The Top Six Social Networking Sites For Entrepreneurs

Social Media Sites

A lot of people out there are struggling to find a job. However, there are some people who have opted to forge a new path for themselves. If you become an entrepreneur, you can create your own career and become a big success.

Of course, in order to become successful, you’ll need to have the right tools. These six social networking sites are essential for any entrepreneur.

1. MarketHive

MarketHive

MarketHive is a social networking site built for entrepreneurs for entrepreneurs, MarketHive isn’t only a social networking site, in addition, it contains a blogging platform, and some incredibly effective online marketing tools to enable entrepreneurs to achieve success marketing their internet business, products and services.

Below you will find some of the marketing tools you’ll get once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You might be pondering how much does MarketHive charge for these effective online marketing tools, well the answer is these internet marketing tools are absolutely free for life,no strings attached. These online marketing tools would certainly cost you hundreds of bucks every month, not at MarketHive. This is good news for the beginner as well as the seasoned internet marketer.  Click the Banner Below To Join MarketHive

 

 

2. PartnerUp

If you’re trying to build a career as an entrepreneur, you will need to be able to seek out potential partners. This site allows you to connect with people that are looking for the same things you are. You’ll be able to find a business partner and put your plans into action.

3. LinkedIn

LinkedIn is one of the most famous social networking sites for entrepreneurs, and it’s also one of the most beneficial ones. A LinkedIn page is essentially an online resume. It has helped many people to secure a job.

However, LinkedIn also offers various groups that can be extremely useful to entrepreneurs. If you’re trying to build a career for yourself, you should make sure you join some of these groups as soon as you can.

4. Biznik

If you’re self-employed, you need to make sure that you stay motivated. The Biznik community is full of freelancers that you can bounce ideas off of. You will be able to share ideas and get instant feedback. You may also be able to meet people that will be able to further your career.

5. The Funded

Entrepreneurs are always looking for new funding sources. If you sign up at The Funded, you’ll be able to read reviews for a variety of funding sources. You will be able to ask questions and obtain more information before you sign up for funding.

 

6. Perfect Business

Some of the best social networking sites don’t just connect you to other people. They can also provide you with tutorials and other helpful information.

If you’re a novice entrepreneur, and you want to learn more, make sure you sign up for an account at this site. You’ll be able to watch tutorials, participate in online classes, and ask questions from experts. Before long, you’ll have a better understanding of what you should be doing to improve your career.

Social Media Marketing Rules

Social networking is a tool, and you need to make sure that you use it well. Sign up for an account at all of the sites listed above as soon as you can. Spend time creating a profile.

These sites have helped a number of entrepreneurs to become more successful. If you sink some time into them, they should be able to help you as well. These days, the online world is the best place to network.

 

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The Hidden Risks Of Facebook Marketing

FaceBook Marketing

These days, the majority of businesses rely on social media marketing. After all, social media has an incredible reach. There is no reason not to take advantage of what it can offer.

However, there are risks inherent in this kind of marketing. Companies should make sure they are fully aware of what can go wrong. That way, they can avoid these issues and benefit from Facebook.

Privacy Leaks

FaceBook Privacy

 

If employees have access to your company’s social media accounts, they could easily leak important company secrets there. Some people have released sensitive information because they didn’t realize it was a problem; others have accidentally leaked information they meant for their personal Facebook page. In some cases, former employees have intentionally leaked information in order to get revenge on their former employers.

To mitigate these risks, you need to be careful about who has access to your Facebook account. It is best to have one person managing all social media accounts. If they are going to be out of the office, they can schedule Facebook posts ahead of time.

When you allow all of your employees to use your social media account, you are opening yourself up to a host of risks.

2. Reputation Damage

Reputation Damage

In the past, you have probably seen people posting negative statuses or comments on the walls of various companies. If a customer has a bad experience, or is simply displeased with your recent choices, they may do the same thing to you.

Some companies get around this by having someone monitor their wall vigilantly. Whenever they see an inappropriate comment or status, that post is deleted.

