Marketing Strategies

Marketing Via Your Blogs: How To Develop A Successful Strategy

To be successful with just about any business today, you simply must have an online presence. Blogging is a very practical and economical means of getting yourself online and it can also help your business to become very successful, if you work at it properly. Here are a few ideas to help you develop a successful strategy when using your blogging skills for marketing purposes.

Capture Your Reader's Attention Right Away

While blogging can be an exceptional marketing medium, it's incredibly competitive. If you don't deliver a clear and enticing message immediately, your readers have (literally) millions of other sources of information to turn to. Give them a very good reason to land on your pages and give them even more reasons to stay there, by creating highly targeted, useful and engaging content. First impressions really count with blogging.

Capture Your Reader's Email Strategically

Most people don't want to be bombarded with requests for their email address as soon as they land on a page – it's annoying and often, reason enough for them to immediately exit. Give your audience a few moments to absorb the value of your blog and get drawn in; thereafter, your request for their email addresses should be tasteful, non-obtrusive and offer some serious value for the reader's time and effort.

Email Your List With Laser Focus

Because you are using your blog to market, it's important that the emails you send out are very targeted, both in terms of who you're sending them to and the message they deliver. Always alert your list to new posts, but let them know what it's about; if you have a special offer they may be interested in, be clear about it from the title to your closing. Wasting someone's time with frivolous notices may quickly see them unsubscribing from your list.

Guest Post On Relevant Blogs

Literally spread the word about your business or service by blogging on other sites that are similar to yours or somehow relate to it. If you have the opportunity to guest post on a popular blog, take advantage of it, even if it's not closely related to your niche, just be sure and tie your message together in terms of the duality of the audience. Also, invite guest bloggers to post on your own pages, provided they're going to add value to your content.

Blogging Marketing

Develop A Strong Social Media Presence

Blogging is essentially a form of social media, thus, connecting across platforms is only natural. Add links to your blog that allow your readers to share and like your posts, but take it a step further by developing your own social media presence, where you can highlight your most impressive posts. There are programs that allow for auto-posting, so when you post to the blog, a link to the content is automatically generated on your social media accounts. This makes the process far less time consuming.

Take Advantage Of Free Trials

Blogging can be a major drain on your resources, including monetarily; therefore, you'd be wise to take advantage of as many free, no strings attached offers that apply to you. For example, you should be able to "test drive" a host, SEO services and more, without ever investing a dime. Many will even allow you to enlist their products and services without a credit card number. Since you're putting so much into marketing through a blog, you want to avail yourself to the current tools and trends that will help you succeed, only without having to waste a lot of money in the process.

While blogging can be an effective means of promoting your business online, there's also a lot of work involved. Make your time and effort pay off, by approaching the process with the right strategy and the right mind-set. If you are persistent, professional and proficient, you should succeed.

Markethive

One of the best marketing platforms is MarketHive. MarketHive has the easiest to use and most powerful blogging platforms on the planet.

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive is not only a social networking site, in addition it contains a blogging platform, plus some amazingly effective web marketing tools to allow entrepreneurs to achieve success marketing their internet business, goods and services.

 Here are some of the internet marketing tools you receive once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You could be wondering just how much actually does MarketHive charge for these powerful online marketing tools, well the answer really is these tools are completely at no cost for life,no strings attached. These marketing tools would certainly cost you hundreds of bucks monthly, not at MarketHive. This is excellent news for the beginner as well as the expert internet marketer.

Markethive the Social Network for Entrepreneurs Marketing AutomationUnderstanding the Markethive blog and cloud

Markethive Backlinking and Social Networking using Automated Marketing

Markethive did not invent the blog, but we certainly have made it exponentially more powerful.  We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.

Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.

We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.

The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.

 

 

Understanding SEO

You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).

Approaching the blogosphere as a crew, a group, a gang or a family wins today.  Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.

Understanding  SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.

So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.

Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):

Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.

