5 Marketing Statistics that You Should Not Ignore in 2016

Have you been keeping up with the latest digital marketing trends for this year? If you are like most, it can be tough to find the time to stay abreast of the best practices and techniques to keep in mind. This can place you at a very real disadvantage and you could soon find that your organization is suffering as a result. To save time and energy, let's take a look at the top five trends which experts believe will dominate the remainder of this year.

 

Marketing Automation

According to the latest sources, marketing automation will have a 20% greater impact within the digital world when compared to 2015 (1). There are two reasons behind this observation. First, specialists are increasingly realizing that they require a greater amount of flexibility in terms of time to connect with their audiences. Automated software can help to bridge this gap. Secondly, the software itself is becoming more advanced and intuitive. For example, the free Inbound Marketing System called Markethive, is a Market-Network that has all the marketing tools you could ever need, it's a content marketer's "dream come true"!

 

Content Marketing

This trend has actually carried over from last year, and for good reason. We have always said that content is king, and these days, its reign is supreme. Generic texts and other “fluff” simply won't do the trick in 2016. Content needs to be centered around the needs of the user as opposed to the search engine. Organic content will rank higher and generate more interest; both important to increasing conversion rates.

 

Mobile-Friendly Campaigns

This is another metric that cannot be overstated. Once again, mobile-friendly architecture should really come as no great surprise. Recent figures have pointed out that there are no less than 7.19 BILLION active mobile phones in the world (2). This is higher than the population of the earth! Smart marketers are now understanding that the future of any digital campaign relies upon tapping into this massive infrastructure. Be ready to see most pages optimized for mobile phones as well as the humble app take its place within the forefront of advertising.

 

Wearable Technology

While this hardware has been around for the past five years or so, it is only recently that it has become affordable for the average consumer. From smart watches to Oculus Rift and other unique devices, it seems as if the dreams of science fiction writers are soon to become a reality. Where does wearable technology fit into the world of digital marketing? Many companies are now developing unique applications to enhance the products that they are offering. In doing so, they hope to tap into a tech-savvy demographic that represents the younger generation. 2016 is likely to be the first year in which such an approach hits the mainstream market.

 

Big Data

Better CRM and CMS systems have given rise to the prevalence of big data within the marketing world. It is now easier to interpret and implement observations such as buying habits, user demographics and location. This should all enables businesses to better target their existing audience while also expanding this audience to include a wider consumer base. However, the downside to this is that competition is likely to be quite fierce. This is the main reason why by data needs to be combined with small data in order to address the very human side of any sales campaign.

We can see that some trends are a continuation of the previous year while others could very well define the ways in which marketing campaigns are constructed into the future. Recognizing these tendencies is the first step towards developing an effective strategy while placing all of your efforts in the right direction.

Richard Tipsword
Markethive Developer

Sources:

1. http://www.smartinsights.com/lead-generation/marketing-automation/

2. http://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html

3. http://www.smartinsights.com/internet-marketing-statistics/2015-vs-2016-the-digital-marketing-trends/

The 7 Secrets of Internet Marketing

Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such Google My BusinessBing Places and  online Yellow pages. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdwordsBing Ads, however those can become costly. The most effective I recommend is Markethive  

not only has it becaome the most powereful for marketing, it is also free. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

Chris Corey CMO Markethive

Contributor Michael Fleischner

Written by Shantanu Mittal

Market Networks have been studied and defined in great detail, most notably by James Currier of NFX Guild.  (pro-tip:  If you don’t know what a market network is, read James’ post before continuing on.)
Here at Bee Partners, we have been at the forefront of investing in market networks through early investments in companies like TradesyBuilding Connected, and Vacatia, and have even seen other marketplaces in our portfolio transition towards a more market-network like approach.

I was introduced to this concept when I first joined Bee and am fascinated by its power to help startups achieve scale so quickly.

 

But how do market networks get started in the first place? What changes can trigger the creation of a market network? The answer, in my opinion, is a change in the power dynamic between the buyer and seller creates the perfect ground for a market network.

This is an insight that became clearer  when I applied  the market network concept to the healthcare industry. The healthcare ecosystem is a complex network with payers, providers, patients and pharma companies. A lot of health IT investment has gone into improving the ease and efficiency of each of the individual stacks in the ecosystem. But a huge opportunity exists in new market networks that connect these stacks. Traditionally in the healthcare industry, power has been concentrated in the hands of providers and payers. However, with millennials focus on disease prevention and transparency of health plans, we are seeing a dramatic shift in the power dynamic towards a patient centric model.

Figure 1: Number of Registered Studies Over Time

Startups have already started to take advantage of this shift in power dynamic through new market network concepts that focus on the consumer. We are seeing new market networks to help patients find the right doctors and health plans. The focus is on consumer convenience and transparency.  Market networks have created tremendous value and this shift to a consumer driven healthcare model has only just begun. With new trends like Telehealth and democratization of genomic data, we can expect to see a continued evolution of market networks in healthcare.