Unfortunately, that method can backfire on companies. If people notice that statuses are being deleted, their anger may increase.

While you should make a habit of deleting genuinely offensive comments, you should also try to engage with customers that are upset. If you can resolve the situation with them publicly, you will be able to earn goodwill with other customers that are monitoring your page.

 Hacking

FaceBook Hacker

In theory, no one but your company should have access to your Facebook page. In practice, others get access to it all the time. It is not at all uncommon for the pages of major businesses to be hacked. Some hacking teams specifically make businesses their target.

In order to protect yourself from hackers, you should employ every security method that Facebook has. Requiring two-step verification, for example, can keep people from accessing your account if they do not also have access to your cell phone.

You may also want to utilize a program that will help you to develop and store stronger passwords. You will be able to create a password that no hacker will be able to guess.

Risk

As you can see, there are a number of risks that are associated with Facebook marketing. Luckily, every one of these risks can easily be avoided. You can use Facebook regularly without damaging your company’s reputation. Facebook is an excellent tool as long as it is used wisely.

MarketHive

 

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blogging

blogging

Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.

 

Ida Mae Boyd
Developer

 

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Finding The Best Social Networking Sites For Entrepreneurs

Social Media Sites

Social networking is one of the most valuable tools that an entrepreneur has at their disposal. Social media will allow you to connect with customers, advertise new products, and earn consumer trust.

When you are an entrepreneur you want to be out there in the world. The best and easiest way to do this is through social networking. You want to be on the social networking sites to be seen and get your brand out into the world. Follow the following tips will give you some excellent results if you stick to the task. Remember to never give up.

Find A Social Networking Site For Entrepreneurs

Markethive

Getting connected on a social networking site created for entrepreneurs is a great start, and one of the best social networking sites created by entrepreneurs for entrepreneurs is Markethive. Markethive is not only a social network for entrepreneurs but it is a inbound marketing platform with some very powerful internet marketing tools that will improve your reach all over the net.

Markethive has totally removed the issue when it comes to privacy on social networking site, at Markethive your privacy is the number one priority. Another most important issue that you will not have to worry about is having to walk on eggshells meaning that you can use Markethive with ease.

Just make sure that you are respectful, Markethive’s community of entrepreneurs are just that, we are like-minded individuals with one common goal and that is to be able to create success through marketing our business, services, products etc.

The best thing is Markethive is free for life, there is no strings attached, Markethive is very unique and will be a very valuable asset for all. It will also solve a problem for many marketers that can not afford to purchase marketing tools.

Here are some of the free internet marketing tools you receive when you join Markethive: 

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more….

To subscribe to Markethive click the banner below:

Because there are so many social networking sites, it can be difficult for business owners to determine where they should focus their attention. Follow these strategies as you work to select the best social media sites for your needs.

Think About Your Demographic

Social Media Demographics

Different social media platforms attract a different base of users. For example, Snapchat is most widely used by people under the age of 35. Older consumers are more likely to spend their time on Facebook.

Think about the demographic of your target audience. Take a look at market research, and find out where your audience is spending their time. Focus your social media efforts there.

Follow The Latest Trends

Social Media Trends

While not every new social media site will take off, it can pay to pay attention to trends. If you are able to start using a major social networking platform early on, you will be able to attract a much larger audience.

Pay attention to the latest news and trends. Find out which platforms are attracting a lot of attention. Don’t be afraid to experiment and try out new networking sites. If you start using a successful site in the early days, you should see a great deal of success.

Don’t Ignore The Basics

FaceBook Pages

While you should definitely try to focus on new and popular social media sites, you shouldn’t ignore the biggest platforms. Having some presence on major sites like Facebook is extremely important. If consumers are looking for you and can’t find you, they may become frustrated.

Take the time to set up a social networking page on every social media site. This will allow you to control your image completely; no one else will be able to set up a social networking page in your name.

From there, figure out which sites you should focus your efforts on. Even if you don’t update your Facebook page often, it can be helpful to have it.

