Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic.

Sometimes it is easy to get carried away with SEO though. In my opinion, the best technique is to keep it simple and apply a bit of common sense.

Most SEO plugins will take care of the common architecture related stuff for you. So in this article I will only focus on techniques that you need to do yourself (or be aware of).

I have identified and made a list of top 15 SEO practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.

  1. Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  2. Optimize the images, always create alt tags and write description in the alt tag.
  3. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
  4. Use hyphens (-) between words to improve readability.
  5. Do not use underscores (_) in URLs, use hyphens (-) instead.
  6. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  7. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  8. Use internal linking when possible and appropriate.
  9. Use sticky posts (if you can and if it applies to you).
  10. Have a category description paragraph.
  11. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  12. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
  13. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
  14. Research the target audience and aim the site content appropriately.
  15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.

Chris Corey CMO Markethive

Written by: https://www.tipsandtricks-hq.com/

 

Do you have superpowers? If you want to be a powerful SEO master, you need them. The good news is that, to get SEO superpowers, you don’t have to be born on Krypton or get bitten by a radioactive spider (not that there’s anything wrong with that). No, in this case you must only apply yourself and equip yourself with knowledge and tools in order to beat your competitors. Let’s talk about the SEO superpowers you should develop inside yourself:

Lightning Fast Reaction

The faster that you can respond to a lead that has tapped on one of your exclusive Free Capture Page 1 click Widgets that you have crated within Markethive the higher the chance of you closing a sale. This is best attained with a well put together set of auto responders. Whats that? You’ve never created a set of well written auto responder emails? FEAR NOT

Its a good thing that we have set up an outstanding default auto responder for you in MarketHive. However if you want to really turn up some heat on your own auto responder SUPER POWERS we have free workshops to help you learn the skills to do just that.

You can have a All the great SEO content in the world, if you don’t follow up its all useless. We invite you to come and learn to use the most advanced inbound marketing system put together by one of the greatest team of Internet marketing so that you too can learn to be an SEO INTERNET MARKETING SUPER HERO.

 

http://markethive.com/chriscorey

CMO Chris Corey

Markethive Inc.

 

 

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What is The Perfect Keyword Density?
 

The short answer to this is – no. There is no one-size-fits-all keyword density, no optimal percentage guaranteed to rank any page at number 1. However, I do know you can keyword stuff a page and trip a spam filter.

Most web optimisation professionals agree there is no ideal percent of keywords in a text to get a page to number 1 in Google. Search engines are not that easy to fool, although the key to success in many fields doing simple things well (or, at least, better than the competition).

I write natural page copy where possible always focused on the key terms – I never calculate density to identify the best % – there are way too many other things to work on. I have looked into this. If it looks natural, it’s ok with me. I aim to include related terms, long-tail variants and synonyms in Primary Content – at least ONCE, as that is all some pages need. Optimal keyword density is a myth, although there are many who would argue otherwise.

‘Things, Not Strings’

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher, and it isn’t relying only on keyword phrases on a page to do that anymore.

Google has a Knowledge Graph populated with NAMED ENTITIES and in certain circumstances, Google relies on such information to create SERPs (Search Engine Results Pages)..

Google has plenty of options when rewriting the query in a contextual way, based on what you searched for previously, who you are, how you searched and where you are at the time of the search.

Can I Just Write Naturally and Rank High in Google?

Yes, you must write naturally (and succinctly) in 2016, but if you have no idea the keywords you are targeting, and no expertise in the topic, you will be left behind those that can access this experience.

You can just ‘write naturally’ and still rank, albeit for fewer keywords than you would have if you optimised the page.

There are too many competing pages targeting the top spots not to optimise your content.

Naturally, how much text you need to write, how much you need to work into it, and where you ultimately rank, is going to depend on the domain reputation of the site you are publishing the article on.

Do You Need Lots of Text To Rank Pages In Google?

User search intent is a way marketers describe what a user wants to accomplish when they perform a Google search.

SEOs have understood user search intent to fall broadly into the following categories and there is an excellent post on Moz about this.