This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.

 

Backlinking

The following is the conventional wisdom perspective to today’s linking approach.

Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.

So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.

The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.

Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.

Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.

 

Guest Blogging

 

Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.

The  latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there.  As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.

Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.

The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.

Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.

You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.

We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.

 

Fresh Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.

When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.

It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.

Keywords

Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.

Even though keywords really don’t hold the same weight they once did, it still needs your attention.  In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.

Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.

For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.

My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.

See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?

In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.

Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.

Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.

https://www.google.com/trends/

Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP.  Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.

When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.

Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.

When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.

 

Images

Image search Automated Marketing Inbound Marketing from Markethive

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.

When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.

Alt tags Google search Markethive

When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.

Alt tags html code

 

Video

Google indexing video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)

https://www.techsmith.com/camtasia.html

Camtasia the video capture software used by Markethive

A viable alternative (I cannot recommend as I have not used it) is called MOVAVI

http://www.movavi.com/

Markethive has not evaluated Movavi

I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/

A video download app for Chrome I use is free. http://keepvid.com/

I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.

Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.

Youtube and Markethive

I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).

Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.

Check the calendar

 

Social Media

Markethive Marketing Automation and Social Network Integration

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :

1. Social Links May or May Not Boost Your Search Rank

Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?

Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:

 

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

 

 

In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:

 

We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.

 

While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:

Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.

This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.

Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.

If there are any SEO experts reading this, I’d love for you to chime in below in the comments.

 

2. Social Media Profiles Rank in Search Engines

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Google Search Markethive

Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.

Google Markethive Profile

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.

Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.

 

3. Social Media Channels Are Search Engines, Too

Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”

This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.

Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.

Markethive Instagram

Here are some impressive stats that illuminate just how much people are using social media to search:

As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).

In 2012 Facebook said it got around one billion search queries per day.

As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.

 

Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.

When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.

This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).

 

4. Not Now Doesn’t Mean Not Ever

Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.

Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.

 

5. Don’t Forget Bing

Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.

Remember, Bing said:

 

We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.

 

Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.

 

Wrapping Up

Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.

Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.

 

Indexed Pages

Google Markethive Indexed pages

Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.

Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.

Markethive
Join the Revolution

Thomas Prendergast
CMO Markethive, Inc.

blogging

blogging

Newcomer’s Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

Title – which allows you to label your post

Body – this is the content of your post

Trackback – other sites can be linked back to your blog

Permanent link – every article that you write has a URL

Comments – this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves however way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn’t only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

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Blogging

 

Blogging Marketing Platform: What You Need To Know

Blogging is a great way to do many things. You can use it to share your thoughts about any topic you desire. Whether you have a hobby that others could benefit from or you just want to share your opinions on varying topics, writing about it and sharing is a great way to get it out there and communicate with others. You can blog to share your life with family and friends that live far away and can't visit you on a regular basis. You can even blog for yourself if writing is something that you enjoy.

Yes, there are many ways to use blogging, but one of the most profitable ways is to use it as a marketing platform. As you consider blogging as a way to grow leads and grow your business, there are some things you should know that can help you make this journey as successful and as profitable as possible.

MarketHive

One of the best marketing platforms is MarketHive. MarketHive has the easiest to use and most powerful blogging platforms on the planet.

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive is not only a social networking site, in addition it contains a blogging platform, plus some amazingly effective web marketing tools to allow entrepreneurs to achieve success marketing their internet business, goods and services.

 Here are some of the internet marketing tools you receive once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You could be wondering just how much actually does MarketHive charge for these powerful online marketing tools, well the answer really is these tools are completely at no cost for life,no strings attached. These marketing tools would certainly cost you hundreds of bucks monthly, not at MarketHive. This is excellent news for the beginner as well as the expert internet marketer.

To Join MarketHive Is Very Simple Just Click The Banner Below:

One of the first things you want to do is begin blogging. If you have already been doing this, well, then you can keep blogging. While you blog, though, there are some things that you should keep in mind as far as your content goes. Your blog posts should be interesting and engaging. Share information that your readers will appreciate. You may right about a new product that you have coming up.