Ask Your Clients Where They Want You To Be

What Social Media Sites Do Clients Use

Find out which platforms your clients want you to spend time on. Do they spend more time on Instagram, or do they use Twitter more frequently?

If you have a large mailing list, you may want to send out a simple poll. Find out which social media sites your current users prefer. From there, make sure you spend lots of time on these sites. Keep working to attract new customers and expand your audience.

If you follow these simple tips, you should be able to find the best social networking sites for entrepreneurs. You should be able to build your business and increase your success. If you’re able to unlock the full potential of social media, you will be able to reach a very wide audience. Make sure you are using social media properly.

 

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When I read about the purchase of LinkedIn by Microsoft I had a great deal of interest in the matter since I have been working with LinkedIn for some time to take advantage of the same data M$ found valuable as a motive for their acquisition, but from the perspective of acquainting as wide a segment of LI subscribers as possible to the very real practicality of marrying social with a customer-centric marketing platform which is data driven, offers tremendous value as a global marketing solution in acquisition of customers rather than product promotion, but also with world class product marketing.

This portion of a news article really interested me: “The richness of LinkedIn’s data is absolutely the driver. They’ve amassed over 400 million profiles, and what’s valuable is that it’s very high-quality data: It’s added by the users themselves; it hasn’t been scraped off the web; it’s accurate and up-to-date. That’s really the basis of the value around LinkedIn. And among other things, they’ve also created a very vibrant jobs marketplace. There are so many applications of the data and now Microsoft will be able to take advantage of that.”  This reminded me that the data a MarketHive subscriber gets from their signups is very high quality, maybe not so much as LinkedIn, but such that the profiles we get are the list dreams are made of.

The author went on to say: “LinkedIn opened the way for professional or business uses around social, and the Microsoft acquisition really legitimizes that there’s a lot of value in collecting profiles and applying that to meaningful business use. Social isn’t just for sharing photos and updates with family and friends; this concept of social and business connections are very valuable on the professional side.” This is the exact nature of the MarketHive paradigm, “collecting profiles and applying that to meaningful business use.”

“I do believe that LinkedIn started a trend. And there are some natural fits between some social networking companies and some other big companies. LinkedIn helped to show those interesting opportunities around Mergers &Acquisitions, interesting potential pairings between social companies and perhaps more established companies who haven’t gotten into the space and need something in their portfolio to shore up a perceived gap. The acquisition is a major milestone for social networking and certainly for LinkedIn in particular,” he said. This is such sweet music to a not insubstantial player like MarketHive whose goal is exactly to pair social companies with an unparalleled marketing portfolio so there is no gap between social networking, customers and sales.

 

 

 

 

 

 

 

The question was asked, “How do you think LinkedIn’s products may change?”

The author continued: “Certainly, the two (LinkedIn) products are going to merge. I was one of the folks who did the first Outlook integration for LinkedIn, and there’s been a lot of ideas around how to integrate LinkedIn more with Outlook and Microsoft Office as a whole. For all of that profile data to be used in email communications, it could make a lot of sense to bring all that social data to email, which is still the primary channel for business.” This is exactly the intention of MH whose email capabilities are five star, rock solid on Amazon servers, and scalable for any purpose whatsoever.

 

In recounting the history of LinkedIn he said, “LinkedIn started in late 2002 out of the ashes of the dot-com bust. At the time, pretty much everyone was checked out, investors especially. It was a rather dark time. Especially here in Silicon Valley – where people tend to move around a lot, and you’re trying to maintain connections with contacts – there was no system for helping people keep track of each other, a platform where people can stay connected.

But we always felt that there was a basis for some very interesting applications on top of the data, so even in the early days, there was a concept of a platform and building vertical applications on top of it. One of those was the job marketplace that allows people to find potential employees and source candidates; another is the CRM/Sales Navigator product that was also based around this idea.” It almost seems that the references are to MarketHive which is far and away the leading player in this niche next to LinkedIn. Although our business model is somewhat different we fully embrace the ‘network effect’ mentioned in the article.