Another major area of healthcare that is frequently overlooked in the health IT ecosystem is the drug development network. Here too we see a potential for market networks between pharma companies that develop new drugs and hospital sites that have the ability to conduct clinical trials. And recently, we are starting to see a change in the power dynamic in this network. The number of trials being conducted has gone up exponentially in the last 10 years (see Figure 1), but the number of trial sites has not increased to such a degree. This change in supply and demand has led to clinical trial sites now gaining more power; Florence Healthcare is in the process of capitalizing on this emerging opportunity. Florence started off as a workflow software tool for the clinical sites, but saw this change in power dynamic happening and soon evolved into a market network connecting clinical trial sites with pharma companies willing to sponsor trials.  Florence solves the biggest problems at the clinical edge of the network, and by freeing those bottlenecks, helps the sponsor side too.

Fence Healthcare recently announced a $1.7M raise from leading investors including Bee Partners, Bessemer Venture Partners, Dartmouth Angel Fund and FitBit VP Will Crawford. Since launching in January, usage of Florence’s SaaS tool has grown over 150% month over month.  Ahead of the funding, Florence secured agreements with some of the biggest institutions in drug and device development: UCSF, Mt. Sinai, and Sloan Kettering’s PCCTC Cancer Research Center.

We are excited about increasing our exposure to the healthcare industry through a market network, and are thrilled to be supporting Andres GarciaRyan Jones, and Michael Kassin, MD, and their team at Florence.  For more details on Florence’s recent success, click here, and if you’d like to connect with the Founders, please let us know!

Chris Corey

CMO Markethive

 

 

 

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How I learned about market networks from James Currier, Nir Eyal, and the NFX Guild

I’m going to share with you how I came across a great group of Entrepreneurs called NFX Guild and the idea of Market Networks which unveiled Markethive. I must first tip my hat to this group of professionals whom I have yet to meet face to face.  This group of investors and pioneers in their chosen fields have no clue to the fact that they have changed my life forever.

I will first start with some members of the group. Mind you I have never met or even talked to any of the gentleman I am going to name in this post.

#1 on my list of members is

James Currier

Managing Partner, 
NFX Guild

James Currier published an article titled “From Social Networks To Market Networks”. Before reading his article I had never heard of James Currier or of the phrase Market Network. But James talked about how the past ten years were about social networks, however the next ten years are going to be about market networks.

He also believes that with social networks being a trillion-dollar industry in comparison market networks will dwarf them to become the very first quadrillion dollar industry. This is expected to be the single largest economic event in human history.

#2 on my list is

Nir Eyal

Author,

"Hooked: How to Build Habit-Forming Products"

Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders.

In his book Nir Eyal talks about the importance of having a technology that creates a habit for users to want to come back often enough until it becomes ingrained in their daily ritual. He goes on to write” Systems that improve with age are the sought after prizes as they retain growth and are considered monopolies, not commodities.”

Customer becomes more valuable to the company over time. He also states that if a company creates a unique product that can do this, then that company is poised to be very disruptive in the market.

So how is it that these two gentleman with respect to Market Networks and habit forming products come to have such a large impact on the life of someone they have never met?

The event happened because I have been working with Thomas Prendergast on a company called Markethive. Markethive is a full force market network with a full suite of tools for entrepreneurs to use for free.

(insert video)

It Is a fully functioning Market Network that navigates like Facebook with tools. IE:

  • a powerful blogging platform that integrates and improves the power of WordPress.
  • AAA+ rating with Iron Port. A 99.97% email deliverability to a customer’s inbox within 3-5 minutes
  • Completely customizable capture page
  • The capability of creating reach in the billions through other Markethive users subscribing to your blogs. If they subscribe one time to you it will automatically auto post to all of the social networks that they have attached to Markethive.
  • Completely integrated statistical tracking for all blog posts, profile pages, capture pages and capture page widgets.
  • All widgets have one click capture. I.e. Facebook, Twitter, Gmail, Google+ and more.
  • Sophisticated marketing management and campaign execution.
  • A Powerfully integrated systems providing streamlined functionality and control.

With access to powerful marketing tools you can execute marketing campaigns that produce real results.
 

Almost as important as the tools themselves though, is the ability to keep all of your information and activities organized.
 

The features in this area allow you to accomplish everything you need to launch and manage professional level marketing campaigns.
There are different types of campaigns for different purposes and goals.
As a result there are a range of tools at your disposal:

 

  • Manage advertising vendor records.
     
  • Create advertising co-op's with groups of members.
     
  •  Establish tiny URLs for specialized use.
     
  •  Define sophisticated website rotators to distribute leads.
     
  •  Track websites on your asset map.
     
  •  Monitor and evaluate keyword terms.
     
