Perfect Home Business Marketing Strategy

Home Business Marketing Strategy

Let’s say you have set up a new home business and it is now time to start marketing. Where do you begin when you might never have done this before? What are some of the biggest factors as you move forward?

A perfect strategy is hard to build, but with the three factors listed here, it will become easier.

The right strategy is out there for those who are patient and willing to understand the nuances of what marketing requires.

Maximize Use Of Social Media Ads

Social Media Marketing

It is social media ads that remain valuable for those wishing to market their home business. The leads are targeted, and it is easier to generate high-quality clicks without wasting time. Other methods for marketing a home business will not yield as much value like this (from all of the paid options).

Whether it is Twitter or Facebook, you need to give this a chance to flourish.

Marketing campaigns run on social media platforms have tremendous potential and work well for those who are patient and split-test everything. Play around with the ads being used and the text displayed. You want to target with precision to get the best possible leads.

Value SEO

SEO

SEO is critical because it is “free” marketing in essence. You are looking to rank for keywords and remain higher up in the search results. It is an easy way to keep seeing new traffic without putting a dime in.

This is a great long-term strategy and has to be a part of your marketing approach.

Using paid options and nothing else is a great way to blow through your budget as a home business. You might not have as much to spend compared to a large corporation, so SEO is vital in creating balance.

Build Diversity In Campaigns

The perfect marketing strategy for a home business owner has to encompass diversification. You cannot run campaigns through one platform or one approach unless you are looking to put your eggs all in one basket. You want to be patient and learn that diversification is your best friend moving forward.

You want to try new methods and build several campaigns to maximize potential.

Online Marketing Methods

You never want to trust one way even if it is red hot right now and is creating leads. You are running a home business that has to last for a long time to come instead of something that could falter.

This is what setting up a home business marketing strategy is all about at the end of the day. You want to incorporate these details into your campaigns and then move forward. It is not easy to get a campaign started, and success will take time unless you are lucky.

Data_Annualized

For those who are pursuing these options, look to work hard and split test as much as possible. Pay attention to the data when spending money to see the value you are getting. This is priceless information that will help tweak your approach as time goes on.

Do not get cozy even when results are coming in.

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Online Writing Opportunities Aboud

They say, “A rising tide lifts all boats” and I think this is one of those ‘tides’. According to this article, entitled, “A first: More workers at online sites than newspapers” by Paul Bedard of the Washington Examiner, newspapers are being forced to lay off staff because of the growth of online publishing.

Could this be the demise of traditional newspapers? Sure it could.

For a similar example, look at what happened to the railroad industry in America over the last 150 years. After being the only way to travel and move stuff long distances for many decades, the railroad companies became all proud and short-sighted and refused to recognize what the growth of the highway system and the automobile industry in America was going to the freight and passenger transport business.

And then they woke up one morning to realize that their market had moved on to other forms of transportation. Today, the trucking business is huge. Railroads are not. And that’s not to mention what containerized, intermodal shipping has done to the traditional railroad model. Or how other countries have built ultra modern railroad systems that make ours look like a state fair ride.

My point is that this headline is a further indication that there is plenty of opportunity for writers. I’m not a recognized pundit or guru but I started writing by simply blogging about my Salsa dancing activities. And today here I am in Barranquilla, Colombia living a fairly unique life…all because of opportunities I found via writing.

Here at Markethive, I think we’ve all got a great opportunity to develop our writing skills. You’ve got to start somewhere so you may as well start with a friendly audience. Of course, with our unique blogging system (especially our Blogcasting feature), we’ve got a great opportunity to expose our talents…. or develop them.

The above-referenced article also implies to me that there’s an online opportunity for writing about things other than ‘dog training’ too (the traditional examples used in online writing classes). People are getting all kinds of news (which traditional news media does not provide) on the internet now, e.g. expat living, backpacking travel, alternative geopolitical news, and many more subjects).

