Reasons Why Social Media Marketing Is Still Underrated    

So what’s the deal?

The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it.

Why isn’t everyone on board with the strategy?

The "fad" angle.

Believe it or not, some people still believe that social media—or its use as a marketing strategy—is still a fad just waiting to fizzle out. This is an argument I could have understood back in 2007 when social media platforms were only in use by a small percentage of the population. But now that Facebook has reached more than 1.2 billion users and is still growing, with a corporate foundation that rivals those of Apple or Google, it’s a hard argument to defend. Users have gotten used to the idea of socially interacting online, and platforms keep evolving in new ways to maintain their interest.

You get what you pay for.

Psychologically, people tend to place more value on things that cost more money. For example, in a blind taste test of identical wines whose only difference is price, people claim that the more expensive (yet compositionally identical) wine tastes better. Take this principle to social media marketing; it’s free to claim and build a business profile and to post regularly (as long as you aren’t leveraging paid advertising). Because of that, people don’t value it as much as they do paid advertising. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free (even if they never actually do it).

Unmeasurable effects.

The return on investment (ROI) of social media is hard to measure, and I’ll be the first to admit it. One of your biggest goals is attracting a large following of people who are enthusiastic about your brand and improving both your brand’s reputation and brand awareness. These aren’t as objectively measurable as on-site conversions, but they can and do lead to greater consumer interest, which manifests as sales eventually. Trying to pin down an exact value for all these benefits is next to impossible, even for the pros, so the value of a social media campaign is almost always underreported.

Anecdotes.

People also use anecdotal evidence as a basis for their opinions about the strategy. For example, they may know of another business who used social media and didn’t see any results, so they stay away from it in the present. However, these anecdotal examples often don’t examine the types of tactics these businesses used, and they certainly don’t represent the average across multiple businesses.

Apples and oranges.

Ironically, these same business owners often cite the fact that anecdotal evidence can’t prove a strategy’s effectiveness for everybody. They point to major influencers or big businesses in the social media world, and explain that social media works for them because it fits naturally with their industry, or because they have the resources to invest in a heavy campaign. It’s true that some industries may be naturally inclined to perform better on social media than others; tech companies and consumer-facing businesses are two good examples. However, social media marketing can be used by practically any company—it may just require an adjustment to your approach.

Poor targeting.

Some businesses look at their own results and use those results as a gauge of the long-term potential of their campaign. But they may not realize that their strategic targeting is interfering with their results. For example, if you buy 1,000 followers using some super cheap follower-adding service, but only 4 or 5 of them ever interact with your posts or visit your site, it could be that the remaining 995 don’t belong to demographics relevant for your business, or that you haven’t been using the right engagement strategies to cultivate interest. Don’t underestimate the potential of a well-researched, strategically focused campaign.

Lack of investment.

Effective social media marketing can’t be done on a whim. It needs to be planned, researched, and strategically executed. That means you’ll need to spend a significant amount of time or a significant amount of money to see results; and since many business owners aren’t willing to make that investment, they never see a fraction of their potential results. By that point, they’ve seen what a small investment does, and they’re unwilling to make the jump to a larger investment.

Social media marketing isn’t an “underground” strategy; it’s talked about heavily (and I should know), and there’s no shortage of content covering its feasibility and best tactics. But the perceptions of marketers and business owners are still lagging behind the evidence, and they’re only hurting themselves in the process. The more you learn about the effective implementation of social media marketing, the more plainly beneficial it seems—but you have to treat it as a legitimate marketing strategy if you want to research it appropriately.

Chuck Reynolds
Contributor

Must-Do’s for Effective
Social Media Marketing

Marketing experts give their best advice on how to grow an audience,
regardless of your budget.

 

A lot of businesses do social media marketing wrong.

They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots, and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. To help you execute a successful social media marketing campaign, I spoke with six entrepreneurs to put together a list of must-dos.

Dedicate time to learn how social media works.

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself. Charles Gumbley, Director of Flower Telecom, explains, “It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.”

Listen to your customers.

“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone,” says Ryan Koechel, VP of Marketing for ABODO. When you listen to your audience, you open the door to other opportunities as well. For instance, when my influencer marketing agency plans campaign strategies for a brand, we often audit their social media followers to identify key influencers. Learn to listen to your audience — it can provide you with valuable information.

Use automation for consistency.

There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales.