  • Manage and verify Backlinks to your website

If you price all these services out it would be upwards of $500.00 per month and with other systems, they do not communicate with one another. Even if I do find a SaaS that can communicate with your auto responder as well as all your website it still doesn’t communicate and organize the blog post with all the social networks which is a major problem in our industry.  So Markethive solves this issue for many bloggers and internet marketers.

Markethive intergrades all of this so that it all works together and again provides all these tools for free. This is a far better system than most all options we have found excluding the price point. When you then add in the fact it is free, Markethive creates massive industry disruption while becoming a monopoly SaaS instead of a commodity SaaS.

Believe me we have scoured the internet and have actually done a comparison of the top seven lead nurturing systems that we could find. You can see our comparison here.

 

 

 

 

Mr. Prendergast started building Markethive four years ago and at the time he had no Idea that he was creating this massive Market Network that we believe will be the 400lb gorilla of our time in the new emerging niche on the internet Market Networks. 

Chris Corey 

CMO Markethive

Advantages and Disadvantages of Social Networking

In today’s techno technology-obsessed, social media and networking have become an intricate part of daily life. Social networks are websites and phone apps that allow people to create a personal profile, upload pictures of their life, update their status, and share information. These are very powerful mediums that have the ability to cause some great things, as well as some very bad things, to happen. Let’s look at all of the pros and cons surrounding social networks.

The Advantages of Social Networking

1. Staying In Touch
As we grow older, friends, family, and people that we knew, move away and it is very easy to lose touch with them. With social networks, this problem is essentially solved. It is extremely simply to find people on social sites, and once you do you can add them to your friend’s list and always be able to instantly communicate with them, as well as keep up with what is going on in their life.

2. New Connections
Meeting people can be difficult when the internet came around the dating world changed completely to try to fix this problem. Social networking is possibly the number one way that people met new friends or romantic partners in today’s society. Profiles and interests allow you to “pre-screen” a person beforehand to see if there are any deal breakers.

3. Aids In Criminal Cases
Whether people are aware of it or not, what they post on social media can very easily be used against them if they were to get in trouble with the law. Someone who is selling drugs, and may be posting about it on their social networks, can be caught in this way. This also applies for someone who gets caught drunk driving and was posting pictures of them at the bar moments before.

4. Gives Shy People An Outlet
Communication doesn’t come naturally to many people. If someone is very reserved or shy in their normal day to day life, social networking can be an outlet for them to share their ideas and thoughts with other people in a comfortable environment.

5. Connecting Kindred Spirits
Finding someone who is interested in all of the same things that you are can be tough, especially if you are interested in something unique. Social networking allows you to connect with entire groups of people who are interested in the same things as you, helping to grow friendships and enrich lives.

The Disadvantages of Social Networking

1. Cyber Bullying
Bullying has been a problem among young people, and even adults, for as long as we can remember. However, when social media came around, this bullying was taken to an entirely different level. Cyber bullying is when a person is continuously bullied through online accounts. Cyber-bullying is such a problem because it can be 24/7 harassment, and it can also be done anonymously.

2. Misinformation Spreads Like Wildfire
Social media has become the number one source of news and information for the majority of people. I know this may sound scary, but I assure you, it’s true. People will read something and immediately take it as truth, and spread this information on to their friends, and so on and so forth. This can cause major falsities to taken as real life headlines.

3. Easy Prey
People are always “checking in” with their exact locations on social medias, advertising where they work, and providing much more sensitive information. Predators, such as rapists, can also obtain this information and easily identify where they can find you at any given time. This is a large danger. The danger is also spread on to the children, who may not have much of a clue of who is okay to speak with and who is not.

4. Less Real Life Interaction
Twenty years ago, if it was someone’s birthday you went and saw them in person, or sent them a birthday card. Today, however, we simply write a quick little message on their Facebook wall and leave it at that. All of the interactions that we have with people have become incredibly in personal.

Important Facts About Social Networking

  • 28 percent of all news is obtained through social media websites.
  • The average person spends nearly 4 hours a day on social networking websites! That’s a whole lot of time.
  • There are currently 1.19 billion users registered on Facebook.com.
  • 80 percent of all the “Pins” on Pinterest are actually just repins.

Chris Corey CMO@markethive.com

 

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Barack Obama may have finally destroyed America’s #1 advantage

In July 1944, just weeks after the successful Allied invasion of Normandy, hundreds of delegates from around the world gathered in Bretton Woods, New Hampshire to determine the future of the global financial system.

The vision was simple: America would be the center of the universe, and every other nation would revolve around the US.

This arrangement ultimately led to the US dollar being the world’s dominant reserve currency which still remains today.

Whenever a Brazilian merchant pays a Korean supplier, that deal is negotiated and settled in US dollars.

Oil. Coffee. Steel. Aircraft. Countless commodities and products across the planet change hands in US dollars, so nearly every major commercial bank, central bank, multi-national corporation, and sovereign government must hold and be able to transact in US dollars.

This system provides a huge incentive for the rest of the world to hold trillions of dollars worth of US assets– typically deposits in the US banking system, or US government bonds.

