Tips to Creating a Successful Content-Marketing Campaign

The phrase “content marketing” is all over the web these days.

Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed digital campaign will yield considerable benefits for both established businesses and entrepreneurs. Such a strategy has the power to position a business as a topical authority and establish the owners and executives as experts.

The devil, as they say, is in the details. Implementing such a campaign isn’t as easy as it seems and takes a bit more effort than pressing a button. Depending on your business goals, time needs to be spent aligning your company’s brand’s online persona with your customers’ needs. Once posted, content that’s shared requires interaction on your part. Interact directly with your community by saying something meaningful to stimulate continued conversation. Content marketing can be a boon for your brand. Be sure to follow these tested truths when planning your campaign:

Know your audience and keep the content relevant. 

Each social network has a unique identity and audience, so take some time to research the demographics of the social marketing platforms you use to share. All sites are not the same. Some skew highly to men (Google+) and others are more popular with women (Pinterest). Check the current information on the sites to determine where to share your content to the to best effect.

Whether you market to businesses or consumers, you no doubt have a grasp of their interests. Blogs are still a great way to build an engaged community around your brand and interests. An example of a blog that successfully uses content marketing is SavvySeller.co. This is a community site offering helpful advice for online sellers while displaying ads for its parent company, World Lister. Check what your customers are sharing on social media. By making your blog posts relevant to readers, they may pass along your content as well and become your advocate, awarding you with free, yet most valuable, marketing.

Beware of constant self-reference. 

Repetitive self-reference will not stimulate engagement. The days of broadcast advertising are long past, and without giving your message a twist, broadcasting will do nothing but discourage readers. Rather, use stories to illustrate the benefits your business has to offer. Direct your message to the reader and be sure to personalize it by using the word “you.” In this way, your posts directly address (and pique the interest) of your community. Keep the promotional content to no more than a 1-to-7 ratio. As social scientist Dan Zarrella says, “Stop talking about yourself.” Instead, “start talking as yourself.”

Share what works

When creating content for your business, consider your own time schedule and talents. Sitting down to write a white paper may be painful for many people, and small businesses may not have the time or resources to produce one. If you are more comfortable communicating your messages in another format, for example, why not try sharing the following:

Short-form articles (like this one)

Infographics or small sharable graphics are easily produced on a platform such as Canva

Photographs of products in action that you can share on Instagram 

Short product demonstrations or instructional videos (try to keep them under two minutes)

Other related business content

Also, consider sharing content about things you are passionate about. By posting ideas and subjects that are personally relevant to you (the business owner), you project your humanity to your online influence.

Consider curating.

 A growing trend is content aggregation which is deriving content directly from others’ RSS feeds and automatically turning them into shares. Aggregating is not curating. In contrast, curating content requires a human being to find, read and qualify digital content that is relevant to your audience. Curating may sound like a lot of work, but it may take as little as 30 minutes a day. If you (or another member of your staff) regularly read digital content that relates to your business, finding articles to share is a simple proposition.

Even the owners of niche businesses can find articles that might resonate with their audience. If you curate and share content from others, your audience will look to you as a reliable source for information on a specific topic. A secondary benefit of sharing third-party content is that you build relationships by broadening the conversation with others within your industry.

Measure once and then again.

 Track the comments and responses to your pieces. When you share links on social media platforms, use the many free metrics tools to decipher which of your posts were on track. By on track, I mean were they read? Shared? Acted upon? If a platform or content type isn’t working for you, be sure to put effort into the ones that are. Know that your content marketing will build with time and continuity, and social content may not translate into sales immediately. Set up a plan in advance and have reasonable expectations. You are brand building for the long haul.

Chuck Reynolds
Contributor

 

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The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

Encountering the most effective marketing techniques is now more difficult than ever before. The good news is that if you understand a few simple concepts, you will be able to gain a valuable edge over your competitors.

We often hear such terms as SEO, web design, social media and big data. Still, one concept which is overlooked is the difference between an article and other forms of advertising such as pay-per-click services. Why are articles still thought to be the best way of reaching your audience and what advantages are they able to provide? The answers may surprise you!

 

Evergreen Content

The first point to make is that many articles are considered to be evergreen in terms of their content. In other words, the information that they provide is much longer lasting than a specific advertising campaign (1). So, their benefits will last for longer. Some illustrations of evergreen articles can involve:

• How-to lists

• Reviews of a specific product

• Video tutorials

These can be much more effective to generate repeat revenue than a short-lived advertisement.

 

The Long-Tail Edge

Long-tail keywords are now very important within the world of digital marketing. First, they are able to cater to the discrete needs of the individual performing an online search (2).

Long-tail keywords are also those used during the end of the buying process. Finally, these phrases are also to rank higher within the SERP; providing better online exposure. It is much easier to fit these keywords within an article when compared to an advertisement that relies on brevity. Examples can be:

• Cheap hotels in New York City

• The best website design software for 2016

Long-tail keywords will also appear to be less “clumsy” within a content-laden article.

 

Addressing the Client

Articles have always had a rather personal edge when compared to an advertisement destined for hundreds or thousands of potential consumers.

These days, people are more fickle than ever before in terms of what they choose to read. If they feel that their needs are not being addressed, they are much more likely to move on and look for greener digital pastures.

Articles have the innate ability to target these desires and therefore, the product or service being offered tends to be more appealing.

 

The Presentation Itself

Most (not all) advertisements tend to work with a limited amount of space or text. Whether referring to a pop-up ad or a widget within a website, only a certain number of details will be observed. It can be hard to convey the main points of your product within these confines.

