdotal examples often don’t examine the types of tactics these businesses used, and they certainly don’t represent the average across multiple businesses.

Apples and oranges.

Ironically, these same business owners often cite the fact that anecdotal evidence can’t prove a strategy’s effectiveness for everybody. They point to major influencers or big businesses in the social media world and explain that social media works for them because it fits naturally with their industry, or because they have the resources to invest in a heavy campaign. It’s true that some industries may be naturally inclined to perform better on social media than others; tech companies and consumer-facing businesses are two good examples. However, social media marketing can be used by practically any company—it may just require an adjustment to your approach.

Poor targeting.

Some businesses look at their own results and use those results as a gauge of the long-term potential of their campaign. But they may not realise that their strategic targeting is interfering with their results. For example, if you buy 1,000 followers using some super cheap follower-adding service, but only 4 or 5 of them ever interact with your posts or visit your site, it could be that the remaining 995 don’t belong to demographics relevant for your business, or that you haven’t been using the right engagement strategies to cultivate interest. Don’t underestimate the potential of a well-researched, strategically focused campaign.

 Lack of investment.

Effective social media marketing can’t be done on a whim. It needs to be planned, researched, and strategically executed. That means you’ll need to spend a significant amount of time or a significant amount of money to see results; and since many business owners aren’t willing to make that investment, they never see a fraction of their potential results. By that point, they’ve seen what a small investment does, and they’re unwilling to make the jump to a larger investment.

Social media marketing isn’t an “underground” strategy; it’s talked about heavily (and I should know), and there’s no shortage of content covering its feasibility and best tactics. But the perceptions of marketers and business owners are still lagging behind the evidence, and they’re only hurting themselves in the process. The more you learn about the effective implementation of social media marketing, the more plainly beneficial it seems—but you have to treat it as a legitimate marketing strategy if you want to research it appropriately.

Chuck Reynolds
Contributor

Cryptocurrency Exchange Poloniex
Set to Delist 17 Altcoins

Cryptocurrency exchange Poloniex

recently announced that it will be delisting 17 altcoins, effective May 2, which saw the price of the coins drop significantly.

On Twitter, the U.S.-based cryptocurrency exchange said:

On May 2, 2017, the following will be delisted: BBR, BITS, C2, CURE, HZ, IOC, MYR, NOBL, NSR, QBK, QORA, OTL, RBY, SDC, UNITY, VOX [and] XMG.

Since Poloniex’s tweet, the prices of the listed currencies have dropped in value by between 31 percent and 92 percent over the past seven days. The biggest drop in value was C2, which is currently ranked 323rd on CoinMarketCap. Over the last seven days, it fell by 91.08 percent. Boolberry, who was one of the altcoins mentioned to be delisted, and who has had a 64 percent price drop over the past seven days, responded to Poloniex’s tweet., and asked:

“Hey Poloniex, anything we can do to avoid delisting?”

Coin Magi XMG, which suffered a 58 percent drop following the announcement, also reached out to Poloniex via Twitter, stating:

Poloniex Magi is with you for a long time. Last months volume is growing, new developments are in progress. Pls reconsider!!

Many, however, have taken to Twitter to either voice their support in the expected removal of the announced altcoins while others have voiced their anger in how Poloniex have handled the situation.

One person responded by saying:

They opened a company to make money … @Poloniex in the same breathe [sic] screw people over …

While another said:

Lol our hedge group only lost like $250000 in earnings in like 20 minutes … 11 failed transactions trying to close positions!!! All gone.

A third said:

@Poloniex who the F%^& makes these decisions? I see at least 4 with active develop, solid community & solid project that should remain.

Criticisms of Poloniex

In the past, the cryptocurrency exchange has received its critics about its security procedures. Last October, an anonymous security review undertaken by Xavier59, revealed three vulnerabilities after alleging that Poloniex had failed to reply to his emails with information relating to security bugs. Furthermore, last year, the exchange announced that it was suspending its services in New Hampshire due to that state’s digital currency regulations. It added the same suspension to the state of Washington earlier this month for the same reasons.

Of course, while the cryptocurrency exchange is considered one of the biggest, this latest news from Poloniex and its planned delisting of 17 altcoins is not going to do any favours for the exchange. It begs the question, then: is this the start of more delistings from the exchange?