One can write about just about anything nowadays on the internet and find some interested readers. You just need to get started, pick a niche or two (or three) develop a style, and start cranking out content. If it’s something you like writing about, it shouldn’t make any difference that you probably won’t get paid for it initially. You’ll get better and you’ll eventually get paid.

Online writing. Go for it!

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Highly Effective Facebook Marketing Tips

FaceBook Marketing Tips

Facebook has over 1.6 billion monthly active users and over a billion daily active users globally. In simple terms, almost everyone online is on Facebook and businesses need to have a strong presence on the social network to reach more potential clients and enhance brand awareness. Here are a few Facebook marketing tips to help you increase your reach and engagement on Facebook.

Invest in Facebook Ads

FaceBook Ads

There are over 2.5 million advertisers on Facebook and this number is growing rapidly. It has also been observed over the years that Facebook is slowly turning into a pay to play platform. This is also due to the fact that almost every business is on Facebook and everyone wants to be in front of the same audience. The organic reach is decreasing regularly due to enhanced competition and changes in Facebook algorithm that favors a particular kind of content.

Therefore, it is recommended for businesses to start investing in Facebook advertisements to reach targeted audience. A well-designed ad campaign on Facebook not only helps in increasing the reach of the Facebook page but it also helps in promoting brand awareness. Facebook advertising offers excellent targeting capabilities which mean it’s easy to reach targeted customers at a very low price point.

Use Facebook Insights

FaceBook Insights

You are leaving a lot of money on the table if you are not using Facebook insights. It’s an analytics tool that helps in keeping track of your pages’ likes, engagement, comments, shares and a number of other things. It is imperative for businesses to use this tool to understand their audience and get a measure of the success rate of their marketing efforts.

Contests

FaceBook Giveaway

One of the most effective ways to increase engagement on Facebook is to host contests and giveaways. Giving away stuff for free generates a lot of interest and does not cost much, especially when compared with the enormous benefits in terms of brand awareness and increase in engagement.

Contests not only help in increasing traffic but also increase fan base and shares. If the content is really well-designed, it may also go viral.

Valuable Content

Write valuable Content

Needless to say, people go to Facebook to keep up with their friends but also read interesting content. If your content isn’t interesting, it won’t get much traction on Facebook. However, the content not only needs to be useful but also needs to be presented in an engaging manner.

Take a look at some of the biggest websites online that craft their social media posts in a manner that encourages people to click and read further. Try to emulate them and make sure that the content quality remains good so that people keep coming back for more. The content should also include relevant images.

Videos

FaceBook Videos

Facebook algorithms place a lot of emphasis on video these days. This is due to the reason that Facebook is trying to promote itself as the video platform of choice. People also like to watch videos online and online video is growing rapidly. Businesses are likely to generate higher engagement rates by posting high-quality videos and promoting those posts regularly.

 

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social media

social media

So What Is A Social Media Network?

Basically, a social media network is made up of individuals or organizations that are connected through various social contacts ranging from casual acquaintances to family members. Social networks are established to encourage connections and communication to occur on a wide variety of levels.

A basis for the theory of social networking was a study performed by Stanley Milgram in 1967 that established that any two random United States citizens are connected to one another by a series of six intermediaries, on the average. This idea was made more popular by the play and subsequent movie, “Six Degrees of Separation”, as well as the television show “Six Degrees”. Current Internet experiments continue to explore this concept, such as the Ohio State Electronic Small World Project and Columbia’s Small World Project.

These experiments currently confirm that five to seven degrees of separation are sufficient to connect two people through the Internet. This also serves to confirm the potential effectiveness of Internet social networks to build new connections between people.

The first Internet social network began in 1995 and has 12.9 million visitors today. This makes it difficult to comprehend the rule of 150, also known as the Dunbar number that states that the size of a genuine social network is limited to about 150 members. Over 200 Internet social networking sites exist and the number of members that belong to most them steadily increases.

In an Internet social networking site, a group of founders sends messages to invite members to join the site. Those members then invite additional members and the links continue to grow. Some social networking sites offer viewable profiles for members, address books and online social connections on a social or business level. Many Internet social networks are open to the public.