It’s what makes US government debt the most popular “investment” in the world, why US government bonds are considered extremely liquid “cash equivalents”.

As long as this system continues, the US government can continue to go deeper into debt without suffering serious consequences.

Just imagine being totally broke… yet every time you want to borrow money there’s a crowd of delighted lenders eager to replenish your wallet with fresh funds.

This may be the US government’s #1 advantage right now.

You’d think that they would be eternally grateful and take care to never abuse this incredible privilege.

But no… not these guys.

In fact, they’ve done the exact opposite. Over the last eight years the US government has gone out of its way to eliminate as much of this benefit and alienate as many allies as possible.

They’ve abused the trust and confidence that the rest of the world placed in them by racking up record amounts of debt, waging indiscriminate wars in foreign lands, and dropping bombs on children’s hospitals by remote control.

They’ve created absurd amounts of regulations and had the audacity to expect foreign banks to comply.

Plus they’ve levied billions of dollars worth of fines against foreign banks who haven’t complied with their ridiculous regulations.

(Last week, for example, New York state financial regulators fined a Taiwanese bank $180 million for not complying with NY state law.)

And they’ve threatened to banish any foreign banks from the US financial system who don’t pay their steep fines.

Abuse. Deceit. Extortion. Not exactly great ways to win friends and influence people.

It’s as if Barack Obama pulled together the smartest guys he could find to make a list of all the ways the US government would have to screw up in order to lose its enormous financial privilege… and then he went out and did ALL of them.

The US government is practically begging the rest of the world to find an alternative to the US dollar and US banking system.

Even the government of France, a key US ally, called into question continued US dominance of the global financial system after the US government slammed French bank BNP Paribas with a $9 billion fine.

There have already been some attempts to displace the United States in the financial system.

China has been aggressively setting up its own competing financial infrastructure, something called the China International Payment System.

It’s been a slow start for the Chinese, but they’re building momentum. Though I’m not sure China is the answer in the long run.

While banks around the world may not care for the long and strong arm of the US government, the Chinese government doesn’t exactly inspire trust either.

But now there really is an alternative. Technology.

Ripple, a blockchain-style protocol that’s funded by Google Ventures (among others), is now being utilized by international banks to send and receive transactions directly.

The way international bank transfers work now relies exclusively on the US financial system.

Large foreign banks have what’s called a “correspondent account”, typically at a major US bank like JP Morgan, Citibank, etc.

A correspondent account is essentially a bank account for other banks. Our company holds funds at a bank in Singapore, for example, whose US dollar correspondent account is at Bank of New York Mellon.

Foreign banks’ US dollar correspondent accounts are typically at major Wall Street banks because that’s the epicenter of US dollar transactions.

So when a bank in Australia sends US dollars to a bank in South Africa, that payment actually flows from the Australian bank’s correspondent account in the US to the South African bank’s correspondent account in the US.

The entire transaction effectively takes place using the US banking system.

Again, this gives the US government enormous power over foreign banks. Any foreign bank that doesn’t do what Uncle Sam commands can be excommunicated from the US banking system.

And without access to the US banking system, a foreign bank will be unable to transact in US dollars, and hence unable to conduct any global business.

This is a death sentence for a bank. The US government knows this and has been blackmailing global banks for years.

But now technology is providing another option.

Banks don’t have to use the US banking system anymore; they can send real-time payments internationally using the Ripple protocol.

Two months ago a Canadian financial services company sent the first-ever institutional cross-border payment to a German bank.

This isn’t some wild theory or conjecture. It’s actually happening.

Just this morning a group of 15 banks in Japan signed up to start using Ripple, and dozens of banks plan to use the protocol within the next six months.

The technology is cheaper. Faster. Superior. And it doesn’t come with any US government strings attached.

So it seems Uncle Sam may have finally shot himself in the foot for the last time.

 

Original Article appeared here:
https://www.sovereignman.com
BY: Simon Black
August 23, 2016
Santiago, Chile

25 Aug / 2016

What is Cryptocurrency?

A cryptocurrency is a medium of exchange like normal currencies such as USD, but designed for the purpose of exchanging digital information through a process made possible by certain principles of cryptography. Cryptography is used to secure the transactions and to control the creation of new coins. The first cryptocurrency to be created wasBitcoin back in 2009. Today there are hundreds of other cryptocurrencies, often referred to as Altcoins.

Put another way, cryptocurrency is electricity converted into lines of code with monetary value. In the simplest of forms, cryptocurrency is digital currency.

Unlike centralized banking, like the Federal Reserve System, where governments control the value of a currency like USD through the process of printing fiat money, government has no control over cryptocurrencies as they are fully decentralized.

Most cryptocurrencies are designed to decrease in production over time like Bitcoin, which creates a market cap on them. That’s different from fiat currencies where financial institutions can always create more, hence inflation. Bitcoin will never have more than 21 million coins in circulation. The technical system on which all cryptocurrencies are based on was created by Satoshi Nakamoto.