“If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. There are several pieces of automation software, like Hootsuite, that offer a free plan that can greatly increase your efficiency. If you schedule your posts in advance it gives you more time to dedicate to replying and engaging with your social media followers,” advises Daniel Moravec of StreetSaw.

Engage with and delight your audience.

“It’s one thing to fill up your social media feed with posts, but it’s another thing to actively engage with your audience and turn them into satisfied customers. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing. You can’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them,” explains Roy Surdej of Peaches Boutique.

Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.

Don’t spread yourself too thin.

It’s nearly impossible — and almost always ineffective — to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.

Jasper Hillaud, Managing Partner of elf925 stresses the importance of focusing on the social media platforms that complement your brand, explaining, “While Pinterest marketing might not be effective for some businesses, it is one that we put a lot of energy into because we see that it works first-hand. Just because it wouldn’t be a preferred social media channel for a law firm, that doesn’t mean it should be ignored. It’s important to pick where to focus your social media efforts based on what works for your specific customer base.”

Track and measure everything.

“You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign,” explains Eric Ritter, Founder & CEO of Digital Neighbor.

It doesn’t matter if you are working with a $10 daily social media budget or six figures. The objective is the same — put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.

Chuck Reynolds
Contributor

 

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FaceBook Marketing

Essential Facebook Marketing Strategies

While there are many different social marketing platforms, Facebook remains the most popular of them all. Because of this, Facebook can be an incredibly efficient business tool. It is best to have a strategy in mind when you use Facebook. If you interact with Facebook in the right way, you’ll see more engagement and stronger results.

Always Include Images

If possible, you should include an image in all of your Facebook posts. Try to select images that will naturally attract attention. Images with clear, bright colors tend to stand out, even in a busy Facebook feed.

If you share a link, Facebook should automatically produce an image to go along with that link. Select the pictures in your posts with care. Don’t just think about how that image will look in your post. Think about whether or not the image will be able to command attention on Facebook.

Free Giveaways

Run Contests And Giveaways

If you want to attract attention can gain more likes, you should try running some kind of contest of giveaway. People always like winning something, even if that something isn’t particularly large. Come up with something you can give away to followers. You could give out an e-book that you’ve written, or purchase some kind of prize.

Once you have a reward, you can launch your contest. Encourage people to share the contest with their friends. More people will have the chance to see your page. Many of them may wind up following your page because of the contest. A contest doesn’t take much time or energy, but it can yield long-term results.

 

Boost Your FaceBook Post

Consider Boosting Your Posts

If your Facebook posts aren’t reaching enough people, you may want to think about giving those posts a boost. If you boost a post, you will be able to capture the attention of many different people. Boosting can be very affordable. In fact, you can easily boost a post while spending less than $10. Because Facebook’s advertising is so targeted, boosting can very advantageous to you. If you decide to boost your posts, you will be able to capture the attention of the kind of people that you most want to engage.

Writing Quality Content

Make Sure That Your Content Has Value

When you make Facebook updates, you should make sure that the content you’re sharing has some kind of value. When you share something, think about the purpose that it serves. Is it humorous? Is it interesting? Does it provide helpful information?

If your Facebook page is constantly posting low-value content, people are going to lose interest in it. When it comes to Facebook marketing, quality should always take precedence over quantity. While you should try to post regularly, you should also make sure that all of your posts are worthwhile.

 

Look At Your Analytics

Pay close attention to your Facebook analytics. See what kind of content your users are sharing the most. Do they prefer memes, or do they enjoy articles more? Do your posts get more activity if you share them at a specific time of day? If you look closely at your analytics, you will be able to learn a great deal. Spend some time examining your analytics each week. Shift your strategies as you learn more about what people want and expect from you.

Facebook marketing isn’t as challenging as it might seem. The majority of people that use Facebook are highly engaged with it. Because of that, it is one of the best social media platforms to focus your attentions on. If you put time into Facebook, you will be able to get a lot out of it.

MarketHive

 

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Social Network Marketing

Social Network Marketing Techniques That Get Results

Social media is an essential component of any successful online marketing strategy. By getting your business set up on all of the major social networks and actively engaging with your audience, you can create long-term relationships with your customers while at the same time building brand loyalty.

Having said that, however, you can’t simply set up your accounts and expect instant success. Instead, you need to focus on posting valuable content to all of your channels so that your followers begin to grow organically. Here are some social network marketing tips that can help you get amazing results:

Social Network Followers

1. Always focus on your followers. Your ultimate objective with social media marketing should be to keep your fans and followers as happy as possible. In order to do that, you need to provide them with high-quality content that they actually want to see. This can range from helpful articles or videos to entertaining images or breaking news stories. Whatever type of content you post, make sure that it is interesting, engaging, and highly relevant to your business.