Another option is to share information about your line of products or the services that you offer. As you do this, be sure to share how what you have to offer will help make your readers' lives easier. Be careful to not only talk about your business, your products, and your services. While these are all great topics, your reader is interested in more. Share other things that will interest them. For instance, if you sell cars, share information about car maintenance, car washing tips, tips on buying cars, and other topics that can help your readers and your customers.

Content is crucial, but it is also very important to make sure your posts are grammatically correct. Make sure the professionalism in your writing projects the professionalism of your company. Misspelled words, poorly constructed sentences, and the like will make your company look bad.

Also, you should make your posts easy to read. Again, this will depend on your niche, but include headings, lists, and other features that helps to make your content easy to read and scan over. People today want quick and straight and to the point. So make sure that you offer this so they stick around and read your blog posts and then take action.

Now, that you have these helpful tips for blogging in general, knowing how to use your blog to grow your profits is helpful. As you use blogging as a marketing platform, it is important to quickly draw in your readers. You can do this by placing a web banner or a call to action button within your blog. This allows readers to know exactly how they can get the item or service you offer.

While blogging in general is a great thing you can do for your business, using it as a marketing platform by stepping it up a notch is another good choice. Blogging allows your target audience to find you in many different ways, but by adding a call to action quickly and easily into your content, the reader is more likely to visit your site and take action. Use the helpful tips that have been shared here and you can watch your business grow.

How To Proofread Your Blog

You’ve just poured your heart and soul into creating an epic blog post your readers are sure to love. You’re about to click the “Publish” button…Now what?

It may be tempting to just click publish and move on to the next project….but HOLD ON A MINUTE! I know,I know, you proofread it several times as you were typing and you think you’re pretty thorough with proofreading and diligent about catching spelling/grammar mistakes. But no matter how meticulous you are, you occasionally find some errors after publishing.

You should be using spellcheck, obviously, or even a service such as Grammarly. However, nothing substitutes the proofreading services of a trained professional. You may not be able to afford such a service but you could try Fiverr or Upwork.

If you must proofread yourself then there is a process the pros follow:

READ OUT LOUD

You may have heard this before, but it bears repeating since many students don’t do it… no matter how many times they hear it.

Reading your own writing out loud very s-l-o-w-l-y to yourself can make a big difference in the final stages of the revising process. It double-teams your brain so that it gets the information written on the page both from your eyes and your ears.

You may feel weird in the beginning, but after you use this proofreading tip a few times, you will no doubt decide that it is worth it! This is one of the best tricks I have used as a writer, and my students have found it beneficial in locating and fixing those pesky little awkwardly-written phrases, inconsistent verb tenses, sentence fragments, and more.

It doesn’t even matter if you know what awkwardly-written phrases, inconsistent verb tenses & sentence fragments mean! The goal is to simply mark any sentence or section of your blog that doesn’t sound quite right.

  • Not even sure what you meant when you wrote this?
    Mark that section with a colored pen.
  • Wonder if this sentence would go better in another paragraph?
    Circle it.
  • Not sure that the subject & verb match up correctly?
    Mark it.

You don’t have to have perfect proofreading skills to hear that there is something amiss in your blog! The problem with just reading over the paper is that your brain knows what is supposed to be there. So, you end up skimming right over the missing word or typos.

Don’t stop to fix anything! Resist that urge! There will be time for that later! For now, just proofread!

By reading the blog to yourself consciously and slowly, you have a better chance of catching those grammar mistakes and typos before you click publish! Here are a few tips to help with your proofreading.

Read what you wrote
Slowly. Out loud. Or, have someone read to you. And for Heaven’s sake, PAY ATTENTION!

Keep a checklist of errors
Make a list of errors you tend to make. For example, if you have made comma errors in your writing before, put “Commas” on your checklist. Check each comma. If you have used then instead of than, put it on the list and check for these errors.

