The Realities of Working Online: Ten Glimpses

 

Being able to earn a living by working on your own websites and projects is a dream scenario for many people, no doubt for the reader as well. There are countless people working in “regular” jobs that would love to have more freedom and the ability to make more money, and having a successful online business is an ideal solution.

So although it is an ideal situation I am sure that many people who would like to be in that situation don’t have a very accurate idea of what it is really like to earn a living by running your own online business.

This article will cover ten realities about working as a self-employed blogger or internet marketer.

 

 

 

 

 

 

1. You must exercise self-discipline

When I first left my full-time job to work online I had a lot of friends and family members comment about my schedule or ask questions about how much I’d be working. For some reason a lot of people think the flexibility that comes with running an online business means that you can be lazy.

If I had left my job to start a traditional business no one would ask me if I’d be sleeping in, but with an online business that seemed to be a common assumption.

In reality, earning a living from your own websites and blogs requires a great deal of discipline. There is no boss telling you to start work at a specific time, no designated amount of time for a lunch break, no exact limit on vacation days, and no one telling you what you need to be working on and how to spend your time.

You have to be able to make all of these decisions on your own, and you’ll need discipline to stay on task and to treat it like the business that it is.

2. Your income is not likely to be steady

One of the challenges is getting used to an income that will fluctuate from month-to-month and year-to-year.

If you’re used to working at a job with a consistent salary, like I was, there will be some changes once your primary income is from your own online projects, whether it is from websites that you own or from services that you provide to clients.

You can’t always know ahead of time how much money you’ll make in any given month, so you’ll need to be able to get comfortable with this situation. It’s a good idea to learn to live below your means, at least at first, to avoid a situation where your income is less than expected and you can’t afford to pay your bills.

3. Self-employment doesn’t mean that you don’t have a job or a boss

Working on your own websites and projects can possibly allow you a lot more freedom than you would have with a typical job, but this is not necessarily always the case.

For example, leaving a full-time job I had been working on growing my own website for about a year and a half, and even though the income from that site was growing nicely, it wasn’t enough to replace the salary I was used to making.

To supplement the income from my site I also had to do a lot of work as a freelance blogger and also was able to do some web design work for clients. The clients that paid me for writing and designing essentially became my new boss at my new job. While working as a freelancer does offer a little more flexibility than a typical 9-5 job, the ones who hire you are still essentially your bosses.

Whether it is an online business or a traditional business, being self-employed doesn’t mean that you don’t have a job.

If I stop working today there would be some residual income from product sales, AdSense, and affiliate products that would continue to come for some time, but if I did not continue to work on these things they would decrease and eventually dry up.

I would not, at this point, have a business that would run very efficiently or effectively without my own continued efforts. Essentially, I replaced my old full-time job as an employee with my current full-time job where I work for myself.

Yes, I do make more money now, I have more flexibility, and I enjoy what I do, but I have to remind myself that I still have a job.

The ultimate goal for most anyone who works online, myself included, is to eventually become a business owner where the business can be sustained without full-time effort or hours from the owner.

4. It takes significant time to build a business

When someone starts a traditional business they usually understand that it will take some time for the business to become profitable. Some successful businesses have a development phase which may take years before they really turn a profit.

When it comes to online businesses, most people have an expectation of seeing instant results. Building a business requires time, whether it is an online business or a more traditional business.

One important advantage that you have with online business is that the expenses and initial investment will usually be significantly lower when compared to a traditional business, but becoming profitable still takes time.

Over the years I’ve seen many people start websites or blogs or online businesses with great expectations but they give up within a month or two when they realize it’s going to take more time and effort than they expected.

You have to approach your online projects with the right mindset and realistic expectations; then you’ll be well ahead of most people and you’ll have a much better chance of sticking with it until you attain your goals.

 

 

 

 

 

 

5. You will probably be misunderstood as to what you do for a living

I’ve worked on my own websites and blogs for more than 5 years now, and most of my friends and family really don’t have a good idea what I do or how to make money. If you tell people you make money by blogging, most people can’t conceive how you actually make money with a blog, and may get some pretty interesting questions.

6. Don’t forget to reckon with your business expenses!

In the world of internet marketing and “make money online” blogs you see a lot of products and courses that make specific claims about the amount of money that some other person was able to earn, but very rarely will you see many details about what expenses are involved. Not too long ago I purchased a product from a well-known marketer showing how easy it is to make $1,000 virtually overnight by following a specific system.

The course shows the exact amount of money that this person supposedly made using paid traffic, but there is no mention of how much money was spent to get that traffic.

Generating $1,000 in gross receipts is not the same thing as turning $1,000 in profit. Business expenses are often minimized when it comes to making money online, but it is crucial to consider these expenses when calculating how much you expect to earn.

Pat Flynn of Smart Passive Income is a rare example of someone who mentions expenses in his monthly income reports.

7. Income potential is known to be high

With a traditional job your potential earnings may be limited by various criteria: the type of work that you do, the length of time that you’ve worked for the company, the degrees or certifications that you have, the co-workers salaries, and even the amount that your boss makes. In some cases these limitations are rather arbitrary and preclude you from earning what you are truly worth to your employer.

Earning a living from your own websites and projects is completely different. There are no limitations, and if are able to become good at what you do the potential is very high. Of course, there are no guarantees that you will make more than what you could make at a traditional job, and many people will never be able to reach that level. However, the potential is there, and if are willing to work hard, have some patience, and learn a lot along the way, there are many opportunities for making money online.

8. You’re building assets by the work you do online

When I left my full-time job I took my last pay check a week or two later, and that was the end of my income from that job. In 2013 I finally reached the position of being able to sell the website that had been making income at for several years (and also my primary “job”), and when I walked away from that website/job I was able to turn a healthy profit from the buyer..

When you’re working on your own websites and projects it is like building assets that can be used to bring in future revenue for you, or which could be sold to someone else. A profitable website is truly an asset. The mailing list you’re building is an asset. Any goods or services you create are assets. All of these things help you to earn a living now, and unlike a typical job, you also have the potential to get turn a healthy profit by selling the assets.

