The Importance Of Lead Generation

Lead Generation

Do you have a business that operates primarily online? If you do, you are well aware of how important lead generation is for your company. Leads represent potential customers that you will be able to connect with, and potentially sell the products that you have available. There are actually businesses that specifically generate leads, ones that are looking for specific products, that you can purchase in order to improve your business.

Squeeze Page

Additionally, you can set up squeeze pages which will help you collect leads as people find your website online, individuals that are willing to provide you with their name and email in exchange for a discount or a free gift. This article will address the importance of lead generation for any business, and show you how you can get the best leads online.

Three Primary Benefits Of Leads

Lead Generation

There are three main reasons that people will benefit from highly targeted leads. First of all, in order to sell anything, you need to contact people that are actually interested. Second, they can represent a constant flow of traffic that will be customers, and also interested people that are willing to follow you on Facebook or on your autoresponder. Although the have not purchase anything, this gives you the opportunity to sell something to them later, leads that you will only have to pay for ones unlike PPC traffic. Finally, these are beneficial for building your brand.

The more that people see you, the more likely they will identify you and your company as experts in this industry. The more ubiquitous that your company becomes, online and off-line, the more likely it is that you are going to make a substantial amount of sales.

How Do You Acquire Leads?

It’s actually very easy to acquire leads. You can purchase them from companies that are collecting them every day. Leads come in a couple different types. Hot leads are those that are typically obtained within the last few hours, and tend to be the most expensive. Warm or cold leads are those that are much older, representing people that perhaps had an interest in a product that you sell, but may not anymore.

These leads will be cheaper, and they provide you with the best source of individuals that will be prime candidates for subscribing to your list. You can build a list by using search engines optimization where you put a squeeze page up for people to subscribe to. By setting a multiple pages, and ranking multiple websites, you can see a steady influx of subscribers that will not only provide you with leads, but a constant flow of customers that are buying your products.

What Is The Best Way To Get Them?

Lead Generation

The way that you obtain leads can mean the difference between making an average amount of money, to making a substantial revenue from your efforts. If you have the money to do so, and if you have an autoresponder service that will allow you to add third party leads, purchasing leads is often the best way to go. Experts that have collected them will have generated them using very specific keywords, making sure that they will be targeted visitors. Although you could rank multiple pages online, and also take out PPC campaigns, it is often best to leave lead generation up to professionals.

Leads simply represent the life force of the business, the traffic that all companies will need in order to make money. If you are not able to obtain leads, you could find yourself struggling to make just a few sales a month, which is why you should sometimes leave lead generation up to a professional. They will collect them for you, segregate them into categories, allowing you to market to very specific individuals.

Lead Process

Once you have a good source for these leads, or if you have created a squeeze page or pop-up that can convert very easily, you will have the best opportunity of not only gathering leads, but making sales for your business. After you have spent some money on quality leads, and you have seen an increase in your sales, you should stick with the company that provides you with the best leads that are helping you to make the most money.

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The difference between Trying & Doing.
trying-failure-600x600
Trying for any thing is equivalent to not doing. Some where I was reading an article on Trying. The author refer to some Training Saminar, in response to a question from an audience about Trying but not acheiving. The trainer asked her to Try to pull the chair. She pull the chair, the trainer intrepted and ask her “I asked to Try to pull the chair not to pull the chair”. She reply she was trying only but the chair moves. Then trainer demostrate what is difference between the pulling the Chair and Trying to pull the chair. With a mariginal additional effort the chair started moving. In Physics we are asking it inertia.

The difference in Trying and Doing is only little. In some other example it is said to fight one more minute in a battle is winning the battle. Which is applicable in all play also. The effort in this critical time is changing the result. Thats mean only a little more effort and for a little more time can change the failure to success.

Original Blog Posted @ http://anwarrmarketing.com/the-difference-between-trying-doing

 

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Get Found using Inbound Marketing

This is part of my series on Building a Sales and Marketing Machine. In this post I provide advice for building your own Inbound Marketing machine- a requirement for most businesses today.

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

Markethive produced this great humorous video that highlights the hopelessness of the old techniques of the Outbound Marketing moron:

As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

Remarkable Content is King

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

To be successful at this, you will need to keep the content fresh.
Traditional web sites don’t work in this regard, as they don’t change frequently enough.
What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

When you post a new blog entry, you will see your site traffic surge for a few days, then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And meritocratic blog system like Markethive (actually only Markethive) produce all of the above in a simple atmosphere of massive content curation that is immediately reward or rejected, building amazing content is King results, or something like that.

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out (Uh ummmm again, Marketing simplifies this to a level of excruciating results, but then like EST (You remember EST Erhard Seminar Training), you need to experience. No word, even from me, can truly do it justice.). Your goal is to get other bloggers to link to you, and to have people tweet about your content.

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job!

SEO versus SEM

Like most of things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take shortcuts, and just use SEM (paid search ads). However if it is done right, the results will continue to build, and you will start to build your own audience, and own your own traffic.

We have also seen that the cost of paid search increases as the need to scale the lead volume grows.