Check titles and headings
Look for typos. Cross-check the title everywhere it appears. Make sure headings make sense and have a logical structure.

Cross-check citations
Make sure each in-text citation matches a Works Cited or References citation, and vice versa. Check spelling of names.

Update the file name
Change the date or add “final” so you’re sure to submit the correct version.

OK, now that we’ve covered proofreading, just exactly what are we looking for? I used to ask people to write this sentence for me: “They’re coming over there to get their car.” You will be surprised at how many people will get it wrong. If someone gets it right then say “Oh yeah, then what is one-fourth divided by one-fourth,” and watch them squirm. With that being said here is a cheat sheet by Hayley Mullen

Grammar is one of those funny things that sparks a wide range of reactions from different people. While one person couldn’t care less about colons vs. semicolons, another person will have a visceral reaction to a misplaced apostrophe or a “there” where a “their” is needed (if you fall into the latter category, hello and welcome).

I think we can still all agree on one thing: poor grammar and spelling takes away from your message and credibility. In the worst case, a blog post rife with errors will cause you to think twice about how knowledgeable the person who wrote it really is. In lesser cases, a “then” where a “than” should be is just distracting and reflects poorly on your editing skills. Which is a bummer.

I like to think that my grammar is pretty good for the average bear, but when I’m writing or editing things I’ll often turn to Google to make sure my instincts are right (especially when it comes to proper punctuation and its weird little tricks), or realize they’re not and quietly sob at my desk before composing myself and moving on.

Which is why I created this list — to have on hand for when you’re not quite sure, find the answer and get back to that article you were working on. It’s a work in progress that I dream of one day being the ultimate cheat sheet that addresses everyone’s biggest grammar pet peeves.

Repeat Offenders

You probably already know these, but a grammar cheat sheet just wouldn’t be complete without them.

Their/There/They’re

Their is possessive, meaning it owns something. There refers to a place or an idea. They’re is a contraction for “they are.”

Example: Their grammar was impeccable. There were no mistakes to be found in the article. They’re probably going to be promoted soon.

Then/Than

Then refers to timing — you did one thing, then you did another. Than is comparative.

Example: I ate McDonald’s for dinner, then followed it up with a bowl of Haagen-Dazs. Still, my eating habits are better now than when I was in college.

Its/It’s

Its is possessive, like their. It’s is a contraction for “it is.”

Example: It’s a shame we missed the baby ocelot exhibit but its lineup was way too long, even for an ocelot show.

Your/You’re (because I can’t resist)

Like its and their, your is possessive, meaning you own something. You’re is a contraction of “you are.”

Example: Your car is being towed because you’re the type of person who doesn’t read signs.

Commonly Misused/Misspelled Words

Definitely

There is no “A” in definitely.

Example: “Definately” is definitely not a word.

Affect/Effect

Affect is a verb, as in something is affecting something else. Effect is the result of something being affected.*

Example: The effects of construction in Toronto greatly affect how rage-inducing my commute is.

*This isn’t actually a hard rule, as effect can be used in certain cases as a verb. For example, “I effected a solution.”

A lot

A lot are two words.

Example: People write “alot” a lot, but it’s a whole lot of wrong.

Loose/Lose

Loose refers to the tightness of something. Lose is used when something is lost.

Example: If your doorknob comes loose and falls off, you lose the ability to leave your apartment. Please send help and/or non-perishable food items.

Weather/Whether

Weather is all that temperature and precipitation stuff. Whether expresses a condition.

Example: I’m determined to wear shorts today, whether or not the weather complies.

May/Might

Both of these are used to imply that something could happen or could have happened. May is used when there is a greater likelihood of something happening, while might is used to indicate there is little chance.

Example: I may have time to catch up on The Real Housewives of Beverly Hills tonight, but I might use that time to go for a jog instead.

