Don’t allow multitasking:

You can set up a conference room with Markethive for free

I’m seeing a new generation of technology emerge that can make dispersed teams more productive than collocated teams.

Forrester Research’s Henry Dewing says some enlightened users of the latest tech actually prefer to meet in their video and web-conferencing platforms over a physical conference room, and use online and virtual tools even when meeting in person.

Sharing to improve information and functionality are an integral part of a productive conversation. To make virtual teamwork work this well, you’ll likely need to move your team to a new set of behaviors, not just to a new generation of technology.

Human engagement is the first priority. Indeed, one of the “old way” to “new way” behavior changes requires the team to trust team leadership enough to give up their familiar process – calendared conference calls and manual orchestration via email of everything shared and decided – for an approach assisted by emerging technology.

The behavior gaps that keep virtual teams from reaching their goals can be closed by adopting three key practices:

• Setting ground rules for managing virtual communications

• Aligning personal and professional goals

• Strengthening relationships to enable the candor required for true collaboration.

Ground rules

Do a personal and professional check-in:

While it’s common for employees who are collocated to chat about what’s going on in their lives, sharing a recent success at work or a personal story before a meeting begins, it’s much less common among virtual teams.

They often spend their days in conference calls, where muting and multitasking are the norm before – and even during – a meeting. However, this efficiency-driven approach to team collaboration overlooks something important: Humans are intensely social beings.

They need to feel connected. Personal sharing is one of the easiest and most overlooked ways to create that connection, especially when staff members work at a distance from each other.

A personal/professional check-in at the beginning of meetings makes people feel part of a team. It’s probably the easiest way to overcome the isolation that can creep in when people don’t work together physically.

Don’t allow multitasking: Research shows that multitasking during conference calls is extremely common. In some studies, as high as 90 percent of people acknowledge they do other things during these calls, from a wide range of places, including the kitchen, the pool, and yes, the bathroom.

Regardless of when and from where you join a team meeting, I can’t emphasize enough how important it is for collaboration that everyone be mentally present and engaged during meetings, not working on another project or checking email.

As a manager, if you set that as a 90 percent of people acknowledge they do other things during conference calls. 8 expectations from the outset – and call on people often to share their thoughts – chances are good that they will.

I’ve started calling out people who are multitasking when they should be participating and assign small, usually humorous penalties to offenders such as putting one thin tenth of a bitcoin in the virtual team party fund.

Chris Corey SEO Wildman

 

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SEO can be confusing for new site owners However Markethive can make it a whole lot easier for those who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle.

Focus on Great Content and Not Keywords

The search engine optimization business focuses too much on keywords instead of good content for readers. Google even tells you to focus on great content for readers rather than content made for bots. If you thought content was all about keywords, algorithm changes have changed that way of thinking. You don’t need to focus on keywords other than having the phrase at least somewhere in the content. Focus on content and engaging readers instead of keyword density, phrases and tricking search engines.

Sign Up for SEO Tools

Several SEO tools make it easier to monitor your site. SEO is easier using PosiRank, which manages much of the monitoring and reporting for your site. When you search for the right tools, find something that easily snaps into code using plugins or automation. You want something that gives you reports using plenty of visual aids that make analysis easier to understand.

Meta Tags

Modern search engine algorithms don’t use meta tags to rank your site, but these meta tags play a role in site marketing. The meta description tag displays in search engine result pages, which improves your click through rate (CTR). The keyword meta tag isn’t used by most search engines, but small engines might use them for signals. There are several meta tags, and some of them are used by only some third-party applications. Plugins help you manage these meta tags, and they are easy to include with each article.

Create a Calendar for Content Creation

You should write content for your site regularly. Most site owners add a blog to their site to make content management easier. Several content management systems snap into sites written in PHP or .NET. You just need to add the content. Content creation keeps search engines regularly crawling your site. When you don’t have regular content creation, search engines pick up on it and ignore your site for days. If you write content for readers several times a week, the search engines will crawl your site more frequently.