When you’re working for someone else as an employee it is the other way around in that you’re essentially helping them to build assets for their future profit, and they are paying you in return for that kind of work.

This ability to build valuable assets would surely be the favorite part of what I do. Going back to point #7, being able to build and sell assets has everything to do with the high income potential.

 

 

 

 

 

 

 

 

9. The future is not something you can count on

Things in the online world change very quickly and you have to be able to adapt in order to remain successful. Digg sold for $500,000 in 2012, just four years after they turned down a $400 million dollar offer. Other popular sites like MySpace also have become out of favor fairly rapidly.

It’s not just huge, massively popular social media sites that can be impacted by changing trends. The algorithm changes by Google have led to serious damage for businesses large and small over the past couple of years for those who may be vulnerable.

When it comes to online business, the future is not guaranteed. You’ll need to be able to implement creatively and constantly learning and improving, because things can change very quickly.

10. You’ll have to be flexible and think ahead of the curve

Because things can change so quickly, and because the future can be a gamble, as an internet marketer you’ll need to flexibility and willingness to evolve. You’ll need to improve upon what you are presently doing and learn new things in an ongoing way. If you’re able to keep adapting you will have better odds to remain successful well into the future.

Merrill Sloan

Contributor

 

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Blog Marketing Can Lead To More Money

The Power Of Blogging

Through blog marketing, you can drive people to buy products or pay for services that you offer. You can raise money for causes and spread the word about things you are passionate about. Having a blog can do so much for you, and learning to market with it can help you to attract readers and make money.

Marketing through someone else’s blog is a good plan if you want to get more people to visit. What you can do is create a guest post that has to do with the niche of the blog you want to have advertise yours. It should be well-written and free of errors, and you may want to hire someone to do your editing if you don’t find anything wrong with what you write. While a blog doesn’t have to have big words in the posts on it, you want to make sure you at least have something up that shows you care about the quality of what you share with your audience.

Engage With Customers

Don’t just market to people and call that good. That will never work because people don’t want to just come to your blog and read commercials about products they may or may not like. Instead, you have to wrap your ads in deals and posts that give people information that is useful. For instance, if you are trying to sell a widget for a company then you should talk about 10 useful products and include a part about that one and where to get it. When people are showed more than just an ad, they tend to look further into products.

You can buy ad space on social media sites, and the good thing about this is that you can set it up to only market to people that are likely to be interested in what you’re offering. You can just target younger people, those that are employed, or any kind of demographic that you think will get some kind of a use out of your product or services. It makes little sense to have a link to your blog that contains your marketing materials sent out to people that wouldn’t click on it anyways.

SEO

Search engine optimization is something you have to think about as you make your posts. The reason is that you’re going to want to try to place in a good position in their results. You need to find a keyword or two per blog post that you can use to capture traffic from people that type that phrase into a search engine to find a website like yours. Sometimes it can be helpful to create a profile of a made up customer that fits a demographic that is likely to buy what you have to offer. Then you can work on tailoring ads to them specifically.

Blog Commenting

Dealing with comments may be something that can help you to get more traffic. You can enable them and then make sure that you screen them for spam because most of the time that’s what you’re going to get, unfortunately. One thing to remember is that anything you say online to others, even in emails, may be shared with other people in the future. So, if someone leaves a mean comment and their email address you shouldn’t write them anything about how they are wrong or create a letter that curses them out to keep your reputation intact.

You are going to have to create a blog to get started. This is usually pretty easy, you can just install something like WordPress on your website and set up your themes. Then all you need to do is sign in and post regularly, and that should be enough to get the ball rolling. Of course, your blog can also have plugins and it all really depends on what kind of message you’re trying to spread with what you create.

Markethive Join The Revolution

Now if you want to increase your blogging marketing and bring it to a whole new level you need to join Markethive, Markethive is a social network created by entrepreneurs for entrepreneurs. Markethive has a blogging system that is truly like no other on the Internet, and you want to supercharge your blog marketing and really get your content to go viral in a big way Markethive will get you there.

Markethive We Make WordPress Better

To see the awesome power of Markethive’s blogging platform watch the video below:

As you can see that Markethive is revolutionary and the best part Markethive is totally free for life. Markethive is not only a social network for entrepreneurs, and has a powerful blog platform, it also has a variety of other internet marketing tools to increase your marketing reach to the masses. Again these tools are free for life. To join Markethive click below:

Have the right kind of content ready to go for your blog on a regular basis. If you’re able to write all of your posts in one sitting and then schedule them out for the whole week that’s always a good idea. Just make sure you set them to be posted at random times so it’s not that easy to tell that you were thinking ahead when you decided to write them out. It makes people want to know more about what’s going on because they know that you’re going to update them on a regular basis.

Blog marketing is a fantastic idea to work with if you want to make people read your blog and market to them at the same time. There are many ways to do this as you were shown above. Make sure that you are spending your time carefully and doing a good job so you end up with great results.

 

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5 Jun / 2016

Twitter Made Easy

Twitter Made Easy

Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.

Twitter Basics

Tools like twitter can effective create the attention that is necessary in getting the information about the business to the wider audience. This is done with virtually no cost involved.

The planned site must is attractive enough to be the cause of the twitter exercise thus ensuring the desired amount of traffic to the site. Providing material that is worth discussion or viewing with the intention of dispersing information is very important as this is what will cause the interest to stay.

As the twitter platform is comparatively personal. Ensuring the exchanges have some form of follow ups is beneficial to the host. If the users are made to feel special, then it is almost guaranteed that the host site will garner the desired traffic which will eventually be converted to revenue.