Continual/Continuous

Continual indicates something that continues over a long period of time, with intervals of interruption. Continuous indicates duration without interruption.

Example: Joey played Angry Birds continuously during class. His teacher would continually ask him to stop, before deeming him a lost cause and giving up.

Lay/Lie

Lay requires a direct object. Lie doesn’t require an object. The past tense of lay is laid, while the past tense of lie is lay.

Example: I lay my head down on the pillow/I laid my head down on the pillow.

Example: The rocks lie near the stream/The rocks lay near the stream.

That/Who

Use that when you’re writing about something, and who when you’re writing about someone or a group of people.

Example: The apartment above me is the one that all of the noise is coming from. Jillian, the woman who lives there, owns several parrots.

That/Which

That is used to introduce a restrictive clause which, if removed, will make the sentence nonsensical. Which is used with a nonrestrictive clause. Think of it as adding more information.

Example: My dog that is small has a total Napoleon complex.

Example: My car, which I’ve had for 10 years, still runs as well as the day I stole it.

Compliment/Complement

A compliment is what you pay to someone or something. Complement refers to something going well with or enhancing something else.

Example: Emily has been getting a lot of compliments on her sweater today. People say the color complements the green in her eyes.

Nor/Or

Nor is negative. Use nor with neither, and or with either.

Example: Neither Debbie nor Alison will be coming to the baby shower. Either they have food poisoning or we should expect an invite to their own showers about 8 months from now.

Comprise/Compose

Comprise refers to what something contains, while compose refers to what something is made up of. You’ll know which one to use depending on how it is speaking about the subject of the sentence.

Example: One day in world wide web comprises more tweets, blog posts and emails than you can imagine.

Example: The United States is composed of 50 states.

Who/Whom

Who is used when referring to the subject, or the person doing something. Whom is used for the object, or the person having something done to them. Tip: Who can often be applied when the answer is he/she/they, while whom works with her/him/them.

Example: Who forgot to close the back door and let the ‘possums in again?

Example: To whom is this suspiciously unmarked package being delivered?

I/Me

Using I or me in a sentence when you’re referring to you and another person/people also depends on whether you’re the subject or the object. If you’re the subject, use I (or we). If you’re the object, use me (or us).

Example: If Heather and I get to the cottage first, we’re claiming the best bedrooms.

Example: They told Alex and me to go outside and get some fresh air.

Everyday/Every day

Everyday is an adjective used to describe something that occurs daily or is commonplace. Every day means “each day.”

Example: Drinking coffee is an everyday habit for me.

Example: I drink coffee every day.

Defuse/Diffuse

Defuse means to make something less dangerous or tense. Diffuse refers to something being spread, scattered, or dispersed.

Example: Elaine was desperate to defuse the situation after realizing she ate a $29,000 piece of antique cake from Peterman’s mini fridge.

Example: The light diffused through the room.

Punctuation

Colon

Colons are used after an independent clause that precedes a list, or to separate an explanation or example of the preceding clause.

Example: The Uberflip blog is a great resource for everything content marketing: social media, inbound marketing, copywriting, SEO, and more.*

*Shameless plug 1 of 2.

Semicolon

You can use semicolons to join independent clauses where connectors (and, or, but) and commas aren’t used, or to separate long or complicated items in a series.

Example: Everyone hopes this summer will be a good one; after the soul-crushing winter we’ve had, some serious sunshine is in order.

Hyphen

Place a hyphen between a two-word description that refers to the thing it’s preceding.

Example: Place a hyphen between a two-word description that refers to the thing it’s preceding.

Dash

A dash is like a comma in that it introduces a related element. A dash, however, is more dramatic as it interrupts the flow of the sentence. This dash, an em dash, is different from an en dash, which is shorter and usually only used to indicate a range of numbers.

Example: An Uberflip Hub is the best gift you can give your content — it’s much better than having everything live in sad, lonely silos.