The Power of Free

Another extremely powerful way to create inbound traffic and qualified leads is to use a free product or service. A great example of this is the The entire Inbound Marketing Platform (Valued in excess of up to $10,000 per month) service from Markethive. (If you haven’t tried this, I recommend giving it a try now. It will only take a few minutes to join.) Markethive has a couple of interesting attributes that are worth studying:

 

It is free of charge.
It takes very little work by the customer to get some very valuable results

 

It provides its results in the form of a score out of 100. Human beings are very competitive, and when they don’t get a good score, they want to find out how to improve their score. That leads them to wanting to find out more about Markethive which can help them improve their score.

It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competition. If they are doing worse, this is a powerful motivator to drive them to change.

Think hard about your audience and whether there is an opportunity to build a similar free web service that would draw them in, and provide great value.

If you are interested in learning more about how Free products and services can help your marketing, please refer to this section: The Power of Free.

Building your reach

Once you have great content and possibly a free product/service, you will want to find ways to drive the maximum traffic to that content. In the last couple of years we have seen some powerful new tools emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and LinkedIn, and join in the conversation. (For Twitter, I also recommend downloading the Tweetdeck application.) Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance to promote your products, as that will rapidly lose you your audience. However you can draw your audience in with short url’s (Another one of Markethive’s great free services) that link to your blog posts and other non-sales oriented content.

This short paragraph is not going to be enough to fully educate you on the ins and outs of using social media to build your audience, so if the topic interests you, I recommend going here to learn more:

Internet Marketing Webinars (see the calendar in Markethive after you join for free of course).

Influencer Campaigns

In every product area, there are usually already influencers that write the most about that area, and have the largest audience that follows them. To conduct a successful social media campaign, you will want to identify those influencers, and reach out to them to get them to write about your product/service.

To get them to pay attention to you, you will first need to understand what they care about. Read their blog posts and tweets, and try to get inside their minds. Try to determine what appeals to them, and what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.

You will then want to monitor the results by tracking their blog posts, links to the articles, tweets, etc.

For more information…

Inbound marketing is a rich topic area that would take more than a single article like this to describe. For more information, consider yourself a friend of Markethive:

Markethive

Thomas Prendergast
CMO Markethive Inc.

 

 

 

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It’s no longer bricks-and-mortar versus e-commerce —“Omnichannel” is the path to success

Consumers have a myriad of ways to shop, and retailers are scrambling to keep up with them. “New technology and tools are transforming the way consumers want to shop,” says Anne Zybowski, vice president of retail insights at Kantar Retail. In response, retailers are re-thinking their operations, from infrastructure and inventory systems to delivery and marketing.

As measured by “STORES annual Top 100 Retailers report”, compiled by Kantar, the evolution of the retail industry displays the fitness and survival skills of some long-time inhabitants. For the most part, chart-topping stalwarts — Wal-Mart, Kroger, Costco, The Home Depot, Target, Walgreen and CVS — have maintained dominance through an ability to meet consumers’ changing desires, including their appetites for online shopping and digital interaction.

Chart-topping stalwarts like Walgreen have maintained dominance through an ability to meet consumers’ changing desires.

Amazon’s dramatic ascent continues, and while e-commerce has not proven to be the tidal wave that knocks bricks-and-mortar off its pedestal, the old “location, location, location” mantra doesn’t carry the same weight it once did.

Instead, the two channels are continuing to converge: Physical store operators are experiencing considerable digital success, while online merchants — including Amazon — are expanding with showrooms, pop-up shops and other ways of meeting shoppers face-to-face.

“The notion of “omnichannel” remains inspirational. Today’s demanding omni-shoppers know what they want,” Zybowski says. “They want retailers to offer whatever, wherever, whenever they want. And when it comes to value, they want to have their cake and eat it too — they don’t expect to pay more for convenience.”

The challenge for retailers is meeting consumers’ reset expectations.

“Retailers must figure out how to fundamentally transform their business models, ones that have been built for maximum efficiency and scale, and transform them into more nimble, effective ones,” Zybowski says.

This transformation primarily focuses on two key retail functions: selling and marketing. Retailers must sell across all channels, what Zybowski calls being “channel-agnostic or channel-agile,” while the marketing transformation involves personalization and shopper engagement.

QVC comes in at No. 70 on this year’s list, up from No. 73 in 2014.

The Evolving Processes

Many successful omnichannel retailers are broadline general merchandise sellers such as Macy’s, Nordstrom and Wal-Mart, though Zybowski says that specialists such as The Home Depot have made great omnichannel strides.

Tom Cole, a partner at Kurt Salmon Associates, observes that mobile is a major driver of omnichannel’s push toward seamless consumer experiences, though the volume of transactions conducted via mobile is still low. He says the challenge for retailers is building toward omnichannel via legacy systems already in place.

“Omnichannel is the new reality for all retailers whether they engage or not. If you’re available where and when consumers look for you, great. If not, you lose to someone who is,” says Marge Laney, president of Alert Technologies. “Online-only retailers lack the high-engagement fidelity that only the in-store experience can deliver. Offline-only retailers don’t deliver the comfortable and information-browsing experience that consumers utilize to make their shopping itineraries.”

