Tips to Creating a Successful Content-Marketing Campaign

The phrase “content marketing” is all over the web these days.

Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed digital campaign will yield considerable benefits for both established businesses and entrepreneurs. Such a strategy has the power to position a business as a topical authority and establish the owners and executives as experts.

The devil, as they say, is in the details. Implementing such a campaign isn’t as easy as it seems and takes a bit more effort than pressing a button. Depending on your business goals, time needs to be spent aligning your company’s brand’s online persona with your customers’ needs. Once posted, content that’s shared requires interaction on your part. Interact directly with your community by saying something meaningful to stimulate continued conversation. Content marketing can be a boon for your brand. Be sure to follow these tested truths when planning your campaign:

Know your audience and keep the content relevant. 

Each social network has a unique identity and audience, so take some time to research the demographics of the social marketing platforms you use to share. All sites are not the same. Some skew highly to men (Google+) and others are more popular with women (Pinterest). Check the current information on the sites to determine where to share your content to the to best effect.

Whether you market to businesses or consumers, you no doubt have a grasp of their interests. Blogs are still a great way to build an engaged community around your brand and interests. An example of a blog that successfully uses content marketing is SavvySeller.co. This is a community site offering helpful advice for online sellers while displaying ads for its parent company, World Lister. Check what your customers are sharing on social media. By making your blog posts relevant to readers, they may pass along your content as well and become your advocate, awarding you with free, yet most valuable, marketing.

Beware of constant self-reference. 

Repetitive self-reference will not stimulate engagement. The days of broadcast advertising are long past, and without giving your message a twist, broadcasting will do nothing but discourage readers. Rather, use stories to illustrate the benefits your business has to offer. Direct your message to the reader and be sure to personalize it by using the word “you.” In this way, your posts directly address (and pique the interest) of your community. Keep the promotional content to no more than a 1-to-7 ratio. As social scientist Dan Zarrella says, “Stop talking about yourself.” Instead, “start talking as yourself.”

Share what works

When creating content for your business, consider your own time schedule and talents. Sitting down to write a white paper may be painful for many people, and small businesses may not have the time or resources to produce one. If you are more comfortable communicating your messages in another format, for example, why not try sharing the following:

Short-form articles (like this one)

Infographics or small sharable graphics are easily produced on a platform such as Canva

Photographs of products in action that you can share on Instagram 

Short product demonstrations or instructional videos (try to keep them under two minutes)

Other related business content

Also, consider sharing content about things you are passionate about. By posting ideas and subjects that are personally relevant to you (the business owner), you project your humanity to your online influence.

Consider curating.

 A growing trend is content aggregation which is deriving content directly from others’ RSS feeds and automatically turning them into shares. Aggregating is not curating. In contrast, curating content requires a human being to find, read and qualify digital content that is relevant to your audience. Curating may sound like a lot of work, but it may take as little as 30 minutes a day. If you (or another member of your staff) regularly read digital content that relates to your business, finding articles to share is a simple proposition.

Even the owners of niche businesses can find articles that might resonate with their audience. If you curate and share content from others, your audience will look to you as a reliable source for information on a specific topic. A secondary benefit of sharing third-party content is that you build relationships by broadening the conversation with others within your industry.

Measure once and then again.

 Track the comments and responses to your pieces. When you share links on social media platforms, use the many free metrics tools to decipher which of your posts were on track. By on track, I mean were they read? Shared? Acted upon? If a platform or content type isn’t working for you, be sure to put effort into the ones that are. Know that your content marketing will build with time and continuity, and social content may not translate into sales immediately. Set up a plan in advance and have reasonable expectations. You are brand building for the long haul.

Chuck Reynolds
Contributor

 

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Reasons Why Social Media Marketing Is Still Underrated    

So what’s the deal?

The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it.

Why isn’t everyone on board with the strategy?

The "fad" angle.

Believe it or not, some people still believe that social media—or its use as a marketing strategy—is still a fad just waiting to fizzle out. This is an argument I could have understood back in 2007 when social media platforms were only in use by a small percentage of the population. But now that Facebook has reached more than 1.2 billion users and is still growing, with a corporate foundation that rivals those of Apple or Google, it’s a hard argument to defend. Users have gotten used to the idea of socially interacting online, and platforms keep evolving in new ways to maintain their interest.

You get what you pay for.

