The Next Step: Content Re-Marketing in 2016

Internet Marketing is quickly evolving. Every year, there are more and more changes within the marketing industry. While some marketers choose to ignore these changes, those that adopt them early on seem to develop an edge over the competition. Those that are slow to adapt end up lagging behind.

Content remarketing is an effective way to reach out to the visitors who read the content on your site but do not move on to become leads. Internet Marketing involves a considerable amount of writing, from emails and eBooks to articles and blog posts.

However, the key is to be effective enough in this writing to capture the contact information of those that visit your page. Then, you are able to use content remarketing to your advantage. You will have a chance to reconnect with the people interested in what you are offering.

It is important to provide visitors with a quality experience when they come to your site. This means giving them something new and unique as they engage with your content. Then, the next step is to remarket your advertising to them in order to close the deal. In many cases, all you need is effective content to put your brand back in the front of their mind and send them to your site again to make a purchase.

 

Getting Started

With more than two million websites in the remarketing network, Google Display Network is one of the best in the world. This includes practically all of the sites in the world, even Gmail, YouTube and mobile apps.

One of the initial steps of content remarketing is defining your target audience. For instance, you could define an audience of people that visit your blog or specific pages of your website. This will make it possible for you to reach out to those people specifically with messages and offers that will peak their interest.

In order to define such an audient, simply go to Google AdWords and create your new remarketing list. All of the cookie settings will be taken care of for you. The only thing that you will have to worry about is specifying which visitors to include in the audience.

Creating the Best Remarketing Ads

Once you have defined your remarketing audience, you are ready to focus on creating the best ads for this campaign. Ad formats are crucial due to the way the ad auction operates. Various formats do not compete with one another for positioning. The lesson that you need to learn is to diversify your ad formats. This will maximize your chances of better ad placement positions.

Keep in mind that people are driven by their emotions when it comes to clicking on content. The same emotions that attract visitors to your content are going to drive them to click your ads. Therefore, the key to a successful content remarketing campaign is to create ads that reach visitors on an emotional level.

Steer clear of plain old boring, informational ads that do not stand apart from all the others out there. Instead, create ads and diversify your formats in order to charm to your target audience emotionally.

You are already aware that content marketing works well. For this reason, you have been working hard on your eBooks, blog posts and valuable, informative content for prospective customers.

People come across your content in their social media feeds and search results. However, they do not always complete your forms then and there to generate leads. The reason is not that your message does not interest them, so you use content remarketing to capture those visitors who leave your site without becoming customers.

Recapturing the attention of your audience attention will turn casual browsers into profitable leads. This is an effective marketing strategy and if you are not practicing it, you are essentially leaving a considerable amount of money on the table.

Richard Tipsword
MarketHive Developer

 

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16 Oct / 2016

Markethive Groups

Markethive Groups The Champion of the Cottage Industry

cot·tage in·dus·try
noun
noun: cottage industry; plural noun: cottage industries
a business or manufacturing activity carried on in a person's home.

Like Facebook, Groups is a more focused culture gathering to have topic discussions based on the Groups theme.

Unlike Facebook, Groups is the center of all the tools of the system. Let’s start with the blogging platform.

  1. The Group blogging platform is a unique platform published to from the group members who choose to publish to that platform. The Markethive blog system also utilizes plugins so that content can be directed to one or more WordPress blogs.
    This allows you to build a team of marketers all working together for a common cause contributing content for the Markethive blog platforms and WordPress distribution (reach).
     
  2. SEO Backlinks management is another group function where the group organization utilizes the Backlinks system to build white hat links for specific campaigns.
     
  3. Co-op Advertising Campaigns Financing: Press releases, Youtube video ads, Facebook Ads, Google ads can easily be financed with an internal co-op campaign.
     
  4. Membership Management Reports: As Admin, you can review activity reports for the members in your group. Login activity, blogging in the group, Backlink activity, Massaging responsiveness, etc. Allow decisions based on activity to determine ejecting non responsive members.
     
  5. Rotators: Used to distribute traffic coming to the Group blogs, or Co-op traffic to designated sites or capture pages. Or distributed traffic for any reason. Similar to the Co-op campaign is the ability to acquire leads, customers or distributor in a co-op function and distribute the leads, customers, etc. accordingly.
     
  6. Asset Map: A management system whereas displays the relational connections between, capture pages, profile pages, blogs, social networks, press releases etc.
     