The omnichannel successes of Nordstrom and Macy’s come as no surprise to Scott Galloway, professor of brand strategy and digital marketing at New York University and founder and chairman of digital benchmarking and education firm L2. “Frequently dismissed as dinosaurs and outmaneuvered by digital players, department stores can not only survive the dramatic fall-off in foot traffic seen over the past few years, but will ultimately fare better than pure play e-commerce,” he says.

Macy’s is so committed to pushing beyond bricks-and-mortar — where it has been downsizing of late — that it opened an Idea Lab in San Francisco and is building another fulfillment center in Tulsa, Okla. The retailer also recently introduced an image-search extension to its mobile application, and Macy’s 300,000 followers can shop directly via Instagram.

Robert Harrison, Macy’s chief omnichannel officer, says consumers are at different stages of adoption; more than half the time, they will research before buying something, frequently using different channels along the way.

The key, Harrison says, is “the convergence of digital and store, particularly for information acquisition.”

The whole process is “an evolution,” he says. “We hope that with one single view of the inventory, we have one single view of the truth. “Omnichannel” will enable the collective merchant teams and marketers to make better decisions because there will not be artificial demarcations” among channels.

YUM! Brands (21), which owns Taco Bell, KFC and Pizza Hut, is second only to McDonald’s (12) when it comes to restaurantbrands on this year’s list.

Connecting channels

“Digital is the connective tissue between online and in-store,” says Claude de Jocas, intelligence group director for L2. “Stores have been cast as a liability in an Amazon era, but they’ve been making a comeback as something that’s critical to a retail strategy.”

Nordstrom is advanced in all facets of its omnichannel approach. The retailer has nearly 1 million followers who can shop via Instagram and, like Macy’s, its network of fulfillment centers is growing, the latest opening this summer in eastern Pennsylvania. Nordstrom has also launched a “scan-and-shop” feature within its catalog app that links readers of the print catalog to e- and m-commerce sites.

“We work hard to see our business through the eyes of the customer, and we hope scan and shop creates a more seamless shopping experience for our customers who enjoy browsing our catalogs but also enjoy the many benefits technology affords the experience to make it more personal,” says spokesman Dan Evans Jr.

Nordstrom is connecting with teen shoppers through digital mall Wanelo, and this spring unveiled a test of a “click-and-collect” service that includes curbside pick-up. This complements a more traditional buy online, pick up in-store program that Nordstrom has had in place since 2008.

A third service, TextStyle, was launched in late May and involves all 116 full-line stores; it allows customers to make purchases from their personal stylist or sales associate using text messages.

Dallas-based Army and Air Force Exchange Service (52) was featured in NRF’s Retail Across America: Texas video series.

Both Macy’s and Nordstrom have invested significantly to upgrade and digitize point-of-sale systems so that customer orders — whether made online, in-store or via mobile — can be easily tracked.

The Home Depot, whose quarterly online sales were estimated by Internet Retailer as topping $1 billion for the first time during the first three months of the current fiscal year, is growing into omnichannel. “We not only offered more spring season product online, but also leveraged digital media channels to highlight local in-store assortments,” CEO Craig Menear told investors and analysts on a conference call, referring to the mobile app’s in-store product location capabilities.

Neiman Marcus uses its strong print catalog experience to drive omnichannel efforts. “Catalogs such as The Book for Neiman Marcus and BG Magazine for Bergdorf Goodman have a very important role of bringing the brand to life in a very tactile way,” says John Koryl, president of stores and online at Neiman Marcus. “There is a niche in the market that the catalog services can maintain, but it’s not like the customer is aging out. It’s really across the whole demographic spectrum that catalogs play a role.”

Koryl maintains that catalogs have played a significant role in the retailer’s e-commerce, and thus omnichannel. “With catalogs, you have a data or insight mindset. In 1999, when Neiman Marcus started its web business — which is now 24 percent of our total business — the only way we were able to get such a jump start on everyone is that we already had a different relationship with all our vendor partners. We had this entire fulfillment infrastructure,” he says.

Signet Jewelers, which owns Zale and Kay Jewelers, jumped more than 20 places to No. 77 this year.

Easing into digital

Other retailers are spending on technology in different areas. Wal-Mart and Best Buy began testing buy online, pick up in-store about five years ago; today supermarkets and grocery-oriented supercenter operators use the model to ease into digital and avoid the delivery problems inherent in selling perishables. Meijer began testing a curbside pick-up program in its home market of Grand Rapids, Mich., this spring.

Kohl’s began testing buy online, pick up in-store last year; the program was rolled out across the chain this spring. “We see it as an advantage. Convenience is part of our core DNA, so having someone be able to place an order and then just drive in and pick it up — we’ve seen very positive reactions from our customers,” says Krista Berry, executive vice president and chief digital officer for Kohl’s.

Another benefit is a sales boost in stores where that merchandise is picked up. “Although it’s early, we’re extremely pleased with initial volumes and attachment sales,” Kohl’s CEO Kevin Mansell said on a conference call to discuss first-quarter performance.