Track Your Marketing Results

2. Track your results. When it comes to marketing through social media, the only way to know what works is by tracking your results. Most social networks have built-in tracking tools that you can use to see which of your posts are the most popular. You should be able to see how many people have liked or favorited a particular post. If you post any links to your account, you should also be able to track how many people clicked on the link.

On the backend, you may want to consider including tracking codes with your links so that you can monitor how people behave after they follow one of your links to your website. This can give you more useful data on how many visitors are actually being converted into buyers.

Interact With Followers

3. Interact with your followers. One of the reasons that social media is so effective is because it allows you to personally interact with your followers. If someone posts a question to your account, always do your best to answer promptly. Likewise, if you get any customer complaints through social media, you need to deal with them immediately, doing your best to resolve the issue in a way that is fair.

This type of personal interaction can quickly build trust with your followers, turning them into loyal fans. In the end, this can help keep your business stable since these people are likely to come back to buy your products over and over again.

4. Add images to your posts. Text-based posts tend to blend into the background, often getting overlooked. By adding eye-catching images to your posts, however, you can capture the attention of more of your followers. Experiment with adding images to your posts to see whether or not it helps increase follower interaction.

5. Stick to a regular posting schedule. It is important not to post too often to your social media accounts. At the same time, however, you want to post often enough that people don’t forget about you. Set up a regular posting schedule and do your best to stick with it. This will help your followers get a sense of when to expect your posts. That way, you can keep your company fresh in their minds without overwhelming them with too many posts.

Social Network Msrketing

These social network marketing techniques should help you build a loyal fan base on all of the major social networks. Building a strong social media presence can help you develop long-lasting relationships with your customers while at the same time increasing brand loyalty.

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We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.

 

Engagement

This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.

 

Connections and Trust

Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.

 

Getting in on the Ground Floor

What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.

 

Your Market?

It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.

 

No Capital Outlay

Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.

 

The Youthful Perception

A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!

Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.

Richard Tipsword
Markethive Developer

 

Sources:

1. https://www.koozai.com/blog/social-media/6-key-benefits-using-instagram-business/

2. http://business.financialpost.com/2013/12/23/instagram-and-pinterest-are-getting-big-likes-from-business-owners/

3. http://jennstrends.com/instagram-statistics-for-2014/

Advantages and Disadvantages of Social Networking

In today’s techno technology-obsessed, social media and networking have become an intricate part of daily life. Social networks are websites and phone apps that allow people to create a personal profile, upload pictures of their life, update their status, and share information. These are very powerful mediums that have the ability to cause some great things, as well as some very bad things, to happen. Let’s look at all of the pros and cons surrounding social networks.

The Advantages of Social Networking

1. Staying In Touch
As we grow older, friends, family, and people that we knew, move away and it is very easy to lose touch with them. With social networks, this problem is essentially solved. It is extremely simply to find people on social sites, and once you do you can add them to your friend’s list and always be able to instantly communicate with them, as well as keep up with what is going on in their life.

2. New Connections
Meeting people can be difficult when the internet came around the dating world changed completely to try to fix this problem. Social networking is possibly the number one way that people met new friends or romantic partners in today’s society. Profiles and interests allow you to “pre-screen” a person beforehand to see if there are any deal breakers.

3. Aids In Criminal Cases
Whether people are aware of it or not, what they post on social media can very easily be used against them if they were to get in trouble with the law. Someone who is selling drugs, and may be posting about it on their social networks, can be caught in this way. This also applies for someone who gets caught drunk driving and was posting pictures of them at the bar moments before.

4. Gives Shy People An Outlet
Communication doesn’t come naturally to many people. If someone is very reserved or shy in their normal day to day life, social networking can be an outlet for them to share their ideas and thoughts with other people in a comfortable environment.

5. Connecting Kindred Spirits
Finding someone who is interested in all of the same things that you are can be tough, especially if you are interested in something unique. Social networking allows you to connect with entire groups of people who are interested in the same things as you, helping to grow friendships and enrich lives.