Spending some time to personally address issues or comments will encourage the user to stay loyal as they perceive their participation to be well received and valued.
Being consistent, as in a daily basis also is another element to consider at it allows feedback and comments to be shared from a more current standpoint.
Building a rapport with the users is always a good idea as both parties will eventually attest to benefit from the exchanges. Building the list of customers, prospects, potential buyers all depends on whether the material being discussed is of high interest value.
Having a great product or service is of no value if it is not made known to the masses.

 Know The Difference Between Posting And Spamming

Spamming is perhaps the most annoying application that most internet users are weary of. Basically the spam element involved the sending of material in a continuous and abundant manner causing the recipient to be overwhelmed with unwanted material.

This will basically cause a lot of problems when the inbox becomes jammed with all the unwanted solicitations.

Therefore one needs to be careful to ensure the material posted is designed and posted in a way to does not cause it to fall into the spam category.

Most spasms target individual users who use the direct email messaging platform regularly. These email listing are more often than not “stolen” from other more legitimate sources with the intention of using the said list to post the material categorized as spam.

The two main types of spam but both are an equally unwelcomed solicitation.

Postings however are very different in its original design and intention aspect. Though having the same desired reach of the target audience, the posting element is used to create visibility on the internet but with the distinct difference of wanting to create an interaction.

The message is replied to in the form of email, internet forums and use net. The benefits of posting may include being able to harness direct visitors to the site, branding position, promotion of the site and its material of services or products, creating external links and many more positive contributions.

Posting also provides maximum visibility online. The classified ad site can be used without being feared as being categorized as spam and with this comes the advantage of being marketed effectively.
The hopeful result here is that through the posting even the uninterested viewer may be convinced enough to make the transition into making a more positive commitment.

 Be Clear On What You Are Promoting

Getting noticed on the online business arena is only possible if viewers are clear on what they are viewing. Put up ambiguous posting will not help to ensure the target audience nor will it ensure a successful presence on the internet.

 Some Tips

Here are some points to consider in ensuring the posting is clear and understood:

• Deciding and designing the material to be posted must follow one theme. When the material posted does not correspond with promotional tone then it can be rather confusing. Therefore the theme should be decided even before the actual designing of the posting is started.

• Understanding what the desired end goal is, contributes to the actual tools and formats that will eventually be utilized. When the goal is clearly identified, then the best suited tools available for internet marketing can be identified for its corresponding contributions.

• Besides the posting content it is also important to provide information on the actual supporting freebies, promotional gimmicks, possible back links, and any other content that would function as an advantage to the viewer visiting the site.

• The posting should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to various clicks and long winded reading material.

Besides doing all the above using the right platform to get the posting to the target audience is also something that should be given serious consideration.

Newsletter promotion, blog digest, using the social media network, websites, and other forms of making things personal will all help to gain the attention of the target audience effectively.
The promotional plan and promotional strategies should comfortably merge into the same theme. This should in turn have the overall focus of the main achievement being sought.

Communicate With Others To Convey Professionalism

There are several different aspects that are usually addressed in the quest to stay professionally based with online dealings. The individual has the advantage if professionalism is extended and perceived to exist.

Perhaps the first area that professionalism should ideally cover is the area of etiquette. The universally accepted common elements would include having the semblance of being polite, being able to address each situation with a level of sincerity, working towards creating satisfies customers and many more.

Taking the time and effort to consider the subscriber list or group as a whole and addressing them as if each one was an individual concern and special would allow the positive basis of the relationship to be built.

Making a positive impact is also another way of portraying professionalism. When the other party is assured that the concerns will be addressed and then ensuring the follow up procedures are followed will create the level of professionalism that few can refute.

Using email addresses that are appropriate and professional sounding is also necessary if one want to be taken seriously in the business arena. Simple but often overlooked is the need to ensure all content is accurately written and factual.

Using a suitable descriptive subject line is also a way to showing professionalism and avoids being identified or classified as spammers who also have casual addressing choices. Being specific, clear, reasonable and to the point is also showing professionalism as most people do not have the time or inclination to entertain unsolicited interruptions.

The items included in the signature should be of a professional design and content. Unnecessary information should not be included as it would not be deemed necessary.

Ensure all communications is done professionally and with only information sought exchanged. Keep all exchanges short, accurate and to the point.

 Learn How To Participate With The Community

Using twitter to enhance presence and positioning within the social platform is one of the reasons it was become a much sought after tool. This tool allows the desired traffic to be directed to the site through the twitter exchanges which act indirectly as a good advertising tool.

 Check In

The following are some of the recommendations that should be utilized in the quest to participate effectively:

• Making use of the hashtag symbol (#) followed be the name of abbreviation will allow for the sharing of posts between the viewers of a certain group and also follow the twitters connected to the same or similar hashtags. This particular norm has managed to successfully and effectively create the twitter chat that is both exciting and informative.

• For the more experienced twitter dabblers using the twitter chat tool while ensuring the twitter station is well tuned to filter out all unnecessary and annoying noises is important. As there is often a lot of static and other background noises the actual quality of the exchange is more often than not compromised thus the need to intentionally focus on this elimination.

• Upon identification of the hashtag for the desired community or group and the corresponding twitter char tool that is most workable, logging in should be the next step taken. Sometimes timing and dates do play a role, as the particular group chat may only be scheduled to fit a preordained pattern. Also remembering to include the hashtags in one’s own tweets is important so that the comments and question posted can be viewed by other too. In this medium it is also possible to include and also popular to see the expertise of a moderator helping to guide the elements of the discussion to ensure all stay focused on the subject at hand and also some sort of decorum is adhered to.

 Learn How To Make The Most Of Your Account And Profile

There are several effective ways to maximize the use of the twitter tool to enhance the account and profile of a site. The more exposure the site is able to attract the better the prospects of increased revenue earned.

Tips

The following are just some recommendations on how to go about achieving this ideal scenario:

• Perhaps the foremost point to make would be to effectively use the twitter tool to find and add newer contacts to an already existing list. The literal concept here is follow and be followed. Using emails as another follow up tool will encourage the viewer to pursue the initial contact.

