Effective Strategies to help you with Lead Generation
 

Generating Leads Difficult?

I know how difficult it can be to keep generating leads, I understand the pressure involved to keep feeding good quality leads into your sales funnel! The good news is, you don't have to reinvent the wheel, there are plenty of strategies you can use to help you generate more leads, but before we explain these strategies, you have to answer the following questions about your business:

What is your target market?
What is your Ideal Customer Profile?
What are the problems that your customers have which your business can help solve?
What are you customers most common fears? Frustrations? Desires?

Once you have answered all the above questions, you will be able to understand your market better, you are looking to identify the NEED which your business satisfies, its easier to approach potential customers if you know why they need YOU.

Whenever you feel like you are overwhelmed or lost, go back to your answers to the above questions. Your second step will be to create and maintain a customers Database, set a goal for the number of leads you want to have in your Database. The Database can be in the form of a CRM software such as Salesforce, Microsoft Dynamics CRM, HighRise or can be a simple Excel spreadsheet.

Having a Database will help you:

  1. Maintain all your contacts in one place.
  2. Keep Important notes on each contact
  3. Keep track on your activities with each contact.

Now you are ready to start adopting some lead generation strategies, here we go:

Ask your past clients for testimonials and referrals

Have your previous clients write testimonials, this can help your business establish credibility and enhance your public image. you have to know that your clients may not know how to write a testimonial, therefore it’s worth your time if you guide them through it, a good testimonial template can be like the following:

-(open)

My name is ____(X), I am ___ (age), I live in ___ (location), I’m a ____ (profession)
I used to experience _____(problem/ I had _____ (pain)
I thought that ______(myth #1)
And I had to _______(myth # 2)

(Transition)
After working with {your company name)
I _______(quantifiable desired benefit)
and ______(secondary quantifiable desired benefit)
Now I feel _____(emotions related benefit)
I’m excited to ______(opportunities that are now opened up)
(Close with thanks)

Do you like what you read so far? Keep on reading and don't forget to LIKE & SHARE with your connections..

Ask you current clients for referrals.

This strategy also works for existing businesses, If your current clients are happy with the product/ service you are providing, call them and ask if they can refer you to their friends, this strategy could generate good leads for your business and you will take advantage of using social proofing, since his friend is using your product/ service then you will face less resistance

Turn your bills into buyers

Check out your bills, who are the people you currently pay money to? Check if you can exchange your service with theirs instead of paying them hard cash.

Networking

Networking is by far one of the best ways for lead generation, it allows you to build rapport and get warm leads, your goal during any networking event is to get as many good quality business cards as you can get. You can keep good leads cards in your left pocket and business cards that are not relevant in your right pocket, make sure to fill the data from those business card into your database as soon as you get back to office, don’t let those cards pile up, otherwise they just become a stack of meaningless business cards. Follow up with an email or a call within 3 days of event date, you have to make sure the lead still remembers you and build on that. A good place to find out about new networking opportunities is meetup.com

Public speaking

People love to do business with “experts” and public speakers are viewed as experts, find out about events and ask if you can schedule a chance to speak. It’s important that your speech focuses on offering value to your audience, do not try to sell your product or promote your business, seize the opportunity to educate your audience about your subject matter.

Offer a free Report/ Free consultation

You can get more leads from your website if you offer your website visitors with value in exchange for contact information, provide people with something like:

  • E-book
  • Exclusive content
  • Reports
  • Infographic
  • Templates

The Facebook referral system

Each one of your friends knows at least 3 people who can benefit from your product/ service, if you have 250 FB friends and you asked each one of them to refer you to 3 of their friends, this has the potential to generate 750 leads, assume that your conversion rate was 1 % then you have the chance to make 7-8 new customers from this strategy.

A good message template for Facebook referral can be like:

Hi, (Name)
I am looking to build my business with referrals. A good referral for me is {target market}
I want to offer them a {free consultation/ Ebook/ audit report (add value})
If they say “Yes”— great. if they say “No” — No problem.

If you can message me back with 3 referrals today, I will enter your name in a contest where I am giving {25$ Amazon gift card/ Coupon}. I really appreciate your help, it will make a big difference.

Recycle old Leads

Check your database, am sure you will find some old leads who asked you to contact them again in the future, it maybe worthy of your time to follow up with them every 90 days to see if they are ready to buy your product/ service.

Referral Partnership

Find complementary businesses, these are business that are selling your same target market however are not a competitor to you. you can create partnerships with these businesses where you promote his services to your network in exchange for referrals for your business.

Internet Marketing

Google, Facebook, Email Marketing and Video Marketing are great ways to convert traffic to your website and generating new leads, they are mostly free as well, except for the pay per click ads of course, you should utilize these tools to generate leads, It is not possible to cover the whole topic of Internet Marketing here, however I wrote down a few tips on how Internet marketing can help:

Google Business

97% of Internet users look online for local goods and services, therefore If you haven’t listed your business on Google business Directory, I suggest you start now.

Get an Email Marketing system

The good side of having an Email marketing system is that you can automate the process, you do not need to send every email by yourself, you can set up automatic replies to your leads and let the system are care of the process, another benefit is that you can measure your success and failure rates then be able to revise your emails accordingly.