The Disadvantages of Social Networking

1. Cyber Bullying
Bullying has been a problem among young people, and even adults, for as long as we can remember. However, when social media came around, this bullying was taken to an entirely different level. Cyber bullying is when a person is continuously bullied through online accounts. Cyber-bullying is such a problem because it can be 24/7 harassment, and it can also be done anonymously.

2. Misinformation Spreads Like Wildfire
Social media has become the number one source of news and information for the majority of people. I know this may sound scary, but I assure you, it’s true. People will read something and immediately take it as truth, and spread this information on to their friends, and so on and so forth. This can cause major falsities to taken as real life headlines.

3. Easy Prey
People are always “checking in” with their exact locations on social medias, advertising where they work, and providing much more sensitive information. Predators, such as rapists, can also obtain this information and easily identify where they can find you at any given time. This is a large danger. The danger is also spread on to the children, who may not have much of a clue of who is okay to speak with and who is not.

4. Less Real Life Interaction
Twenty years ago, if it was someone’s birthday you went and saw them in person, or sent them a birthday card. Today, however, we simply write a quick little message on their Facebook wall and leave it at that. All of the interactions that we have with people have become incredibly in personal.

Important Facts About Social Networking

  • 28 percent of all news is obtained through social media websites.
  • The average person spends nearly 4 hours a day on social networking websites! That’s a whole lot of time.
  • There are currently 1.19 billion users registered on Facebook.com.
  • 80 percent of all the “Pins” on Pinterest are actually just repins.

Chris Corey CMO@markethive.com

 

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The Best Social Networking Sites For Entrepreneurs

MarketHive Social Media Tree

When you are an entrepreneur you want to be out there in the world. The best and easiest way to do this is through social networking. You want to be on the social networking sites to be seen and get your brand out into the world.

There are many different social networking sites and it is best to be on all of them. However, if you only have time for a few, you should make sure you are on Facebook ,Twitter,and MarketHive. Those three will be the best social networking sites for entrepreneurs.

MarketHive

MarketHive

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive is not only a social networking site, in addition it contains a blogging platform, plus some amazingly effective web marketing tools to allow entrepreneurs to achieve success marketing their internet business, goods and services.

 Here are some of the internet marketing tools you receive once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You could be wondering just how much actually does MarketHive charge for these powerful online marketing tools, well the answer really is these tools are completely at no cost for life,no strings attached. These marketing tools would certainly cost you hundreds of bucks monthly, not at MarketHive. This is excellent news for the beginner as well as the expert internet marketer.

To Join MarketHive Is Very Simple Just Click The Banner Below:

Almost every brand is on Facebook so it makes sense that you would be too. You don’t want to be ignored and even though they do have paid advertising options, you can use Facebook for free.

You should set up a page for your brand or website and then start inviting people. You can start with friends or other people you know who would be interested. Over time, your page will grow and you will start to see success.

FaceBook Marketing

You need to come up with a solid Facebook marketing plan. You always want to be adding new people to your page and finding new ways to do so. You also want people to see and click on your links and end up at your website.

Take some time to see what other people have done to be successful on Facebook. You want to make sure that you do what can work and not waste time on what can’t. It is easy to experiment on Facebook to find out what will work for your company and your brand.

Twitter

Twitter is also where you want to be. Twitter is very different from Facebook so you need to learn the best way to interact on there as well. Twitter moves fast and you have a more personal relationship with your followers.

With Twitter, you want to use your account to connect with people and to promote your website and brand. You want to share links but you also want to talk to people and share parts of your day. You should take some time to come up with a good plan so you can use your time wisely when you are on that social networking website.

No matter what you do, make sure you are active on these three websites. If you don’t have the time to do this yourself you need to hire someone to manage your accounts for you. If you stay away from these places you will be missing out on a lot of traffic as well as customers.

As an entrepreneur you want to be able to make money and be able to grow. Social networking is one of the best ways you can do that. It is worth the time you put into learning how it can best help you in your business.

 

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The Top Six Social Networking Sites For Entrepreneurs

Social Media Sites

A lot of people out there are struggling to find a job. However, there are some people who have opted to forge a new path for themselves. If you become an entrepreneur, you can create your own career and become a big success.

Of course, in order to become successful, you’ll need to have the right tools. These six social networking sites are essential for any entrepreneur.

1. MarketHive

MarketHive

MarketHive is a social networking site built for entrepreneurs for entrepreneurs, MarketHive isn’t only a social networking site, in addition, it contains a blogging platform, and some incredibly effective online marketing tools to enable entrepreneurs to achieve success marketing their internet business, products and services.