Internet social networks are a convenient way to link with new people, both personally and professionally. Consider that the senior director of Nielson/NetRatings, Jon Gibs, states that Internet “…social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites.”

The following are 20 of the most Popular Social Media Sites Right Now published by Antony Maina

Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.

Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.

Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.

 

Ida Mae Boyd
Developer

 

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How To Create A Blogging Marketing Platform

Blogging Marketing Platform

One of the best ways to generate consistent sales on the Internet is to have a blog. This is a website where you are able to post information every day, sometimes every hour, presenting information and also selling products. You need to submit your posts in a certain manner in order to maximize the amount of sales that you will make.

If you put too much free information, people will be conditioned to only expect free information and when you try to make a sale, they may become offended and stop visiting your blog. If you present too many offers to buy, the same effect can occur. Here is how you can create a profitable blogging marketing platform that can make you sales 24 hours a day.

Reasons To Have Your Own Marketing Blog

One of the most important aspects of having your own blog is that you can build your reputation. The people that make the most money on the Internet, or even in real world off-line businesses, are those that are well known and respected in their particular field. You can build yourself up as an expert, and also build the brand of the products that you sell, prompting many people to continually buy products from you based upon your reputation.

The other reason that you want to blog regularly on your marketing blog is to get people to come back consistently. If they know that you are presenting new information every few days, or even every few hours, they will be constantly checking to see what else you have to offer. However, it is the order of the posts that you make, and the content that is presented, which can mean the difference between something that is very successful and profitable, or a blog that simply fails.

How To Post On A Marketing Blog

Establishing Authority

When you are posting on a marketing blog, if this is your very first one, the first three posts that you make should be a minimum of 1000 words each, and you should also not sell anything to the people that will be reading. You want to condition them to believe you are an expert, and based upon the information that you present, this will come through with each post that you make.

It is then expected, due to the conditioning that most people have when interacting with Internet marketing blogs, that you are going to at least present one offer. This offer should be a small offer, perhaps a product for less than $20, which is reasonable in the eyes of the reader.

Subsequently, you will then post one more content post, and perhaps a video that will go along with that post that is also posted on your YouTube channel. After that, you will then rotate content posts with marketing posts in order to condition your readers. Once this conditioning is set in the minds of those that are reading your blog regularly, they will begin to make more regular sales. This is how you build your reputation, and also your consistent revenue, by posting on your marketing blog.

How To Take This To The Next Level

Free Giveaways

Once you have over 500 readers which can be achieved very quickly, you will then want to offer something for free which they can obtain by subscribing to your newsletter. This content will be separate from what you are posting on your blog, or it can be the same. It just depends on the market that you are in and how much content is actually available. You need to also consider how many products you can sell on a regular basis.

If there are not that many, such as with downloadable products, you may have to search extremely hard to find digital products opposed to physical ones. You can supplement this by recommending Kindle books, or physical products that are related to your particular niche such as weight loss supplements if you are in the diet industry. Once you are able to market hundreds of different products, mixing this up with your content, you will be able to take your business to the next level of profitability in no time at all.

Lead Generation Process

After you have built your reader base, your subscriber list, and you have a list of hundreds of products that you can market, you essentially have a business that can work on autopilot. You can simply have someone write all of the content for you, add it to your autoresponder, and your emails will do the selling.

Best of all, by building your reputation as an expert in the industry that you are in, your recommendations will go a long way. They will be more likely to purchase what you are recommending even if you do not personally own the product, helping you to make more sales every single day.

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Information About Blogging Marketing

Blogging Marketing

In the modern age of marketing, the average marketer has more tools for their trade than ever before. Whereas once only the labels of a product and the salespeople themselves moved a product, it wasn’t long before billboards, advertising and the psychology of marketing became an increasingly important part of the modern world.