Add Responsive Design

If you’re looking to redesign your website, responsive design is a technique used to scale your site’s layout based on the size of the reader’s screen. Tablets and smartphones are taking over as the majority of web traffic on the Internet. Responsive designs make your site friendlier to these smaller devices, so users are more likely to stay on your pages instead of bouncing for a mobile-friendly design.

Register with Google Webmaster Tools

Google sends alerts to site owners regarding technical problems with the site. If your site is down, the bot can’t crawl the site or even if you receive a manual penalty, Google Webmaster Tools will send you an alert to the registered email. You can add a meta tag to the site’s code or upload an HTML file to verify your ownership. Once you’ve registered, you can review your site as it’s seen by the search engine crawlers every month. Google Webmaster Tools also tells you the number of pages indexed, any errors seen on your pages, and it can even detect hidden hacks on your site that you would have otherwise never known were there.

Create Friendly URLs

User-friendly URLs (sometimes called SEO-friendly URLs) make it easier for users to remember your pages. These URLs point to dynamic query string parameters. When you view URLs with parameters such as “?p=13,” a user-friendly URL turns it into something easier to remember such as “/my-friendly-page/.” Most site owners use the page’s title to dynamically generate a URL structure, but you can generate any number of structures to organize your pages.

These seven tips improve SEO but won’t go out of style any time soon. Once you add these techniques to your website business and design plan, you won’t need to go back and change code or settings any time soon. It takes time for SEO changes to show any improvement, but even the smallest optimization change can improve your rank and increase visibility in search engines.

Chris Corey SEO Wildman

 

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Rules of Engagement for a Virtual World part 3

Master Virtual Team Makeup for Business Advantage

Small is beautiful

In my experience working with everything from iconic multinational companies to tiny startups, the best virtual team is a small one – under 10 people. Four or five members total is ideal.

OnPoint’s research supports me, noting that 37% of low-performing virtual teams had 13 members or more. Here’s why small is better: relatively minor coordination and communication challenges grow almost exponentially as a virtual team grows.

Do the interpersonal math: Inevitably, someone (or a subgroup) feels left out of the loop. Few things erode trust faster than being left out of important communications about a project with which you are involved.

Yet even the most diligent manager would have difficulty keeping up with the communication needs of a large, geographically dispersed team. Where input from a wide range of people with expertise in different areas is needed, there’s a strong temptation to put together a virtual team that’s too large.

OnPoint found that opting instead to keep the core team small while advisory groups gave input on an as-needed basis was more likely to be successful.

This is the strategy I recommend to clients as well – one that the manufacturer I described above adopted after months of poor coordination and regular communication snafus. Don’t make the mistake of including honorary team members.

And team membership shouldn’t be voluntary or outside the normal job. It is the job. In my experience, teams with a lot of members who have no real stake in the team’s success almost invariably fail.

 

Getting the structure right

Although I believe it is often beneficial for teams to be cross-functional, OnPoint’s study found that was not the case.

When virtual teams come together from a range of functions – say, finance, operations, HR, and IT – to work on a cost-management initiative, problems resulting from a lack of accountability tend to arise.

The reason is that leaders may not have formal authority over every member of such a matrixed team, making it more difficult for them to hold others accountable. I see this a lot, especially in large firms.

Virtual team members are frequently not evaluated on their contributions to the team or on successful collaboration, but rather on their performance within the line of business they represent.

This sets up an automatic disincentive to collaborate and has the potential to derail important and innovative virtual team initiatives. That said, although OnPoint’s study notes the potential for accountability problems and recommends avoiding crossfunctional teams, it’s not an inevitable outcome.

 I’ve written earlier about the importance of a culture of accountability in any successful virtual team. The important takeaway is that leaders who are putting together cross-functional virtual teams need to ensure that clear lines of accountability and uniform performance measures are established at the outset.

 

Chris Corey SEO Wildman

Master Virtual Team Makeup for Business Advantage Part 2

Getting team

composition right is

critical to a team’s

success.

Setting up small, agile, high-performing virtual teams has enormous potential for companies to increase sales, penetrate new markets, improve business processes, and come up with the next generation of disruptive innovations.