So, in conclusion, the only thing restraining the next big thing whose time has come is that MarketHive is carefully and effectively being coiffed for her debut as a major contender alongside of LinkedIn with a foundational CRM/ Sales Navigator product and a number of ‘vertical applications’, being carefully crafted and built to maturity as the complete fruition of social networking and real world product marketing built upon a customer-centric multi-faceted platform. What a sweet ride this is becoming!

Merrill Sloan

Contributor

 

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lead capture pages

lead capture pages

Designing Your Own Lead Capture Pages

Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.

To start learning how to build a lead capture page, you need to have the flowing.

An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor.

HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.

Web hosting is the next step. This is simply a place to up-load your lead capture page to on the Internet. Be aware that not all web-hosting services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is not worth your time.

Lastly, you just need a little training so you can learn how to use the following items. This is the part that is hard, but certainly not impossible to find.

Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple it is to design them. In a moment, I will offer a solution to that problem.

There are many companies where you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.

What are the disadvantages?

The page you buy is drastically overpriced. Most companies offering lead capture pages are charging between $50 – $200 for only one page.

Why would you want to spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?

You cannot alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.

You cannot create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.

What are the advantages to designing your own lead capture pages?

You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.

When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.

When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.

You can tie your “Information request box” to an auto-responder. An auto-responder is a sequential e-mail system that delivers messages to your prospects. This will allows you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.

You can personalize you lead capture pages with you own audio greetings. This often increases you response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.

You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.

 

Ida Mae Boyd
Developer

 

 

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Popular Social Networking Sites For Entrepreneurs

Social Media Sites For Entrepreneurs

Social networking has dramatically changed the way that most entrepreneurs do business. Not only do social networks provide a way to build valuable business connections, but they also allow business owners to build long-term relationships with their customers and clients. Best of all, social networking is free. All that it takes is    your time and a lot of effort. As long as you are willing to apply yourself, you can develop a solid social media following that consists of useful business leads and actively engaged customers.

There are quite a few different popular social networking sites for entrepreneurs. Learning more about each of these sites can help you determine whether or not they are right for your business. Generally, it is a good idea to focus on just a few social networks.

If you try to stretch yourself too thin by setting up accounts on every social network that is out there, you may find that you don't have time to keep up with all of the updates. Because of that, you may find it more beneficial to establish yourself on just a few key social networks, putting time and effort into building your profiles and growing your followers.

Linkedin

One of the first social networks that you should consider as an entrepreneur is LinkedIn. This popular social networking site is geared toward businesses and job seekers. It is the ideal environment for networking with other business owners or entrepreneurs who think like you do and may be able to provide support.

You can also join one of the many groups on LinkedIn that are geared toward entrepreneurs. The more you participate in everything that LinkedIn has to offer, the more valuable connections you will make. This particular social network is more about building business connections and establishing yourself as an industry leader than about reaching customers.

FaceBook Marketing

In terms of social networks where entrepreneurs can build their customer base, there are many different options to choose from. Perhaps the most well-known is Facebook. This social network provides an opportunity to tell customers what is happening with your business in real time so that they can keep up-to-date with all of the latest changes.

When used correctly, sites like Facebook can be extremely powerful in terms of marketing. Social media marketing is unique in that it allows you to establish a solid relationship with customers, making it possible to market to them over and over again. Other sites that you may want to consider for connecting with customers include twitter, Pinterest, Instagram, and Google+.

Markethive

If you are looking for a place where you can share ideas with other entrepreneurs, you may want to look into Markethive the social network created by entrepreneurs for entrepreneurs, better known as the social neural network for entrepreneurs. Markethive is not only just a social network for entrepreneurs, but Markethive includes some powerful internet marketing tools that will empower entrepreneurs to increase their marketing power to a higher level.

The best part is that Markethive is free for life, no strings attached. Markethive has so many powerful, innovative,valuable,extremely powerful online marketing tools such as:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more….