  1. Transactional – The user wants to do something like buy, signup, register to complete a task they have in mind.
  2. Informational – The user wishes to learn something
  3. Navigational – The user knows where they are going

The Google human quality rater guidelines modify these to simpler constructs:

  • Do 
  • Know
  • Go

As long as you meet the user’s primary intent, you can do this with as few words as it takes to do so.

You do NOT need lots of text to rank in Google.

Optimise For User Intent & Satisfaction

When it comes to writing SEO-friendly text for Google, we must optimise for user intent, not simply what a user typed into Google.

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database, often BEFORE it relies on how Google ‘used‘ to work e.g. relying on finding near or exact match instances of a keyword phrase on any one page.

Google is constantly evolving to better understand the context and intent of user behaviour, and it doesn’t mind rewriting the query used to serve high-quality pages to users that comprehensively deliver on user satisfaction e.g. explore topics and concepts in a unique and satisfying way.

Of course, optimising for user intent, even in this fashion, is something a lot of marketers had been doing long before query rewriting and  Google Hummingbird came along.

Optimising For ‘The Long Click’

When it comes to rating user satisfaction, there are a few theories doing the rounds at the moment that I think are sensible. Google could be tracking user satisfaction by proxy. When a user uses Google to search for something, user behaviour from that point on can be a proxy of the relevance and relative quality of the actual SERP.

What is a Long Click?

A user clicks a result and spends time on it, sometimes terminating the search.

What is a Short Click?

A user clicks a result and bounces back to the SERP, pogo-sticking between other results until a long click is observed. Google has this information if it wants to use it as a proxy for query satisfaction.

For more on this, I recommend this article on the time to long click.

Optimise Supplementary Content on the Page

Once you have the content, you need to think about supplementary content and secondary links that help users on their journey of discovery.

That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites.A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.

A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.

  • TASK – On informational pages, LINK OUT to related pages on other sites AND on other pages on your own website where RELEVANT
  • TASK – For e-commerce pages, ADD RELATED PRODUCTS.
  • TASK – Create In-depth Content Pieces
  • TASK – Keep Content Up to Date, Minimise Ads, Maximise Conversion, Monitor For broken, or redirected links
  • TASK – Assign in-depth content to an author with some online authority, or someone with displayable expertise on the subject
  • TASK – If running a blog, first, clean it up. To avoid creating pages that might be considered thin content in 6 months, consider planning a wider content strategy. If you publish 30 ‘thinner’ pages about various aspects of a topic, you can then fold all this together in a single topic page centred page helping a user to understand something related to what you sell.

Chuck Reynolds
Contributor

 

SEO can be confusing for new site owners However Markethive can make it a whole lot easier for those who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle.

Focus on Great Content and Not Keywords

The search engine optimization business focuses too much on keywords instead of good content for readers. Google even tells you to focus on great content for readers rather than content made for bots. If you thought content was all about keywords, algorithm changes have changed that way of thinking. You don’t need to focus on keywords other than having the phrase at least somewhere in the content. Focus on content and engaging readers instead of keyword density, phrases and tricking search engines.

Sign Up for SEO Tools

Several SEO tools make it easier to monitor your site. SEO is easier using PosiRank, which manages much of the monitoring and reporting for your site. When you search for the right tools, find something that easily snaps into code using plugins or automation. You want something that gives you reports using plenty of visual aids that make analysis easier to understand.

Meta Tags

Modern search engine algorithms don’t use meta tags to rank your site, but these meta tags play a role in site marketing. The meta description tag displays in search engine result pages, which improves your click through rate (CTR). The keyword meta tag isn’t used by most search engines, but small engines might use them for signals. There are several meta tags, and some of them are used by only some third-party applications. Plugins help you manage these meta tags, and they are easy to include with each article.

Create a Calendar for Content Creation

You should write content for your site regularly. Most site owners add a blog to their site to make content management easier. Several content management systems snap into sites written in PHP or .NET. You just need to add the content. Content creation keeps search engines regularly crawling your site. When you don’t have regular content creation, search engines pick up on it and ignore your site for days. If you write content for readers several times a week, the search engines will crawl your site more frequently.