  7. Group Messaging: Communication with your group members is well managed with the group function messaging system.
     
  8. Replicating PDF documents:

 

A Markethive group is like a Cottage Industry. You can use Groups to build a startup business, a professional service, a power network marketing team, nothing like it before, like building a startup service with no overhead. This is the promise of the new Market Network (contrasted to the old Social Networks) That is exactly what Markethive is.

Case in point: Chris Corey, Annette Schwindt, Stephen Hodgkiss and I have formed a new corporation called Wavefour Inc. This corporation is negotiating a marketing campaign with a new client that is hiring us to run an agent acquisition, reach, Craigslist, capture page campaign, having the potential to create over $500k for us when we reach target. This is exactly why we built Markethive, a market environment designed to incubate, support and enable small, moderate and large business.

And Markethive Groups is the epicenter of all of this. Welcome to the new Market Network of the future. Markethive!

Chris Corey

 

fb thumbnailWhy Surfers Make Great Entrepreneurs

1.It’s all about the Hustle

Surfing isn’t as mellow and laid back as those picture-perfect images of Malibu sunsets make it look. Out in the water can be a real hustle. Very often you’ve got to paddle out into a line-up of established and hostile faces and stake your claim for a right to be there. Sound familiar?

2.Think outside the box

As with business, it’s very often the people who don’t follow the crowd that reap the rewards in surfing. Those people who are prepared to take a chance and go a long way out of their way to search for new ways to rip the ocean waves are the pioneers. Guaranteed they’re surfing innovations are rewarding them extreme new surfing experiences as well as netting great wealth in the process.

3.Surfing teaches you failure

Like nothing else. (Except maybe business!) When you first start out you’re gonna try, try and try and fail, fail and fail. Cold water will rush through your sinuses. Your arms will feel like someone’s tried to rip them from your body. People will shout at you telling you to get out of their way. And yet, you can see those guys, just beyond the breakers, gliding along the face of the waves like they were raised by a pod of dolphins. Don’t let the failure hurt you. Get back on your board, stick with it, and you’ll get there. Once again – sound familiar?

4.Live on a shoestring

Surfers know how to exist with very little. They can make $100 dollars last longer than most people would imagine possible. They don’t go on holidays, they go on expeditions, and they want to stay away for as long as they possibly can. Two months on a remote Indonesian island eating nothing but rice and bananas? If the waves are good it’s all worth it. Surfers make sacrifices for their passion, just like the most successful startups.

5.See the bigger picture

When you’re starting a business, it’s so easy to let it become your world. Tunnel vision kicks in and you can’t think of anything except the next list of potential clients you’ve got to email or what a blogger said about you on Twitter. Here’s where surfers have an advantage. A little time spent in the ocean reminds you that there’s a much bigger world out there; that you’re just a tiny part of it. That kind of perspective can be helpful when you’re stressing about how many Facebook likes you got this week.

I was born an entrepreneur, but surfing entered my life when I first saw the ocean at the age of three. I was thunder struck and feel in love with that big blue ocean. Every real surfer I know is an entrepreneur. Unable and unwilling to hold a job down longer than the next swell.

Kawabunga, Markethive is my newest surf board to ride the coming quadrillion dollar swell. Are you with me?

Well? Are you?

Thomas Prendergast
Big Kahuena and CEO of Markethive.

P.S. Outside bruddas!

 

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lead generation tips

What Are The Best Lead Generation Methods?

If you are trying to generate leads for your business, there are several ways that you can benefit from using the Internet to find customers that will be more than happy to purchase your products. It is a fantastic way to get leads on autopilot using many of the various techniques that are perfect for the generation. The amount of time that you spend will be minimal once you have your campaigns set up. You can also use search engine optimization strategies in order to get your leads every day using these proven techniques. Here is an overview of the best the generation methods that exist today that can help you build your business quickly.

PPC Campaigns

One of the easiest ways to get almost instant results with a lead generation campaign is to set up a pay per click campaign on Google or Facebook. You can target very specific keywords and demographics that will allow people to see your advertisement for whatever product that you offer. Once they arrive, there will be a subscribe box that pops up, or there will be a form on the page that they can fill out, allowing you to capture the lead.

SEO

Search Engine Optimization

SEO is quickly becoming one of the best ways to generate a substantial amount of leads, individuals that will be very interested in the products that you sell. This is actually a better way to get leads by comparison to PPC traffic because of how inexpensive it actually is. It is also a long-term strategy that you can use to get targeted visitors that will be more than happy to subscribe to your newsletter. They can be obtained by offering a discount on products that you sell, or giving a free gift, which will motivate them to enter in their name and email address.