Psychologically, people tend to place more value on things that cost more money. For example, in a blind taste test of identical wines whose only difference is price, people claim that the more expensive (yet compositionally identical) wine tastes better. Take this principle to social media marketing; it’s free to claim and build a business profile and to post regularly (as long as you aren’t leveraging paid advertising). Because of that, people don’t value it as much as they do paid advertising. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free (even if they never actually do it).

Unmeasurable effects.

The return on investment (ROI) of social media is hard to measure, and I’ll be the first to admit it. One of your biggest goals is attracting a large following of people who are enthusiastic about your brand and improving both your brand’s reputation and brand awareness. These aren’t as objectively measurable as on-site conversions, but they can and do lead to greater consumer interest, which manifests as sales eventually. Trying to pin down an exact value for all these benefits is next to impossible, even for the pros, so the value of a social media campaign is almost always underreported.

Anecdotes.

People also use anecdotal evidence as a basis for their opinions about the strategy. For example, they may know of another business who used social media and didn’t see any results, so they stay away from it in the present. However, these anecdotal examples often don’t examine the types of tactics these businesses used, and they certainly don’t represent the average across multiple businesses.

Apples and oranges.

Ironically, these same business owners often cite the fact that anecdotal evidence can’t prove a strategy’s effectiveness for everybody. They point to major influencers or big businesses in the social media world, and explain that social media works for them because it fits naturally with their industry, or because they have the resources to invest in a heavy campaign. It’s true that some industries may be naturally inclined to perform better on social media than others; tech companies and consumer-facing businesses are two good examples. However, social media marketing can be used by practically any company—it may just require an adjustment to your approach.

Poor targeting.

Some businesses look at their own results and use those results as a gauge of the long-term potential of their campaign. But they may not realize that their strategic targeting is interfering with their results. For example, if you buy 1,000 followers using some super cheap follower-adding service, but only 4 or 5 of them ever interact with your posts or visit your site, it could be that the remaining 995 don’t belong to demographics relevant for your business, or that you haven’t been using the right engagement strategies to cultivate interest. Don’t underestimate the potential of a well-researched, strategically focused campaign.

Lack of investment.

Effective social media marketing can’t be done on a whim. It needs to be planned, researched, and strategically executed. That means you’ll need to spend a significant amount of time or a significant amount of money to see results; and since many business owners aren’t willing to make that investment, they never see a fraction of their potential results. By that point, they’ve seen what a small investment does, and they’re unwilling to make the jump to a larger investment.

Social media marketing isn’t an “underground” strategy; it’s talked about heavily (and I should know), and there’s no shortage of content covering its feasibility and best tactics. But the perceptions of marketers and business owners are still lagging behind the evidence, and they’re only hurting themselves in the process. The more you learn about the effective implementation of social media marketing, the more plainly beneficial it seems—but you have to treat it as a legitimate marketing strategy if you want to research it appropriately.

Chuck Reynolds
Contributor

Must-Do’s for Effective
Social Media Marketing

Marketing experts give their best advice on how to grow an audience,
regardless of your budget.

 

A lot of businesses do social media marketing wrong.

They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots, and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. To help you execute a successful social media marketing campaign, I spoke with six entrepreneurs to put together a list of must-dos.

Dedicate time to learn how social media works.

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself. Charles Gumbley, Director of Flower Telecom, explains, “It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.”

Listen to your customers.

“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone,” says Ryan Koechel, VP of Marketing for ABODO. When you listen to your audience, you open the door to other opportunities as well. For instance, when my influencer marketing agency plans campaign strategies for a brand, we often audit their social media followers to identify key influencers. Learn to listen to your audience — it can provide you with valuable information.

Use automation for consistency.

There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales.

“If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. There are several pieces of automation software, like Hootsuite, that offer a free plan that can greatly increase your efficiency. If you schedule your posts in advance it gives you more time to dedicate to replying and engaging with your social media followers,” advises Daniel Moravec of StreetSaw.

Engage with and delight your audience.

“It’s one thing to fill up your social media feed with posts, but it’s another thing to actively engage with your audience and turn them into satisfied customers. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing. You can’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them,” explains Roy Surdej of Peaches Boutique.

Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.

Don’t spread yourself too thin.

It’s nearly impossible — and almost always ineffective — to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.

Jasper Hillaud, Managing Partner of elf925 stresses the importance of focusing on the social media platforms that complement your brand, explaining, “While Pinterest marketing might not be effective for some businesses, it is one that we put a lot of energy into because we see that it works first-hand. Just because it wouldn’t be a preferred social media channel for a law firm, that doesn’t mean it should be ignored. It’s important to pick where to focus your social media efforts based on what works for your specific customer base.”