But putting together a great team is tricky. OnPoint Consulting’s 2008 study found that more than 25 percent of teams were not performing up to par within many companies with significant investments in technology for virtual teamsi .

A KPMG study of outsourced IT found that 86 percent of companies lost more than 25 percent of IT benefits because of virtual team projects that had to be shelved or sharply downsizedii.

And a study of 120 virtual teams by Richard Hackman of Harvard found that fewer than 10% of team members could even agree on who was on each team.

Part of the problem is that teams – both the virtual and collocated types – are often thrown together without much thought or planning.

 

Booting an earnings boost

At a large, multinational manufacturing company with which Ferrazzi Greenlight recently worked, a team was formed to deal with some the company’s complex, interdependent businesses.

The goal was to optimize decision-making all along the value chain. The executive leadership realized that bringing such a team together had the potential to boost earnings by tens of millions of dollars.

But when we looked under the covers at the hastily assembled team, it was clear that not enough thought had gone into selecting the members.

The team was huge – more than 30 people – with a mixture of business, manufacturing, and commercial leaders, some of whom reported to each other.

While some members had deep knowledge of certain parts of the business vital for optimization decisions, others were included on an honorary basis.

By the time we were asked to help get the team on track, members openly acknowledged that the team was in disarray and that the optimization decisions it had made had fallen short of increased earnings projections.

As the manufacturer discovered, getting team composition right is critical to a team’s success. That’s especially true for virtual teams, which are more autonomous than collocated teams. Leaders of virtual teams must work harder to develop trust and rapport because such teams don’t always avail themselves of the benefit of frequent informal exchanges and seeing visual and body language cues – vital feedback mechanisms that help keep team members’ efforts aligned.

The manufacturing company is not alone.

I rarely see virtual teams that were formed with sufficient forethought.

In many companies, teams just seem to happen – coming together out of nowhere, grabbing any available resource, completely unplanned.

Months or even years later, senior executives have to face the unpalatable truth: the virtual team that was put together to slash costs is not only dysfunctional, it was a drain on the bottom line.

That same OnPoint Consulting survey of 48 virtual teams across a wide range of industries to understand what makes a high-performing team successful found that decisions about team composition – the size and structure of the team as well as the skills members bring to the team, including interpersonal skills – are among the most important predictors of virtual team success.

Chris Corey SEO Wildman

 

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5 Crucial Sales Process Steps Explained

A sales process is a systematic, repeatable series of steps that map out and track interaction with prospects from their first point of engagement with your business through to a close.

Sales Process Steps – What Are They?

Easily master your sales process using these 5 steps:

  1. Lead Generation (Outbound for Sales Reps)
  2. Qualify Leads (Budget, Capacity, Timing)
  3. Demonstrate Value (Translate into Prospect Needs, Wants, Desires)
  4. Guide Prospect Understanding (Manage Objections, Frame Thinking)
  5. Deliver and Support (Customer Satisfaction!)

Sales Process Steps – Explained

A standardized sales process steps outlines not only the main sales steps but also the tasks to be accomplished successfully at each stage – which are absolutely necessary for effective sales pipeline management. Leverage these steps in the sales process to increase win probability, influence customer deal size and speed pipeline velocity.

 

Chris Corey SEO Wildman

Created by: Pipelinersales Inc.

 

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Rules of Engagement for a Virtual World Part 1 

Rules Of Engagement In A Virtual World In this second paper in our New Way to Work series, Keith Ferrazzi, author and founder of the Ferrazzi Greenlight Research Institute, delves into a wealth of research on virtual teams in an effort to prescribe guideposts for setting up, managing and engaging virtual teams.

 We start with a look at selecting the right people for virtual teams and virtual work; understanding the impact of team size; and considering the use of advisors rather than team members to keep teams sleek yet well informed.

 You’ll learn about the optimal styles of communication for virtual teams. We’ll even dig into some interesting neuroscience and the creation and maintenance of team ties built on trust.