Chuck Reynolds
Contributor

Syscoin Becomes First Cryptocurrency To Debut Mainnet Lightning Network

Syscoin has confirmed it has introduced the Lightning Network (LN)

on its mainnet, becoming the first cryptocurrency to achieve the milestone.

In transaction records reproduced on its Twitter page on Thursday, Syscoin demonstrated the first successful transaction sent using the technology. The Lightning Network uses existing Blockchain technology to provide rapid payments between participants. Its implementation is a key goal for cryptocurrencies including Bitcoin, where it could serve to decrease transaction processing times considerably. While LN is not dependent on consensus for its implementation, progress has stalled on Bitcoin amid the ongoing scaling debate. Segregated Witness is seen as a prerequisite to a suitable LN deployment, although technically, developers have said a “poorer” version could be created without it.

“You could make a poorer lightning network without it, which has higher risks when establishing channels (you might have to wait a month if things go wrong!), has limited channel lifetime, longer minimum payment expiry times on each hop, is less efficient and has less robust outsourcing,” Blockstream’s Rusty Russell explained in December last year. “The entire spec as written today assumes segregated witness, as it solves all these problems.” Litecoin this week announced it had locked in Segregated Witness technology, yet in deploying LN, Syscoin remains unique. Its value shot up earlier this month, also on news of SegWit activation.

Chuck Reynolds
Contributor

Suddenly, Europe is Starting to
Become Bitcoin Haven

  

Suddenly, Europe is Starting to Become Bitcoin Haven

Countries like France, Germany and the UK have already established regulatory frameworks for Bitcoin companies, users and traders. Other European countries have offered their unique regulatory frameworks with clarity, to ensure there exists no conflict between local businesses and regulators due to ambiguous regulations and policies like India. Smaller countries such as Malta, an archipelago in the central Mediterranean between Sicily and the North African coast, have begun to consider Bitcoin as a legitimate currency and revolutionary technology.

Bitcoin and Blockchain included in national strategy

In particular, local publications including Malta Today reported that the country’s prime minister Joseph Muscat announced the approval of a national strategy to promote Bitcoin and Blockchain technology. Muscat said at a conference organized by the financial affairs parliamentary committee:

“This is not just about Bitcoin and I also look forward to seeing Blockchain technology implemented in the Lands Registry and the national health registries. Malta can be a global trail-blazer in this regard. I understand that regulators are wary of this technology but the fact is that it’s coming. We must be on the frontline in embracing this crucial innovation and we cannot just wait for others to take action and copy them. We must be the ones that others copy.”

Although Muscat raised several positive use cases of Bitcoin and Blockchain technology, Muscat specifically addressed the Bitcoin Blockchain’s ability to handle, store and process sensitive data such as lands registry in a secure, immutable and decentralized ecosystem.

Land records

Most recently, Ubitquity, a US-based Blockchain startup, partnered with one of the land records bureaus of Brazil to utilize the Bitcoin Blockchain technology to integrate land records to the public Blockchain of Bitcoin. Such method enables land bureaus and other government organizations to store data within an unalterable ledger. “We are incredibly excited to announce our partnership with the land records bureau, a Cartório de Registro de Imóveis [Real Estate Registry Office] in Brazil. This partnership will help to demonstrate to government municipalities the power and benefits of using Blockchain-powered recordkeeping,” said Ubitquity founder and president Nathan Wosnack.

Malta to become the Silicon Valley of Europe?

The rest of the government, including Labor Minister of Parliament Silvio Schembri, revealed the government’s vision to transform Malta into the Silicon Valley of Europe. The country will focus on the development of innovative technologies such as Bitcoin and Blockchain technology to stay at the forefront of European technological innovation.

Schembri stated:

“We should aim to have the world’s best environment for the development and commercialization of fintech models and disruptive innovation. The government should ensure that Malta has the appropriate regulatory framework, the right tax system and the best infrastructure to support this ambition. With our geographical position and weather conditions, strong financial system, skills base, entrepreneurial spirit and can-do approach, Malta can truly serve as a test-bed for new sectors and foreign firms to test their new technology and products locally.”

Chuck Reynolds
Contributor