Track and measure everything.

“You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign,” explains Eric Ritter, Founder & CEO of Digital Neighbor.

It doesn’t matter if you are working with a $10 daily social media budget or six figures. The objective is the same — put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.

Chuck Reynolds
Contributor

 

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Seven Reasons Salespeople Have The Best Job On The Planet

I took my first sales job at the ripe age of thirteen. I had been working at the same car wash company since I was eight years old. I started mowing their yard, and then at age 12 they let me vacuum cars. Mowing yards and vacuuming cars is no joke in the 100-degree Texas heat. While working the vacuums, I noticed the guy who sold the washes to the customers got to stay in the shade all day. This was very appealing to me.

After paying closer attention, I also realized the salesman didn’t vacuum or wash cars. He literally had the easiest job on the lot. It was in that moment I knew I was going to be a salesman. A year later, I made it a reality. Funny thing is, I had to really sell myself as a 13-year old capable of communicating to adults. When I closed the boss on it, I proved I was worthy.

Since that moment, I’ve been 100 percent convinced salespeople have the best job on the planet. Nowhere else can you make your own rules, your own money and do your own thing. In sales, it happens every day. I’ve made a list of the top seven reasons working in sales is where it’s at.

SIGN UP FOR E-MAIL UPDATES AND GET A DIGITAL COPY OF MY LATEST BEST-SELLER ‘ELEVATOR TO THE TOP’ FREE!!!

 

 

SUBMIT

#1: We Make Our Own Rules

Name another job where you can come and go as you please. I’m pretty sure there’s no other position where the employee is above management’s rules either. If you’re a good salesman, you can tell the manager to kiss your ass and they just might have to do it.

When I worked at Texas Lending, casual Friday was the only day you could wear jeans. I wore jeans every day and even the CEO never said anything. Why? Because I made them $50-100 grand every month. Therefore, they let me make my own rules. It’s a pleasure only top dogs can experience.

#2: We Have No Income Ceiling

I don’t know about you, but I don’t want anyone telling me what I’m worth. I don’t allow another single person to place value on my worth. Instead, I’ll go out and prove my value to multiple people. I’m the type of person, who, if you put a limit on my income, I’ll put a limit on the production I give you.

Earning what you are worth is way more fun than settling for a salary. Let the salaries go to the people who are afraid to take risks and live by a budget. We salespeople can blow all our money on Friday and make it all back on Monday. Take that HR!

#3: Our Clients Love Us

One thing I love about sales is there are other departments that deal with complaints. The only time we hear from our clients is when they thank us and tell us how much they love what we sold them. We don’t have to do anything but solve problems and close.

When you’re a Grade A problem solver, your clients love you. Who doesn’t love someone who helped them fix an issue? If there’s a problem, they still don’t complain to us. They take it out on the operations and support staff.

#4: Our Employers Love Us

When you make the person or company you work for a lot of money, they love you. It’s simple math. You + Sales = Happy Employer. Yeah, the boss may have taken Dorothy from accounting to lunch that one time she uncovered a huge error that saved the company, but he’ll take someone in sales out often.

I’ve never seen a manager or CEO walk into a company and high five the operations department. I have seen them take shots at 10am with the sales team, though!

#5: We Travel Often

When you’ve got the killer instinct and the company knows it, they want you to be the face of the enterprise any chance you get. This means when they have meetings, events, conventions and the like, you’re the go-to person. If they know you can sell, they will send you to tell.

They can’t send Dorothy and Harold off to some convention as the face. They need a salesperson to do that. Nobody buys from the accounting department. So, Harold and Dorothy can just stay behind at the office, while we salesmen handle the big boy business.

#6: We Meet New People Constantly

If you’re in sales and you’re not a people person, you’re not really in sales. You have to know and like people in order to sell to them. By liking people, I mean the idea of bonding and solving another human’s problem. Every day, we are looking for new people to meet. From cold calls to networking events to inbound leads, we are constantly meeting and helping new, cool people.

A good salesman knows that when you meet people, you ask those new people to introduce you to more people…AND repeat. New people are key to growing a sales pipeline. Getting to learn more people’s stories is exciting to most of us. It’s a blast to help someone with a problem and then convert them from stranger to client.

#7: We Have Connections Everywhere

No one calls Harold in HR when they need a hook-up somewhere. They call the guys down in the sales department for that. All those new people I mentioned previously come with connections—who are eager to help a salesman.