The buy online, pick up in-store program was initially limited to desktop and laptop computer users; the service is expected to go mobile this fall, reaching the more than 7 million shoppers who have already downloaded the Kohl’s app.

Mansell said that Kohl’s can use the app’s wallet function to deliver personalized messages and offers that can be scanned and redeemed in stores. The Wisconsin-based retailer also launched voice-based search on Android and image-based search on both Android and iOS. “The pace of development will actually accelerate in the second and third quarters across the mobile platform,” he said.

The buy online, pick up in-store method is not without complications.

“Omnichannel retailers run the risk of overburdening their bricks-and-mortar locations in a few key ways,” says Dick Seesel, principal at Retailing in Focus. At the top of the list, he says, is a concern that staffing must be “adequate to take care of customers who have actually driven to the store to buy something, on top of processing e-commerce goods.”

The size of the retail operation is an important factor, says Paul McFarren of PD McFarren Consulting. “While some big-box retailers may be able to make this work, the idea that a majority of retailers could efficiently make use of in-store fulfillment of online orders is pretty far-fetched,” he says. “Training a distributed workforce, paying for additional on-site storage and the ongoing management of the exceptions make this model very difficult to support.”

Buy online, pick up in-store, says Zybowski, “is designed for the retailer’s model, not the shoppers.”

Tractor Supply Co. ranks No. 73 on this year’s list, up four spots from 2014.

Consumer focus

The difference between multichannel and omnichannel retailing is one of focus. In the early days, multichannel meant operating in two worlds, often with discrete management, inventories and pricing. Omnichannel brings it all together.

The consumer focus is so integral to the essence of omnichannel that one industry observer traces the origins back more than a decade, to a time when Best Buy was under heavy pressure from rivals such as Walmart.

“I think a lot of people forget or lose sight of the fact that omnichannel didn’t begin as omnichannel or even cross-channel,” says Nikki Baird, managing partner at RSR Research. “It began as customer centricity, and the retailer who should get credit for putting customer centricity on the map is Best Buy.”

Baird says that by focusing on the customer experience at a time when e-commerce was just beginning to find itself — in 2003, the iPhone was four years in the future and Amazon’s retail sales in North America were about $879 million —Best Buy emphasized the essential components of what has become omnichannel.

“That’s where customer centricity was born — in a cradle of cross-channel commerce,” she says. “At the heart of omnichannel is customer centricity. You can’t have one without the other.”

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Helpful Tips For Successful Article Marketing

Article Marketing Tips

If you are someone who has a lot invested in your success online, you should know that article marketing has quickly become one of the best ways that you can make money and get recognition online. There are always people who are actively searching for information on the internet and part of what they are searching for will include the services and the products that they need.

Today, video and audio have become very popular with a lot of internet marketers simply because this is something that is easy to take on. Even with this fact, article marketing is a strong force that has been known to drive search engines. The articles will contain all of the content that search engines can easily find and then log and rank.

Develope Trust

No matter what types of services or products you may be marketing, using articles can be a perfect way to generate a great deal of interest. Not only that, but this is also a great way for you to build up an important foundation of trust between you and your readers. When you stop to think about it, whenever a consumer is able to trust a business, they will be much more likely to purchase goods or services from them. This is why you need to have articles that are well written and loaded with content to build up trust and generate valuable leads.

 

Write The Articles

Article writing calls for a specific purpose, especially those articles that will be published on the web. There are generally two types of articles that get published on the web, to include those that are content driven and those that are keyword stuffed.

Keyword stuffed articles were once very popular online, even though they were usually referred to as fluff. They were generally created for the sole purpose of gaining high rankings within all of the search engines. Content was not always looked at as important at the time and it was more about driving traffic to particular websites and ranking.

Search Engines

Articles that are content rich are the driving force of today’s internet marketing simply because search engines have changed all manner of ranking web pages. More people today are using the internet to find all of the services and products that are needed and they are demanding quality information. Content driven articles are always to be well written, they will have actionable information and be very useful to the consumer.

Quality Writing Is Key

Whenever you are writing articles to help promote a particular service or product, you need to focus on a couple of main ideas that relate. Stay on the topic and try not to interject too many opinions, keep it relevant and make sure that you are offering valuable and helpful information.

Mind Your Article Length

Article Writing Length

The length of your articles will always be very important. Articles that are too short or too long could end up penalized or even ignored by the major search engine. However, you also have to be able to contend with reader attention span.

When an article is going to take far too long to get to the point, your reader may stop and simply move on. You need to rise to the challenge of getting your articles into the hands of readers and you should never get rejected simply because of length. The best articles for marketing purposes will be those that have a word count that ranges between 400 to 1000 words.

Links And Backlinks

In order for your articles to be effective for marketing purposes, you need to have links that will lead the readers back to your sales page or main page. Depending on the manner in which you are submitting articles, you may need to be careful about how and where you are inserting these links. Some of the submission sites that are available today will only allow links that go to informative pages and never to sales pages.

Offer Up Actionable, Useful Advice

valuable content Is Key

The best articles will always have strong opening lines followed by valuable content. In the opening paragraph, you can add in a questions the the reader has that should be addressed. This will help to narrow the focus of your article and allow the reader to understand that they have located the content that they need.