To subscribe to Markethive click the banner below:

Entrepreneur Connect is another social network. This social network, which was started by Entrepreneur Magazine, provides the perfect place to connect with other like-minded individuals for brainstorming, idea sharing, and inspiration.

social networks

Hopefully, this list of popular social networking sites for entrepreneurs will give you some ideas of how to start making connections with others online. By choosing just a few social networks and focusing primarily on them, you can get more out of social networking than if you try to stretch yourself too thin by joining every networking site that you find.

 

The market is wide open and the demand for working from home is getting more and more popular. With many people suddenly finding themselves unemployed because of changes in their work place, many more are also looking at the idea of working from home.

A home internet business is one that is conducted out of your home, using a website in order to attract and interact with customers. Starting such a business can be an exciting and relatively low-cost way to make extra money or launch a new career, whether you are providing services online or using a website to market your products or skills. Despite the advantages, starting a home internet business is difficult, and most internet businesses fail.   To make yours a success, you will need a clear plan, a polished website, and an effective marketing strategy.

Starting a business from home allows you to save money on office overhead — check with the local zoning officials to make sure your home can be used for commercial purposes.   Now that you’ve decided that a home-based business is for you, where do you start? There are so many opportunities for home-based businesses, how do you decide which to choose?

Your first consideration should be if the company has consumable products.   If you sell mattresses, you will need many more customers than if you sell soap or toothpaste.   Pick a company with consumable products so that your customers will be repeat customers.

To decide on a product or service, look to your unique abilities, training, or experience. Ask yourself how you can utilize these things to create a product or service that creates value better for customers than your potential competition.

Your home-based business should be something that you are passionate about and love to do. Find a company with products that you will be using. By using the products, you develop your personal belief system in the products and the company.   As your personal belief system grows, your testimonial about the products and company will be more believable.

Are the products of a good quality and affordable?   The more expensive the products are, the more your market will be limited. Choose products that offer good value and in a price range that the majority of the public can afford.  This will give you the largest possible customer base to draw from.

Consider the start up costs of your home-based business. Also look at the cost of maintaining the business.   Are there quotas to maintain?   The last thing you need is to end up with a lot of stock that you have already paid for and now have to store until it can be sold.

Consider how much time you are willing to put into your business.   Some businesses are easier to do as part-time businesses than others.

Do your homework!   Before you make your final decision, make sure that you have done your investigation of the company or companies that you are considering.   You will be forming a business relationship with this company, therefore ensure that the company is solid financially and has sound business practices. If you need questions answered or need support, is a “real person” available?   There are times when searching through a list of FAQ’s (frequently asked questions) just doesn’t work.  Plus, it’s good to develop a working relationship with people in the company that you are doing business with.

Once your business is selected, and you know what is needed, then preparation needs to be started. Of course you want to do it right, so, with your budget in mind, start getting ready to open those doors for business.  Don’t forget your website, and also the advertising.

Judy Curtis
Developer

 

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Twitter Marketing For Long-Term Success

Twitter Marketing

Businesses are often seen talking about Facebook when it comes to social media marketing, but there is another powerful platform waiting to be used. This platform would be none other than Twitter. It is one of the leading social media platforms in the world that is used by one and all.

You want to take this traffic and turn it into a goldmine as soon as possible.

Well, this sounds great on paper, but how do you go about doing it, so success is found? Let's take a look.

1) Maximize Keywords

Hashtags

Hashtags and keywords are your best friend. Marketing without these on Twitter is an uphill battle. You will never win without them.

How are people going to find you? They are never going to locate your business when no hashtags or keywords are being used. Look to find out what people are talking about in your niche and use those hashtags. You want to remain relevant.

High Quality Content

Twitter is all about relevancy because people want fresh topics to discuss and tweet. They don't want to be inundated with boring content that is years old and doesn't hold value. You never want to be generic either as that will cost you in the long-run.

Remain relevant and watch as your marketing success doubles.