Plus, everyone wants to know a salesman they can trust. They know trustworthy salespeople also have other trustworthy salespeople in their network. When I was a LO, people asked me to connect them with car people, clubs and pretty much anything. They knew I knew people, that the people I knew were good.

CMO Markethive Inc

Chris Corey

RYAN STEWMAN | 1.10.2016

 

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FaceBook Marketing

Essential Facebook Marketing Strategies

While there are many different social marketing platforms, Facebook remains the most popular of them all. Because of this, Facebook can be an incredibly efficient business tool. It is best to have a strategy in mind when you use Facebook. If you interact with Facebook in the right way, you’ll see more engagement and stronger results.

Always Include Images

If possible, you should include an image in all of your Facebook posts. Try to select images that will naturally attract attention. Images with clear, bright colors tend to stand out, even in a busy Facebook feed.

If you share a link, Facebook should automatically produce an image to go along with that link. Select the pictures in your posts with care. Don’t just think about how that image will look in your post. Think about whether or not the image will be able to command attention on Facebook.

Free Giveaways

Run Contests And Giveaways

If you want to attract attention can gain more likes, you should try running some kind of contest of giveaway. People always like winning something, even if that something isn’t particularly large. Come up with something you can give away to followers. You could give out an e-book that you’ve written, or purchase some kind of prize.

Once you have a reward, you can launch your contest. Encourage people to share the contest with their friends. More people will have the chance to see your page. Many of them may wind up following your page because of the contest. A contest doesn’t take much time or energy, but it can yield long-term results.

 

Boost Your FaceBook Post

Consider Boosting Your Posts

If your Facebook posts aren’t reaching enough people, you may want to think about giving those posts a boost. If you boost a post, you will be able to capture the attention of many different people. Boosting can be very affordable. In fact, you can easily boost a post while spending less than $10. Because Facebook’s advertising is so targeted, boosting can very advantageous to you. If you decide to boost your posts, you will be able to capture the attention of the kind of people that you most want to engage.

Writing Quality Content

Make Sure That Your Content Has Value

When you make Facebook updates, you should make sure that the content you’re sharing has some kind of value. When you share something, think about the purpose that it serves. Is it humorous? Is it interesting? Does it provide helpful information?

If your Facebook page is constantly posting low-value content, people are going to lose interest in it. When it comes to Facebook marketing, quality should always take precedence over quantity. While you should try to post regularly, you should also make sure that all of your posts are worthwhile.

 

Look At Your Analytics

Pay close attention to your Facebook analytics. See what kind of content your users are sharing the most. Do they prefer memes, or do they enjoy articles more? Do your posts get more activity if you share them at a specific time of day? If you look closely at your analytics, you will be able to learn a great deal. Spend some time examining your analytics each week. Shift your strategies as you learn more about what people want and expect from you.

Facebook marketing isn’t as challenging as it might seem. The majority of people that use Facebook are highly engaged with it. Because of that, it is one of the best social media platforms to focus your attentions on. If you put time into Facebook, you will be able to get a lot out of it.

MarketHive

 

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Social Network Marketing

Social Network Marketing Techniques That Get Results

Social media is an essential component of any successful online marketing strategy. By getting your business set up on all of the major social networks and actively engaging with your audience, you can create long-term relationships with your customers while at the same time building brand loyalty.

Having said that, however, you can’t simply set up your accounts and expect instant success. Instead, you need to focus on posting valuable content to all of your channels so that your followers begin to grow organically. Here are some social network marketing tips that can help you get amazing results:

Social Network Followers

1. Always focus on your followers. Your ultimate objective with social media marketing should be to keep your fans and followers as happy as possible. In order to do that, you need to provide them with high-quality content that they actually want to see. This can range from helpful articles or videos to entertaining images or breaking news stories. Whatever type of content you post, make sure that it is interesting, engaging, and highly relevant to your business.

Track Your Marketing Results

2. Track your results. When it comes to marketing through social media, the only way to know what works is by tracking your results. Most social networks have built-in tracking tools that you can use to see which of your posts are the most popular. You should be able to see how many people have liked or favorited a particular post. If you post any links to your account, you should also be able to track how many people clicked on the link.

On the backend, you may want to consider including tracking codes with your links so that you can monitor how people behave after they follow one of your links to your website. This can give you more useful data on how many visitors are actually being converted into buyers.