Add Responsive Design

If you’re looking to redesign your website, responsive design is a technique used to scale your site’s layout based on the size of the reader’s screen. Tablets and smartphones are taking over as the majority of web traffic on the Internet. Responsive designs make your site friendlier to these smaller devices, so users are more likely to stay on your pages instead of bouncing for a mobile-friendly design.

Register with Google Webmaster Tools

Google sends alerts to site owners regarding technical problems with the site. If your site is down, the bot can’t crawl the site or even if you receive a manual penalty, Google Webmaster Tools will send you an alert to the registered email. You can add a meta tag to the site’s code or upload an HTML file to verify your ownership. Once you’ve registered, you can review your site as it’s seen by the search engine crawlers every month. Google Webmaster Tools also tells you the number of pages indexed, any errors seen on your pages, and it can even detect hidden hacks on your site that you would have otherwise never known were there.

Create Friendly URLs

User-friendly URLs (sometimes called SEO-friendly URLs) make it easier for users to remember your pages. These URLs point to dynamic query string parameters. When you view URLs with parameters such as “?p=13,” a user-friendly URL turns it into something easier to remember such as “/my-friendly-page/.” Most site owners use the page’s title to dynamically generate a URL structure, but you can generate any number of structures to organize your pages.

These seven tips improve SEO but won’t go out of style any time soon. Once you add these techniques to your website business and design plan, you won’t need to go back and change code or settings any time soon. It takes time for SEO changes to show any improvement, but even the smallest optimization change can improve your rank and increase visibility in search engines.

Chris Corey SEO Wildman

 

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http://markethive.com/chriscorey

Preparing for SEO in 2017: yes it’s that time already

It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.

The world of SEO continues to change at lightning speed.

Customer usage and expectations, not to mentionGoogle’s algorithm updates, keep us marketers continuously making adjustments.

Complacency will easily destroy your rankings, and this will be dangerous for any business interested in surviving in modern marketing.

Considering that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing and optimization will be critical to the success of any website.

As we prepare to head into Q4 2016, it is a good idea to look at the trends and developments that we have seen throughout this year to start to understand where we are likely heading next.

Here are a few trends that we singled out as being particularly important as we prepare or 2017…

Schema

Using a schema markup is becoming increasingly important with changing Google and user trends.

Schema makes it easier for search engines to understand your site, thereby helping to ensure that it is displayed correctly. Schema can also be particularly helpful when Google decides to display rich answers, such as Quick Answers or a Rich Card.

Google likes to display answers that make it easier for users to find what they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready.

Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014 to over 40% by the beginning of 2016. Schema can help make the purpose and content of your site clear, so your text is more appealing for a snippet boxes.

Of course, we can not neglect the trends of SEO 2017 without talking about RankBrain and artificial intelligence.

Since this machine learning is now Google’s third most important ranking factor, brands need to make sure their sites are easy for a machine to interpret. Schema can help make this a reality. As artificial intelligence is likely to grow in the future, using schema now can keep your site prepared for whatever the future brings.

Hybridization and breaking down barriers

As users become increasingly sophisticated online and the demands of digital marketing draw professionals closer together, it is clear that the brands maturing in modern marketing break down the silos that separate their digital marketing departments.

Mobile users access their email messages, desktop users redeem social media coupons, and those clicking on your PPC ads expect a consistent user experience with what they had when they landed on your site through organic.

To reach these customers, an estimated 80% of digital marketers worldwide expect to be running hybrid campaigns, and professionals need to be prepared for these changes.

To make sure your team is on board:

  • Host trainings where you help members of different teams get to know each other’s goals and strategies
  • Create collaborative projects where members of different teams come together for joint goals
  • Develop common documents between the different teams that define vocabulary, expectations, and roles so that everyone can communicate effectively

Changes on the SERPs

Google has been experimenting this past year with the SERPs. Specifically, they have been increasing the number of characters allowed in some of the meta descriptions and titles.

This trend can be a challenge for marketers to take advantage of because they have not been rolled out to all websites, nor has Google announced that they are permanent.

For the sites that do receive the extra real estate, however, there are great opportunities for including more keywords and more compelling descriptions to help attract people to the website.