Some good Email Marketing platforms are:

  • GetResponse
  • Campaign Monitor
  • MailChimp

Video Marketing

The main advantage of Video marketing is that its free, other benefits are it engages, educates your customers and drives traffic to your website.

Pay per Click Advertising

Great, low-cost way to drive business to your websites or business page, you can use google Adwords and Facebook Ads to drive your target audience to your website. Don't waste any time, start applying some of these strategies right away to get more leads, If you are already implementing some of these strategies then please let us know which in the comments section below, what worked best for you? what didn't work best?

Chuck Reynolds
Contributor

Lead Generation

Seven Fantastic Benefits Related To Lead Generation Systems

Regardless of the amount of SEO you may know, you will still require the right lead generation system in order to be successful in business. This article involves locating a system which is already in place based on your specific needs and what you should be looking for.

1. Expertise And Experience

The majority of the lead generation systems will typically be developed by either a professional expert team or one individual that have the necessary experience when it comes to Internet marketing. These types of individuals have usually spent a lot of their time mastering elements related to the right lead generation system. They are also focused on making sure you find success with the system to ensure you continue to make use of it.

However, make sure you do research before making a decision or handing over your hard-earned money. In addition, when conducting your own research avoid taking other individuals opinions at face-value. This is because they are just personal impressions or opinions about a product. You should be clever enough to decipher whether emotion has affected the reviews in either a bad or a good way.

Lead Generation Process

2. Focus On the Results

For a great lead generation system to display fast results it has to be able to convert. In addition, it should feature training that focuses on telling you what methods to use for traffic generation and what you should be doing to attain good results. This means choosing a system that offers immediate training and also includes A Training and Assembly Kit (Step-By-Step Process) which has proven results. It is of importance to note that this is the actual part where around 90% of the bought systems fail.

3. Funded Proposal

When paying money upfront for a lead generation system the mindset you should have is that you anticipate that it will provide leads and that it will assist in generating money from day one. However, keep in mind that the success a system puts out will depend in part on the amount of cash you make from the funded proposal of the system. This will assist in off-setting advertising and the system expenses. The system should also be able to generate a residual income that is decent for your business.

4. Performance Testing That Is Proven

You need to make sure that your auto-responder messages, sales copy and lead-capture pages have been tested with results well before you decide to implement them into your lead generation system. In addition, you must be able to take advantage of work done by these experts in the way of handing you messages and pages that have been perfected and prepared correctly through testing.

5. Auto Responder Set Up That Is Easy

There are various systems that combine the auto responder in order to build up a relationship with your leads once they have landed in the lead generation system. The company you use must be able to provide you with the necessary training in order to connect these systems together. This is particularly true when you use short-codes inside emails in order to create an affiliate link.

6. Auto Pilot Messages

An auto-responder is of no use when you do not have the correct email messages that drip to prospects and leads. Writing up these emails has the potential to take up much of your time and take time away from focusing on your business. But the ready to use systems usually have the built-in-messages that you can use instantly to assist you in the lead generation system you have chosen.

7. Customizable For Your Needs

When generating leads that are aimed at your business, make sure you use the lead-generation system that will provide you with a way to implement your own personal branding elements. This means choosing a system that allows you with a way to be in the center of everything. Remember that the system should not be distracting you from your primary goal which is associated with your main business. If the system is distracting you then you have chosen the wrong one for your needs. If you choose the wrong software you may find your leads are focusing more on the system than your actual business.

I have discovered the perfect lead generation system that has all of the above and so much more and it is called Lead Lightning, to get a free lead system and to get more details about Lead Lightning go to:
http://freeleadssystem3mh.myaffordablemarketingsolutions.com

To Your Success

 

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Improving Lead Generation

When it comes to a home based business, or selling products and services lead generation is the most important need, without it you will not succeed. Let’s face it without a lead generation system and one that is affective, you will not make money or sales. You heard the term the money is in the list, well that is a true statement indeed.

There are many folks that have created some so called lead building systems and resources, some of those systems just don’t make the cut. You really have to do your homework and do some research.

Because of the demand of targeted traffic, and lead generation resources, you have to proceed with caution, let’s face it there are some good lead generation resources and there some scammers that promote targeted traffic resources and lead systems.

I have come across one of the most effective lead generations systems ever created, and it has all the components that is necessary for success:

* High Converting Lead Capture Pages
* Done-for-You E-mail Campaign
* Powerful Back Office Dashboard
* Stunning Banners That Get Clicks
* And So Much More….

To grab your free lead generation system go to: http://hotfreeleadsystem.myaffordablemarketingsolutions.com

In conclusion lead generation is something that needs to be focused on in your business. It is the best way to really create a tap for hot and ready prospects for your business. While you might assume it needs to be complicated and costly, it really doesn’t.

In fact, creating successful lead generation processes can be very quick and easy and simple. By implementing all of the tips above, you should be able to create and execute effective lead generation processes that should pull in more prospective customers to your business and allow you to experience great success overall.

 

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