Example: I’ll be out of the office from July 18-July 21, so don’t bother emailing.

Quotations

Semicolons, colons and dashes always go outside the quotation mark, while periods and commas always go inside. Question marks and exclamation points are placed either inside or outside, depending on whether they apply to the quotation or the sentence itself.

Example: Did you mean the movie or the country when you asked if I want to come to “Madagascar”?

Example: When I asked my nephew who his favorite person is, he replied, “Aunt Hayley!”*

*A chocolate bribe may have been involved.

Apostrophes

If a single thing or person owns something, use an apostrophe before the “s.” If the thing or group you’re referring to is plural, put the apostrophe after the “s.”

Example: The Uberflip office’s ping pong table is in high demand at lunch time.

Example: A second table may be needed to accommodate all of the team members’ thirst for ping pong.

Comma Splices

Comma splices most often occur when a comma is used without a conjunction (like and, but, or as) or in place of a period or semicolon that divides or joins two thoughts that could be complete sentences on their own.

Example (wrong): Stacey was the nicest girl in class, she always shared the rainbow frosting from her Dunkaroos.

Example (right): Stacey was the nicest girl in class, because she always shared the rainbow frosting from her Dunkaroos.

Example 2 (right): Stacey was the nicest girl in class. She always shared the rainbow frosting from her Dunkaroos.

The Oxford Comma

The Oxford comma is the name given to the final comma in a series. It’s completely optional, but personally, I’m on team OC.

Example:

That’s all for now! Here’s hoping it saves you one fewer Google search (or potential grammar fail).

Richard Tipsword
Markethive Developer

 

 

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blogging

blogging

Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.

 

Ida Mae Boyd
Developer

 

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How To Create A Blogging Marketing Platform

Blogging Marketing Platform

One of the best ways to generate consistent sales on the Internet is to have a blog. This is a website where you are able to post information every day, sometimes every hour, presenting information and also selling products. You need to submit your posts in a certain manner in order to maximize the amount of sales that you will make.

If you put too much free information, people will be conditioned to only expect free information and when you try to make a sale, they may become offended and stop visiting your blog. If you present too many offers to buy, the same effect can occur. Here is how you can create a profitable blogging marketing platform that can make you sales 24 hours a day.

Reasons To Have Your Own Marketing Blog

One of the most important aspects of having your own blog is that you can build your reputation. The people that make the most money on the Internet, or even in real world off-line businesses, are those that are well known and respected in their particular field. You can build yourself up as an expert, and also build the brand of the products that you sell, prompting many people to continually buy products from you based upon your reputation.

The other reason that you want to blog regularly on your marketing blog is to get people to come back consistently. If they know that you are presenting new information every few days, or even every few hours, they will be constantly checking to see what else you have to offer. However, it is the order of the posts that you make, and the content that is presented, which can mean the difference between something that is very successful and profitable, or a blog that simply fails.

How To Post On A Marketing Blog

Establishing Authority

When you are posting on a marketing blog, if this is your very first one, the first three posts that you make should be a minimum of 1000 words each, and you should also not sell anything to the people that will be reading. You want to condition them to believe you are an expert, and based upon the information that you present, this will come through with each post that you make.

It is then expected, due to the conditioning that most people have when interacting with Internet marketing blogs, that you are going to at least present one offer. This offer should be a small offer, perhaps a product for less than $20, which is reasonable in the eyes of the reader.

Subsequently, you will then post one more content post, and perhaps a video that will go along with that post that is also posted on your YouTube channel. After that, you will then rotate content posts with marketing posts in order to condition your readers. Once this conditioning is set in the minds of those that are reading your blog regularly, they will begin to make more regular sales. This is how you build your reputation, and also your consistent revenue, by posting on your marketing blog.