• Letting the viewing audience know that there is a twitter page where your antics can be followed is part of the social networking engine. Using the other tools on the social networking platform to announce this is quite effective.

• Adding the twitter information to the email signature is also another way to allow and encourage viewers to follow the postings.

• Blogging about the twitter page being featured is also encouraged. Reminding all viewers of the regular intervals of posting through the blogging tool will create the excitement to encourage them to keep tabs on the latest information being dispensed.

• The twitter widget is also another additional beneficial element to make use of as this allows the other viewers to be aware of the frequency of the twitting exercise. The twitter widget should be added to the site of blog.

• Listing on the twitter directories is another way to explore the possibilities of getting noticed. These directories are very effective in getting the site noticed by those seeking similar information.

• Ensuring the twitter page is attractive and attention grabbing will create the interest in wanting to follow the page. Use eye catching background and color schemes, avatars and bio information.

Avoid Over Promoting

Over promoting is a very dangerous category to fall into as this may eventually cause the viewing audience to turn elsewhere for the information they seek thus severely damaging the twitter page’s chances of making a success of whatever is being featured. Therefore it is necessary to check that this negative element does not appear and cause the damaging effects.
Be Cautious

Twitters have a “language” of their own and understanding and using it is both necessary and beneficial if the individual hosting a twitter site wants to be taken seriously in this arena.

There is a need to ensure the various new terms used as posting material which does not adhere to this will eventually get the site discredited or ignored. Choosing an unsuitable name is also to be avoided as this will cause the professionalism element to be severely discredited and not taken seriously.

Getting into a bragging mode with the intention of promoting something is a thinly disguised attempt to get noticed. When done often enough it will cause the exact opposite effects instead, as those originally viewing the site will end up being exasperated and bored.

Bad choice of timing is also another element to avoid as it may seem that the tweets are being run too frequently and even if the viewing was missed initially.

The unsolicited frequency of the tweeting exercise will eventually cause annoyance as viewers may no longer be interested in the same information being posted.

More often than not this self promoting material can get redundant even if what is being promoted is useful and relevant in the host’s perspective.

Repetitive information will become stale. Sometimes when there is too much promoting done, the basic need to address certain issues are overlooked or ignored. This will frustrate the participating viewer as the concerns fail to be addressed effectively.

Follow And Use Relevant Tweets
In order to gain beneficial leverage in the online business platform various advantages elements should be sourced and utilized as often as possible. Following and using relevant tweets does have its benefits and it should be worth taking the time and explore this further. Below are some of the reasons why following and using relevant tweets can be useful and beneficial:
Be Relevant

Making use of the hashtags will allow the relevant searches to be more efficient and convenient. It increases the chances of the tweets being viewed by those interested in the particular area being featured. However using multiple hashtags should be avoided as it will only be categorized as spam.

Using twitter to check what the competitors are doing in terms of new launches, promotions, products, services and a variety of other progressive exercises is definitely a wise move to make. This information will help to enhance one’s own endeavors and bring about more compatible percentages of increased success.

Tweets should also be carefully analyzed for its popularity and responsive presence. Tweaking the information posted or ideas exchanged in order o attract attention is necessary in order to stay relevant.

In order to do this one must first understand the abbreviations commonly used by the twitting participants. This is the only way one will be able to follow and understand the contents of the tweet.

Wrapping Up

And finally…Keeping track of the hottest and most relevant topics being discussed or featured by twitter participants is important in the quest to stay informed of the market sentiments. This is most important when there are business projections and planning to be explored. Understanding the top trends or interest of the viewing participants will give the individual an idea of what will work and what wont for that particular period in time.

Richard Tipsword
MarketHive Developer

 

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affiliate marketing

affiliate marketing

Affiliation the Quickest Way to Get Started Online

Yes, your online content will be packed with free tips and techniques and secret weapons for becoming the next internet marketing millionaire.

However, it can be very time consuming especially if you are just starting to build your online business. The arrival of the Internet has made the tasks of promoting your business much easier than before.

You get instant feedback with your advertising that in times gone by would have taken months if not years to obtain. The same sort of results that now can take as little time as a few minutes with Google ad words can achieve the same results, saving you time and money.

Some of the benefits of an online business: the most inexpensive way to start a business, unlimited market for your products or services, automatic streams of constantly growing income (otherwise known as passive income), more time you are able to spend with your family and loved ones as a result. So ask yourself what products can I offer that are of interest. What type of product can I sell that will take the hassle out of making money online what can I sell that will give my customers instant gratification and solve my prospect’s problem, the answer is electronic downloadable product with instant access 24/7.

If your ads or products do not clearly spell this out, and tell the customer how you will give them what he/she desires, most times you will not make the sale, if you go down the path of selling hard product then you are going to require a customer service department, or shipping department, then you must see how many people you will need to employ.

If your selling digital downloads then you don’t need any of the above you can set up your business and it will run on automatic.

While it is true that other major search engines have also recently launched similar tools, Google remains in a class of its own in terms of what it can deliver and the sheer experience of being the premier and largest search engine provider.

The truth is that an affiliate needs fairly high levels of traffic to make money from any online affiliate business opportunity. An Affiliate Program Can Help Your Business. The truth is that there is a lot of hard work in terms of setting up structures and driving traffic to your affiliate site that needs to be done over a period of time before the money can start to roll in thick and fast.

This is the reason why most people who register to join a top 10 online business opportunity affiliate program usually give up somewhere along the way. There is probably no online business opportunity today that is more viable than joining an affiliate program or two. In fact it has now become clear that chances of online business success are much higher with an affiliate program opportunity than by trying to launch your own new product or service. Small companies do it to become big while big sites do it to retain their position.

Casting aside the more technical programming jargon, the most important things to making money online in terms of SEO is inbound links and good content on your website.

Have some Meaningful Content about your Keyword or Keyword Phrase. You need to have meaningful content that the Search engines can use to determine if your product is relevant to what the search terms are that people are typing in there browsers.