While each of these means is relatively costly for small businesses, the increasingly profitable businesses of the twentieth century made great use of these resources on both the local, national and at times even the international level. By the dawn of the twenty first century, marketing was down to a science and nearly anyone could sell nearly anything and with the right marketing techniques, could succeed at it magnificently.

The Evolution Of Marketing

Again, however, a number of these techniques were quite costly and well out of the reach of most small businesses. With the dawn of the internet, however, once expensive marketing is now cheaper and easier than ever. However, internet marketing and e-commerce are not like traditional commercial marketing methods at all. This new digital frontier calls for newer, more state of the art marketing techniques than traditional advertising would.

This is because the technology has advanced so far that now marketers can be incredibly focused on very specific markets, ranging from falconers to Elvis impersonators. And, with the increasing prevalence of newer, more advanced internet technologies, this field is only getting more and more complicated.

Blog Marketing

Among the new technologies that marketers of the twenty first century will have to embrace if they want to thrive in the new global economy is blogging. This is a fairly simple programming technology that was still unthinkable a mere twenty years ago, but is already changing the way businesses and individuals live.

Politicians, authors and a dizzying array of experts use blogs to do anything from advance a political agenda to keeping their fans updated on their upcoming works. Many creative professionals find that blogs are a fine way of advertising their services, while a number of non profit and political groups have found that the ever growing world of blogs (known as the blogosphere) is an amazing way to have their voices heard without spending a fortune on advertising.

Business blogging is a type of blogging where the blogger writes about subject matter related to their employer’s business. This can be quite varied depending on the business. A publishing house may use it to release previews of upcoming work, while a software company could easily keep their customers updated on how quickly new products are being developed.

This is quite distinct from hobby blogging (where the blogger is simply keeping the blog as an entertaining hobby) and professional blogging (where the sale of advertising and merchandise provides an income stream to the blogger). A business blog is intended solely to keep customers updated on matters pertaining to a business, whatever it may be.

Digital Content

The main benefit of business blogging is simple visibility on the expanding digital world of the internet. “Online visibility” is a simple term that actually means quite a bit. It incorporates a wide ranging of technological and marketing matters that any modern marketer worth their salt will have to learn to compete.

What it boils down to though is the ability of people on the internet to notice the business through one means or another. Whether this is hearing about a competent plumber on a crowd sourced service review site or learning about a specialty product on a dedicated forum, one way or another, online visibility is what enables customers on the internet to learn about a business and their products.

Business blogging is a very important element of online visibility, along side social media outlets, search engine optimized results and any number of other ways you can bring people to a business’ website and from there ideally purchase their products or services.

Drawing Traffic

Blogging is a very good way to link people to a business’ websites and offers a secondary option for how people can find a business via a search engine such as Google or Yahoo. A business blog offers a great deal of options for content, but is intended to get more people to notice a business in the realm of the internet.

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facebook marketing

facebook marketing

Facebook Marketing: Are You Using It in Your Business?

As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic to your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.

Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic to your website. You need to write a lot of good articles to read that is related to the products or services that you are selling and you also need to join groups and participate in them. Also, your website need to be attractive.

Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.

However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular sites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging in and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic.

In Facebook, you will see all kinds of people with different social backgrounds.

Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.

Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups in Facebook.

Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.

Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.

Then, try joining groups with interests that is related to the products or services that you are selling.

Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.

Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing yourself.

You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.

Ida Mae Boyd
Developer

 

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Expected Google Algorithmic Trends for 2016

 

 

SERP rankings are important for your business to enjoy the success that it deserves. Unfortunately, we can often become too caught up in standard marketing approaches and fail to realize that many of these could be outdated due to a Google algorithmic update.

Although even the experts are not certain as to what we can expect for 2016, there are a few likely trends which could very well take shape in the months ahead. Let’s take a look at a handful of the most dramatic.

 

Duration-Based Video Rankings

This trend is actually quite interesting, for it signals that Google is placing more importance on the overall user experience than ever before. We are all aware that videos now play a massive role in rankings and client conversions, but this is predicted to substantially change in 2016 (1). Google will now view how long a visitor spends watching a video under the assumption that longer viewing times indicate content of a higher quality. So, this could also affect your SERP rankings. Keep your videos short, to the point and most importantly, entertaining!