How To Take This To The Next Level

Free Giveaways

Once you have over 500 readers which can be achieved very quickly, you will then want to offer something for free which they can obtain by subscribing to your newsletter. This content will be separate from what you are posting on your blog, or it can be the same. It just depends on the market that you are in and how much content is actually available. You need to also consider how many products you can sell on a regular basis.

If there are not that many, such as with downloadable products, you may have to search extremely hard to find digital products opposed to physical ones. You can supplement this by recommending Kindle books, or physical products that are related to your particular niche such as weight loss supplements if you are in the diet industry. Once you are able to market hundreds of different products, mixing this up with your content, you will be able to take your business to the next level of profitability in no time at all.

Lead Generation Process

After you have built your reader base, your subscriber list, and you have a list of hundreds of products that you can market, you essentially have a business that can work on autopilot. You can simply have someone write all of the content for you, add it to your autoresponder, and your emails will do the selling.

Best of all, by building your reputation as an expert in the industry that you are in, your recommendations will go a long way. They will be more likely to purchase what you are recommending even if you do not personally own the product, helping you to make more sales every single day.

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Information About Blogging Marketing

Blogging Marketing

In the modern age of marketing, the average marketer has more tools for their trade than ever before. Whereas once only the labels of a product and the salespeople themselves moved a product, it wasn’t long before billboards, advertising and the psychology of marketing became an increasingly important part of the modern world.

While each of these means is relatively costly for small businesses, the increasingly profitable businesses of the twentieth century made great use of these resources on both the local, national and at times even the international level. By the dawn of the twenty first century, marketing was down to a science and nearly anyone could sell nearly anything and with the right marketing techniques, could succeed at it magnificently.

The Evolution Of Marketing

Again, however, a number of these techniques were quite costly and well out of the reach of most small businesses. With the dawn of the internet, however, once expensive marketing is now cheaper and easier than ever. However, internet marketing and e-commerce are not like traditional commercial marketing methods at all. This new digital frontier calls for newer, more state of the art marketing techniques than traditional advertising would.

This is because the technology has advanced so far that now marketers can be incredibly focused on very specific markets, ranging from falconers to Elvis impersonators. And, with the increasing prevalence of newer, more advanced internet technologies, this field is only getting more and more complicated.

Blog Marketing

Among the new technologies that marketers of the twenty first century will have to embrace if they want to thrive in the new global economy is blogging. This is a fairly simple programming technology that was still unthinkable a mere twenty years ago, but is already changing the way businesses and individuals live.

Politicians, authors and a dizzying array of experts use blogs to do anything from advance a political agenda to keeping their fans updated on their upcoming works. Many creative professionals find that blogs are a fine way of advertising their services, while a number of non profit and political groups have found that the ever growing world of blogs (known as the blogosphere) is an amazing way to have their voices heard without spending a fortune on advertising.

Business blogging is a type of blogging where the blogger writes about subject matter related to their employer’s business. This can be quite varied depending on the business. A publishing house may use it to release previews of upcoming work, while a software company could easily keep their customers updated on how quickly new products are being developed.

This is quite distinct from hobby blogging (where the blogger is simply keeping the blog as an entertaining hobby) and professional blogging (where the sale of advertising and merchandise provides an income stream to the blogger). A business blog is intended solely to keep customers updated on matters pertaining to a business, whatever it may be.

Digital Content

The main benefit of business blogging is simple visibility on the expanding digital world of the internet. “Online visibility” is a simple term that actually means quite a bit. It incorporates a wide ranging of technological and marketing matters that any modern marketer worth their salt will have to learn to compete.

What it boils down to though is the ability of people on the internet to notice the business through one means or another. Whether this is hearing about a competent plumber on a crowd sourced service review site or learning about a specialty product on a dedicated forum, one way or another, online visibility is what enables customers on the internet to learn about a business and their products.

Business blogging is a very important element of online visibility, along side social media outlets, search engine optimized results and any number of other ways you can bring people to a business’ website and from there ideally purchase their products or services.