Introduction

The trend to virtual teams continues unabated. Clearly, we have our work cut out for us to make sure we’re as effective collaborating remotely as we are face-to-face. The notion of virtual teams applies as an overarching organizing principle as well.

Leaders that used to manage a hierarchy, then a matrix, are now managing relationships with a network of individuals they may never have met inside and outside our organizations. That broad virtual engagement makes sense.

 87% of respondents to our 2013 Greenlight Research Institute study on team effectiveness agree that relationships with their informal network has greater impact on achieving goals than people from within their formal reporting structure.

In our first white paper, “Characteristics of a Highly Engaged Enterprise”, we described the essential qualities of engagement – measure engagement, implement more engaging communications, and follow the rules of engagement in an increasingly virtual world.

 Now it makes sense to explore in more detail how the best of leaders are following the rules to score higher engagement and correspondingly better business results.

Technologies that help our virtual teams become more productive, successful, and innovative are an important aspect of it.

 They’ve existed for years under labels like “Unified Communications” and “Collaboration” and internal social network platforms.

But the Greenlight Research Institute study found the impact of today’s tools to be decidedly mixed.

 

More than 80 percent of respondents felt virtual communications technology improves employees’ sense of engagement.

 Yet more than half said constant connection to all streams of information distracted more than it contributed to their job satisfaction and productivity.

 In this paper, we’ll examine practices that leverage the full value of engagement solutions within virtual teams.

Melanie Turek, Vice President, Research at Frost & Sullivan, is one of many voices saying organizations achieve clear competitive advantage deploying blended communication/collaboration technology in advance of their competition.

We’ll look at a number of case studies that bear this out.

 As part of Greenlight Research’s focus on cracking the code of human behavior, we’ll also offer some useful rules related to leveraging engagement tools.

They ease the orchestration of high definition audio/video with a simple user interface that allows users to engage each other almost as naturally as if they were in the same room, which eases enterprise – and business network-wide adoption.

And we’ll even look at how you can leverage neurochemistry to positively impact engagement for your virtual team.

We hope you find this informative and useful in advancing the success of your teams.

Chris Corey SEO Wildman

 

i Lepsinger, Richard; DeRosa, Darleen (2010-09-09). Virtual Team Success: A Practical Guide for Working and Leading from a Distance (Kindle Locations 261-267). Wiley. Kindle Edition. companies ii http://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Global-IT-Project-Management-Survey-0508.pdf iii http://www.onpointconsultingllc.com/2011/10/the-profile-of-success-building-high-performing-virtual-teams/ iv http://businessjournal.gallup.com/content/25834/Discovering-the-Elements-of-Great-Managing.aspx#3 v Unify press release vi http://dbm.com/us/en/doc/onboarding.pdf 

Blogging

 

Blogging Marketing Platform: What You Need To Know

Blogging is a great way to do many things. You can use it to share your thoughts about any topic you desire. Whether you have a hobby that others could benefit from or you just want to share your opinions on varying topics, writing about it and sharing is a great way to get it out there and communicate with others. You can blog to share your life with family and friends that live far away and can't visit you on a regular basis. You can even blog for yourself if writing is something that you enjoy.

Yes, there are many ways to use blogging, but one of the most profitable ways is to use it as a marketing platform. As you consider blogging as a way to grow leads and grow your business, there are some things you should know that can help you make this journey as successful and as profitable as possible.

MarketHive

One of the best marketing platforms is MarketHive. MarketHive has the easiest to use and most powerful blogging platforms on the planet.

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive is not only a social networking site, in addition it contains a blogging platform, plus some amazingly effective web marketing tools to allow entrepreneurs to achieve success marketing their internet business, goods and services.

 Here are some of the internet marketing tools you receive once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You could be wondering just how much actually does MarketHive charge for these powerful online marketing tools, well the answer really is these tools are completely at no cost for life,no strings attached. These marketing tools would certainly cost you hundreds of bucks monthly, not at MarketHive. This is excellent news for the beginner as well as the expert internet marketer.