Thanks to modern coding techniques, articles are able to offer videos, infographics, flash presentations and numerous links to other sites (think of a good SlideShare presentation as an example here). This can be accomplished without appearing to overwhelm the reader.

 

Qualified Calls to Action

Many individuals who click on a link within a short advertisement are only mildly curious. So, conversion rates will be rather low. When this very same link is placed at the end of the article, the reader is much more likely to take action. He or she is likely to have read the entire piece; thus appreciating what you are offering in more detail. So, qualifying nurtured leads is much more of a reality.

Now, this is not to say that advertising is useless within the digital domain. We are rather pointing out that a well-presented article can have a massively positive impact without detracting from the appeal of what it is that you are offering.

Richard Tipsword
Markethive Developer

 

Sources:

1. http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

2. http://www.wordstream.com/long-tail-keywords

 

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Helpful Tips For Successful Article Marketing

Article Marketing Tips

If you are someone who has a lot invested in your success online, you should know that article marketing has quickly become one of the best ways that you can make money and get recognition online. There are always people who are actively searching for information on the internet and part of what they are searching for will include the services and the products that they need.

Today, video and audio have become very popular with a lot of internet marketers simply because this is something that is easy to take on. Even with this fact, article marketing is a strong force that has been known to drive search engines. The articles will contain all of the content that search engines can easily find and then log and rank.

Develope Trust

No matter what types of services or products you may be marketing, using articles can be a perfect way to generate a great deal of interest. Not only that, but this is also a great way for you to build up an important foundation of trust between you and your readers. When you stop to think about it, whenever a consumer is able to trust a business, they will be much more likely to purchase goods or services from them. This is why you need to have articles that are well written and loaded with content to build up trust and generate valuable leads.

 

Write The Articles

Article writing calls for a specific purpose, especially those articles that will be published on the web. There are generally two types of articles that get published on the web, to include those that are content driven and those that are keyword stuffed.

Keyword stuffed articles were once very popular online, even though they were usually referred to as fluff. They were generally created for the sole purpose of gaining high rankings within all of the search engines. Content was not always looked at as important at the time and it was more about driving traffic to particular websites and ranking.

Search Engines

Articles that are content rich are the driving force of today’s internet marketing simply because search engines have changed all manner of ranking web pages. More people today are using the internet to find all of the services and products that are needed and they are demanding quality information. Content driven articles are always to be well written, they will have actionable information and be very useful to the consumer.

Quality Writing Is Key

Whenever you are writing articles to help promote a particular service or product, you need to focus on a couple of main ideas that relate. Stay on the topic and try not to interject too many opinions, keep it relevant and make sure that you are offering valuable and helpful information.

Mind Your Article Length

Article Writing Length

The length of your articles will always be very important. Articles that are too short or too long could end up penalized or even ignored by the major search engine. However, you also have to be able to contend with reader attention span.

When an article is going to take far too long to get to the point, your reader may stop and simply move on. You need to rise to the challenge of getting your articles into the hands of readers and you should never get rejected simply because of length. The best articles for marketing purposes will be those that have a word count that ranges between 400 to 1000 words.

Links And Backlinks

In order for your articles to be effective for marketing purposes, you need to have links that will lead the readers back to your sales page or main page. Depending on the manner in which you are submitting articles, you may need to be careful about how and where you are inserting these links. Some of the submission sites that are available today will only allow links that go to informative pages and never to sales pages.

Offer Up Actionable, Useful Advice

valuable content Is Key

The best articles will always have strong opening lines followed by valuable content. In the opening paragraph, you can add in a questions the the reader has that should be addressed. This will help to narrow the focus of your article and allow the reader to understand that they have located the content that they need.

Tips Advice Support Instruction

After setting the tone for your article, the main body is for offering up advice, opinions, instruction and other important information. You never want to let your writing become cluttered nor should you go off on a tangent as it can cause the reader to stop and move on to another article.

Another tip that I am so excited to share, will enhance your reach when it comes to submitting articles, and it is submitting your article as a blog post. One of the very powerful blogging marketing platforms to submit your article as a blog post is Markethive.

Markethive is not just a blogging platform Markethive has some incredible internet marketing tools that not only enable you to get your content to go viral, you also will be able to track your progress with it’s SEO tools.

Markethive

Markethive is a powerful Inbound Marketing Platform that really will skyrocket your article marketing, and really bring it to a whole new level with it’s revolutionary tools you will be able to get your content viral and your reach to your target market can be achieve in lightening speed.

Markethive’s blogging platform is extremely effective and it will make your WordPress even better. You will have the ability to create a WordPress plugin that you can install on your WordPress blog and once it’s installed you could do your blog post from Markethive, and it will be posted directly to your WordPress blog.

You also can create a blog cocktail of other talented Markethive members that are writing content similar to your niche, for example social media marketing, internet marketing etc.

There are even more features in which your content can be shared by you to social media accounts, and also other members of Markethive can share your blog post to their social media accounts. Can you see how epic Markethive really is?

Markethive’s blogging Platform is revolutionary and it’s mind blowing. Watch the video below for a complete overview:

Markethive is not just a blogging system, it is a Social Networking Platform created by Entrepreneurs for Entrepreneurs, and it has even more marketing tools to enhance your internet marketing efforts. The best part is Markethive tools are free for life,no strings attached. To Join Markethive click the banner below:

 

 

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