The engines are getting much smarter about robotic page generated sites that are not able to be read by humans and are only there to trick the search engines, pages like this are a thing of the past, these days the more relevant the information you provide to people through your web site the more success you will have. This is not a lesson on search engines but given the amount of content based on the one word ‘SEO’ you can begin to understand how popular this idea is.

In conclusion affiliation is the quickest way to get stated online and you need relative content to what it is that you are selling, all matched to the key words that people are using to find what they are looking for. This with the determination to succeed and a little hard work and you’re on the way to setting up our own online empire.

Ida Mae Boyd
Developer

 

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The Best Free Internet Marketing Tools

Internet Marketing Tools

Online marketers need to rely on more than their own skills if they want to get ahead. They’ll also need to use a variety of different tools. The right tools can help marketers to analyze their strategies, gather the information they need, and build more effective campaigns going forward.

With that said, not every marketer has an unlimited budget to work with. Because of this, it’s important for marketers to find free and low cost tools they can rely on.

The internet marketing tools listed below are all completely free to use. In addition, most of these tools should be invaluable to the average marketer.

1. Markethive

Markethive

Markethive has a variety of internet marketing tools including a blog platform which can help you to effectively get your content to go viral, Markethive also has autoresponder and email broadcasting and many other internet marketing tools and they are free for life. Watch the video below for complete details:

Click The Banner Below To Join Markethive Now

2. Google Alerts

Google Alerts

If you want to keep track of what people are saying about your brand, or learn what people are saying about your competitors, you’ll want to set up a few Google Alerts. Alerts are very easy to set up, and won’t cost you a thing.

When you can keep track of what people are saying about you, it’ll be far easier for you to control the narrative around your brand. Google Alerts will allow you to stay aware of any challenges that might be facing you in the future.

3. Google Analytics

Google Analytica

Every marketer needs strong, accurate data. Google Analytics is able to provide that in spades. It can provide people with data on all sorts of things, from how many people are visiting a site to how they are interacting with it once they get their.

Marketers should set up analytics whenever they can. From there, they should analyze that data and determine what their next step should be.

4. Google Keyword Planner

Google Keyword Planner

Choosing the right keywords is one of the biggest challenges associate with SEO. Thankfully, the Google Keyword Planner tool makes this process a lot simpler.

With this tool, marketers can find out what people are using Google to search for. They can also see which keywords have less competition. From there, marketers can work to create content that will be able to attract attention and draw in a lot of search traffic for their site.

5. The Moz Toolbar

Moz

While keywords are important, they aren’t the only aspect of SEO marketers need to focus on. It’s also important for marketers to analyze the effectiveness of their on-page SEO.

The Moz toolbar will look at any page and provide a basic analysis. It helps marketers figure out the little details, like whether or not a header needs to be re-sized. Marketers should use it every time they change their site’s design.

6. Hootsuite

Hootsuite

Social media is big these days, and marketers need to find a way to keep up with it. Hootsuite will allow a person to schedule tweets, Facebook posts, and more.

Although there are a lot of social media management tools out there, few offer as much as Hootsuite does for free. In addition, the paid version of Hootsuite will provide marketers with even more functionality.

7. Majestic SEO

Majestic SEO

Backlinks are another important component of SEO. The Majestic SEO tool will allow marketers to analyze their backlinks so that they can figure out what they should be doing differently. Marketers can also use this tool to analyze their competitors.

8. Klout

Klout

Influencers are playing a big role on marketers these days. A single tweet or Instagram post from the right influencer can provide a much better return on investment than an advertisement can.

Klout will help marketers to figure out which influencers they should be working with. It lets them see which people are able to consistently deliver results.

9. Similar Web

Simular Web

If you want to compare the audience of your sites to the audience of your competitors, one of the best tools around is Similar Web. This benchmarking tool is completely free to use, and it can provide marketers with all kinds of useful data.

Marketers don’t have to spend in order to get access to great tools. Some of the best internet marketing tools are completely free. You don’t have to spend a lot of money in order to be an effective marketer. If you’re smart, you’ll be able to do a lot without having to spend much money at all.

 

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The Importance Of Lead Generation

Lead Generation

Do you have a business that operates primarily online? If you do, you are well aware of how important lead generation is for your company. Leads represent potential customers that you will be able to connect with, and potentially sell the products that you have available. There are actually businesses that specifically generate leads, ones that are looking for specific products, that you can purchase in order to improve your business.

Squeeze Page

Additionally, you can set up squeeze pages which will help you collect leads as people find your website online, individuals that are willing to provide you with their name and email in exchange for a discount or a free gift. This article will address the importance of lead generation for any business, and show you how you can get the best leads online.

Three Primary Benefits Of Leads

Lead Generation

There are three main reasons that people will benefit from highly targeted leads. First of all, in order to sell anything, you need to contact people that are actually interested. Second, they can represent a constant flow of traffic that will be customers, and also interested people that are willing to follow you on Facebook or on your autoresponder. Although the have not purchase anything, this gives you the opportunity to sell something to them later, leads that you will only have to pay for ones unlike PPC traffic. Finally, these are beneficial for building your brand.

The more that people see you, the more likely they will identify you and your company as experts in this industry. The more ubiquitous that your company becomes, online and off-line, the more likely it is that you are going to make a substantial amount of sales.

How Do You Acquire Leads?

It’s actually very easy to acquire leads. You can purchase them from companies that are collecting them every day. Leads come in a couple different types. Hot leads are those that are typically obtained within the last few hours, and tend to be the most expensive. Warm or cold leads are those that are much older, representing people that perhaps had an interest in a product that you sell, but may not anymore.

These leads will be cheaper, and they provide you with the best source of individuals that will be prime candidates for subscribing to your list. You can build a list by using search engines optimization where you put a squeeze page up for people to subscribe to. By setting a multiple pages, and ranking multiple websites, you can see a steady influx of subscribers that will not only provide you with leads, but a constant flow of customers that are buying your products.

What Is The Best Way To Get Them?