To take advantage of these developments, you should consider:

  • Continuing to use your main keyword at the beginning of your title and meta description in case you are restricted to the original character limits
  • Using the extra space to expand your description
  • If your meta descriptions are less than 100 characters, increase them to avoid having your description get buried with the new longer limits

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SEM alignment and intent signals

Since searches with commercial intent on average display a higher number of ads at the top of the page than other searches, click-through-rates are lower for organic search results as compared to those with fewer top-of-the-page.

Knowing which terms have organic search results above the fold is critical to prioritizing efforts.

For these topics, organic and paid search teams should work together in targeting these terms to boost ROI for both paid and organic efforts.

It’s also important for these teams to understand what content is currently ranking for these buying terms and to align their content strategy and planning to create web pages and assets that map to what searchers are looking for.

Conversely, for discovery topics where search results have fewer ads, organic search teams should take the lead in identifying content needs and developing high-performing online experiences that attract and convert more customers.

Mobile and speed

Since Google first introduced the AMP project at the end of 2015, the importance of speed, particularly on mobile devices, has grown.

Google has always known that slow load times hurt the user experience, which is why a one second delay results in a 7% reduction in conversions. With AMP, Google can amplify the importance of speed.

AMP was initially created for news sites. The format strips away all the extras of a website, helping it load faster. According to Google, using AMP can improve loading speeds by 15 to 85%.

Mobile has also seen a growing emphasis on the importance of micro moments.

 

The micro moments describe the reflex of people turning to a device to answer an immediate need.

These needs fall under one of the following categories:

  • The I-want-to-know moments
  • The I-want-to-go moments
  • The I-want-to-buy moments
  • The I-want-to-do moments

When brands are able to answer these needs, they are able to provide the optimal mobile experience and improve their reputation.

These AMP pages serve the I-want-to-know moments in particular. Recently, however, AMP has begun spreading beyond this niche industry to the I-want-to-buy moments, with eBay optimizing millions of pages for ecommerce users.

As speed, due to the AMP optimization, begins to dominate more of the mobile digital ecosystem, it will become even more important for brands to shorten their loading times. Even brands that do not use AMP will still be impacted by the increasing expectations of customers for fast sites.

To make sure your brand is ready, consider:

  • Avoiding unnecessary images and scale down the images that are placed
  • Do not use images that are very complicated and would require long load times
  • Keep only the essential cookies
  • Compress your website if possible

SEO in 2017 is likely to be just as surprising and exciting as it has been in the past. Brands need to use their time now, however, to start strengthening their sites for the trends of the future.

Writer: 

seowm

 

Modern Marketing: The Power of the Outbound Link

Determining the correct SEO and marketing strategies can be a bit difficult in this day and age. One of the most common “gray” areas centers around the use of outbound links. There are arguments both for and against their use and unfortunately, these strategies have often been associated with negative effects (1). This is much more of a myth than a reality. The fact of the matter is that outbound links have ALWAYS been used to boost SERP rankings and enhance SEO techniques. So why should marketers always employ these handy tools within their sites and what are some of the most profound benefits that they have to offer?

Added (and Scalable) Value

Even if you spend years developing a powerful website which offers turnkey solutions within your niche market, the simple fact is that you cannot be everything for everyone at the same time. To put it simply, some users will still not find what it is that they may be looking for. Quality outbound links can help to bridge this informational gap. Leveraging the power and sheer breadth of the online community will help to provide a better personal experience to the visitor. In other words, sites which offer relevant links to similar websites will be perceived better by the visitor. In turn, they can be prone to associate your portal with a higher level of quality. Let’s also remember that tracking clickthrough rates and similar metrics is much easier if you include outbound links within your content.

Agreeable to Algorithms

We have all heard how Google is changing its ranking methods. Over time, these overlords have become much more discriminating in terms of how a website is perceived and as their algorithms become smarter, targeted keywords and a clean layout are no longer enough. Quality outbound links provide two major benefits (2):

 

  • They help Google to further understand the content of the page.
  • Quality links build a solid reputation and therefore, the page itself scores higher.

 

Low-quality sites tend to include spam-filled links and unsurprisingly, these portals will suffer in terms of exposure. It is likely that the algorithmic demands from Google will become even more stringent into the foreseeable future.

Linking Out and Linking In?