While hundreds of different cryptocurrency specifications exist, most are derived from one of two protocols; Proof-of-work or Proof-of-stake. All cryptocurrencies are maintained by a community of cryptocurrency miners who are members of the general public that have set up their computers or ASIC machines to participate in the validation and processing of transactions.

History of Cryptocurrency

bitcoin stack

The first cryptocurrency was Bitcoin. Bitcoin was created in 2009 by a pseudonymous developer named Satoshi Nakamoto. Bitcoin uses SHA-256, which is a set of cryptographic hash functions designed by the U.S National Security Agency. Bitcoin is a cryptocurrency that is based on the proof-of-work system.

In April 2011, Namecoin, the first altcoin, was created to form a decentralized DNS to make internet censorship more difficult. In October 2011, Litecoin was released and became the first successful cryptocurrency to use scrypt as its hash function rather than SHA-256. This gave the general public the ability to mine for litecoins without the purchase of specific hardware such as the ASIC machines used to mine Bitcoin.

Litecoin began receiving media attention in late 2013 – reaching a market cap of $1 billion.Ripplecoin, created in 2011, was built on the same protocol as Bitcoin but services as  a payment system – think of it like a Paypal for cryptocurrencies that supports any fiat currency, cryptocurrency, commodity or even frequent flier miles.

Cryptocurrencies & Market Capitalization

Bitcoin is the largest cryptocurrency in both market capitalization, volume, acceptance and notoriety, but it’s not the most valuable coin. NEMstake, while only having a market cap of $1,116,720, trades at $1,117 a coin. Looking at the market cap, Litecoin takes second place after Bitcoin with Ripple close behind.

One coin that you are more than likely familiar with is Dogecoin. Dogecoin ranks, on average, thirds in trading volume, but has a relatively low market cap – ranking number six in the largest cryptocurrency.

hashWhat is a Cryptocurrency Hash?

Cryptocurrency mining power is rated on a scale of hashes per seconds. A rig with a computing power of 1kH/s is mining at a rate of 1,000 hashes a second, 1MH/s is a million hashes per second and a GH/s is one billion hashes per second. Every time a miner successfully solves a block, a new hash is created. A hash algorithm turns this large amount of data into a fixed-length hash. Like a code if you know the algorithm you can solve a hash and get the original data out, but to the ordinary eye it’s just a bunch of numbers crammed together and remains practically impossible to get the original data out of.

SHA vs. Scrypt

While Bitcoin and a several other coins are mined using SHA-256, Litecoin and many other coins, use Scrypt. This are the two major hashing functions, but several different kinds exists and are used by other cryptpcurrencies such as scrypt-N and x11. The different hashing functions were adopted to answer concerns with the SHA-256. Before, individuals were able to mine Bitcoin with their GPU’s, which require a large amount of energy. But as Bitcoin grew in popularity, ASIC SHA-256 machine were built which  made GPU mining obsolete.

To give you an idea of just how powerful these machines are, a mining rig running 4 GPU’s would get a hash rate of around 3.4 MH/s and consume 3600kW/h while an ASIC machine can mine 6 TH/s and consume 2200kW/h. This effectively killed GPU mining and left many individuals worried about the security of the network. With less individuals being able to profitably mine from their home computer, the network become less decentralized. Scrypt mining was implemented with the promise of being ASIC resistant due to the memory problem it introduced.

Scrypt hashes require lots of memory, which GPU’s are already designed to handle and ASIC machines were not. However, Scrypt mining require a lot of energy and eventually scrypt-ASIC machines were designed to address this problem. At this point Litecoin consideredchanging their proof-of-work function to avoid ASIC mining. Scrypt also taut that their proof-of-work is much more energy efficient than SHA-256. Bitcoin blocks are solved at a rate of 1 per 10 minutes while Litecoin blocks are solver at a rate of 1 per 2.5 minutes.

securityCryptocurrency Security

The security of cryptocurrencies is two part. The first part comes from the difficulty in finding hash set intersections, a task done by miners. The second and more likely of the two cases is a “51%” attack“. In this scenario, a miner who has the mining power of more than 51% of the network, can take control of the global blockchain ledger and generate an alternative block-chain. Even at this point the attacker is limited to what he can do. The attacker could reverse his own transactions or block other transactions.

Cryptocurrencies are also less susceptible to seizure by law enforcement or having transaction holds placed on them from acquirers such as Paypal. All cryptocurrencies are pseudo-anonymous, and some coins have added features to create true anonymity.

 

Cryptocurrency Legality & Taxes

Taxation

Bitcoin Taxation

While cryptocurrencies are legal in most countries, Iceland and Vietnam being an exception – Iceland mainly due to their freeze on foreign exchange, they are not free from regulations and restrictions. China has banned financial institutions from handling bitcoins and Russia, while saying cryptocurrency is legal, has made it illegal to purchase goods with any currency other than Russian rubles.