Social Media Marketing

If you are able to use social media platforms such as Facebook or Twitter, and connect with as many followers as possible, you can generate a list of potential leads by simply having people like or follow you. You can set up a campaign where people can see your Facebook page, and when they follow you, they will also see all of your offers that you post on your newsfeed. The same is true for Twitter and any of the other social media sites that are designed to build followers very quickly. You can either visit other people’s social media pages and make comments, after which people may visit your page to see what you are discussing. Or, you can set up a “Like” campaign on Facebook to generate a fast list of followers. Although this was considered to be a platform that was primarily for sharing images and videos, it is now one of the best ways to generate leads that will be interested in purchasing the products that you sell.

Lead Generation Funnel

Once you have built up a substantial list of people on your autoresponder, or people that are followers on your social media page, you should start to see a dramatic change in the revenue that you make simply because you have so many more people receiving information from you via email, or seeing the posts that you make on your social media page. These are the best the generation methods that you can use on the Internet right now, and with a little bit of time and a small investment, you can see a dramatic change in your revenue for your business this year using PPC traffic, search engine optimization, and social media marketing.

 

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Marketing Strategies

Marketing Via Your Blogs: How To Develop A Successful Strategy

To be successful with just about any business today, you simply must have an online presence. Blogging is a very practical and economical means of getting yourself online and it can also help your business to become very successful, if you work at it properly. Here are a few ideas to help you develop a successful strategy when using your blogging skills for marketing purposes.

Capture Your Reader's Attention Right Away

While blogging can be an exceptional marketing medium, it's incredibly competitive. If you don't deliver a clear and enticing message immediately, your readers have (literally) millions of other sources of information to turn to. Give them a very good reason to land on your pages and give them even more reasons to stay there, by creating highly targeted, useful and engaging content. First impressions really count with blogging.

Capture Your Reader's Email Strategically

Most people don't want to be bombarded with requests for their email address as soon as they land on a page – it's annoying and often, reason enough for them to immediately exit. Give your audience a few moments to absorb the value of your blog and get drawn in; thereafter, your request for their email addresses should be tasteful, non-obtrusive and offer some serious value for the reader's time and effort.

Email Your List With Laser Focus

Because you are using your blog to market, it's important that the emails you send out are very targeted, both in terms of who you're sending them to and the message they deliver. Always alert your list to new posts, but let them know what it's about; if you have a special offer they may be interested in, be clear about it from the title to your closing. Wasting someone's time with frivolous notices may quickly see them unsubscribing from your list.

Guest Post On Relevant Blogs

Literally spread the word about your business or service by blogging on other sites that are similar to yours or somehow relate to it. If you have the opportunity to guest post on a popular blog, take advantage of it, even if it's not closely related to your niche, just be sure and tie your message together in terms of the duality of the audience. Also, invite guest bloggers to post on your own pages, provided they're going to add value to your content.

Blogging Marketing

Develop A Strong Social Media Presence

Blogging is essentially a form of social media, thus, connecting across platforms is only natural. Add links to your blog that allow your readers to share and like your posts, but take it a step further by developing your own social media presence, where you can highlight your most impressive posts. There are programs that allow for auto-posting, so when you post to the blog, a link to the content is automatically generated on your social media accounts. This makes the process far less time consuming.

Take Advantage Of Free Trials

Blogging can be a major drain on your resources, including monetarily; therefore, you'd be wise to take advantage of as many free, no strings attached offers that apply to you. For example, you should be able to "test drive" a host, SEO services and more, without ever investing a dime. Many will even allow you to enlist their products and services without a credit card number. Since you're putting so much into marketing through a blog, you want to avail yourself to the current tools and trends that will help you succeed, only without having to waste a lot of money in the process.

While blogging can be an effective means of promoting your business online, there's also a lot of work involved. Make your time and effort pay off, by approaching the process with the right strategy and the right mind-set. If you are persistent, professional and proficient, you should succeed.

Markethive

One of the best marketing platforms is MarketHive. MarketHive has the easiest to use and most powerful blogging platforms on the planet.

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive is not only a social networking site, in addition it contains a blogging platform, plus some amazingly effective web marketing tools to allow entrepreneurs to achieve success marketing their internet business, goods and services.

 Here are some of the internet marketing tools you receive once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You could be wondering just how much actually does MarketHive charge for these powerful online marketing tools, well the answer really is these tools are completely at no cost for life,no strings attached. These marketing tools would certainly cost you hundreds of bucks monthly, not at MarketHive. This is excellent news for the beginner as well as the expert internet marketer.