Interact With Followers

3. Interact with your followers. One of the reasons that social media is so effective is because it allows you to personally interact with your followers. If someone posts a question to your account, always do your best to answer promptly. Likewise, if you get any customer complaints through social media, you need to deal with them immediately, doing your best to resolve the issue in a way that is fair.

This type of personal interaction can quickly build trust with your followers, turning them into loyal fans. In the end, this can help keep your business stable since these people are likely to come back to buy your products over and over again.

4. Add images to your posts. Text-based posts tend to blend into the background, often getting overlooked. By adding eye-catching images to your posts, however, you can capture the attention of more of your followers. Experiment with adding images to your posts to see whether or not it helps increase follower interaction.

5. Stick to a regular posting schedule. It is important not to post too often to your social media accounts. At the same time, however, you want to post often enough that people don’t forget about you. Set up a regular posting schedule and do your best to stick with it. This will help your followers get a sense of when to expect your posts. That way, you can keep your company fresh in their minds without overwhelming them with too many posts.

Social Network Msrketing

These social network marketing techniques should help you build a loyal fan base on all of the major social networks. Building a strong social media presence can help you develop long-lasting relationships with your customers while at the same time increasing brand loyalty.

MarketHive

 

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The Next Step: Content Re-Marketing in 2016

Internet Marketing is quickly evolving. Every year, there are more and more changes within the marketing industry. While some marketers choose to ignore these changes, those that adopt them early on seem to develop an edge over the competition. Those that are slow to adapt end up lagging behind.

Content remarketing is an effective way to reach out to the visitors who read the content on your site but do not move on to become leads. Internet Marketing involves a considerable amount of writing, from emails and eBooks to articles and blog posts.

However, the key is to be effective enough in this writing to capture the contact information of those that visit your page. Then, you are able to use content remarketing to your advantage. You will have a chance to reconnect with the people interested in what you are offering.

It is important to provide visitors with a quality experience when they come to your site. This means giving them something new and unique as they engage with your content. Then, the next step is to remarket your advertising to them in order to close the deal. In many cases, all you need is effective content to put your brand back in the front of their mind and send them to your site again to make a purchase.

 

Getting Started

With more than two million websites in the remarketing network, Google Display Network is one of the best in the world. This includes practically all of the sites in the world, even Gmail, YouTube and mobile apps.

One of the initial steps of content remarketing is defining your target audience. For instance, you could define an audience of people that visit your blog or specific pages of your website. This will make it possible for you to reach out to those people specifically with messages and offers that will peak their interest.

In order to define such an audient, simply go to Google AdWords and create your new remarketing list. All of the cookie settings will be taken care of for you. The only thing that you will have to worry about is specifying which visitors to include in the audience.

Creating the Best Remarketing Ads

Once you have defined your remarketing audience, you are ready to focus on creating the best ads for this campaign. Ad formats are crucial due to the way the ad auction operates. Various formats do not compete with one another for positioning. The lesson that you need to learn is to diversify your ad formats. This will maximize your chances of better ad placement positions.

Keep in mind that people are driven by their emotions when it comes to clicking on content. The same emotions that attract visitors to your content are going to drive them to click your ads. Therefore, the key to a successful content remarketing campaign is to create ads that reach visitors on an emotional level.

Steer clear of plain old boring, informational ads that do not stand apart from all the others out there. Instead, create ads and diversify your formats in order to charm to your target audience emotionally.

You are already aware that content marketing works well. For this reason, you have been working hard on your eBooks, blog posts and valuable, informative content for prospective customers.

People come across your content in their social media feeds and search results. However, they do not always complete your forms then and there to generate leads. The reason is not that your message does not interest them, so you use content remarketing to capture those visitors who leave your site without becoming customers.

Recapturing the attention of your audience attention will turn casual browsers into profitable leads. This is an effective marketing strategy and if you are not practicing it, you are essentially leaving a considerable amount of money on the table.

Richard Tipsword
MarketHive Developer

 

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16 Oct / 2016

Markethive Groups

Markethive Groups The Champion of the Cottage Industry

cot·tage in·dus·try
noun
noun: cottage industry; plural noun: cottage industries
a business or manufacturing activity carried on in a person's home.

Like Facebook, Groups is a more focused culture gathering to have topic discussions based on the Groups theme.

Unlike Facebook, Groups is the center of all the tools of the system. Let’s start with the blogging platform.

