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How Important Are Videos To A Marketing Campaign?

by Tip
  The Emerging Importance of Videos Within Marketing Campaigns What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 [...]

Using Online Video Websites to Promote Your Business

by Tip
Using Online Video Websites to Promote Your Business Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that [...]

Add Video Easily to your WordPress Blog

by Tip
ADDING VIDEO TO YOUR WEBSITE   BY MINDUTOPIA   •   WORDPRESS TIPS A lot of people ask us how they can add or upload videos to their WordPress site. It’s simpler than you think. While WordPress does allow for the option to upload videos and other media, this can get messy and tricky as you deal with different browsers, operating systems and devices. Instead, we recommend that you embed videos from a different source — something like YouTube or Vimeo. YouTube will allow you to reach a larger audience, while Vimeo will allow for more customization, and “white-labeling” if you upgrade to [...]

Why Videos are Outperforming Pictures in Regards to Online Marketing

by Tip
Why Videos are Outperforming Pictures in Regards to Online Marketing Videos have always been a high-demand medium for those who are looking to promote their product or service through online channels such as YouTube. However, you may have noticed the growing trend of embedding videos within a website. The same holds true for social media platforms such as Facebook. Why are videos taking the world of digital marketing by storm and what can we expect to see in the months ahead?   Information and Entertainment It could be argued that the days of static SEO-rich text are fading away. Still, [...]