In the U.S., the IRS has ruled that Bitcoin is to be treated as property for tax purposes, making Bitcoin subject to capital gains tax. The Financial Crimes Enforcement Network (FinCEN) has issued guidelines for cryptocurrencies. The issued guidelines contain an important caveat for Bitcoin miners: it warns that anyone creating bitcoins and exchanging them for fiat currency are not necessarily beyond the reach of the law. It states:

“A person that creates units of convertible virtual currency and sells those units to another person for real currency or its equivalent is engaged in transmission to another location and is a money transmitter.”

Miners seem to fall into this category, which could theoretically make them liable for MTB classification. This is a bone of contention for bitcoin miners, who have asked for clarification. This issue has not been publicly addressed in a court of law to date.

Cryptocurrency Services

There are a host of services offering information and monitoring of cryptocurrencies.CoinMarketcap is an excellent way check on the market cap, price, available supply and volume of crypto currencies. Reddit is a great way to stay in touch with the community and follow trends and CryptoCoinCharts is full of information ranging from a list of crytocoins, exchanges, information on arbitrage opportunities and more. Our very own site offers a list of crypto currencies and their change in value in the last 24hrs, week or month.

Liteshack allows visitors to view the network hash rate of many different coins across six different hashing algorithms. They even provided a graph of the networks hash rate so you can detect trends or signs that the general public is either gaining or losing interest in a particular coin.

A hand website for miner is CoinWarz. This site can help miners determine which coin is most profitable to mine given their hash rate, power consumption, and the going rate of the coins when sold for bitcoins. You can even view each coins current and past difficulty.

Chris Corey

CMO Markethive

Images from Shutterstock

 

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Market-Network: A New Type of Business Model

Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.

The gold rush has already happened.

But a new business model has emerged.

Market-networks are hybrid animals: part social network, part marketplace, part SaaS. [1]

It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.

It’s a marketplace. Professionals come online together to find other parties with whom they can do business.

It’s a SaaS tool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.

Social networks are designed to connect people. Marketplaces are built to sell simple products and services at scale. SaaS tools are here to make your job easier.

Market-networks focus on more complex services; the types of services that are not easily scalable and require more human collaboration. [1]

So get your pick-axe and prepare yourself for the next gold rush.

Think about the number of opportunities in M&A, scientific research, construction, management consulting, marketing, media production…

[1] Thanks to James Currier for sharing his thoughts on this emerging business model.

[2] Here are a couple of examples:

AngelList is a market-network.

It’s a social network for startups and investors. It’s a marketplace where business angels can find startups to invest in and startups can post job openings. It’s a SaaS tool that helps business angels create syndicates and startups get introduced to business angels.

Contently is a market-network.

It’s a social network for freelance writers. It’s a marketplace where companies can find writers to create content—articles, eBooks, and other kinds of marketing collateral. It’s a SaaS tool that helps content marketers organize their editorial calendar, manage the writers’ work, and track the performance with analytics.

Article originated here:
https://boostcompanies.com/market-network/

Meet Writer Guerric

Guerric de Ternay is an entrepreneur
and digital & marketing strategist. A large
chunk of his work focuses on behavioral
science, customer experience, and digital
strategy. His passion?
Helping people and businesses level up.

 

 

 

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7 Ways To Accelerate Your Success As An Entrepreneur

 

age Credit | Huffingtonpost

 

There are two types of entrepreneurs. And knowing which one you are is critical to your development. There is the entrepreneur that just works hard. Someone who puts in unthinkable hours, is completely confident in their business, creates detailed plans – but at the end of the day, never seems to have much to show for it.

And then there is the entrepreneur who works smart. They put in as many hours as is required, only plan as much as needed, are confident but not delusional, are open to new ideas, and constantly look to the advice of people more experienced than them.

If you’re an entrepreneur and you’re reading blogs like this one, I’m sure you want to know how you can make sure you are the latter. The problem most of us have though, is not knowing exactly what to do to accelerate our success. If we’re going to be working hard we want to know we’re also working smart.

So the question is, what can you focus on to make sure you’re working smart, and making leaps and bounds in your business?

Here are 7 ways to accelerate your success as an entrepreneur:

1. Limit your time with people who bring you down

Entrepreneurs quickly learn that striving to do something bigger than those around them can be messy. People often start to project their own fears onto you, undermine your vision, suck energy from you, and ultimately drag you down.

Cutting people out should be a no nonsense process, but that doesn’t mean it should be rushed. Sometimes you just need to distance yourself or you need to redefine boundaries in your relationships. If you’re around people that don’t bring anything to the relationship, belittle your dreams, or talk you out of them, then you need to limit your time with them.

 

2. Set smaller goals

The number one factor that allows entrepreneurs to waste time is not having specific goals. Lack of clarity in your business does two things: You either spend too much time focusing on the wrong areas of the operation or you make yourself feel overwhelmed by the idea of reaching such a huge goal.