Tips Advice Support Instruction

After setting the tone for your article, the main body is for offering up advice, opinions, instruction and other important information. You never want to let your writing become cluttered nor should you go off on a tangent as it can cause the reader to stop and move on to another article.

Another tip that I am so excited to share, will enhance your reach when it comes to submitting articles, and it is submitting your article as a blog post. One of the very powerful blogging marketing platforms to submit your article as a blog post is Markethive.

Markethive is not just a blogging platform Markethive has some incredible internet marketing tools that not only enable you to get your content to go viral, you also will be able to track your progress with it’s SEO tools.

Markethive

Markethive is a powerful Inbound Marketing Platform that really will skyrocket your article marketing, and really bring it to a whole new level with it’s revolutionary tools you will be able to get your content viral and your reach to your target market can be achieve in lightening speed.

Markethive’s blogging platform is extremely effective and it will make your WordPress even better. You will have the ability to create a WordPress plugin that you can install on your WordPress blog and once it’s installed you could do your blog post from Markethive, and it will be posted directly to your WordPress blog.

You also can create a blog cocktail of other talented Markethive members that are writing content similar to your niche, for example social media marketing, internet marketing etc.

There are even more features in which your content can be shared by you to social media accounts, and also other members of Markethive can share your blog post to their social media accounts. Can you see how epic Markethive really is?

Markethive’s blogging Platform is revolutionary and it’s mind blowing. Watch the video below for a complete overview:

Markethive is not just a blogging system, it is a Social Networking Platform created by Entrepreneurs for Entrepreneurs, and it has even more marketing tools to enhance your internet marketing efforts. The best part is Markethive tools are free for life,no strings attached. To Join Markethive click the banner below:

 

 

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Top 5 Social Networks Entrepreneur Strategy

There are hundreds of social networks out there. You can’t be everywhere and we all need to focus our efforts and time on the most effective social networking sites. Here are the social networks I would recommend most for entrepreneurs.

Looking for a job? Consider creating your own. There are a number of social resources to help you connect with other entrepreneurs and get your business ideas off the ground.

Here are the top 5 social networks for entrepreneurs. Each helps entrepreneurs succeed by providing them with the guidance, tools and resources they need to setup their company and gain exposure.

Nothing compares with the brute force horsepower Inbound Marketing engine that comes free with Markethive, but we need to build alliances among our peers and this list is the top 10 of other Entrepreneurial social nets we recommend you frequent as well.

1. Markethive

I am putting Markethive as number one for many reasons, including a serious case of bias. I built it, aside from that. Markethive is a traditional easily navigated and profile oriented network similar to Facebook, oriented like LinkedIn but unique in that it’s engine is a multimillion dollar Inbound Marketing platform. As entrepreneurs, we invest (spend) millions on autoresponder systems, capture page systems, blogging platforms, broadcasting technologies, known as Inbound Marketing today. Markethive’s founder is the same man the developed Veretekk and invented Automated Marketing, auto responders, capture pages basically what has become today known as Inbound Marketing. There is no other Inbound Marketing solution on the Internet that comes close, has the level of integration found on the Internet at any price and the other systems cost upwards of $10,000 per month. Markethive’s Inbound Marketing platform is free included and built into the social network.

2.  StartupNation

Most social networks neglect the content aspect that makes StartupNation so useful.  With articles, forums, blogs, on-demand seminars, and podcasts, entrepreneurs will be better prepared for their ventures and have the resources required to make better business decisions.

There are a wide range of topics being discussed on StartupNation right now, including business planning, marketing and web-based business.  The site also offers a series of competitions, such as a dorm-based 20 contest and an elevator pitch competition. If you’re an entrepreneur or hope to become one, this site is definitely one you can’t miss out on.

3.  LinkedIn

It’s difficult to leave LinkedIn off of any social networking list because it’s so useful for anyone who’s either searching for a job, is trying to network with like-minded individuals, or building a company.  LinkedIn offers many resources for entrepreneurs, such as groups, including the very popular “On Startups” group that has over 54,000 members.

Entrepreneurs on LinkedIn should brand themselves properly so they can attract the right kind of business opportunities, and perform searches to find service providers or partners.  As an entrepreneur, you should also be looking to participate in LinkedIn Answers, events and applications to spruce up your profile and become a valuable member to your community.

4.  Perfect Business

If you want to meet thousands of serious entrepreneurs, experts and investors from a variety of industries, then Perfect Business might be the perfect social network for you.  The type of people you’ll find are potential business partners, potential clients and advisers. Additionally, the site has leading business partners like Entrepreneur and Virgin Money.

From business networking to a video center where you can learn from successful entrepreneurs, a business plan builder and even an investor center, you’ll have most of the resources you need to create or regenerate your business. There is a free basic membership and a gold membership that costs $29.99 per month.

5.   The Funded

The Funded is an online community of entrepreneurs who research, rate and review funding sources.  Entrepreneurs can view and share terms sheets to assist each other in finding good investors, as well as discuss the inner workings of operating a business.  General benefits of this site include viewing facts, reviews and commentary on funding resources, and accessing RSS feeds of the most recent public comments by members.