Whether or not we realize it, we are all part of a greater online community. One of the mistakes that can be made is to assume that outbound links offer a one-off effect and that this effect ends once the user navigates to the page in question. However, websites which provide reputable links to other portals also tend to enjoy a greater number of inbound links. This arises from the fact that third-party sites and content managers will appreciate that you are “spreading the word”. They are more likely to return the favor and feature your product or service on their page. This is perhaps where the term “link” came from; we are all parts of an ever-increasing virtual marketing chain.

Further Engagement

Finally, we need to appreciate that outbound links create opportunities for other professionals (such as bloggers, forum members, and social media experts) to visit and interact with your site. This can help to add a sense of reputability and once again, such engagement will further boost your rankings.

Of course, the term “quality” has been used in this article multiple times. It is only through transparent and trustworthy link-building techniques that you will enjoy such benefits. Much like any other marketing strategy, you get out what you initially put in!

Richard Tipsword
Markethive Developer

Sources:

 

  1. https://moz.com/blog/5-reasons-you-should-link-out-to-others-from-your-website
  2. http://www.shoutmeloud.com/seo-benefits-and-tips-for-outbound-links.html

 

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Expected Google Algorithmic Trends for 2016

 

 

SERP rankings are important for your business to enjoy the success that it deserves. Unfortunately, we can often become too caught up in standard marketing approaches and fail to realize that many of these could be outdated due to a Google algorithmic update.

Although even the experts are not certain as to what we can expect for 2016, there are a few likely trends which could very well take shape in the months ahead. Let’s take a look at a handful of the most dramatic.

 

Duration-Based Video Rankings

This trend is actually quite interesting, for it signals that Google is placing more importance on the overall user experience than ever before. We are all aware that videos now play a massive role in rankings and client conversions, but this is predicted to substantially change in 2016 (1). Google will now view how long a visitor spends watching a video under the assumption that longer viewing times indicate content of a higher quality. So, this could also affect your SERP rankings. Keep your videos short, to the point and most importantly, entertaining!

 

Email Interaction

This next prediction has actually caught some users by surprise. In the past, companies would have been only mildly concerned with how their emails were categorized based upon their content. It was volume more than anything else. Some believe that Google may begin to incorporate which folder an email is sent to alongside standard rankings.

 

For example, messages which are defined as spam could have an impact upon your overall rankings. This very same concept could apply if a user automatically marks an email as spam or places it into her or her junk folder. So, quality will need to be emphasized over sheer quantity.

Rich Search Results

You may have noticed that certain searches provide more in-depth results (such as Wikipedia, Google maps or links to videos) than others. This is another “wave” within the SERP Ocean that is expected to take shape. This is actually considered to be more of an ongoing trend than a future prediction (2).

Sites that rank higher and which are able to offer high-quality content are likely to enjoy a better visual presence within the SERP in general. This professional appearance will obviously lead to higher inbound hits and increased conversion rates. Meta tags, adding PageMap data and rich snippets can all help you to develop such a presence.

Mobile-Friendly Advertisements

This should once again come as no great surprise considering the emphasis that is now placed upon mobile-responsive websites. For some time, Google has been adapting their search engine to accommodate the needs of modern mobile phones. However, we should note here that they recently filed for a patent to transform the bulk of their texts to meet the needs of the smartphone-wired consumer (3). Why is this important for your site? Assuming that your page is not able to meet the needs of the mobile user, its rankings will suffer even more than in the past. So, it is now more important than ever before to include such features as long-scrolling pages, easily downloadable graphics and an overall uncluttered page to appeal to the mobile user.

As we have mentioned previously, there is still a number of questions in relation to what we may or may not see emerge from the bowels of Google in the coming months. We have only highlighted some of the most important areas to take into account. Adapting to these trends now can save you a great deal of time and frustration in the not-so-distant future.

Richard Tipsword
MarketHive Developer

Sources:

  1. http://seopressor.com/blog/2016-google-algorithm-changes-14-predictions-from-google-patent/
  2. https://support.google.com/customsearch/answer/1626952?hl=en
  3. http://mobilemarketingmagazine.com/google-velocity-targeted-advertigins-patent/

 

 

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