Lead Generation

The way that you obtain leads can mean the difference between making an average amount of money, to making a substantial revenue from your efforts. If you have the money to do so, and if you have an autoresponder service that will allow you to add third party leads, purchasing leads is often the best way to go. Experts that have collected them will have generated them using very specific keywords, making sure that they will be targeted visitors. Although you could rank multiple pages online, and also take out PPC campaigns, it is often best to leave lead generation up to professionals.

Leads simply represent the life force of the business, the traffic that all companies will need in order to make money. If you are not able to obtain leads, you could find yourself struggling to make just a few sales a month, which is why you should sometimes leave lead generation up to a professional. They will collect them for you, segregate them into categories, allowing you to market to very specific individuals.

Lead Process

Once you have a good source for these leads, or if you have created a squeeze page or pop-up that can convert very easily, you will have the best opportunity of not only gathering leads, but making sales for your business. After you have spent some money on quality leads, and you have seen an increase in your sales, you should stick with the company that provides you with the best leads that are helping you to make the most money.

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It’s no longer bricks-and-mortar versus e-commerce —“Omnichannel” is the path to success

Consumers have a myriad of ways to shop, and retailers are scrambling to keep up with them. “New technology and tools are transforming the way consumers want to shop,” says Anne Zybowski, vice president of retail insights at Kantar Retail. In response, retailers are re-thinking their operations, from infrastructure and inventory systems to delivery and marketing.

As measured by “STORES annual Top 100 Retailers report”, compiled by Kantar, the evolution of the retail industry displays the fitness and survival skills of some long-time inhabitants. For the most part, chart-topping stalwarts — Wal-Mart, Kroger, Costco, The Home Depot, Target, Walgreen and CVS — have maintained dominance through an ability to meet consumers’ changing desires, including their appetites for online shopping and digital interaction.

Chart-topping stalwarts like Walgreen have maintained dominance through an ability to meet consumers’ changing desires.

Amazon’s dramatic ascent continues, and while e-commerce has not proven to be the tidal wave that knocks bricks-and-mortar off its pedestal, the old “location, location, location” mantra doesn’t carry the same weight it once did.

Instead, the two channels are continuing to converge: Physical store operators are experiencing considerable digital success, while online merchants — including Amazon — are expanding with showrooms, pop-up shops and other ways of meeting shoppers face-to-face.

“The notion of “omnichannel” remains inspirational. Today’s demanding omni-shoppers know what they want,” Zybowski says. “They want retailers to offer whatever, wherever, whenever they want. And when it comes to value, they want to have their cake and eat it too — they don’t expect to pay more for convenience.”

The challenge for retailers is meeting consumers’ reset expectations.

“Retailers must figure out how to fundamentally transform their business models, ones that have been built for maximum efficiency and scale, and transform them into more nimble, effective ones,” Zybowski says.

This transformation primarily focuses on two key retail functions: selling and marketing. Retailers must sell across all channels, what Zybowski calls being “channel-agnostic or channel-agile,” while the marketing transformation involves personalization and shopper engagement.

QVC comes in at No. 70 on this year’s list, up from No. 73 in 2014.

The Evolving Processes

Many successful omnichannel retailers are broadline general merchandise sellers such as Macy’s, Nordstrom and Wal-Mart, though Zybowski says that specialists such as The Home Depot have made great omnichannel strides.

Tom Cole, a partner at Kurt Salmon Associates, observes that mobile is a major driver of omnichannel’s push toward seamless consumer experiences, though the volume of transactions conducted via mobile is still low. He says the challenge for retailers is building toward omnichannel via legacy systems already in place.

“Omnichannel is the new reality for all retailers whether they engage or not. If you’re available where and when consumers look for you, great. If not, you lose to someone who is,” says Marge Laney, president of Alert Technologies. “Online-only retailers lack the high-engagement fidelity that only the in-store experience can deliver. Offline-only retailers don’t deliver the comfortable and information-browsing experience that consumers utilize to make their shopping itineraries.”

The omnichannel successes of Nordstrom and Macy’s come as no surprise to Scott Galloway, professor of brand strategy and digital marketing at New York University and founder and chairman of digital benchmarking and education firm L2. “Frequently dismissed as dinosaurs and outmaneuvered by digital players, department stores can not only survive the dramatic fall-off in foot traffic seen over the past few years, but will ultimately fare better than pure play e-commerce,” he says.

Macy’s is so committed to pushing beyond bricks-and-mortar — where it has been downsizing of late — that it opened an Idea Lab in San Francisco and is building another fulfillment center in Tulsa, Okla. The retailer also recently introduced an image-search extension to its mobile application, and Macy’s 300,000 followers can shop directly via Instagram.

Robert Harrison, Macy’s chief omnichannel officer, says consumers are at different stages of adoption; more than half the time, they will research before buying something, frequently using different channels along the way.

The key, Harrison says, is “the convergence of digital and store, particularly for information acquisition.”

The whole process is “an evolution,” he says. “We hope that with one single view of the inventory, we have one single view of the truth. “Omnichannel” will enable the collective merchant teams and marketers to make better decisions because there will not be artificial demarcations” among channels.

YUM! Brands (21), which owns Taco Bell, KFC and Pizza Hut, is second only to McDonald’s (12) when it comes to restaurantbrands on this year’s list.

Connecting channels

“Digital is the connective tissue between online and in-store,” says Claude de Jocas, intelligence group director for L2. “Stores have been cast as a liability in an Amazon era, but they’ve been making a comeback as something that’s critical to a retail strategy.”

Nordstrom is advanced in all facets of its omnichannel approach. The retailer has nearly 1 million followers who can shop via Instagram and, like Macy’s, its network of fulfillment centers is growing, the latest opening this summer in eastern Pennsylvania. Nordstrom has also launched a “scan-and-shop” feature within its catalog app that links readers of the print catalog to e- and m-commerce sites.