By joining the site, you have access to detailed fund profiles with specialty, reference investments, and investment criteria, in addition to accessing partner vCards that have full contact information of all partners at venture funds.  In order to get any value out of this social network, you pretty much have to become a member.

 

 

 

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Markethive.Video.PlayerThe Blogging Power of Markethive

The moment you join Markethive you have instant setup of your own “Viral Blog” ready for you to begin posting content and marketing your business, product, service, or even personal content. You’ll be up and running the moment you set up your account!

1. Multiple BLOG accounts (platforms)

You will have the ability to create many blog accounts (via groups), mix up different contributors and published multiple blog contents for multiple WordPress accounts. That has been specifically created to include powerfully effective sales psychology built into them. This will ensure you convert visitors to your site into PAYING customers at the highest levels.

This multiple blog capability can also create additional unique content to spread further into the Internet. With Groups your reach expands exponentially.

Individual friends and groups can be combined to create unique content that can easily be published to your WordPress, Joomla, blogger.com, etc. blogs with Markethive Widgets and Plug Ins.

With a group of 100 members, aside from the massive shared content, with a Group membership of 100 where we will assume each member has about 5000 social net friends and contacts in their respective Social accounts like Facebook, Twitter, LinkedIn and Google+.

These are huge numbers as we estimate just the Social reach of 500,000 add to that each members back links via their social networks but assuming each member has 2-3 WordPress blogs the legitimate white hat back links occurring also reach astronomical numbers.

Now add to that a small coop to publish a real paid for Press release and you start to understand the startling advantage Markethive has just regarding Markethive’s blog platform and link manifestation.

2. Built in “Viral Broadcasting”

Other members of Markethive have the option to “follow” your blog(s) and options as to how. They can choose to be alerted in the social network alerts in their Markethive Dashboard

They can choose to have your post published to their Markethive News Feed.

They can choose to have your new posts broadcasted to their Facebook news feed(s) both their personal feed or their many Facebook pages.

They can choose to have your posts broadcasted to their Twitter feed.

They can choose to have your post published to their share an update on their LinkedIn account

They can choose to have your post broadcasted to their Markethive Blog (Groups or Personal)

This guarantees you get the most exposure from every post you make, and compels readers to quickly share your content with ease and excitement. This means even MORE traffic to your blog, and MORE potential for sales or exposure.

3. Advanced “Viral Commenting” System

Your blog comments will show up in real time and inspire even more “digital” conversations on your site. Remember, rave reviews, lively comments, and more helpful content are what people crave on your blog. There is NOTHING more powerful than the “social proof” coming from other people commenting on your blog, and we’ll help you to easily get LOTS of it every time you post.

Combined with the commenting system is the broadcasting ability as well. When commenting, you can also choose the option for your comment to push to your Markethive Newsfeed, Facebook, Twitter and LinkediN, includes the link back to your profile page and the blog.

4.SEO Tool

Keyword management for better search engine results.
Research and analysis tracking allows for continuous improvement.

When it comes to search engine optimization (SEO) campaigns, choosing the right keywords is the most important step. Selecting the wrong keywords will lead to bad results so it pays to learn how to perform a strategic keyword analysis so you pick the right ones. Generally speaking your goal is to identify keywords with:

A) The highest search volume possible.

B) The lowest competition.

C) Those that accurately relate to your business.

High search volumes and high competition often go together (but not always… look for sweet spots!) Typically you’re looking for low competition keywords that still have good search volumes. So long as the keyword relates to the content on your website your “bounce rate” will be low and the traffic will stick.

The Keyword Analysis tool is designed to help you keep track of your research results as you perform your strategic analysis. There are a variety of external tools and systems that are helpful in evaluating keywords, however the statistics tracked by this system are found using Alexa and the Google Keyword Planner.

This will multiply how many people actually FIND your blog! (Marketers pay from hundreds, to thousands of dollars every month for this service—you get it for FREE!)

Peace of Mind For You!

You’ll never have to worry about installing anything, setting anything up, or “customizing” anything, unless you want to add your own header and company logo to your blog. We’ll handle all of the rest for you! Our skilled programmers work around the clock to ensure your blog is always viewable and available for your customers.

 

5. WordPress Plugins by Markethive

When we set out to build Markethive, we recognized WordPress to be the world leader in Blogging platforms. We will never dispute that nor attempt to overcome or replace WordPress.

Our goal is to make WordPress better with our blogging platform and CMS enhancements. Case in point is our WordPress (Markethive) plugin(s). We have several but this plugin is designed to import and manage your content you produce on Markethive into your one or multiple WordPress blog(s). Without Markethive, to manage a (blog cloud) portfolio of many WordPress on multiple domains with unique content on each of them for different agendas and markets, especially with a moderate to large team of content producers becomes a literal nightmare.

Why WordPress Is The Best Website Platform

There are many different ways of creating a website, you can purchase industry standard software like Dreamweaver and take courses to understand how to use it, or you can use content management software such as WordPress that allows you to quickly and easily get a website live within minutes. This is one of the many reasons why WordPress is the best website platform for beginners and professionals alike.