In order to see success you have to be specific about what you want to accomplish. If you don’t know what those steps are, that’s completely okay. It just means you need to do more research, read more books, talk to a mentor or even look for advice in forums. Remember, we’re in the digital age where almost any information is available, we just have to find it and act on it.

“Goals are the fuel in the furnace of achievement.” – Brian Tracey

3. Live by the 80/20 rule

The Pareto principle suggests that around 80% of effects will come from only 20% of causes. In practice this may mean that 80% of the market may be owned by 20% of businesses, or 80% of sales result from 20% of clients. For you, it means 80% of your results will come from 20% of your most important activities.

To live by the principle, constantly track and evaluate your time and results in order to determine what your 20% most effective activities are. You can then delegate, automate, or eliminate the rest.

 

4. Surround yourself by like minded people

It’s very easy for entrepreneurs to slip into the habit of trying to do everything by themselves. Unfortunately, this just slows down your growth. Finding a mastermind and being around likeminded entrepreneurs can help you in countless ways. Finding a mastermind group has many benefits including, networking with potential mentors, collaborating with other business owners, cross-promoting, or learning successful habits.

 

5. Invest in a coach

All world class athletes have a coach. Without them, they never expect to compete at the highest level. So why would you expect to reach your entrepreneurial potential without a coach?

What you may not know is that most world class business leaders have personal coaches. Everyone from Google Executives to U.S Presidents like Bill Clinton have had coaches. You may need help with strategy, habits, and self-defeating thought patterns, or you might just need accountability.

If you’re just starting out, coaches can seem like a big investment, but when you find the right one, they’ll pay it off tenfold. A lot of business coaches offer free consultations, so make sure you do your research and find a coach that resonates with you personally.

“I absolutely believe that people, unless coached, never reach their maximum capabilities.” – Bob Nardelli

6. Redefine your personal boundaries

If you want to get ahead in business fast, you have to learn to redefine your personal boundaries and put yourself first.

Putting yourself first means your business goals come before everything else; that includes drinking with friends, dealing with negative influences, watching Netflix for hours on end, or telling yourself that you can’t do something.

 

7. Meditate

Meditation is beneficial for everyone, and this goes tenfold for high performers. A huge proportion of successful people swear by meditation. From NBA players like Kobe Bryant, to US Marines to hedge fund managers like Ray Dalio, and Media Moguls like Russell Simmons and Oprah Winfrey—success follows meditation. That’s because it works. Get away from any ideas that it’s a fad, or it’s just not for you.

Meditation has some incredible benefits:

  • Improved immune function
  • Improves ability to focus
  • Decreased anxiety, stress and depression
  • Increase in Positive emotions
  • Improves emotional intelligence
  • Increases compassion
  • Improves introspective acuity
  • Improve willpower

The game of entrepreneurship is a long one. However, when you play it smart, you can see massive growth in a relatively short amount of time.

If tackling all of these at once is too much for you, just start with a few then add one a month and in no time you’ll be absolutely crushing it.

Chris Corey

CMO Markethive Inc.

by Benjamin Fishel – 

21 Aug / 2016

The Valentus Connection

I have known Dave Jordan for several years now. He is a brilliant and empathetic man. We have much in common. He is the founder and CEO of Valentus. I was once a distributor when they launched. I terminated that distributorship for several reasons.

  1. I was poorly matched to my sponsor. He was simply unprofessional and I exercised the 6 month rule and terminated my position with plans to return after 6 months to seek a better sponsor.
  2. The CEO of the company and I see eye to eye regarding customer centricity and what a customer centric MLM company should look like. See my most recent article in this regard @ http://hive.pe/it a Markethive Blog.

    With that said it was clear it would take time for Valentus to shift into a more concentric model and even more so, to actually become a customer centric system so this also affirmed my terminating from the company, until such time I felt they actually deserved my recognition for pushing forward into “customer centricity”.

You will notice the following milestones of Valentus that separates this company from “ALL” of the rest of the companies. The following illustrates this:

  1. A product that has demand and 80% reorder rate. But even more telling, is this product sells at auction on Ebay (backed up by historical search) a selling point about 25% above the cost point. This is un heard of in MLM.This is a product that the demand is growing and the selling point increase backs up.
  2. Valentus delivers a portfolio of pages. Some are only for retail, another is a lead taproot system. Others are for recruiting distributors. So, there are Leads pages, Customer acquisition pages (retail sale), and distributor acquisition pages. Further noted, all pages are responsive too.
  3. There is the ability to drop ship samples to prospects automatically from the back office dashboard. This one feature alone, saves the distributor time, frustration and money.