To Join MarketHive Is Very Simple Just Click The Banner Below:

One of the first things you want to do is begin blogging. If you have already been doing this, well, then you can keep blogging. While you blog, though, there are some things that you should keep in mind as far as your content goes. Your blog posts should be interesting and engaging. Share information that your readers will appreciate. You may right about a new product that you have coming up.

Another option is to share information about your line of products or the services that you offer. As you do this, be sure to share how what you have to offer will help make your readers' lives easier. Be careful to not only talk about your business, your products, and your services. While these are all great topics, your reader is interested in more. Share other things that will interest them. For instance, if you sell cars, share information about car maintenance, car washing tips, tips on buying cars, and other topics that can help your readers and your customers.

Content is crucial, but it is also very important to make sure your posts are grammatically correct. Make sure the professionalism in your writing projects the professionalism of your company. Misspelled words, poorly constructed sentences, and the like will make your company look bad.

Also, you should make your posts easy to read. Again, this will depend on your niche, but include headings, lists, and other features that helps to make your content easy to read and scan over. People today want quick and straight and to the point. So make sure that you offer this so they stick around and read your blog posts and then take action.

Now, that you have these helpful tips for blogging in general, knowing how to use your blog to grow your profits is helpful. As you use blogging as a marketing platform, it is important to quickly draw in your readers. You can do this by placing a web banner or a call to action button within your blog. This allows readers to know exactly how they can get the item or service you offer.

While blogging in general is a great thing you can do for your business, using it as a marketing platform by stepping it up a notch is another good choice. Blogging allows your target audience to find you in many different ways, but by adding a call to action quickly and easily into your content, the reader is more likely to visit your site and take action. Use the helpful tips that have been shared here and you can watch your business grow.

http://markethive.com/chriscorey

Preparing for SEO in 2017: yes it’s that time already

It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.

The world of SEO continues to change at lightning speed.

Customer usage and expectations, not to mentionGoogle’s algorithm updates, keep us marketers continuously making adjustments.

Complacency will easily destroy your rankings, and this will be dangerous for any business interested in surviving in modern marketing.

Considering that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing and optimization will be critical to the success of any website.

As we prepare to head into Q4 2016, it is a good idea to look at the trends and developments that we have seen throughout this year to start to understand where we are likely heading next.

Here are a few trends that we singled out as being particularly important as we prepare or 2017…

Schema

Using a schema markup is becoming increasingly important with changing Google and user trends.

Schema makes it easier for search engines to understand your site, thereby helping to ensure that it is displayed correctly. Schema can also be particularly helpful when Google decides to display rich answers, such as Quick Answers or a Rich Card.

Google likes to display answers that make it easier for users to find what they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready.

Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014 to over 40% by the beginning of 2016. Schema can help make the purpose and content of your site clear, so your text is more appealing for a snippet boxes.

Of course, we can not neglect the trends of SEO 2017 without talking about RankBrain and artificial intelligence.

Since this machine learning is now Google’s third most important ranking factor, brands need to make sure their sites are easy for a machine to interpret. Schema can help make this a reality. As artificial intelligence is likely to grow in the future, using schema now can keep your site prepared for whatever the future brings.

Hybridization and breaking down barriers

As users become increasingly sophisticated online and the demands of digital marketing draw professionals closer together, it is clear that the brands maturing in modern marketing break down the silos that separate their digital marketing departments.

Mobile users access their email messages, desktop users redeem social media coupons, and those clicking on your PPC ads expect a consistent user experience with what they had when they landed on your site through organic.

To reach these customers, an estimated 80% of digital marketers worldwide expect to be running hybrid campaigns, and professionals need to be prepared for these changes.

To make sure your team is on board:

  • Host trainings where you help members of different teams get to know each other’s goals and strategies
  • Create collaborative projects where members of different teams come together for joint goals
  • Develop common documents between the different teams that define vocabulary, expectations, and roles so that everyone can communicate effectively

Changes on the SERPs

Google has been experimenting this past year with the SERPs. Specifically, they have been increasing the number of characters allowed in some of the meta descriptions and titles.

This trend can be a challenge for marketers to take advantage of because they have not been rolled out to all websites, nor has Google announced that they are permanent.