Below you will find some of the marketing tools you’ll get once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You might be pondering how much does MarketHive charge for these effective online marketing tools, well the answer is these internet marketing tools are absolutely free for life,no strings attached. These online marketing tools would certainly cost you hundreds of bucks every month, not at MarketHive. This is good news for the beginner as well as the seasoned internet marketer.  Click the Banner Below To Join MarketHive

 

 

2. PartnerUp

If you’re trying to build a career as an entrepreneur, you will need to be able to seek out potential partners. This site allows you to connect with people that are looking for the same things you are. You’ll be able to find a business partner and put your plans into action.

3. LinkedIn

LinkedIn is one of the most famous social networking sites for entrepreneurs, and it’s also one of the most beneficial ones. A LinkedIn page is essentially an online resume. It has helped many people to secure a job.

However, LinkedIn also offers various groups that can be extremely useful to entrepreneurs. If you’re trying to build a career for yourself, you should make sure you join some of these groups as soon as you can.

4. Biznik

If you’re self-employed, you need to make sure that you stay motivated. The Biznik community is full of freelancers that you can bounce ideas off of. You will be able to share ideas and get instant feedback. You may also be able to meet people that will be able to further your career.

5. The Funded

Entrepreneurs are always looking for new funding sources. If you sign up at The Funded, you’ll be able to read reviews for a variety of funding sources. You will be able to ask questions and obtain more information before you sign up for funding.

 

6. Perfect Business

Some of the best social networking sites don’t just connect you to other people. They can also provide you with tutorials and other helpful information.

If you’re a novice entrepreneur, and you want to learn more, make sure you sign up for an account at this site. You’ll be able to watch tutorials, participate in online classes, and ask questions from experts. Before long, you’ll have a better understanding of what you should be doing to improve your career.

Social Media Marketing Rules

Social networking is a tool, and you need to make sure that you use it well. Sign up for an account at all of the sites listed above as soon as you can. Spend time creating a profile.

These sites have helped a number of entrepreneurs to become more successful. If you sink some time into them, they should be able to help you as well. These days, the online world is the best place to network.

 

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The Hidden Risks Of Facebook Marketing

FaceBook Marketing

These days, the majority of businesses rely on social media marketing. After all, social media has an incredible reach. There is no reason not to take advantage of what it can offer.

However, there are risks inherent in this kind of marketing. Companies should make sure they are fully aware of what can go wrong. That way, they can avoid these issues and benefit from Facebook.

Privacy Leaks

FaceBook Privacy

 

If employees have access to your company’s social media accounts, they could easily leak important company secrets there. Some people have released sensitive information because they didn’t realize it was a problem; others have accidentally leaked information they meant for their personal Facebook page. In some cases, former employees have intentionally leaked information in order to get revenge on their former employers.

To mitigate these risks, you need to be careful about who has access to your Facebook account. It is best to have one person managing all social media accounts. If they are going to be out of the office, they can schedule Facebook posts ahead of time.

When you allow all of your employees to use your social media account, you are opening yourself up to a host of risks.

2. Reputation Damage

Reputation Damage

In the past, you have probably seen people posting negative statuses or comments on the walls of various companies. If a customer has a bad experience, or is simply displeased with your recent choices, they may do the same thing to you.

Some companies get around this by having someone monitor their wall vigilantly. Whenever they see an inappropriate comment or status, that post is deleted.

Unfortunately, that method can backfire on companies. If people notice that statuses are being deleted, their anger may increase.

While you should make a habit of deleting genuinely offensive comments, you should also try to engage with customers that are upset. If you can resolve the situation with them publicly, you will be able to earn goodwill with other customers that are monitoring your page.

 Hacking

FaceBook Hacker

In theory, no one but your company should have access to your Facebook page. In practice, others get access to it all the time. It is not at all uncommon for the pages of major businesses to be hacked. Some hacking teams specifically make businesses their target.

In order to protect yourself from hackers, you should employ every security method that Facebook has. Requiring two-step verification, for example, can keep people from accessing your account if they do not also have access to your cell phone.

You may also want to utilize a program that will help you to develop and store stronger passwords. You will be able to create a password that no hacker will be able to guess.

Risk

As you can see, there are a number of risks that are associated with Facebook marketing. Luckily, every one of these risks can easily be avoided. You can use Facebook regularly without damaging your company’s reputation. Facebook is an excellent tool as long as it is used wisely.

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