Drawing Traffic

Blogging is a very good way to link people to a business’ websites and offers a secondary option for how people can find a business via a search engine such as Google or Yahoo. A business blog offers a great deal of options for content, but is intended to get more people to notice a business in the realm of the internet.

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Blog Marketing Can Lead To More Money

The Power Of Blogging

Through blog marketing, you can drive people to buy products or pay for services that you offer. You can raise money for causes and spread the word about things you are passionate about. Having a blog can do so much for you, and learning to market with it can help you to attract readers and make money.

Marketing through someone else’s blog is a good plan if you want to get more people to visit. What you can do is create a guest post that has to do with the niche of the blog you want to have advertise yours. It should be well-written and free of errors, and you may want to hire someone to do your editing if you don’t find anything wrong with what you write. While a blog doesn’t have to have big words in the posts on it, you want to make sure you at least have something up that shows you care about the quality of what you share with your audience.

Engage With Customers

Don’t just market to people and call that good. That will never work because people don’t want to just come to your blog and read commercials about products they may or may not like. Instead, you have to wrap your ads in deals and posts that give people information that is useful. For instance, if you are trying to sell a widget for a company then you should talk about 10 useful products and include a part about that one and where to get it. When people are showed more than just an ad, they tend to look further into products.

You can buy ad space on social media sites, and the good thing about this is that you can set it up to only market to people that are likely to be interested in what you’re offering. You can just target younger people, those that are employed, or any kind of demographic that you think will get some kind of a use out of your product or services. It makes little sense to have a link to your blog that contains your marketing materials sent out to people that wouldn’t click on it anyways.

SEO

Search engine optimization is something you have to think about as you make your posts. The reason is that you’re going to want to try to place in a good position in their results. You need to find a keyword or two per blog post that you can use to capture traffic from people that type that phrase into a search engine to find a website like yours. Sometimes it can be helpful to create a profile of a made up customer that fits a demographic that is likely to buy what you have to offer. Then you can work on tailoring ads to them specifically.

Blog Commenting

Dealing with comments may be something that can help you to get more traffic. You can enable them and then make sure that you screen them for spam because most of the time that’s what you’re going to get, unfortunately. One thing to remember is that anything you say online to others, even in emails, may be shared with other people in the future. So, if someone leaves a mean comment and their email address you shouldn’t write them anything about how they are wrong or create a letter that curses them out to keep your reputation intact.

You are going to have to create a blog to get started. This is usually pretty easy, you can just install something like WordPress on your website and set up your themes. Then all you need to do is sign in and post regularly, and that should be enough to get the ball rolling. Of course, your blog can also have plugins and it all really depends on what kind of message you’re trying to spread with what you create.

Markethive Join The Revolution

Now if you want to increase your blogging marketing and bring it to a whole new level you need to join Markethive, Markethive is a social network created by entrepreneurs for entrepreneurs. Markethive has a blogging system that is truly like no other on the Internet, and you want to supercharge your blog marketing and really get your content to go viral in a big way Markethive will get you there.

Markethive We Make WordPress Better

To see the awesome power of Markethive’s blogging platform watch the video below:

As you can see that Markethive is revolutionary and the best part Markethive is totally free for life. Markethive is not only a social network for entrepreneurs, and has a powerful blog platform, it also has a variety of other internet marketing tools to increase your marketing reach to the masses. Again these tools are free for life. To join Markethive click below:

Have the right kind of content ready to go for your blog on a regular basis. If you’re able to write all of your posts in one sitting and then schedule them out for the whole week that’s always a good idea. Just make sure you set them to be posted at random times so it’s not that easy to tell that you were thinking ahead when you decided to write them out. It makes people want to know more about what’s going on because they know that you’re going to update them on a regular basis.

Blog marketing is a fantastic idea to work with if you want to make people read your blog and market to them at the same time. There are many ways to do this as you were shown above. Make sure that you are spending your time carefully and doing a good job so you end up with great results.

 

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