Also knowing Dave Jordan as I have done, I know he has plans and I am part of those plans to build a truly customer centric business. I am confident and have been assured this being the case we can expect Valentus to eventually deliver the following promise:

  1. Virtual inventory (much sooner than you think too), therefore allowing the distributor to keep inventory ready for drop shipping at the company warehouse, to accommodate online selling, on our own pages, Ebay, Amazon, Alibaba. Olx, Kajijij, etc.
  2. Self-replicated Amazon stores, were we as distributors, have the option to automatically have an Amazon store, were, Valentus collects the money, sets the price threshold and ships the product. But they are our stores, were we manage them, promote them and add other inventory as we wish.
  3. 800 telemarketing service platform: Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

    It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more need for charming leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

  1. Customer and Lead co-op acquisition: This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.
  2. API (Application Programming Interface): Distributor selling on Amazon, Ebay, Alibaba, etc.

    Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

    API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

    Basically allows the company to remotely control pricing, merchant collection, shipping and communication via the distributors Ebay, Amazon, etc. account

  3. Social Marketing Aps and systems: Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

Momentum

What does that mean?

Momentum is a mystery to most Network Marketers but it’s also the most talked-about and influential subject in MLM. It is also maddening.

I mean both in a fantastic and exciting way.

Embracing the possibility of ‘getting in before momentum’ is a miraculous thing if you want to build a huge business in the shortest period of time. When momentum is happening, recruitment and sales accelerate in ways that make you scratch your head. Fast Pace becomes SILLY Fast Pace. So many people join your team that you can’t keep up with training everyone.

In the middle of it, as things get fun, each time you check your genealogy report and expect to see it up a few hundred people, it multiplied to thousands and suddenly your heart beat gets faster and faster. People look at you and you seem to walk on clouds.

If you believe in the power of momentum, you will sound like a ‘loon’ in discussions about your company’s growth so keep it to yourself.

The goal of this blog post, is to bring the most maddening and sometimes mysterious concept of momentum to the forefront. Companies going into momentum are not ‘sure things’ going forward, but as I have long believed, momentum moments can be captured by a few lucky network marketers.

I can’t be there to tell you when that happens, because no one told me. But it is a lifestyle altering scenario that can make sense for some.

Why Are We In Search Of Momentum

When there is no momentum, we are extremely vulnerable to distraction and defeat. Our inner critic awakens, and we start second-guessing ourselves, doubting the possibility of success. Other people’s demands creep in, asking for our attention and focus. We start to look at new projects or ideas that seem even more worthy of execution, tempting us to move onto the next big thing without ever finishing.

Many years ago I studied NuSkin

And what you see on the graph below is the growth cycle of Nu Skin starting in 1984.

As you can see in 1989, this company went from $40 Million in 1989 to $5oo Million in 1991, all the way to $1 Billion in 1993.

500 Millionaires were created in this company during that time. Some people kept pace with that company during that explosive growth and saw their income skyrocket within a very short period of time.

Richard Poe in his Wave III book shares the following explanation:

Typical Growth Patterns of Successful Network Marketing Companies

According to Richard Poe, author of Wave 3: The New Era in Network Marketing, there are four distinct growth phases that typically occur in successful network marketing companies.  Knowing these phases and knowing what phase your prospect company is in is key to potential big money.

  1. Formulation: This is the first two years when start-up is happening.Ninety percent of network marketing companies fail during this period.
  2. Concentration: At this stage the company enjoys $3-$50 million in annual sales.This is the “growing pains” stage, when the company has to adapt to rapid growth and change in order to service its swelling customer base and sales force.
  3. Momentum: This is when the company’s annual sales explode as geometric growth kicks in.Typically, sales jump from about $50 million to $500 million annually in about five years.At this stage, the product becomes a household word, sales people rush to join the company and make very good money.Those who were fully established in the company at the onset of the momentum can make fortunes overnight.
  4. Stability: Now the company continues to grow, though less spectacularly.The product line is often diversified to try to create a new wave of momentum.
  5. Other Criteria: It is also important to determine if you have a growing high quality product line (especially consumables) and you may have winner.Finally look at the Founders and other backers and determine if they have a good success record and they can bring wide exposure to the business.

As of this writing, Valentus is breaking all sales records throughout the industry. Unlike like most MLM companies, Valentus has taken 2 years to reach $40 million in sales.

But what’s important is that $40 million needs to be produced in one market to enter into momentum. Valentus is headed to do over $40 million worldwide in the second year of business. This is where critical mass will push us into momentum and people will hear about Valentus from everywhere.

How many millionaires will be created when Valentus enters into momentum?

I personally don’t think it’s a question of how many it’s going to be, but WHO are they going to be? Because it’s going to happen and we’re poised for this right now.

In this early stage of creating momentum it is extremely important to overcome any barriers that come your way. As momentum increases, this will become easier but in the early stages it may take a focused effort if problems come your way. A train moving at full speed will smash right through a brick wall and keep moving; however a single rock placed properly can prevent a stopped train from getting started. So in the early stages of creating momentum, if problems or obstacles occur, do whatever it takes to get past them and move forward. That same problem will become easier as you see more and more success.

Thomas Prendergast
CEO
Markethive, Inc.