 

Email Interaction

This next prediction has actually caught some users by surprise. In the past, companies would have been only mildly concerned with how their emails were categorized based upon their content. It was volume more than anything else. Some believe that Google may begin to incorporate which folder an email is sent to alongside standard rankings.

 

For example, messages which are defined as spam could have an impact upon your overall rankings. This very same concept could apply if a user automatically marks an email as spam or places it into her or her junk folder. So, quality will need to be emphasized over sheer quantity.

Rich Search Results

You may have noticed that certain searches provide more in-depth results (such as Wikipedia, Google maps or links to videos) than others. This is another “wave” within the SERP Ocean that is expected to take shape. This is actually considered to be more of an ongoing trend than a future prediction (2).

Sites that rank higher and which are able to offer high-quality content are likely to enjoy a better visual presence within the SERP in general. This professional appearance will obviously lead to higher inbound hits and increased conversion rates. Meta tags, adding PageMap data and rich snippets can all help you to develop such a presence.

Mobile-Friendly Advertisements

This should once again come as no great surprise considering the emphasis that is now placed upon mobile-responsive websites. For some time, Google has been adapting their search engine to accommodate the needs of modern mobile phones. However, we should note here that they recently filed for a patent to transform the bulk of their texts to meet the needs of the smartphone-wired consumer (3). Why is this important for your site? Assuming that your page is not able to meet the needs of the mobile user, its rankings will suffer even more than in the past. So, it is now more important than ever before to include such features as long-scrolling pages, easily downloadable graphics and an overall uncluttered page to appeal to the mobile user.

As we have mentioned previously, there is still a number of questions in relation to what we may or may not see emerge from the bowels of Google in the coming months. We have only highlighted some of the most important areas to take into account. Adapting to these trends now can save you a great deal of time and frustration in the not-so-distant future.

Richard Tipsword
MarketHive Developer

Sources:

  1. http://seopressor.com/blog/2016-google-algorithm-changes-14-predictions-from-google-patent/
  2. https://support.google.com/customsearch/answer/1626952?hl=en
  3. http://mobilemarketingmagazine.com/google-velocity-targeted-advertigins-patent/

 

 

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Free Online Marketing Tools For Your Success

Free Online Marketing Tools

Since you have an internet business there are a variety of marketing tools that you just cannot do without. In many cases these tools can be costly, but what if I told you that you can get these tools totally fee, and not only free, free for life.

It really confuses me that these days some people are still not using the the right tools to market their business. Without using the marketing tools, and having the right marketing tools in place you are just wasting your time and the effort you are putting in and you will surely fail.

Markethive

The tools that I am and many of my associates are using everyday to build their business are free online marketing tools offered by Markethive a Social Network created by entrepreneurs for entrepreneurs. Markethive has some very valuable and powerful online marketing tools that is needed to be an successful internet marketer.

Markethive has all the tools that you need and more:

Blogging Platform

One of the best way to get information out on the web is by blogging and with Markethive’s Blogging System and Platform you will be able to get your content to not only be shared on social networks, but by your fellow Markethive members,and the other parts of Markethive’s blogging system, such as blog sharing, blog cocktails, and blog casting, It is so very powerful.

Autoresponders

One other important marketing tool is an autoresponder, Markethive offers an autoresponder that will get your messages delivered. You are able to create unlimited campaigns with ease.

Markethive also has:

SEO Tools
Email Broadcasting
Lead Management System
Conference Room

Markethive also has daily training in addition to workshops, with some remarkable marketing strategies to up your marketing efforts.

Markethive Workshops And Training

These are only the essential internet marketing tools you really need to have the results you deserve. Obviously there are more tools nonetheless they will come later, once you have everything above set in place.

Also your online success would depend on how well you work your online business. Having all of the tools in the world will never be any use if you treat your business as a hobby.