2) Build Relationships

Twitter is great because building relationships and having conversations is easier. The system is set up in a manner where it becomes easier to do this. Start up a chat and look to keep it going as a business that is marketing. You want people to interact with the business and learn more about it.

This is what helps your marketing campaigns run in the right way.

Those who are not using this approach will never see long-term success because most of their interactions will be "one and done."

Build relationships because that is what matters most for any marketing campaign especially on Twitter.

3) Links Are Important

Twitter Marketing

It does not matter what type of business you are running; the conversions will take place on your landing page (website). You want it to be built in a manner where it can convert leads that arrive. You want to link back to this landing page as much as you can while marketing.

The goal is not to keep them on Twitter the whole time.

Sure, you will begin the process on Twitter, but the deal is going to be sealed on your website, so traffic should be directed towards your site at all times.

No Spamming

You don't have to spam while you are doing this, but once in a while, you have to link back.

This is how Twitter marketing has to be approached by businesses who want to succeed. You will learn a lot along the way because Twitter is still a platform that has not been maximized. Many new leads are available, and methods are still being explored.

Twitter Power

It is a powerful social media platform, so you will know there is traffic to be looked at. You will never be disappointed by the numbers when it comes to who can be targeted.

Why Videos are Outperforming Pictures in Regards to Online Marketing

video marketing,inbound marketing,markethive,tipsword,tipco,blogging

Videos have always been a high-demand medium for those who are looking to promote their product or service through online channels such as YouTube. However, you may have noticed the growing trend of embedding videos within a website. The same holds true for social media platforms such as Facebook. Why are videos taking the world of digital marketing by storm and what can we expect to see in the months ahead?

 

Information and Entertainment

It could be argued that the days of static SEO-rich text are fading away. Still, we all know that quality content can ultimately make the difference between a sale and a missed opportunity. Videos are set to bridge the gap between success and a lack thereof. A recent study by Cisco highlighted that videos are slated to account for no less than 69% of all consumer traffic by 2017 (1). The fact of the matter is that we live in a visually oriented society. Failing to capitalize on this trend could have negative consequences upon your business plan.

The Smartphone Influence

Another factor that is impossible to deny is the fact that we all use our smartphones on a daily basis. From downloading the latest games to watching a streaming broadcast, the days of 4G are now upon us. Very few consumers are willing to enlarge a block of text and read it from beginning to end in order to get a handle on what is being offered. Videos can accommodate this need in a fraction of the time. Any small business that fails to take advantage of this opportunity could soon find itself playing a game of catch-up for years into the future.

The Reach

Content marketing can be a tricky arena. It is difficult to understand what an audience may want and if static text or info graphics are boring, there is no doubt that your sales will suffer as a result. These concerns can be (partially) addressed through the use of video. For example, were you aware that YouTube receives more than 1 billion visitors each month (2)? In the same respect, the average consumer within the United States views at least one video each week. The fact of the matter is that videos can provide access to a massive pool of potential buyers.

The Personal Touch

We should never forget that videos enable us to connect with an audience in ways that would simply be impossible through a static website. Let’s imagine that customer has a complaint about a product that they recently purchased. As opposed to sending a lengthy (and formal) email or simply replying to a post, imagine the impact that a personalized video response would have upon the future buying decisions. Additionally, other clients are likely to be very impressed with your ability to go “above and beyond” the norm.

Brand Uniformity

Another great aspect of videos is that they can be embedded across multiple sites. So, you could very well provide an outbound link to your Facebook page, a specific blog or even to YouTube itself. Not only is this a great way to increase your brand recognition, but Google looks favorably upon these actions.

Videos are without a doubt here to stay. Although well-written text and flashy graphics are always good ideas, we can’t deny the fact that consumers want to be entertained, engaged and informed. Videos are the best ways to promote your product in a way that is appealing to your growing audience.

Richard Tipsword
MarketHive Developer

Sources:
1. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
2. http://www.youtube.com/yt/press/en-GB/statistics.html

 

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