“We work hard to see our business through the eyes of the customer, and we hope scan and shop creates a more seamless shopping experience for our customers who enjoy browsing our catalogs but also enjoy the many benefits technology affords the experience to make it more personal,” says spokesman Dan Evans Jr.

Nordstrom is connecting with teen shoppers through digital mall Wanelo, and this spring unveiled a test of a “click-and-collect” service that includes curbside pick-up. This complements a more traditional buy online, pick up in-store program that Nordstrom has had in place since 2008.

A third service, TextStyle, was launched in late May and involves all 116 full-line stores; it allows customers to make purchases from their personal stylist or sales associate using text messages.

Dallas-based Army and Air Force Exchange Service (52) was featured in NRF’s Retail Across America: Texas video series.

Both Macy’s and Nordstrom have invested significantly to upgrade and digitize point-of-sale systems so that customer orders — whether made online, in-store or via mobile — can be easily tracked.

The Home Depot, whose quarterly online sales were estimated by Internet Retailer as topping $1 billion for the first time during the first three months of the current fiscal year, is growing into omnichannel. “We not only offered more spring season product online, but also leveraged digital media channels to highlight local in-store assortments,” CEO Craig Menear told investors and analysts on a conference call, referring to the mobile app’s in-store product location capabilities.

Neiman Marcus uses its strong print catalog experience to drive omnichannel efforts. “Catalogs such as The Book for Neiman Marcus and BG Magazine for Bergdorf Goodman have a very important role of bringing the brand to life in a very tactile way,” says John Koryl, president of stores and online at Neiman Marcus. “There is a niche in the market that the catalog services can maintain, but it’s not like the customer is aging out. It’s really across the whole demographic spectrum that catalogs play a role.”

Koryl maintains that catalogs have played a significant role in the retailer’s e-commerce, and thus omnichannel. “With catalogs, you have a data or insight mindset. In 1999, when Neiman Marcus started its web business — which is now 24 percent of our total business — the only way we were able to get such a jump start on everyone is that we already had a different relationship with all our vendor partners. We had this entire fulfillment infrastructure,” he says.

Signet Jewelers, which owns Zale and Kay Jewelers, jumped more than 20 places to No. 77 this year.

Easing into digital

Other retailers are spending on technology in different areas. Wal-Mart and Best Buy began testing buy online, pick up in-store about five years ago; today supermarkets and grocery-oriented supercenter operators use the model to ease into digital and avoid the delivery problems inherent in selling perishables. Meijer began testing a curbside pick-up program in its home market of Grand Rapids, Mich., this spring.

Kohl’s began testing buy online, pick up in-store last year; the program was rolled out across the chain this spring. “We see it as an advantage. Convenience is part of our core DNA, so having someone be able to place an order and then just drive in and pick it up — we’ve seen very positive reactions from our customers,” says Krista Berry, executive vice president and chief digital officer for Kohl’s.

Another benefit is a sales boost in stores where that merchandise is picked up. “Although it’s early, we’re extremely pleased with initial volumes and attachment sales,” Kohl’s CEO Kevin Mansell said on a conference call to discuss first-quarter performance.

The buy online, pick up in-store program was initially limited to desktop and laptop computer users; the service is expected to go mobile this fall, reaching the more than 7 million shoppers who have already downloaded the Kohl’s app.

Mansell said that Kohl’s can use the app’s wallet function to deliver personalized messages and offers that can be scanned and redeemed in stores. The Wisconsin-based retailer also launched voice-based search on Android and image-based search on both Android and iOS. “The pace of development will actually accelerate in the second and third quarters across the mobile platform,” he said.

The buy online, pick up in-store method is not without complications.

“Omnichannel retailers run the risk of overburdening their bricks-and-mortar locations in a few key ways,” says Dick Seesel, principal at Retailing in Focus. At the top of the list, he says, is a concern that staffing must be “adequate to take care of customers who have actually driven to the store to buy something, on top of processing e-commerce goods.”

The size of the retail operation is an important factor, says Paul McFarren of PD McFarren Consulting. “While some big-box retailers may be able to make this work, the idea that a majority of retailers could efficiently make use of in-store fulfillment of online orders is pretty far-fetched,” he says. “Training a distributed workforce, paying for additional on-site storage and the ongoing management of the exceptions make this model very difficult to support.”

Buy online, pick up in-store, says Zybowski, “is designed for the retailer’s model, not the shoppers.”

Tractor Supply Co. ranks No. 73 on this year’s list, up four spots from 2014.

Consumer focus

The difference between multichannel and omnichannel retailing is one of focus. In the early days, multichannel meant operating in two worlds, often with discrete management, inventories and pricing. Omnichannel brings it all together.

The consumer focus is so integral to the essence of omnichannel that one industry observer traces the origins back more than a decade, to a time when Best Buy was under heavy pressure from rivals such as Walmart.

“I think a lot of people forget or lose sight of the fact that omnichannel didn’t begin as omnichannel or even cross-channel,” says Nikki Baird, managing partner at RSR Research. “It began as customer centricity, and the retailer who should get credit for putting customer centricity on the map is Best Buy.”

Baird says that by focusing on the customer experience at a time when e-commerce was just beginning to find itself — in 2003, the iPhone was four years in the future and Amazon’s retail sales in North America were about $879 million —Best Buy emphasized the essential components of what has become omnichannel.

“That’s where customer centricity was born — in a cradle of cross-channel commerce,” she says. “At the heart of omnichannel is customer centricity. You can’t have one without the other.”

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Helpful Tips For Successful Article Marketing

Article Marketing Tips

If you are someone who has a lot invested in your success online, you should know that article marketing has quickly become one of the best ways that you can make money and get recognition online. There are always people who are actively searching for information on the internet and part of what they are searching for will include the services and the products that they need.

Today, video and audio have become very popular with a lot of internet marketers simply because this is something that is easy to take on. Even with this fact, article marketing is a strong force that has been known to drive search engines. The articles will contain all of the content that search engines can easily find and then log and rank.