For the sites that do receive the extra real estate, however, there are great opportunities for including more keywords and more compelling descriptions to help attract people to the website.

To take advantage of these developments, you should consider:

  • Continuing to use your main keyword at the beginning of your title and meta description in case you are restricted to the original character limits
  • Using the extra space to expand your description
  • If your meta descriptions are less than 100 characters, increase them to avoid having your description get buried with the new longer limits

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SEM alignment and intent signals

Since searches with commercial intent on average display a higher number of ads at the top of the page than other searches, click-through-rates are lower for organic search results as compared to those with fewer top-of-the-page.

Knowing which terms have organic search results above the fold is critical to prioritizing efforts.

For these topics, organic and paid search teams should work together in targeting these terms to boost ROI for both paid and organic efforts.

It’s also important for these teams to understand what content is currently ranking for these buying terms and to align their content strategy and planning to create web pages and assets that map to what searchers are looking for.

Conversely, for discovery topics where search results have fewer ads, organic search teams should take the lead in identifying content needs and developing high-performing online experiences that attract and convert more customers.

Mobile and speed

Since Google first introduced the AMP project at the end of 2015, the importance of speed, particularly on mobile devices, has grown.

Google has always known that slow load times hurt the user experience, which is why a one second delay results in a 7% reduction in conversions. With AMP, Google can amplify the importance of speed.

AMP was initially created for news sites. The format strips away all the extras of a website, helping it load faster. According to Google, using AMP can improve loading speeds by 15 to 85%.

Mobile has also seen a growing emphasis on the importance of micro moments.

 

The micro moments describe the reflex of people turning to a device to answer an immediate need.

These needs fall under one of the following categories:

  • The I-want-to-know moments
  • The I-want-to-go moments
  • The I-want-to-buy moments
  • The I-want-to-do moments

When brands are able to answer these needs, they are able to provide the optimal mobile experience and improve their reputation.

These AMP pages serve the I-want-to-know moments in particular. Recently, however, AMP has begun spreading beyond this niche industry to the I-want-to-buy moments, with eBay optimizing millions of pages for ecommerce users.

As speed, due to the AMP optimization, begins to dominate more of the mobile digital ecosystem, it will become even more important for brands to shorten their loading times. Even brands that do not use AMP will still be impacted by the increasing expectations of customers for fast sites.

To make sure your brand is ready, consider:

  • Avoiding unnecessary images and scale down the images that are placed
  • Do not use images that are very complicated and would require long load times
  • Keep only the essential cookies
  • Compress your website if possible

SEO in 2017 is likely to be just as surprising and exciting as it has been in the past. Brands need to use their time now, however, to start strengthening their sites for the trends of the future.

Writer: 

seowm

 

4 Aug / 2016

Smart Marketing

 

Addressing the Complexity of Consumer Purchases

Many digital marketers will cite specific factors when taking about the buying process of a consumer. Variables such as age, location, gender and even income level come into play. There is no doubt that all of these concerns are very important, but are we missing something? To put it another way, what happens if you have identified all of these factors and your sales are still slumping? Assuming that you have not tried to market the chocolate tea kettle, the chances are high that you might still be failing to appreciate one key factor that is frequently overlooked. Namely, that the decision-making process of consumers can be broken down into three category (1). These are:

• Products that extensively solve a problem.

• Products that provide limited means to solve a problem.

• Everyday purchases (such as food and consumer goods with a limited lifespan).

Let’s take a look at how these behaviors can affect the ways that a product is viewed.

 

The Mentality of the Buyer

A student who has just graduated from college is not likely to choose a product or service that extensively solves a problem (such as an expensive vacuum cleaner). Instead, he or she will normally be much more concerned with limited problem-solving products such as the cheapest type of pasta or whether it is better to choose powdered or liquid laundry detergent.

In the same respect, the mother of a newborn baby will tend to be looking for products that extensively solve problems as opposed to cheaper alternatives which may be of lower quality.

Finally, consumer goods such as cereal, socks and other “normal” items are not likely to be extensively analyzed for their ability to solve problems. There is very little thought involved during a purchase.