  1. The Group blogging platform is a unique platform published to from the group members who choose to publish to that platform. The Markethive blog system also utilizes plugins so that content can be directed to one or more WordPress blogs.
    This allows you to build a team of marketers all working together for a common cause contributing content for the Markethive blog platforms and WordPress distribution (reach).
     
  2. SEO Backlinks management is another group function where the group organization utilizes the Backlinks system to build white hat links for specific campaigns.
     
  3. Co-op Advertising Campaigns Financing: Press releases, Youtube video ads, Facebook Ads, Google ads can easily be financed with an internal co-op campaign.
     
  4. Membership Management Reports: As Admin, you can review activity reports for the members in your group. Login activity, blogging in the group, Backlink activity, Massaging responsiveness, etc. Allow decisions based on activity to determine ejecting non responsive members.
     
  5. Rotators: Used to distribute traffic coming to the Group blogs, or Co-op traffic to designated sites or capture pages. Or distributed traffic for any reason. Similar to the Co-op campaign is the ability to acquire leads, customers or distributor in a co-op function and distribute the leads, customers, etc. accordingly.
     
  6. Asset Map: A management system whereas displays the relational connections between, capture pages, profile pages, blogs, social networks, press releases etc.
     
  7. Group Messaging: Communication with your group members is well managed with the group function messaging system.
     
  8. Replicating PDF documents:

 

A Markethive group is like a Cottage Industry. You can use Groups to build a startup business, a professional service, a power network marketing team, nothing like it before, like building a startup service with no overhead. This is the promise of the new Market Network (contrasted to the old Social Networks) That is exactly what Markethive is.

Case in point: Chris Corey, Annette Schwindt, Stephen Hodgkiss and I have formed a new corporation called Wavefour Inc. This corporation is negotiating a marketing campaign with a new client that is hiring us to run an agent acquisition, reach, Craigslist, capture page campaign, having the potential to create over $500k for us when we reach target. This is exactly why we built Markethive, a market environment designed to incubate, support and enable small, moderate and large business.

And Markethive Groups is the epicenter of all of this. Welcome to the new Market Network of the future. Markethive!

Chris Corey

 

fb thumbnailWhy Surfers Make Great Entrepreneurs

1.It’s all about the Hustle

Surfing isn’t as mellow and laid back as those picture-perfect images of Malibu sunsets make it look. Out in the water can be a real hustle. Very often you’ve got to paddle out into a line-up of established and hostile faces and stake your claim for a right to be there. Sound familiar?

2.Think outside the box

As with business, it’s very often the people who don’t follow the crowd that reap the rewards in surfing. Those people who are prepared to take a chance and go a long way out of their way to search for new ways to rip the ocean waves are the pioneers. Guaranteed they’re surfing innovations are rewarding them extreme new surfing experiences as well as netting great wealth in the process.

3.Surfing teaches you failure

Like nothing else. (Except maybe business!) When you first start out you’re gonna try, try and try and fail, fail and fail. Cold water will rush through your sinuses. Your arms will feel like someone’s tried to rip them from your body. People will shout at you telling you to get out of their way. And yet, you can see those guys, just beyond the breakers, gliding along the face of the waves like they were raised by a pod of dolphins. Don’t let the failure hurt you. Get back on your board, stick with it, and you’ll get there. Once again – sound familiar?

4.Live on a shoestring

Surfers know how to exist with very little. They can make $100 dollars last longer than most people would imagine possible. They don’t go on holidays, they go on expeditions, and they want to stay away for as long as they possibly can. Two months on a remote Indonesian island eating nothing but rice and bananas? If the waves are good it’s all worth it. Surfers make sacrifices for their passion, just like the most successful startups.

5.See the bigger picture

When you’re starting a business, it’s so easy to let it become your world. Tunnel vision kicks in and you can’t think of anything except the next list of potential clients you’ve got to email or what a blogger said about you on Twitter. Here’s where surfers have an advantage. A little time spent in the ocean reminds you that there’s a much bigger world out there; that you’re just a tiny part of it. That kind of perspective can be helpful when you’re stressing about how many Facebook likes you got this week.

I was born an entrepreneur, but surfing entered my life when I first saw the ocean at the age of three. I was thunder struck and feel in love with that big blue ocean. Every real surfer I know is an entrepreneur. Unable and unwilling to hold a job down longer than the next swell.

Kawabunga, Markethive is my newest surf board to ride the coming quadrillion dollar swell. Are you with me?

Well? Are you?

Thomas Prendergast
Big Kahuena and CEO of Markethive.

P.S. Outside bruddas!

 

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