July 2016 / 13 posts found

Affiliate Marketing Mistakes – Part 3

by Tip
Promoting irrelevant programs Promoting as many affiliate programs as possible in an effort to maximise your revenue streams may sound appealing to new affiliate marketers just starting out. However there will come a point where your site will lose its focus, particularly if you are trying to adhere to all of these programs. As a result, content quality will suffer, alienating your hard-earned traffic which will eventually drive them away. Instead, focus on a small group of relevant programs your site will complement, as this will be far more manageable for you and far more rewarding for those who visit [...]

The Power of the Outbound Link

by Tip
in SEO
Modern Marketing: The Power of the Outbound Link Determining the correct SEO and marketing strategies can be a bit difficult in this day and age. One of the most common “gray” areas centers around the use of outbound links. There are arguments both for and against their use and unfortunately, these strategies have often been associated with negative effects (1). This is much more of a myth than a reality. The fact of the matter is that outbound links have ALWAYS been used to boost SERP rankings and enhance SEO techniques. So why should marketers always employ these handy tools [...]