 

How Does This All Fit Into Digital Marketing?

Although this may appear to be common sense, you might be asking how these observations fit into the world of digital marketing. Even though these theories were written long before the age of the Internet, their principles in terms of buyer behavior are just as relevant. The fact of the matter is that whether a consumer realizes it or not, they are constantly making choices throughout the buying process. These choices are based upon how the product in question is PERCIEVED to help them. So, it makes sense that businesses which promote the problem-solving benefits of a product are more likely to enjoy greater success. To put it another way, consumers simply want to be confident that they are making the best choices possible (2). While this may not be as relevant when referring to buying a pair of socks, this concept is very important when speaking of email automation software or a website design service!

Clear and concise information is the best way to point out the benefits of a certain product. This could be a simple phrase, a mission statement or very literally stating with the item is intended to accomplish. Here are three examples:

1. Burger King: Have it Your Way

2. Johnny Walker: Joy Will Take You Further

3. Coca-Cola: I’d Like to Buy the World a Coke

In each of these phrases, the consumer is not only being told what the product delivers, but they also induce action. In turn, the buying process is simplified to an extent. This targets the very real human relationship between consumer and product.

You might have noticed that some of these strategies (such as the one produced by Coca-Cola) existed decades ago. Still, the principles are just the same in the world of digital marketing. Knowing how a product or service can solve a problem is the key to secure sales within your customer base.

Richard Tipsword
Markethive Developer

Sources:

1. www.researchgate.net/publication/235361430_The_Theory_of_Buyer_Behavior

2. theconsumerfactor.com/en/3-decision-making-processes-purchasing-behavior-of-consumers/

 

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blogging

blogging

Blogging – Why We Love It!

Blogging is not a new activity, at least for those who jumped on the blogger bandwagon a couple of years ago. But more recently, it’s become a platform for all kinds of social, commercial and personal stories and information. While blogging may have started out as an internet fad, these days it’s much more widely used in business, as well as by individuals.

Blogging – tell your stories.

We love telling our tales of woe or triumph, writing witty anecdotes, or simply sharing our thoughts with the rest of the world. Blogging has given us the opportunity to get our opinions published for everyone to see, to comment on the latest big news items or celebrity gossip. Writing down our daily thoughts helps us to get the worries and frustrations of life out of our heads and lets us share our big moments on the blogging pages.

Blogging – share your interests.

One of the fantastic things about blogging is that we can write about absolutely anything; hobbies, lifestyle, children, school and work. There’s a whole host of blogging sites dedicated to particular interests, and we can keep up to date with other people’s views on things that we have in common. Whether it’s the latest technology, gadgets, cars or computer games, or things like travel and holidays, we can stay in touch with the most up to date information.

Blogging – get involved in the community.

Charity associations, local clubs, and community groups can use blogging to get their organizations known by a wider reaching audience. Online accounts of recent events is a great way to use blogging pages to get publicity, while a short piece on the next meeting or class can help promote the work of the club, and may even attract more participants or volunteers. The great advantage of blogging over writing web pages is that it’s quick and easy, and can be done by almost anyone!

Blogging – promote your business.

Many companies now use blogging pages as an informal way of connecting with their customers. For the smaller, or new business owners, it’s an excellent way to publicize their products without expensive advertising costs. Just by posting a regular blogging column, small companies can often draw in more business than by the more conventional methods.

Blogging – making a profit.

The biggest shake-up in the blogging explosion has most likely been caused by internet entrepreneurs. Promoting their online products and services has been helped tremendously by putting up several blogs to support their ventures. Blogging has hugely increased the potential traffic to new and existing websites, giving the marketers much more exposure to people using search engines for specific information. Blogging in itself has become a money-making business, even for beginners in the internet marketing business.

Having become one of the greatest internet resources for all types of people, blogging is usually free, easy to get started, and gives us all the opportunity to reach a massive worldwide audience!

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn’t only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

Or Skype me. My Skype ID is imboyd681. Please put Markethive in the Skype message.

 

Thanks,

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

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