Develope Trust

No matter what types of services or products you may be marketing, using articles can be a perfect way to generate a great deal of interest. Not only that, but this is also a great way for you to build up an important foundation of trust between you and your readers. When you stop to think about it, whenever a consumer is able to trust a business, they will be much more likely to purchase goods or services from them. This is why you need to have articles that are well written and loaded with content to build up trust and generate valuable leads.

 

Write The Articles

Article writing calls for a specific purpose, especially those articles that will be published on the web. There are generally two types of articles that get published on the web, to include those that are content driven and those that are keyword stuffed.

Keyword stuffed articles were once very popular online, even though they were usually referred to as fluff. They were generally created for the sole purpose of gaining high rankings within all of the search engines. Content was not always looked at as important at the time and it was more about driving traffic to particular websites and ranking.

Search Engines

Articles that are content rich are the driving force of today’s internet marketing simply because search engines have changed all manner of ranking web pages. More people today are using the internet to find all of the services and products that are needed and they are demanding quality information. Content driven articles are always to be well written, they will have actionable information and be very useful to the consumer.

Quality Writing Is Key

Whenever you are writing articles to help promote a particular service or product, you need to focus on a couple of main ideas that relate. Stay on the topic and try not to interject too many opinions, keep it relevant and make sure that you are offering valuable and helpful information.

Mind Your Article Length

Article Writing Length

The length of your articles will always be very important. Articles that are too short or too long could end up penalized or even ignored by the major search engine. However, you also have to be able to contend with reader attention span.

When an article is going to take far too long to get to the point, your reader may stop and simply move on. You need to rise to the challenge of getting your articles into the hands of readers and you should never get rejected simply because of length. The best articles for marketing purposes will be those that have a word count that ranges between 400 to 1000 words.

Links And Backlinks

In order for your articles to be effective for marketing purposes, you need to have links that will lead the readers back to your sales page or main page. Depending on the manner in which you are submitting articles, you may need to be careful about how and where you are inserting these links. Some of the submission sites that are available today will only allow links that go to informative pages and never to sales pages.

Offer Up Actionable, Useful Advice

valuable content Is Key

The best articles will always have strong opening lines followed by valuable content. In the opening paragraph, you can add in a questions the the reader has that should be addressed. This will help to narrow the focus of your article and allow the reader to understand that they have located the content that they need.

Tips Advice Support Instruction

After setting the tone for your article, the main body is for offering up advice, opinions, instruction and other important information. You never want to let your writing become cluttered nor should you go off on a tangent as it can cause the reader to stop and move on to another article.

Another tip that I am so excited to share, will enhance your reach when it comes to submitting articles, and it is submitting your article as a blog post. One of the very powerful blogging marketing platforms to submit your article as a blog post is Markethive.

Markethive is not just a blogging platform Markethive has some incredible internet marketing tools that not only enable you to get your content to go viral, you also will be able to track your progress with it’s SEO tools.

Markethive

Markethive is a powerful Inbound Marketing Platform that really will skyrocket your article marketing, and really bring it to a whole new level with it’s revolutionary tools you will be able to get your content viral and your reach to your target market can be achieve in lightening speed.

Markethive’s blogging platform is extremely effective and it will make your WordPress even better. You will have the ability to create a WordPress plugin that you can install on your WordPress blog and once it’s installed you could do your blog post from Markethive, and it will be posted directly to your WordPress blog.

You also can create a blog cocktail of other talented Markethive members that are writing content similar to your niche, for example social media marketing, internet marketing etc.

There are even more features in which your content can be shared by you to social media accounts, and also other members of Markethive can share your blog post to their social media accounts. Can you see how epic Markethive really is?

Markethive’s blogging Platform is revolutionary and it’s mind blowing. Watch the video below for a complete overview:

Markethive is not just a blogging system, it is a Social Networking Platform created by Entrepreneurs for Entrepreneurs, and it has even more marketing tools to enhance your internet marketing efforts. The best part is Markethive tools are free for life,no strings attached. To Join Markethive click the banner below:

 

 

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Get at least 10,000 Pageviews and High PR dofollow backlink from Reddit

Do you know Reddit is one of the largest and most diverse online community. Reddit is filled with millions of people who have separated themselves into various subreddits based on their interest. As I know there is a subreddit that applies to apply to every kind of business. Now a days most social media marketing is a grind. With Facebook, you always have to spend some bucks to get likes, and this likes are of no value as Facebook is killing organic reach of business pages.

It’s very tough for a small business, blog, marketer to Log on to Facebook, Twitter and drive 10,000+ page views a month from beginning until you have huge cash to spend.

What is Reddit, and Why should you use it ?

Reddit is very different among all other social media, it is quite simple. Reddit is a platform where people share interesting things they find on internet. When something is submitted it will get  “Upvoted” or “Downvoted” As any submission get some upvotes, it will be over the “Hot” Page.

It depends on number of upvotes you get, whether your submission will go to the Hot page of subreddit or across the Hot page of whole site.

NB : In short more upvotes your submission get, more visibility it gets.

Difference between Reddit and other social platforms, is with very few submissions you get insane traffic, immediate access to users. Suppose you have a post and you think it will go viral, when you shared that post on Facebook only few people your friends, fans will have access at first or You can buy ads on Facebook and still a fraction amount of people will have access to it for whom you will pay.

No one else is going to have access to it until, your post get likes, comments and shares. Sames goes with twitter, when you tweet something it will be visible to your followers and out of them only few will see it.

Reddit is different anyone can submit anything from anywhere. There are some rules and regulations which are there but are not applicable until you post something stupid. Every post have to be submitted in subreddits (Sub-Communities), and the front page of reddit gathers the best post among the whole submission from the most popular subreddits. So it means, whenever you post something, you have immediate access to all the users of subreddits, although you need upvotes to have more visibility. This is the reason I say “Reddit is the Best Viral Engine in existence”.

Chuck Reynolds
Contributor

 

 

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