Free Intenet Marketing Tools

Marketers don’t have to spend in order to get access to great tools. Markethive offers the best internet marketing tools completely free. You don’t have to spend a lot of money in order to be an effective marketer. Join Markethive For Free And Start on your road to success.

 

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Top Lead Generation Tips

Lead Generation Tips

Lead generation is the process of generating interest and collecting inquiries for products and/or services of a business. Leads can come from various sources and activities. For instance, they can come from telemarketers, direct mail, and utilizing various strategies on the Internet. In this article, we will be going over some of the best Internet based lead generation tips that you are going to be able to implement and execute into your business in order to effectively increase the amount of prospects you can obtain for your business.

Top Internet Marketing Lead Generation Tips:

1. Strengthen Your Blog

A blog is one of the most important ways of being able to increase the quality of traffic to your website. A blog can effectively position your business in a way that can help to increase the accuracy of your target market. By effectively optimizing your blog content, you should be able to generate the right kind of traffic to your website which should in turn increase conversions on your website.

The more that you blog and the more information you provide on your blog, the more people are going to perceive you as being an expert. This is a great thing for generating leads because the more people that believe or perceive you being an expert means the more people are going to trust you and convert from leads into actual customers.

2. Optimize Your Landing Pages

Landing Page Optimization

When it comes to creating landing pages, the most important thing that you can do is optimize them. A landing page is only going to be effectively if it is properly targeted to it’s intended traffic. By effectively optimizing your landing pages to your target audience, you should be able to properly optimize your business to the point where you should be able to effectively convert traffic into actual leads. By ensuring that you have the right context, your conversions should rise.

3. Simplify The Entire Prospect Experience

Keep It Simple

Another important thing that you are going to want to do throughout the prospect experience is simplify it. Your ultimate goal should be well known from the moment the prospect hits your landing page. If your goal is to obtain the contact information of your prospect, they should be aware of that instantly.

For this reason, you are going to want to scale back on the redundant and/or unnecessary elements from your landing pages and really focus on the core message and your calls to action. That way, you will be able to properly control what your prospect sees and what they can be distracted by. By limiting the amount of options a prospect has to explore on your website, you will be able to effectively control their experience and allow them to focus on your call to action/objective.

4. Utilize Webinars

Webinars

Webinars can be an amazing tool for lead generation. By utilizing Webinars, you will be able to effectively draw prospects through your inbound content and allow them to learn more through the webinar to gain access to even deeper content. By doing this, you are going to be able to effectively obtain a lot of hot prospects information and you will be able to carefully weed out the prospects that simply are not your target audience throughout the Webinar experience.

5. Give Away Value

Free Giveaways

When it comes to lead generation, perhaps nothing is going to be more effective than giving away value. Everyone loves getting stuff for free. This is why giving away free things that provide a good amount of value is such an integral and successful part of any inbound marketing strategy. You should be creating things that you are going to be able to give away to encourage prospects to become actual leads.

This is going to offer them value in exchange for their information. As customers are becoming more aware of what and who they give their information to, it is important to provide them with something in return. A solid e-book, newsletter, or something else will offer them a good amount of value for their contact information and details. You never want to ask someone for their information without providing them with something in return.

Lead Generation

As you can see, lead generation is something that needs to be focused on in your business. It is the best way to really create a tap for hot and ready prospects for your business. While you might assume it needs to be complicated and costly, it really doesn’t.

In fact, creating successful lead generation processes can be very quick and easy and simple. By implementing all of the tips above, you should be able to create and execute effective lead generation processes that should pull in more prospective customers to your business and allow you to experience great success overall.

Markethive

When it comes to lead generation a great site to join to implement your lead generation efforts is Markethive, Markethive offers free internet marketing tools, plus it has a powerful blogging platform that will get your content viral in just a short time,Markethive also has a social networking platform that was created by entrepreneurs for entrepreneurs. To get more details about Markethive go to:

http://tools-for-marketing.net/markethive-free-online-marketing-tools-and-so-much-more

 

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