With WordPress, you are getting a system that takes minutes to install on your server, and then access to thousands of free and paid themes. Your website will look professional from the moment you start. Furthermore, there’s a wide range of plugins and widgets that can easily be applied to the site to make it more user friendly and interactive.

And the only skills you need are the ability to write, click the mouse button and add this stuff in. It really is easy to add content, it’s just like posting on a forum really, and has a very low learning curve. But, because of its flexibility, you can be as basic or advanced as you feel, and as you grow to learn more about it, so to will your site grow and utilize new concepts and designs being created for WordPress.

Here’s some other great aspects about the WordPress system:

WordPress is Open Source:

This means it is free, other people can easily create themes, plugins and so on for you to use with it, and it is completely flexible.

WordPress is Quick to Setup:

This means you can focus on having several websites and easily be able to maintain them all without having to create them all from scratch. This is particularly useful if you are getting into internet marketing for example. You can have many websites set up for different products you are selling.

WordPress Gives Multi User Functionality:

Are you a small business or organization that requires more than one person to add content to the site? Again, WordPress can help. It enables the site owner to set up users for them to post to the site. What’s more, certain privileges can be applied to these users so they only have access to posting content, and therefore not be able to mess around with the functional side of the site.

Website and Blog All-in-One:

Although WordPress is set up more as a blogging platform, it is still very easy to configure it to be a standalone site, with a blog attached. There are many plugins which make this even easier to do, and so any small business or organization can have a website and blog created in a couple of hours that looks great, and is ready to go.

Backing Up and Security:

WordPress is very easy to back up, and there are many secure plugins to choose from to make it more secure than it already is.

These are just a few of the most important reasons why WordPress is the best website platform, but there are many more. It’s major advantages are the low learning curve, and speed of having a site up and running. If you are a person who needs a website, but has little time and money to set one up, then WordPress is your friend. It’s a fantastic system used by millions of people across the globe.

6. MH Blog Swipe

Markethive blog system allows you to make your content available to the entire public population within Markethive, or Just to your friends or just to members in all the Groups you belong or a selection of them or just one (your choice) or private so no one can Swipe your blog.

Why? There are many sound reasons for this.

  • Curating: Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Markethive offers features to it’s groups you create. Groups are platforms for blogging.Simple set up a Curating Group for yourself and Swipe the blogs in Markethive as a collection of content you may want to use in your publications.
  • Proofing: You may have a group of members that want to edit and rewrite your content. Trust me,this is an active phenomena in Markethive. Produce a blog and you will get many critiques so I just offer to them to swipe it, edit and change it as they see fit then let me know. If I like it, I swipe it back. Another option is to actually have a proof reader on staff and do the same procedure.
  • Cocktails: With Markethive’s ability (feature) to create unlimited Groups each with a different cocktail of content curated, aggregated or from multiple Group memberships, the options to produce unique content for unlimited WordPress blogs controlled from within Markethive is unlimited.
  • Then there is the learning curve. I have personally mentored newbie bloggers who just couldn’t or wouldn’t take the first step. In many a live webinar, I would quickly assemble a viable blog article, the instruct the students to Swipe my blog post, then in the webinar they would edit, alter, upload and download images, creating an altered blog result of their own.I have witnessed new bloggers after this type of training go from poorly and rarely produced blog posts, to 1-2 dynamic and excellent on topic blog posts daily. In other words, Markethive is now churning out a new breed of excellent and dynamic bloggers.

Website Widget

The widget can appear on your blogs, sites, social networks to promote a simple easy registration into the Markethive via your account, by passing your Profile page. Sets off your selection of autoresponders via the Authorized email of record, totally avoiding spam.

Markethive Blog platform

Markethive’s Inbound Marketing platform delivers a blogging system built for the beginner, sophisticated for the intermediate and an extremely powerful platform that advanced professional bloggers will appreciate. The system is designed for the easy development of a complete blog system, yet advanced and easily set up to be the engine that powers your WordPress blogs. The email system also creates subscribe accounts for your blogs and capture pages and simplifies the email notifications of a new blog publication via email, Facebook, LinkedIn, Twitter, Goggle+ and Markethive news feeds.

Easily grow your social reach into the millions! It’s that Powerful, It’s that  Simple, That’s Markethive.

Dominate with Inbound Marketing

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Markethive is the first and only social network integrated with a powerful intuitive inbound marketing (automated marketing) platform. Built for the entrepreneur, small business, and network marketers. Markethive is totally free and generates it’s revenue through advertising like Facebook and Linkedin. Markethive even returns up to half the advertising revenue back to the subscribers that join the affiliate program.

If tools like email auto responders (better than Aweber), blog platforms (makes WordPress even better), press release co-ops (Real PR.org professional releases) capture page widgets (plug ins for WordPress, simpleleadcapture.com,etc., plugins and pages, broadcasting tools (like Hootsuit), live conference rooms (like GoToMeeting), traffic portals (like Veretekk had) and additional arrays of powerful tools, workshops and mentoring webinars, interest you, then you need this platform!

This is Inbound Marketing, This is Markethive. Easy! Powerful! Free!

Thomas Prendergast
CMO Markethive Inc.

 

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Markethive Vision Statement

Markethive is Inbound Marketing combined with a dynamic vertical social network funded by advertising. Not only makes the entire Inbound Marketing system cost free, it also allows you to leverage huge results when you build groups to facilitate the platforms via the social network.

Markethive is next generation technology from a 20 year old Inbound Marketing platform called Veretekk. Built by the same entrepreneurs, innovation is our DNA.

We invented Inbound Marketing back in 1996.

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Rick Wiles interviews retired firefighter Mark Taylor who was given this prophetic revelation in 2011. The Lord has chosen Mr. Trump to bring America back from the brink of destruction. Mr. Taylor wrote this amazing prophecy in 2011 giving us a glimpse of what's to come and why all who attack Mr. Trump will fall by the wayside. What's amazing is that this revelation has gone forth to thousands. The wrath of God has come not for the people of America but for the leaders of the establishment. ("I have the same revelation and have said so for over three months maybe longer. Judgment has come fot the wickedness in our leadership and Donald Trump is leading the way." Thomas Prendergast CEO Markethive) The hour of judgment is upon them. The light has begun to shine and the darkness of evil will prevail no more.

The Spirit of God says, I have chosen this man, Donald Trump, for such a time as this. For as Benjamin Netanyahu is to Israel, so shall this man be to the United States of America! For I will use this man to bring honor, respect and restoration to America. America will be respected once again as the most powerful and prosperous nation on earth, (other than Israel). The dollar will be the strongest it has ever been in the history of the United States, and will once again be the currency by which all others are judged.

The Spirit of God says, the enemy will quake and shake and fear this man I have anointed. They will even quake and shake when he announces he is running for president, it will be like the shot heard across the world. The enemy will say what shall we do now? This man knows all our tricks and schemes. We have been robbing America for decades, what shall we do to stop this? The Spirit says HA! No one shall stop this that l have started! For the enemy has stolen from America for decades and it stops now! For I will use this man to reap the harvest that the United States has sown for and plunder from the enemy what he has stolen and return it seven-fold back to the United States. The enemy will say Israel, Israel, what about Israel? For Israel will be protected by America once again. The spirit says yes! America will once again stand hand and hand with Israel, and the two shall be as one. For the ties between Israel and America will be stronger than ever, and Israel will flourish like never before.

The Spirit of God says, I will protect America and Israel, for this next president will be a man of his word, when he speaks the world will listen and know that there is something greater in him than all the others before him. This man’s word is his bond and the world and America will know this and the enemy will fear this, for this man will be fearless. The Spirit says, when the financial harvest begins so shall it parallel in the spiritual for America.

The Spirit of God says, in this next election they will spend billions to keep this president in; it will be like flushing their money down the toilet. Let them waist their money, for it comes from and it is being used by evil forces at work, but they will not succeed, for this next election will be a clean sweep for the man I have chosen. They will say things about this man (the enemy), but it will not affect him, and they shall say it rolls off of him like the duck, for as the feathers of a duck protect it, so shall my feathers protect this next president. Even mainstream news media will be captivated by this man and the abilities that I have gifted him with, and they will even begin to agree with him says the Spirit of God.

 

Get at least 10,000 Pageviews and High PR dofollow backlink from Reddit

Do you know Reddit is one of the largest and most diverse online community. Reddit is filled with millions of people who have separated themselves into various subreddits based on their interest. As I know there is a subreddit that applies to apply to every kind of business. Now a days most social media marketing is a grind. With Facebook, you always have to spend some bucks to get likes, and this likes are of no value as Facebook is killing organic reach of business pages.

It’s very tough for a small business, blog, marketer to Log on to Facebook, Twitter and drive 10,000+ page views a month from beginning until you have huge cash to spend.

What is Reddit, and Why should you use it ?

Reddit is very different among all other social media, it is quite simple. Reddit is a platform where people share interesting things they find on internet. When something is submitted it will get  “Upvoted” or “Downvoted” As any submission get some upvotes, it will be over the “Hot” Page.

It depends on number of upvotes you get, whether your submission will go to the Hot page of subreddit or across the Hot page of whole site.

NB : In short more upvotes your submission get, more visibility it gets.

Difference between Reddit and other social platforms, is with very few submissions you get insane traffic, immediate access to users. Suppose you have a post and you think it will go viral, when you shared that post on Facebook only few people your friends, fans will have access at first or You can buy ads on Facebook and still a fraction amount of people will have access to it for whom you will pay.

No one else is going to have access to it until, your post get likes, comments and shares. Sames goes with twitter, when you tweet something it will be visible to your followers and out of them only few will see it.

Reddit is different anyone can submit anything from anywhere. There are some rules and regulations which are there but are not applicable until you post something stupid. Every post have to be submitted in subreddits (Sub-Communities), and the front page of reddit gathers the best post among the whole submission from the most popular subreddits. So it means, whenever you post something, you have immediate access to all the users of subreddits, although you need upvotes to have more visibility. This is the reason I say “Reddit is the Best Viral Engine in existence”.

Chuck Reynolds
Contributor

 

 

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